Esher Cricket Club

What Esher Cricket Club does

Esher Cricket Club Limited, founded in 1863, is a private amateur community cricket club based in Esher, Surrey, operating from its main ground at New Road (KT10 9NU), with additional match venues at Imber Court and Old Pauline Sports Ground in Thames Ditton. The club serves a multi-generational membership from U5 to over-60s across 7 Adult XIs (1st XI in the Premier Division of the Surrey Cricket Championship), a Ladies team, and approximately 700 young cricketers in 65+ boys' and 18–20 girls' league teams. It delivers the bulk of activity through ECB-qualified professional coaching, year-round training (winter nets, summer outdoor season), competitive league matchplay, school partnerships, and holiday courses.

The club's commercial model combines recurring membership subscriptions (girls' tiers priced £110–£240 annually), venue hire for events accommodating up to 150 guests with full catering, kit and merchandise sales through a Gray Nicolls partnership, plus ancillary revenue from 1-to-1 private coaching, holiday camps, and net-lane bookings. Technology integrations are limited to standard third-party SaaS: Spond for membership and course registration, Shopify for e-commerce, SimplyBook for facility reservations, and Play Cricket for fixture management. The club holds ECB Clubmark accreditation, has produced 70+ Surrey CCC Performance programme players, and recorded notable competitive results including U13 National Champions in 2021, U15s at the Lord's ECB Cup Final in 2024, and U12 Girls Tier 1 Champions in 2025. Governance is by a committee chaired by Dan Taylor, with no external institutional ownership or fundraising activity.

Name

Esher Cricket Club

Legal name

Esher Cricket Club Limited

Website

https://eshercc.co.uk

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

11–50 employees

Short description

Esher Cricket Club is a private amateur community cricket club in Esher, Surrey, offering membership-based cricket from U5 to over-60s across boys, girls, ladies, and seven senior men's teams competing in the Surrey Cricket Championship.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAF

Cricket Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Community cricket club
• Youth cricket coaching
• Amateur league cricket
• Cricket membership programs
• Venue hire events

Headquarters

HQ city

Esher

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from players across all age groups (U5 to adult, including women's cricket). Membership includes training, matchplay access, and clubhouse facilities.
2. Venue Hire: Clubhouse and grounds available for hire for meetings, parties, weddings, receptions, fundraisers, sporting events and corporate dinners. Accommodates up to 150 people with full catering service and bar.
3. Kit Sales: Partnership with Gray Nicolls for official Esher CC kit sales. Players purchase playing kit through the club's online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Esher Cricket Club is a community-focused amateur cricket club founded in 1863 that sells annual memberships giving access to cricket coaching, league matchplay, and clubhouse facilities across boys, girls, women's and senior sections. It also sells club kit/merchandise and hires out its clubhouse and grounds for private events and corporate functions.

Product overview

Esher Cricket Club operates as a community-focused cricket organization offering a comprehensive portfolio of cricket programs and related services. The core offering centers on membership programs spanning adult league cricket (1st XI through 5th XI plus Women's team), youth cricket (boys U5-U19 and girls U5 to Ladies), and professional coaching. The portfolio includes coaching programs delivered by ECB-qualified coaches, venue hire services for events and functions, merchandise/kit sales, cricket camps during school holidays, one-to-one private tuition, and nets booking access. The club participates in Surrey Cricket Championship leagues across multiple divisions and offers pathway progression from junior to senior cricket. Technology integrations include Play Cricket for match management, Spond for membership/registration, Shopify for e-commerce, and SimplyBook for facilities booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Membership Programs Annual membership subscriptions offering access to cricket training, matches, and club facilities for adults, youth (U5-U19), and women/girls.
• Junior Cricket Coaching Weekly structured coaching sessions delivered by ECB-qualified professional coaches for boys and girls across all age groups from U5 through U19.
• Girls and Ladies Cricket Program Dedicated girls and women's cricket section with age-group specific coaching from U5 to senior Ladies team, professional coaching staff, and Surrey league participation.
• Venue and Facilities Hire Clubhouse and grounds hired out for meetings, parties, weddings, fundraisers, sporting events and corporate dinners, with full catering, licensed bar, audio-visual equipment and parking for up to 150 people.
• Esher CC Kit and Merchandise Official club merchandise including playing kits, apparel, and cricket equipment available for purchase through the online store powered by Shopify and partner Gray Nicolls.
• Cricket Camps and Holiday Courses Easter and summer holiday cricket courses for children from U6 to U12 and senior boys and girls, designed to develop skills and provide match practice during school breaks.
• One-to-One Private Cricket Tuition Private individual coaching sessions available for players seeking personalized instruction from professional coaches.
• Nets Booking Cricket net access and booking system allowing members to reserve net lanes for individual practice, with availability during school term times and holidays via SimplyBook.
• Senior Cricket Teams Adult cricket programs including 1st XI (Premier Division), 2nd XI through 5th XI, Women's team, and Senior Academy, providing league cricket across multiple divisions of the Surrey Cricket Championship.

