What Europa Kaffe & Te does

Europa Kaffe & Te is the specialty coffee and tea arm of Danish parent J. Nørgaard Cafe A/S, operating an owned roastery in Brabrand (Aarhus) established in 2019 alongside a flagship retail store, e-commerce webshop (europakaffeogte.dk), and a B2B field-sales motion serving cafes, restaurants, hotels, corporate canteens, and offices across Denmark. The company sells a tiered portfolio — Europa Blend, Europa Blend Espresso, organic single-origins (Mbizi, Echemo, Goma, El Mirador), signature exclusives (El Olmo, Rogel Segovia), teas, brewing equipment, and subscription plans — and runs barista and espresso training courses for both consumer and enterprise customers. Sourcing is organized around a direct-trade model with named farmer and cooperative partnerships (Women Coffee Extension in Rwanda, Aromas del Valle in Peru, 15 de Septiembre in Nicaragua, El Olmo and Sigfreds farms in Mexico and Ethiopia); the company publishes annual transparency reports disclosing prices paid to producers and reports a 60% premium over C-market in 2024 and 86% organic mix, with a stated goal of 100% organic across own brands by 2025. The broader J. Nørgaard Cafe A/S group operates Café EUROPA 1989 in Copenhagen, Café 2019 in Brabrand, and EUROPA Kantiner — 33 corporate canteens serving over 15,000 meals daily — giving the group an integrated café, catering, roasting, and wholesale presence in the Danish market. Revenue is generated through one-time e-commerce and retail sales, recurring coffee subscriptions (3-month, 6-month, roaster's choice), B2B equipment sales with nationwide service agreements, private-label and co-branding solutions, and professional training; B2B payment terms are 8 days net, free freight above 6,000 DKK ex VAT, with consumer free shipping above 500 DKK. The company is founder-led by Jens Nørgaard (Stifter, CEO & Ejer) with Stian Jensrud as CEO of the Kaffe & Te and Kantiner divisions, a Roastmaster/Quality Controller, and a small sales and marketing team.

Name

Europa Kaffe & Te

Legal name

J. Nørgaard Cafe A/S

Website

https://europakaffeogte.dk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Europa Kaffe & Te is a Danish specialty coffee and tea roaster (J. Nørgaard Cafe A/S) that direct-trade sources organic beans, operates its own Brabrand roastery and Aarhus flagship store, and supplies cafes, hotels, canteens, offices, and consumers across Denmark.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Tea Roastery / Coffee Shop Services

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Restaurants and Other Eating Places (72251)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee subscription services
• B2B coffee solutions
• Organic tea supply
• Coffee equipment service

Headquarters

HQ city

Brabrand

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce (Webshop): Direct online sales to private consumers through europakaffeogte.dk webshop. Products include coffee, tea, accessories, and subscription plans. Orders shipped via GLS to Danish addresses.
2. B2B Enterprise Coffee Solutions: Coffee solutions for businesses including cafes, restaurants, hotels, canteens, and offices. Includes equipment sales, service agreements, and ongoing coffee supply contracts.
3. Subscription Services: Coffee subscription plans (3-month and 6-month options, plus roaster's choice subscription) providing recurring revenue from private customers.
4. Barista Training Courses: Educational offerings including Barista Basic, Latte Art, and espresso machine training courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Europa Kaffe & Te roasts and supplies organic specialty coffee and tea through its own roastery in Brabrand, Aarhus, serving both B2B customers (cafes, restaurants, hotels, corporate canteens, offices) and B2C consumers via webshop and retail store. Its offering includes single-origin coffees, blends, organic teas, brewing equipment, professional coffee solutions, and barista training courses. The company also operates cafés and 33 corporate canteens serving 15,000 daily meals across Denmark.

Product overview

Europa Kaffe & Te is a Danish specialty coffee and tea company operating through multiple brands and business lines. The core offering includes the Europa Kaffe & Te brand (accessible specialty coffee and tea) and the Sigfreds sub-brand (single-origin coffees from individual farmers/cooperatives). The company operates its own roastery in Brabrand, Aarhus, alongside a flagship retail store, and manages café operations (Café 1989 in Copenhagen, Café 2019 in Brabrand) and 33 corporate canteens serving over 15,000 people daily. Product lines include Klassisk (classic blended coffees), Fokus (single-origin focus coffees), and Signatur (exclusive limited coffees), complemented by organic teas, brewing equipment, subscription services, and barista training courses. B2B services include professional equipment solutions, private label/co-branding options, and nationwide service agreements.

