Enigma Trading 2000

What Enigma Trading 2000 does

Enigma Trading 2000 is associated with Maresi Romania SRL, a privately held Romanian limited liability company registered in Arad that manufactures and distributes branded household consumer goods under the epack™ brand, alongside subsidiary brands Ropack and Madero. Its core technology is commodity polyethylene and polypropylene products — including zip-lock storage bags (Zippy Bags), garbage bags (Funny Bunny, Magnetic lines), stretch food wrap, baking paper, sponges (Magic Sponge, Lurex), microfiber cloths (Magic Cloth at 70/30 polyester-polyamide), protective gloves, aluminum cooking forms, anti-mold refrigerator mats, and reusable Flexipac flexible lids — with product-level engineered features such as a slider-closure system for Zippy Bags rated for freezer use to -25°C, and detergent-free cleaning cloths. The brand philosophy combines functional durability with emotionally engaging design, supported by EU regulatory compliance. The company makes money through wholesale hardware sales of these branded consumables to Romanian retailers and resellers; end consumers are Romanian households purchasing one-time, low-unit-price household items. Distribution runs through a multi-channel retail-first model covering hypermarkets (Auchan, Carrefour, Kaufland), supermarkets (Profi, Mega Image, Penny), discounters (Supeco, Remarkt), cash & carry (Metro, Selgros), DIY (Dedeman), and online marketplaces (eMag, Freshful, Sezamo), all exclusively within Romania. The GTM motion is product-led growth: shelf presence, brand design, and a content hub (epack™ Tips, epack™ Stories featuring Romanian personalities such as Chef Nicolai Tand) drive consumer pull rather than direct sales force. Pricing is not publicly disclosed; the company does not list prices on epack.ro, with consumers transacting through retail partners. No disclosed revenue, funding, M&A, or AI/ML capabilities appear in the source data.

Name

Enigma Trading 2000

Legal name

Maresi Romania SRL

Website

https://epack.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Enigma Trading 2000 / Maresi Romania SRL manufactures and distributes branded polyethylene and polypropylene household goods (bags, food wraps, sponges, cloths, food storage) under the epack™, Ropack, and Madero brands to Romanian consumers via major supermarket, discount, DIY, and online retail channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Arad

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer household product sales: Maresi Romania SRL generates revenue through the sale of branded household products including bags, garbage bags, food wraps, sponges, cloths, gloves, food storage containers, and cooking forms. Products are sold through retail chains, DIY stores, and online marketplaces in Romania. Revenue is derived from one-time product purchases by end consumers and potentially business purchasers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Enigma Trading 2000 (operating as Maresi Romania SRL and the epack™ brand) manufactures and sells branded household consumer goods made from polyethylene and polypropylene, including zip-lock bags (Zippy Bags), garbage bags, food wraps, sponges, microfiber cloths, gloves, food storage containers, and cooking forms. Products are sold primarily to end consumers in Romania through major supermarket chains, DIY stores, and online marketplaces.

Product overview

epack™ is a household cleaning and organization product brand owned by Maresi România SRL. The product portfolio consists of single-brand products organized into nine core categories: Bags (including Zippy ziplock bags), Garbage Bags (with unique Funny Bunny and Magnetic designs), Food Wraps (stretch wrap and baking paper), Sponges & Scourers (including Magic Sponge, Soft Sponge, Lurex Sponges, and Smiley Wet Sponge), Cloths (Magic Cloth and Microfiber Cloth), Gloves, Cooking Forms & Containers (aluminum molds and baking bags), Food Storage (Flexipac lids and anti-mold mats), and Cups. Additionally, the brand offers partner products including Wet Hankies antibacterial wet wipes. The brand philosophy emphasizes combining durability with aesthetic design to make everyday household tasks more enjoyable.

