L'Orange bleue mon coach Fitness France

What L'Orange bleue mon coach Fitness France does

L'Orange bleue mon coach Fitness France is a French fitness brand licensing network operated by the privately held SAS OB RESEAUX, headquartered in Rennes, France. Founded in 1996 by Thierry Marquer, the company licenses entrepreneurs to open and operate fitness clubs under the l'Orange bleue brand across two formats: a Salle classique (500–900 m²) for urban zones requiring a minimum €70,000 personal contribution, and a Salle mini (350–500 m²) for rural zones requiring a minimum €60,000. The network has grown to approximately 400 clubs in France with stated targets of 550–850 clubs, and began international expansion with a club in Alicante, Spain in 2022.

The franchise package combines a central purchasing platform (Centrale d'achats) for equipment and supplies, club management software, exclusive YAKO® group fitness choreography, the Carte Pulp' multi-gym membership card, and staff trained through the proprietary ENCP (École Nationale des Coachs Professionnels) school offering BP JEPS AF certification. Franchisees pay an entry fee of €12,133, monthly royalties of €7,020, and a 2% advertising contribution; the franchisor reports a 98% franchisee success rate and supports licensees with KPMG-built business plans, BPI France loan guarantees, regional development managers who are themselves former franchisees, national TV campaigns, and turnkey projects that the company says can save up to six months of setup time.

OB RESEAUX itself employs roughly 200 staff supporting franchisees across headquarters and field operations; the founder Thierry Marquer remains associated with the brand and José Nercellas serves as Directeur Général leading international expansion. The company is privately held, with share capital reported at approximately €959,300 and no disclosed external investment, and the underlying gym-level turnover for franchisees is stated at roughly €300,000–€350,000 achievable within two years of opening, against an average ~25% profitability on the standard format.

Name

L'Orange bleue mon coach Fitness France

Legal name

Société OB Réseaux

Website

https://entreprendre.lorangebleue.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Orange bleue mon coach Fitness France is a French fitness brand licensing network (OB RESEAUX SAS, founded 1996) that licenses entrepreneurs to open ~400 branded clubs across France and Spain, supported by proprietary YAKO® group fitness content, the ENCP coach training school, centralized purchasing, and turnkey site projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Initial Franchise Fees: Franchisees pay entry fees (12,133€) and ongoing royalties (7,020€ monthly) plus 2% advertising contribution to access the brand, support services, and proven business model
2. Membership Subscriptions: End consumers pay recurring membership fees for gym access, group classes, and coaching services across the 400 clubs
3. Centralized Purchasing Margins: Central purchasing negotiates equipment, supplies and products for franchisees at discounted rates, generating margin on bulk orders

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

L'Orange bleue is a fitness gym franchise brand operated by OB RESEAUX SAS, headquartered in Rennes, France. The company licenses its brand, operational model, and proprietary content (YAKO group fitness classes, ENCP training school) to entrepreneurs who open and operate fitness clubs under the L'Orange bleue name. It offers two main franchise formats: a standard Salle classique (500–900 m², urban zones) and a compact Salle mini (350–500 m², rural zones), along with turnkey projects that can save up to 6 months of setup time.

Product overview

L'Orange bleue is a fitness brand licensing network offering two gym formats: the standard Salle classique (500-900m² in urban zones) and the compact Salle mini (350-500m² in rural zones). Licensed clubs access exclusive group fitness classes branded as Yako©, a multi-gym membership card system called Carte Pulp', and training support through the proprietary ENCP fitness school. The brand license model includes entry fees of €12,133, operating royalties of €7,020, and 2% advertising royalties, with projected revenue of approximately €300,000 achievable within 2 years.