Differentiator

Problem solved

Functional benefit

Brands

• Sigfreds: Premium single-origin coffee brand featuring beans from individual cooperatives, single farmers, or specific farms. Roasted lighter to express terroir. Products include natural and honey-processed coffees with greater sweetness, body, and fruitiness.

Products and services

• Europa Blend (Organic Seasonal Coffee) Organic seasonal blend coffee roasted slowly to medium degree, available in filter coffee and espresso variants, for both retail and B2B customers.
• Europa Blend Espresso Organic espresso blend with northern European acidity and fruit notes, medium roasted for espresso preparation.
• El Olmo (Christmas Coffee from Mexico) Natural processed single-origin Christmas coffee from El Olmo farm in Veracruz, Mexico, with notes of plum, milk chocolate, and nougat. Connects to the GIV TILBAGE project planting fruit trees.
• Mbizi (Organic Rwanda Coffee) Organic single-origin coffee from Rwanda produced by Women Coffee Extension (WCE), a 100% women-owned cooperative. Washed processed red Bourbon variety with notes of berries, stone fruit, and floral.
• Rogel Segovia (Peru Signature Coffee) Signature organic Bourbon coffee from Finca El Nogal in Cajamarca, Peru at 2,121m altitude. Washed processed, light roasted with notes of elderflower, blueberry, and milk chocolate.
• El Mirador (Nicaragua Focus Coffee) Focus coffee from northern Nicaragua's Madriz region. Produced by David Izaguirre Montenegro, washed processed with Parainema variety. Notes of dried fruit, brown sugar, and butter.
• Echemo (Ethiopia Honey Processed Coffee) Single-origin coffee from Jimma region, Ethiopia under the Sigfreds brand. Honey processed, grown at 2,100m altitude under shade trees, with notes of citrus fruits, floral, and natural sweetness.
• Goma (Organic Ethiopia Coffee) Organic coffee from Jimma highland forest in Ethiopia under the Sigfreds brand. Natural processed at 1,900-2,000m altitude under natural shade, omni-roast suitable for espresso and filter coffee.
• Tea (Organic and Conventional Range) Range of organic and conventional teas including Earl Grey, Sencha (green tea), Tie Kuan Yin Superior (oolong), Pai Mu Tan (white tea), Greenbos (rooibos), and various herbal teas for retail and B2B customers.
• Home Brewing Equipment Retail range of coffee and tea brewing equipment including espresso machines, coffee grinders, hand brewers, electric kettles, scales, french presses, and tea kettles for home users.
• Coffee Subscription Service Subscription service offering regular delivery of freshly roasted coffee with 3-month and 6-month options, plus a roaster's choice selection, for private consumers.
• Barista Training Courses Paid educational courses including Barista Basic, Latte Art, and Sage espresso machine training for individuals and businesses.
• Corporate Canteen Services (EUROPA Kantiner) Corporate catering and canteen management services delivering food and coffee to businesses across Denmark through 33 canteens serving over 15,000 people daily.
• B2B Coffee Solutions (Klassisk, Fokus, Signatur) B2B coffee program for businesses with three tiers: Klassisk (classic blended coffees), Fokus (focus single-origin), and Signatur (signature exclusive), customized to business needs.
• Professional Brewing Equipment (B2B) Professional brewing equipment solutions for businesses including espresso machines, fully automatic machines, filter coffee machines, and coffee grinders.
• Private Label and Collaboration Coffee Solutions Custom coffee brand development service offering businesses either collaboration (shared branding) or private label (exclusive branding) options for coffee products.
• B2B Service Agreements (Coffee Machine Maintenance) Nationwide service agreements providing coffee machine maintenance and support for business customers.