Differentiator

Problem solved

Functional benefit

Brands

• Zippy Bags: Reusable zip-lock bags with perfected slider system for transport, freezing, storage, or cooking
• Magic Cloth
• Magic Sponge
• Funny Bunny
• Flexipac
• Anti-Mold Mat
• Wet Hankies

Products and services

• Zippy Bags (Zip-Lock Bags) Reusable zip-lock bags with a perfected slider closure system providing airtight seals, marketed as probably the most durable zip-lock bags on the Romanian market. Suitable for transport, freezing, storage, and cooking, with a tested liquid-tight seal. For end consumers in Romania.
• Garbage Bags (Funny Bunny, Magnetic) Durable garbage bags with multiple closure systems and distinctive designs, including Funny Bunny bags with bunny motifs and Magnetic bags printed with smiley faces. Available in sizes to fit all garbage can types from regular bins to dumpsters. For Romanian consumer households.
• Food Wraps (Stretch Wrap and Baking Paper) Stretch wrap for food and baking paper, with stretch wrap available in rolls of various sizes up to 80M. Includes baking paper and baking bags for cooking applications. For Romanian consumer households.
• Sponges and Scourers (Magic Sponge, Soft Sponge, Lurex Sponges, Smiley Wet Sponge Wipes) Includes Magic Sponge (melamine foam for removing marker, ink, and tough stains with just water), Soft Sponge (ergonomic design preserving manicure, green and purple), Lurex Sponges (for rough surfaces like cast iron, pots, pans, and grills), and Smiley Wet Sponge Wipes (for stainless steel surfaces). For Romanian consumer households.
• Cloths (Magic Cloth, Microfiber Cloth) Magic Cloth made of 70% polyester and 30% polyamide that removes dust, grease, fingerprints, and limescale without detergent. Microfiber cloths with fibers 100 times thinner than a human hair, effective both wet and dry for all cleaning purposes. For Romanian consumer households.
• Gloves Protective gloves for household cleaning tasks to protect skin during use of sponges and cloths. For Romanian consumer households.
• Cooking Forms and Containers Aluminum molds for muffins and baking bags for cooking applications including recipes like kleftiko. For Romanian consumer households.
• Food Storage (Flexipac Lids, Anti-Mold Mat) Flexipac flexible lids in three sizes (2 small, 4 medium, 3 large per package) that fit any volume and shape, providing a perfect seal as a reusable alternative to single-use plastic wrap. Anti-Mold mats for refrigerators that allow better air circulation and reduce moisture to keep food fresher. For Romanian consumer households.
• Cups Disposable cups for household use. For Romanian consumer households.
• Wet Hankies (Partner Product) Antibacterial wet wipes available in various sizes (12, 15, 72 pieces). Anti-Covid variant is antiseptic and tested against H1N1 and H3N2 viruses. Lemon-scented option available. Made with denatured alcohol for bacteria and fungi combat. Sold as a complementary hygiene product through the epack.ro website.