Differentiator

Problem solved

Functional benefit

Brands

• YAKO: Exclusive collective fitness courses offered at l'Orange bleue clubs
• Pulp'
• ENCP
• Cocktail Gagnant

Products and services

• Salle classique (Standard Club Franchise) Standard gym franchise format for urban zones requiring 500–900 m², with a minimum personal contribution of €70,000 and targeting a catchment area of 30,000 inhabitants. Available to entrepreneurs (SMEs) seeking to operate a fitness club under the L'Orange bleue brand.
• Salle mini (Mini Club Franchise) Compact gym franchise format for rural zones requiring 350–500 m², with a minimum personal contribution of €60,000 and targeting a catchment area of 15,000 inhabitants. Available to entrepreneurs seeking a smaller-format fitness franchise under the L'Orange bleue brand.
• Licence de marque (Brand License) Brand licensing offering enabling entrepreneurs to open and operate fitness centers under the L'Orange bleue brand, including entry fees of €12,133, monthly operating royalties of €7,020, and a 2% advertising royalty.
• YAKO collective fitness classes Exclusive group fitness class program with proprietary choreography (e.g., Yako Lanta) offered only to licensed L'Orange bleue clubs, providing cardio and muscle strengthening sessions to end consumers.
• Carte Pulp' (Multi-gym loyalty card) Loyalty card program allowing end-consumer members access to multiple gyms across the L'Orange bleue network of 400 locations in France.
• ENCP (École Nationale des Coachs Professionnels) Proprietary fitness coach training school providing BP JEPS AF certification and continuing education programs (6-day in-person plus 2-day distance learning) for sports educators and club managers, supporting L'Orange bleue franchisees with trained staff.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KPMGcoreStrategic or Co-development PartnerProfessional services firm providing business plan templates and financial planning frameworks for franchisee loan applications and banking presentations
• ENCP (École Nationale des Coachs Professionnels)coreStrategic or Co-development PartnerInternal coach training school offering BP JEPS AF certification and continuing education for fitness professionals, providing franchisees with trained staff

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neoness: French fitness chain with urban locations targeting a similar mid-market consumer profile. Direct competitor to L'Orange bleue in major French cities.
• Moving: Independent French fitness chain with regional presence. Comparable to L'Orange bleue in mid-market positioning and club operating model.
• Fitness Park: Major French fitness chain with several hundred clubs operating in the low-cost segment. Direct competitor to L'Orange bleue in France, primarily competing on price and accessibility.
• Keep Cool: French fitness franchise chain with a national footprint of mid-market clubs. Closely comparable to L'Orange bleue in target customer segment, club format, and franchise model.
• Basic-Fit: Largest low-cost fitness chain in Europe with over 1,000 clubs across France, Spain, Netherlands, Belgium, and Germany. Directly competes with L'Orange bleue on the French consumer fitness market but at a lower price point.

Regional players

• Fitness Hut: Portugal-based fitness chain expanding into Spain. Comparable to L'Orange bleue's mid-market positioning and represents a regional peer in the Iberian market L'Orange bleue is now entering.

Emerging players

• Elancia: French fitness chain focused on women's fitness with a smaller national footprint. Comparable positioning to L'Orange bleue's mid-market strategy but with a more specialized niche.

Broad incumbents

• Planet Fitness: Largest fitness franchise globally with thousands of locations. Indirect competitor to L'Orange bleue in the broader fitness market, though geographically focused on the US and Canada.
• Club Pilates: Largest boutique fitness franchise globally with hundreds of Pilates studios. Comparable to L'Orange bleue on the franchise-driven scale model, although serving a different segment (boutique Pilates rather than full-service gym).
• Anytime Fitness: Global 24/7 fitness franchise with thousands of locations worldwide. Comparable to L'Orange bleue on franchise model and member experience, but operates at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSQxGvlqBg7K16PPhEN0J1A
• Facebookfacebook.com/lorangebleuefrance
• LinkedInlinkedin.com/company/l-orange-bleue-mon-coach-fitness-france
• Instagraminstagram.com/lorangebleuefrance
• TikToktiktok.com/@lorangebleuefrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Orange bleue mon coach Fitness France