Estadio Jalisco

What Estadio Jalisco does

Estadio Jalisco is a multi-purpose stadium venue located in the Independencia colony of Guadalajara, Jalisco, Mexico, founded in 1960 and operated by the private association Clubes Unidos de Jalisco A.C. The venue serves as the home ground for two football clubs — Atlas FC and the Universidad de Guadalajara's Leones Negros — and additionally hosts concerts, family events, corporate gatherings, and sporting tournaments. Its core service offerings are organized into three pillars: 'Haz tu evento' (event hosting and venue rental), 'Anúnciate' (advertising space rental across exterior and interior placements including TV-visible perimeter meshes), and 'Titulares' (an annual seat holder program for Palcos, Plateas, and Butacas with renewal and exchange processes). In 2025 the venue completed a multi-phase modernization covering exterior lighting, audio fidelity, seating, the first phase of bathroom renovation, access tunnel expansion, a concrete slab on the counterfield, a freight elevator, and emergency power upgrades.

The business model combines four recurring and episodic revenue streams: annual seat holder maintenance fees (MXN $3,680-$4,950 per seat with early-payment discounts), direct ticket sales through the BoletoMovil online platform and the stadium box office, venue rental fees from event promoters, and advertising/sponsorship revenue from a curated portfolio of approximately eight regional brands (Berel, Serrot, Pacífica, Gonher, Campo Azul, Jema, Herralum, Auto Sports). Distribution is hybrid — online ticketing via BoletoMovil plus physical box office at Gate 1, with a dedicated Titulares office for annual seat holder relationship management. The organization is lean, with a core staff of 7 employees, and operates exclusively within the Jalisco market. Recent product additions include guided stadium tours (Recorridos) under the 'Legado Monumental' brand, signaling a diversification beyond match-day and event revenue into tourism and experiential offerings.

Name

Estadio Jalisco

Legal name

Clubes Unidos de Jalisco A.C.

Website

https://estadiojalisco.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Estadio Jalisco is a historic 1960-founded multi-purpose stadium in Guadalajara, Mexico, operated by Clubes Unidos de Jalisco A.C. It serves as the home venue for Atlas FC and Leones Negros, hosts concerts and events, and generates revenue from ticket sales, annual seat holder fees, venue rentals, and regional sponsorships.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Sports venue management
• Event hosting services
• Stadium advertising
• Season ticket programs
• Live entertainment venue

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Annual Seat Holder Fees (Cuota de Mantenimiento): Annual maintenance fees charged to seat holders (Palcos, Plateas, Butacas) for stadium access and upkeep. Fees range from $3,680-$4,950 MXN per seat annually with early payment discounts available.
2. Ticket Sales: Direct ticket sales for sports matches and entertainment events through BoletoMovil platform and box office
3. Event Venue Rental: Venue rental fees from event promoters for concerts, sports tournaments, and other entertainment events
4. Advertising and Sponsorship: Revenue from advertising spaces including entrance meshes, high circumference, stair landings, perimeter meshes (TV and non-TV), upper and box cenefas. Sponsors include Berel, Serrot, Pacífica, Gonher, Campo Azul, Jema, Herralum, Auto Sports.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Estadio Jalisco operates a multi-purpose sports and entertainment stadium in Guadalajara, Mexico, hosting Atlas FC and Leones Negros football matches along with concerts and other live events. The venue generates revenue through annual season ticket programs (Palcos, Plateas, Butacas), per-event ticket sales via BoletoMovil and the box office, venue rental to event promoters, and advertising/sponsorship sales. Guided stadium tours are offered as an ancillary visitor experience.

Product overview

Estadio Jalisco operates as a multi-purpose stadium venue managed by Clubes Unidos de Jalisco A.C., offering three core services: (1) event hosting for concerts, sports matches, and tournaments through 'Haz tu evento', (2) advertising space rental through 'Anúnciate' with both exterior and interior advertising options, and (3) season ticket management for Palcos, Plateas, and Butacas through 'Titulares'. The stadium also offers guided tours as an additional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Haz tu evento (Event Hosting)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BerelminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• SerrotminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• PacíficaminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• GonherminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• Campo AzulminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio (Tequila brand). Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• Jema IluminaciónminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• HerralumminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• Auto SportsminorGTM or Marketing PartnerSponsor/logo displayed on stadium website as part of the sponsor portfolio. Nature of partnership appears to be advertising/marketing sponsorship with logo placement.
• BoletoMovilcoreChannel Partner/ Reseller/ DistributorPrimary ticket distribution partner referenced as the official platform for purchasing tickets online. Links to BoletoMovil provided for ticket purchases.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Estadio BBVA (Universitario): Home of Tigres UANL in Monterrey, one of Liga MX's modern flagship stadiums with similar event-hosting capabilities including concerts and premium experiences. Comparable as a Liga MX anchor venue offering sports plus concerts in a major Mexican metropolitan market.
• Foro Sol: Multi-purpose open-air venue in Mexico City operated by OCESA/CIE, focused on concerts and large-scale entertainment events. Comparable to Estadio Jalisco as a Mexican venue competing for major tour routing and offering a similar stadium-style experience for music events.
• Estadio Azteca: Mexico's largest stadium, located in Mexico City, hosting Club América and Cruz Azul and large-scale concerts and tours. Operates with a similar multi-purpose model (football plus concerts) and is the most comparable Liga MX stadium asset to Estadio Jalisco in terms of scale and event profile.
• Estadio Cuauhtémoc: Football stadium in Puebla hosting Club Puebla (Liga MX) and concerts, also recently modernized. Comparable as a multi-purpose Mexican football venue that supplements matchday revenue with concerts and event rentals.
• Palacio de los Deportes: Indoor multi-purpose arena in Mexico City operated by OCESA/CIE, hosting concerts, sports events, and family shows. Comparable to Estadio Jalisco as a large-scale Mexican venue diversifying revenue across sports, concerts, and ticketed entertainment.
• Estadio Akron: Modern multi-purpose stadium located in Zapopan (Guadalajara metropolitan area), home of Club Deportivo Guadalajara (Chivas). Directly competes with Estadio Jalisco for Liga MX matchday, concerts, and large-event bookings in the same city, and is the principal alternative for promoters routing tours through Guadalajara.

Others

• Live Nation Entertainment: Global concert promotion and live entertainment company that books tours into venues including Mexican stadiums and arenas. Comparable as the principal promoter counterpart to Estadio Jalisco for routing major concert tours and a frequent customer/partner relationship.
• OCESA / CIE (Corporación Interamericana de Entretenimiento): Mexico's largest live entertainment and venue operator, running Foro Sol, Palacio de los Deportes, and other Mexican venues, plus concert promotion. Comparable as both an event promoter customer and venue-operating peer competing for concert and event bookings in Mexico.

Broad incumbents

• Dignity Health Sports Park (LA Galaxy / AEG): Multi-purpose stadium in Carson, California hosting MLS, concerts, and events. Comparable as a North American multi-purpose sports and entertainment venue with a similar mix of anchor tenant plus concert and rental revenue.
• AEG (Anschutz Entertainment Group): Global venue operator and live entertainment company that owns/operates multiple arenas and stadiums worldwide (e.g., Staples Center/Crypto.com Arena, The O2). Comparable as a large incumbent that competes for concert routing and venue management contracts against independent stadium operators like Estadio Jalisco.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/estadiojalofic
• Facebookfacebook.com/EstadioJaliscoOficial
• Instagraminstagram.com/estadiojalofic?igshid=NmNmNjAwNzg%3D
• LinkedInlinkedin.com/company/estadio-jalisco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estadio Jalisco