ESELO
ESELO SIA is a Riga-based Latvian electrical materials wholesaler operating the e-commerce platform eselo.lv, distributing cables, solar systems, automation, lighting, tools, and safety products from 70+ international manufacturers to professional electricians, installers, contractors, and end consumers across Latvia.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ESELO does
ESELO SIA is a Riga-based Latvian electrical materials wholesaler operating the e-commerce platform eselo.lv alongside physical retail operations. The company distributes a broad catalog of electrical products — cables and wires, solar energy systems, automation components, installation materials, lighting, professional tools, safety and security systems, lightning protection, and telecommunications equipment — sourced from more than 70 international manufacturers including Schneider Electric, ABB, Siemens, Nexans, Trina Solar, Huawei, K2 Systems, Milwaukee, Bosch, and Hager.
The platform is differentiated less by SKU breadth alone and more by a layer of proprietary web-based technical tools built specifically for Latvian electrical professionals: a cable cross-section calculator, a cable support systems configurator (KNS) for MEKA products, a switch selection assistant covering Schneider, ABB, Siemens, and Jung lines, and a solar panel system cost calculator that pairs Trina Solar panels with Huawei inverters. An 'Electrician's Helper' reference resource covers cables, automation, measurements, lightning protection, electrical heating, lighting, data networks, and solar standards. The website is bilingual (Latvian/Russian), serving the Baltic States.
ESELO's business model is straightforward electrical distribution: one-time product sales with quote-based pricing (no public list prices). The GTM motion is sales-led through the e-commerce storefront, supported by channel relationships with major OEMs. Customer segments span professional electricians (primary), solar energy installers, construction companies, and end consumers — a horizontally segmented, long-tail customer mix across a single-country market. Revenue, ownership, management, and headcount-trend data are not disclosed in available sources.
ESELO firmographics
Firmographics- Name
- ESELO
- Legal name
- ESELO SIA
- Website
- https://eselo.lv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ESELO SIA is a Riga-based Latvian electrical materials wholesaler operating the e-commerce platform eselo.lv, distributing cables, solar systems, automation, lighting, tools, and safety products from 70+ international manufacturers to professional electricians, installers, contractors, and end consumers across Latvia.
- Ownership category
- akta.pro rank
ESELO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electrical Materials Sales: ESELO generates revenue through the sale of electrical materials and equipment including cables, wires, switches, automation components, solar energy systems, and tools through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional switch and socket products from major manufacturers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
ESELO product offering
Product offeringCore offering
ESELO is a Latvian electrical materials wholesaler and multi-brand distributor selling cables, wires, switches, automation components, solar energy systems, lighting, tools, and safety equipment through its eselo.lv e-commerce platform and physical stores. The company complements its product catalog with proprietary digital tools — including cable cross-section, cable support systems, switch selection, and solar system cost calculators — and an extensive technical reference resource ('Electrician's Helper') aimed at professional electricians, contractors, and solar installers in Latvia.
Product overview
ESELO SIA is a Latvian electrical materials wholesaler operating an e-commerce platform (eselo.lv) alongside physical retail/store operations. The company offers a diverse portfolio of electrical products including cables and wires, solar energy systems, automation components, installation materials, lighting, tools, safety systems, lightning protection, and telecommunications equipment from over 70 international manufacturers (ABB, Schneider Electric, Siemens, Bosch, Milwaukee, Huawei, Trina Solar, etc.). ESELO provides complementary digital tools including a cable cross-section calculator, cable support system configurator (KNS), switch selection assistant, and solar panel system cost calculator, along with an extensive technical reference resource ('Palīgs elektriķim') covering electrical standards, cable selection, automation, measurements, lightning protection, and solar energy. The company distributes throughout Latvia via its online store and physical locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cables and Wires (Kabeļi un vadi) Power cables, installation cables, control cables, solar system cables, and data cables from manufacturers including Nexans, NKT, Prysmian Group, REKA, Top Cable, and TT Cables, sold to electricians, contractors, and construction firms.
- Solar Energy Systems (Saules enerģija) Solar panels (Trina Solar), mounting systems (K2 Systems, BudMat), inverters (Huawei, KOSTAL, Fronius, SMA, Solplanet), EV chargers, and battery systems for solar PV installers and residential consumers.
- Automation Components (Automatizācija) Frequency converters, motor starters, contactors, terminal blocks, enclosures (Rittal), programmable controllers (Schneider Modicon, Zelio Logic), and industrial connectors from ABB, Schneider Electric, Vacon, and Weidmüller for industrial automation customers.