Quantifiable outcome

• 60% average premium over C-market price paid to coffee producers
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cooperativa Agraria Aromas del VallecoreStrategic or Co-development Partner · 1 January 2025Cooperative based in Jaen, Cajamarca, Peru. Founded in 2015, gathering nearly 600 coffee-growing families. Partnership for Rogel Segovia coffee from producer Finca El Nogal.
• REUSEABLE SystemminorGTM or Marketing Partner · 1 January 2024Partnership with local Aarhus coffee shops for reusable to-go cup system. Participated from system launch in 2024. Contributed to returning over 750,000 cups in first year with 87% return rate.
• Reforestation LatamcoreStrategic or Co-development Partner · 1 January 2023Partnership for the GIV TILBAGE project, planting 2 fruit trees for every kilogram of El Olmo coffee sold. Based in Veracruz, Mexico, working with local farmers to plant trees and support biodiversity.
• 15 de Septiembre CooperativecoreStrategic or Co-development Partner · 1 January 2023Nicaraguan cooperative producing El Oasis and El Mirador coffees. Led by David Izaguirre Montenegro. Includes Best of 15 de Septiembre program enabling farmers to develop unique microlots.
• Women Coffee Extension (WCE)coreStrategic or Co-development Partner · 1 January 2021100% women-owned organization in Rwanda, comprising approximately 700 small-scale farmers. Produces Mbizi coffee with focus on social impact and organic farming. Fifth year of collaboration in 2025.
• Khalid Shifa (Echemo Farm)coreStrategic or Co-development Partner · 1 January 2020Third-generation coffee producer from Jimma region, Ethiopia. Produces Echemo and Goma coffees through Sigfreds brand. Six years of collaboration as of 2025.
• Marcos Aguilar (El Olmo Farm)coreStrategic or Co-development Partner · 1 January 2019Third-generation coffee producer from Teocelo, Veracruz, Mexico. Farm focused on sustainability with solar panels, organic composting, and shade-grown coffee. Producer of El Olmo Christmas coffee.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Square Mile Coffee Roasters: London specialty roaster supplying wholesale, cafés, and D2C with an emphasis on direct trade, transparency reports, and barista training — closely mirrors Europa's roastery-plus-B2B-plus-training structure at slightly larger scale.
• Heart Coffee Roasters: Portland-based specialty roaster operating its own roastery, cafés, D2C e-commerce, and B2B wholesale with a focus on direct trade and producer relationships — analog of Europa's integrated roastery-plus-retail model.
• Hasbean Coffee: UK specialty roaster with strong direct-trade farmer relationships, transparency on pricing, and a D2C-plus-wholesale model — closely comparable to Europa's sourcing transparency and online-first specialty positioning.
• Onyx Coffee Lab: Specialty roaster with award-winning direct-trade sourcing, transparent pricing, limited single-origin releases, and B2B/B2C channels — comparable to Europa's annual limited origin drops and producer-story-led marketing.
• Coffee Collective: Copenhagen-based specialty coffee roaster founded in 2007 operating its own roastery, multiple cafés, direct trade sourcing, and barista training — virtually identical business model to Europa Kaffe & Te but with larger scale and stronger brand recognition.
• Kontra Coffee: Danish specialty micro-roastery based in Copenhagen focusing on single-origin, direct-trade coffees with transparency on producer payments — directly comparable to Europa's Sigfreds sub-brand and overall sourcing philosophy.

Regional players

• Tim Wendelboe: Norwegian specialty roaster and café operator known for direct trade, transparency on producer pricing, single-origin focus, and barista education — highly comparable on sourcing philosophy and B2C/B2B mix, but operating from Oslo.
• Drop Coffee: Stockholm-based specialty roaster with strong direct-trade relationships, B2B supply, D2C webshop, and café presence — a near-twin operating model to Europa Kaffe & Te but in the Swedish market rather than Denmark.
• Kaffa Oslo: Norwegian specialty roaster serving cafés, restaurants, and consumers with a focus on traceable single-origin and direct-trade coffees — comparable to Europa's roasting, B2B, and D2C model in a neighboring Nordic market.

Broad incumbents

• La Colombe Coffee Roasters: US specialty coffee roaster and café operator with strong wholesale B2B presence, D2C e-commerce, and a multi-tier brand portfolio — comparable channels to Europa but at substantially greater scale and with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Europakaffeogte.dk
• LinkedInlinkedin.com/company/europakaffeogte
• Instagraminstagram.com/Europakaffeogte.dk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europa Kaffe & Te