What Eté supermercati does

Eté supermercati is a privately held Italian regional supermarket chain founded in 2013 and operated by Moderna 2020 S.r.l., a distribution company headquartered in Salerno, Campania. The chain sells groceries and consumer goods through four distinct store formats — Eté (standard), Grand'Eté (large-format maxistore of up to 1,500 m² and 15,000+ SKUs), Eté Prime (premium neighborhood), and Eté Smarty (discount/convenience) — serving general Italian consumers and families across the Campania region. Revenue is generated through physical in-store retail sales, supplemented by three private-label brands (Convieneté for value, Mastro Bontà for quality foods, and Dasuria Meat) and a home-delivery channel launched in September 2024 via the Alfonsino partnership.

The business model is direct-to-consumer retail with no proprietary technology platform; customer engagement relies on the MyCard Eté loyalty program, Raccolta Punti point collection, weekly Volantini promotional flyers, WhatsApp promotional messaging, an Italian/Campanian recipe content library, and community-facing CSR programs ('Noi Amiamo lo Sport' with Decathlon and 'Noi Amiamo la Scuola' with Gruppo Végé) that convert purchases into donations. Distribution is exclusively through owned-and-operated physical storefronts plus the Alfonsino delivery layer. The company shows no evidence of external investment, public listing, AI/ML capabilities, proprietary APIs, or named B2B customers, and is led by CEO Nicola Mastromartino.

Name

Eté supermercati

Legal name

Moderna 2020 S.r.l.

Website

https://etesupermercati.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Eté supermercati is a privately held Italian regional supermarket chain founded in 2013, operating four store formats (Eté, Grand'Eté, Eté Prime, Eté Smarty) under parent Moderna 2020 S.r.l. to serve general consumers and families across the Campania region.

Ownership category

akta.pro rank

Headquarters

HQ city

Salerno

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store retail sales: Revenue is generated through physical in-store sales of groceries and consumer goods across its four store format brands (Eté, Grand'Eté, Eté Prime, Eté Smarty) located in Campania, Italy. The chain also sells private-label products under brands Convieneté, Mastro Bontà, and Dasuria Meat.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Eté supermercati operates a multi-format physical supermarket chain in Campania, Italy, selling groceries, fresh products (produce, bakery, butcher, deli, gastronomy, fish), and consumer goods under four store brands: Eté (standard), Grand'Eté (maxistore, 15,000+ SKUs), Eté Prime (premium), and Eté Smarty (discount). It also sells private-label food products under Convieneté, Mastro Bontà, and Dasuria Meat, and operates a MyCard loyalty / Raccolta Punti program.

Product overview

Eté supermercati operates a multi-format retail network under 'il mondo Eté' comprising four store formats: Eté (core brand), Grand'Eté (maxistore), Eté Prime (premium), and Eté Smarty. The company offers private label products under Convieneté, Mastro Bontà, and Dasuria Meat brands. Customer engagement is driven through MyCard Eté loyalty program and Raccolta Punti point collection. The network also provides promotional flyers (Volantini) and recipe content.

Differentiator

Problem solved

Functional benefit

Brands

• Convieneté: Private label brand offering value products
• Mastro Bontà
• Dasuria Meat

Products and services

• Eté (standard supermarket format) Standard supermarket format serving everyday grocery shoppers with competitive pricing; part of the 'il mondo Eté' retail network across Campania, Italy.
• Grand'Eté (maxistore format) Large-format maxistore concept with over 15,000 product references and full fresh departments (panetteria, pizzeria, gastronomy with open kitchen, pescheria, ortofrutta, macelleria, salumeria). The Arzano location covers 1,500 m² with 60 employees.
• Eté Prime (premium format) Premium store format featuring national and international specialty products, niche and trending items, and fresh departments (ortofrutta, gastronomia, panetteria, macelleria, salumeria). Two locations opened in 2024: Naples Vomero (420 m²) and Cava de' Tirreni (700 m² with 2,000 m² parking).
• Eté Smarty (discount/convenience format) Discount or convenience store format within the Eté retail network targeting price-sensitive consumers in Campania.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and moderate.