- Installation Materials (Instalācijas materiāli) Switches, sockets, cable trays, conduits, junction boxes, and accessories from ABB, Schneider Electric, Siemens, Jung, Hager, OBO Bettermann, and others for electrical contractors and construction firms.
- Lighting Technology (Apgaismes tehnika) LED luminaires, LED strips, lamps, and lighting controls from LEDVANCE, Philips, OPPLE, GTV, and others for residential, commercial, and industrial lighting projects.
- Tools (Instrumenti) Power tools, hand tools, garden equipment, and measuring instruments from Milwaukee, Bosch, Bahco, Wera, Cimco, Intercable, and Sonel for professional electricians and contractors.
- Safety Systems (Drošības sistēmas) Wireless security alarm systems (AJAX), fire detection (Apollo, Teletek, C-TEC), access control, and emergency lighting for residential and commercial installations.
- Lightning Protection (Zibens aizsardzība) Lightning protection systems, grounding, and surge protection from Ingesco, Propster, and Weidmüller for electrical contractors and building installations.
- Telecommunications (Telekomunikācijas) Data network products including copper and fiber cables, connectors, and active equipment from Excel and EFB-Elektronik for network and data installations.
Companies that use ESELO
Customer profileSegments4 records
Ideal customer profiles4 records
ESELO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ESELO partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Trina SolarcoreTrina Solar is a world-leading solar panel manufacturer. ESELO offers Trina Solar solar panels as part of their solar energy product portfolio, including Vertex S series with 15-year factory warranty and up to 25-year performance warranty.
- HuaweicoreHuawei provides smart PV solutions for solar energy systems. ESELO offers Huawei solar inverters and battery systems as part of their solar product range, featuring AI integration and cloud computing technologies.
- K2 SystemscoreK2 Systems is a market leader since 2014 for solar panel mounting systems with innovative, customer-oriented solutions. More than 16 GW of projects have been installed worldwide with K2 Systems mountings.
- KOSTALcoreKOSTAL inverters are suitable for solar, hybrid, or battery inverters for PV systems of any size. ESELO distributes KOSTAL inverters with power ratings from 1.5 to 36 kW.
- Schneider ElectriccoreSchneider Electric is a major global energy management and automation company. ESELO offers a wide range of Schneider products including switches, automation components, motor starters, and variable frequency drives.
- ABBcoreABB is a global technology company. ESELO distributes ABB products including switches, sockets, frequency converters, motor protection devices, and building automation systems.
- FroniuscoreFronius produces efficient and reliable solar inverters with power categories from 1.5 to 100 kW, suitable for residential to large-scale systems. ESELO offers Fronius inverters as part of their solar portfolio.
- SMAcoreSMA is a world-leading PV system technology specialist defining standards for decentralized, digital, and renewable energy delivery. ESELO distributes SMA solar inverters.
- MilwaukeeminorMilwaukee Tool is a professional tool manufacturer. ESELO offers Milwaukee tools including MX FUEL series, One Key system, PACKOUT storage, and accessories for electricians.
- BoschminorBosch produces professional power tools and garden equipment. ESELO offers Bosch professional tools, measuring instruments, hand tools, and accessories.
- OBO BettermanncoreOBO Bettermann provides cable management systems including cable channels, floor boxes, and installation materials. ESELO distributes OBO products including WDK cable channels with ongoing promotions.
- MEKAcoreMEKA produces cable support systems including cable ladders (KS20, KS80), cable trays (KRA/KRB), and luminaire tracks (MEK). ESELO offers MEKA products with an online configurator tool.
- NexanscoreNexans is a global cable company. ESELO offers Nexans cables including TITANEX rubber cables (H07RN-F) and other power cable solutions.
- WeidmullercoreWeidmuller provides industrial connection technology including terminal blocks, automation products, and surge protection. ESELO distributes Weidmuller products across multiple product categories.
- LegrandcoreLegrand is a global specialist in electrical and digital building infrastructure. ESELO offers Legrand products including vandal-resistant switches and sockets (Soliroc).
- HagercoreHager provides electrical installation materials including protection devices, RCDs, surge protection, and distribution equipment. ESELO distributes Hager products for automation applications.
- SiemenscoreSiemens produces Delta switches and sockets as well as automation equipment. ESELO offers Siemens Delta product lines including LINE, MIRO, PROFIL, and STYLE series.
- JungcoreJung produces premium switches and sockets including LS 990, LS Design, A series, and A CREATION lines. ESELO offers Jung products through their selection assistant.