Quantifiable outcome

• U13 Boys National Champions 2021 (ECB National Cup)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Gray NicollscoreChannel Partner/ Reseller/ DistributorOfficial kit supplier partnership. Gray Nicolls provides Esher CC branded cricket equipment and apparel through their online store.
• ChurchodsminorOthersSchool sponsor of Esher Cricket Club
• MasuriminorOthersCricket equipment brand sponsor
• Dawsons AuctionsminorOthersAuction house sponsor
• NFU Mutual (Cobham)minorOthersInsurance sponsor
• Danes Hill SchoolminorOthersSchool sponsor
• Rowan Garland Prep SchoolminorOthersSchool sponsor
• Parkside SchoolminorOthersSchool sponsor
• Milbourne Lodge SchoolminorOthersSchool sponsor
• Kingston Grammar SchoolminorOthersSchool sponsor
• Sporting Wine ClubminorOthersWine club sponsor
• Dayla DrinksminorOthersDrinks sponsor
• Surrey County Cricket ClubcoreStrategic or Co-development PartnerPathway partnership with 70+ Esher players in Surrey CCC Performance programmes. Pipeline for county-level talent development.
• AJ FordhamminorOthersLocal cricket equipment supplier providing advice on sizing for young cricketers

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teddington Cricket Club: Established Surrey-area cricket club with multiple senior XIs, a strong women's section, and youth pathway — comparable community-cricket operating model.
• Richmond Cricket Club: Affluent South-West London club offering membership-based cricket across age groups, clubhouse hire, and an active women's section; directly comparable in scale and catchment profile.
• Spencer Cricket Club: South-West London community club with multiple senior sides, large junior section, and event-hire clubhouse; operates a similar membership and coaching model in an affluent catchment.
• Guildford Cricket Club: Surrey cricket club with multiple senior XIs in the Surrey Championship and an active youth and women's section; Jenny Gluckman (Esher coach) previously played for Guildford CC.
• Wimbledon Cricket Club: South London/Surrey-border club with a similar pyramid of senior XIs, a large youth section, and venue hire — comparable scale and demographic.
• Dulwich Cricket Club: Historic London amateur cricket club with multiple senior teams, strong junior section, and full clubhouse/hire facilities — directly comparable community-focused membership model.
• Normandy Cricket Club: Surrey cricket club competing in the Surrey Cricket Championship; Callum Green (Esher's Director of Ladies & Girls Coaching) currently plays for Normandy CC, indicating close personnel overlap.
• East Molesey Cricket Club: Neighbouring Surrey cricket club with multiple senior XIs, large youth section, and venue-hire operations; Pete Slaney, one of Esher's coaches, was previously Head Coach at East Molesey CC.

Emerging players

• Reed's School Cricket: Private school cricket programme in Cobham producing elite youth cricketers and offering coaching pathways — adjacent competitor for both talent and family spend in the same catchment.

Broad incumbents

• Surrey County Cricket Club: The professional county club running Surrey's Performance Pathways; 70+ Esher players feed into its programmes, making it both the club's key talent partner and the apex of the same cricket pyramid.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eshercc
• Facebookfacebook.com/eshercicketclub
• Instagraminstagram.com/eshercricketclub/?hl=en
• LinkedInlinkedin.com/company/esher-cricket-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esher Cricket Club