• DecathlonminorOthers · 13 March 2026In the 'Noi Amiamo lo Sport 2026' program, Eté customers accumulate QR codes through shopping which are then converted into Decathlon gift cards for amateur sports associations (ASD). Sports clubs register at noiamiamolosport.it and receive Decathlon vouchers valued between €300 and €600 based on their ranking. Decathlon serves as the gift card provider and retailer partner in this loyalty/community program.
• Gruppo VéGémoderateStrategic or Co-development Partner · 22 September 2025Eté participates in the 'Noi Amiamo la Scuola' (We Love School) initiative promoted by the VéGé Group, a major Italian retail consortium. The program converts customer purchases into digital vouchers that schools can use to acquire educational materials and technology. Eté's participation applies across all its store formats (Eté, Grand'Eté, Eté Prime, Eté Smarty) from 22 September to 10 December 2025. Customers receive QR codes per €15 of spending, with extra codes for sponsor products, and can donate codes to registered schools via the 'Noi Amiamo la Scuola' app.
• AlfonsinomoderateChannel Partner/ Reseller/ Distributor · 3 September 2024Eté Supermercati (under all four formats — Eté, Grand'Eté, Eté Prime, Eté Smarty) partnered with Alfonsino, an innovative delivery platform. The partnership allows customers to order Eté products directly through the Alfonsino app and receive groceries at home. The integration initially covers a subset of Eté stores where Alfonsino's delivery service is active, with planned expansion to additional locations. This synergy is described as a collaboration between two Campania-based companies, positioning delivery as a complement to physical stores.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Despar Italia: Consortium-based Italian grocery chain with regional operators under the Despar banner. As a consortium of regional grocers, Despar mirrors Eté's affiliation with VéGé and competes in similar mid-market Italian grocery segments.
• Bennet: Italian hypermarket and supermarket chain with a strong northern footprint and selective southern expansion. Comparable to Eté's Grand'Eté maxistore concept in terms of large-format grocery retail and fresh department emphasis.
• Selex Gruppo Commerciale: Italian retail consortium of regional grocery operators. Selex is directly comparable to Eté's status as a member-driven regional grocery chain and competes in similar southern Italian territories.
• MD SpA: Italian discount supermarket chain with extensive southern Italy presence. MD's discount model and private-label emphasis directly parallel Eté's value-tier Smarty format and broader private-label portfolio.
• Lidl Italia: German hard-discount chain with a dense Italian store network. Lidl directly competes on price-sensitive grocery baskets in Campania, making it a close comparable to Eté's discount/value formats.
• Eurospin: Italian discount supermarket chain with broad national presence, including Campania. Directly comparable to Eté's value-tier Eté Smarty format in terms of price-led positioning and grocery assortment.

Regional players

• Esselunga: Premium Italian supermarket chain concentrated in northern Italy. Comparable to Eté Prime for premium positioning, quality fresh departments, and private-label strength, though not yet a direct competitor in Campania.

Broad incumbents

• Coop Italia: Major Italian retail cooperative with hypermarket and supermarket presence, including in Campania. Operates a multi-tier grocery strategy comparable to Eté's format ladder and is a primary competitor for fresh-department quality positioning.
• Carrefour Italia: French multinational operating hypermarkets and supermarkets across Italy, including Campania. Comparable as a multi-format grocery incumbent competing in the same regions as Eté.
• Conad: Italy's largest grocery retail consortium with thousands of stores nationwide. Conad directly competes with Eté across price and premium tiers in Campania and is the most relevant broad incumbent comparable for a multi-format regional chain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu3UVnYFkHzv_2bd9qcz7vw/featured?view_as=public
• Facebookfacebook.com/supermercati.ete
• Instagraminstagram.com/ete_supermercati/?hl=it
• LinkedInlinkedin.com/company/et%C3%A9-supermercati

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eté supermercati