Quantifiable outcome

• Zippy Bags can withstand temperatures for liquid storage and have a perfect seal tested by the company — 'so secure you could store chicken soup' (noted as presentation claim, not recommended for long-term liquid storage)
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Wet HankiesminorOthersWet Hankies is a partner product brand sold through the epack.ro website. The product line includes antibacterial wet wipes in various formats: Wet Hankies 15 pieces (package), Wet Hankies 'anti-Covid' 12 pieces (Extra Safe antiseptic wipes), Wet Hankies 'Lămâie' (Lemon) 15 pieces and 72 pieces. The wipes are positioned as antiseptic but gentle on skin, effective against bacteria and H1N1/H3N2 viruses, made with denatured alcohol. Sold as a complementary hygiene product.
• Auchan RomaniacoreChannel Partner/ Reseller/ DistributorAuchan is a major Romanian hypermarket chain and a key retail distribution partner for epack™ household products. Products are available on Auchan shelves across Romania.
• Carrefour RomaniacoreChannel Partner/ Reseller/ DistributorCarrefour is a major Romanian hypermarket/supermarket chain and a key retail distribution partner for epack™ household products.
• Kaufland RomaniacoreChannel Partner/ Reseller/ DistributorKaufland is a major Romanian hypermarket chain and a key retail distribution partner for epack™ household products.
• Metro RomaniacoreChannel Partner/ Reseller/ DistributorMetro is a cash & carry chain serving business customers and a key distribution partner for epack™ household products.
• ProficoreChannel Partner/ Reseller/ DistributorProfi is a major Romanian supermarket chain and a key retail distribution partner for epack™ household products.
• Selgros RomaniacoreChannel Partner/ Reseller/ DistributorSelgros is a cash & carry chain and retail distribution partner for epack™ household products.
• eMagcoreChannel Partner/ Reseller/ DistributoreMag is Romania's largest online marketplace and a key e-commerce distribution partner for epack™ household products.
• DedemancoreChannel Partner/ Reseller/ DistributorDedeman is Romania's leading DIY retailer and a distribution partner for epack™ household products in the home improvement retail channel.
• Penny RomaniacoreChannel Partner/ Reseller/ DistributorPenny is a Romanian discount supermarket chain and a retail distribution partner for epack™ household products.
• Mega ImagecoreChannel Partner/ Reseller/ DistributorMega Image is a Romanian supermarket chain and a retail distribution partner for epack™ household products.
• SupecominorChannel Partner/ Reseller/ DistributorSupeco is a Romanian discount retail chain and a distribution partner for epack™ household products.
• RemarktminorChannel Partner/ Reseller/ DistributorRemarkt is a Romanian retail chain and a distribution partner for epack™ household products.
• FreshfulminorChannel Partner/ Reseller/ DistributorFreshful is an online grocery platform and a distribution partner for epack™ household products.
• SezamominorChannel Partner/ Reseller/ DistributorSezamo is an online marketplace and a distribution partner for epack™ household products.
• RopackcoreStrategic or Co-development PartnerRopack is another brand owned by Maresi Romania SRL alongside epack™ and Madero. It represents part of the parent company's multi-brand strategy in the household products sector in Romania.
• MaderocoreStrategic or Co-development PartnerMadero is another brand owned by Maresi Romania SRL alongside epack™ and Ropack. It represents part of the parent company's multi-brand strategy in the household products sector in Romania.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Glad: Clorox-owned household brand spanning food bags, wraps, trash bags and food storage. Closely overlaps epack's garbage bag, food wrap and food storage categories and competes head-to-head in Romanian retail.
• Hefty: Reynolds Consumer Products brand covering trash bags, food storage bags and disposable tableware. Direct overlap with epack's garbage bag and food storage categories at similar price positioning.
• Scotch-Brite: 3M-owned cleaning tools brand spanning sponges, scourers and microfiber cloths. Most direct global peer for epack's Magic Sponge, Magic Cloth, Lurex sponges and Soft Sponge categories.
• Ziploc: SC Johnson-owned zip-lock storage bag brand — the global category leader that epack's Zippy Bags product directly competes with on Romanian shelves. Closest direct competitor in reusable zip-lock bag functionality.
• Tupperware: Global reusable food storage container brand. Directly comparable to epack's Flexipac lids, food storage containers and reusable bag positioning across the same Romanian retail footprint.
• Rubbermaid: Newell Brands-owned household storage and cleaning products line. Direct competition in food storage containers, cleaning cloths and household organization categories where epack competes.

Broad incumbents

• Clorox: US household-products major owning Glad and cleaning brands. Competes with epack through the same Romanian retail-channel listings, but with vastly larger marketing and R&D budgets.
• Henkel: German multinational operating laundry, cleaning and household-care brands including Bref, Sidolin and Pur. Comparable in cleaning-product positioning to epack's cloth and sponge portfolio in European markets.
• SC Johnson: Global household products conglomerate owning Ziploc, Windex and many cleaning/storage brands. Operates broadly in overlapping categories with epack at scale the small Romanian player cannot match.
• Procter & Gamble: Diversified FMCG conglomerate with cleaning brands (Mr. Clean, Ajax, Fairy) that compete with epack's cleaning cloths and sponges through the same Romanian supermarket channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EnigmaTrading-qx3qh
• Facebookfacebook.com/maresi.epack
• Instagraminstagram.com/epack.ro
• LinkedInlinkedin.com/company/enigma-trading-2000

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enigma Trading 2000