- DEVIminorDEVI provides electric heating solutions including floor heating cables and thermostats. ESELO offers DEVI products for electrical heating applications.
- LEDVANCEminorLEDVANCE offers LED luminaires, LED strips, and lighting solutions. ESELO distributes LEDVANCE products including architectural luminaires and DALI solutions.
- WAGOcoreWAGO provides wire connectors and installation connectors. ESELO offers WAGO products including TOPJOB S terminal blocks and installation connectors.
- RittalminorRittal produces enclosures and industrial cabinets including AX, KX, and VX25 systems. ESELO distributes Rittal products with online configurator tools.
- RoxtecminorRoxtec provides cable and pipe transit sealing systems. ESELO offers Roxtec products including RM modules, Wedge compression blocks, and lubricants.
- AJAXminorAJAX Systems provides wireless security systems. ESELO offers AJAX security products including an online configurator tool.
Recent moves6 records
Expansion highlights4 records
ESELO competitors and assessment
Company assessmentBroad incumbents
- Sonepar: Sonepar is a global B2B electrical distributor with operations across Europe. Like ESELO, it focuses on multi-brand distribution of cables, lighting, automation, and installation materials to professional electrical contractors.
- Rexel: Rexel is the largest global electrical products distributor, operating across Europe including the Baltics. Both companies distribute cables, automation, and installation materials to professional electricians via multi-brand catalogs; Rexel is a much larger incumbent serving the same customer base.
- Eriks: Eriks is a European industrial service provider and distributor specializing in technical components including flow control, sealing, and industrial automation products. Comparable as a multi-brand B2B industrial supplier serving technical professionals.
- RS Components: RS Components is a global high-service distributor of industrial and electronic components, including automation, cables, tools, and test equipment. Comparable to ESELO as a multi-brand industrial/electrical supplier serving professional installers and engineers.
- Würth: Würth is a leading global industrial supplies and assembly materials distributor with strong presence in tools, fasteners, and electrical installation supplies. Comparable to ESELO's industrial supplies, tools, and electrical materials distribution model serving trades professionals.
- Conrad Electronic: Conrad Electronic is a major European e-commerce distributor of electrical components, automation products, tools, and installation materials. Both ESELO and Conrad combine technical catalogs with e-commerce platforms targeting professional and prosumer buyers.
- Farnell / element14: Farnell (element14) is a global distributor of electronic, electrical, and industrial products with strong European e-commerce. Comparable breadth of automation, connectors, tools, and installation materials sold online to professional buyers.
Regional players
- Krasta Būvmateriālu veikals / K-Rauta (Baltics): K-rauta (Kesko) operates building materials and home improvement superstores across the Baltics. Comparable as a regional multi-category retailer selling electrical installation materials, lighting, and tools to contractors and DIY consumers in the same geography.
- 220.lv: 220.lv is one of Latvia's largest online retail platforms with broad product coverage including tools, electrical, and home improvement categories. Comparable as a Latvian e-commerce retailer competing for similar end-consumer and small-contractor purchases.
- ELKO Grupa: ELKO Grupa is a Latvia-based IT and consumer electronics distributor serving the Baltic region. Comparable to ESELO as a Latvian-headquartered multi-brand distribution business operating through an online channel in the same geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
ESELO social profiles
Digital presenceESELO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESELO leadership team
Management profileNumber of profiles
ESELO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESELO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESELO
What does ESELO do?
ESELO is a Latvian electrical materials wholesaler and multi-brand distributor selling cables, wires, switches, automation components, solar energy systems, lighting, tools, and safety equipment through its eselo.lv e-commerce platform and physical stores. The company complements its product catalog with proprietary digital tools — including cable cross-section, cable support systems, switch selection, and solar system cost calculators — and an extensive technical reference resource ('Electrician's Helper') aimed at professional electricians, contractors, and solar installers in Latvia.
Is ESELO a public or private company?
ESELO is a private company. It is classified as unknown and is currently operating.
When was ESELO founded?
ESELO was founded in -1. It employs 11 to 50 people.
How does ESELO make money?
One revenue line is on record: electrical Materials Sales.
Who are ESELO's main competitors?
Broad incumbents on record are Sonepar, Rexel, Eriks, RS Components, Würth, Conrad Electronic and Farnell / element14. Regional players are Krasta Būvmateriālu veikals / K-Rauta (Baltics), 220.lv and ELKO Grupa.
Does ESELO have an API?
No public API is recorded for ESELO.