Evans Kia

What Evans Kia does

Evans Kia is a family-owned, single-location authorized Kia franchise dealership headquartered at 4580 Washington Rd, Evans, Georgia, founded circa 2013 and operating with approximately 21 employees. The dealership sells new Kia vehicles across the full Kia lineup — sedans (K4, K5, K4 Hatchback), SUVs (Seltos, Sportage, Sorento, Telluride), the Carnival MPV, and electrified models (EV6, EV9, Niro, Sportage Hybrid, Sorento Hybrid, Telluride Hybrid) — alongside certified pre-owned and all-makes pre-owned inventory (current snapshot of 178 new and 68 pre-owned units). It serves a regional market spanning multiple Georgia cities (Augusta, Grovetown, Evans, Waynesboro) and South Carolina cities (Aiken, Greenwood, Beech Island, Lexington).

The business operates a conventional franchise retail model with four core revenue streams: (1) new and pre-owned vehicle sales, (2) service and parts (oil changes, tire rotations, brakes, alignments, A/C service, genuine Kia parts), (3) finance and insurance via Capital One pre-qualification, Sunbit service financing, and other lender partners, and (4) trade-in programs offering up to $1,000 over market value. Distribution is anchored by a physical showroom supplemented by a website with online inventory browsing, service scheduling, trade-in valuation, and payment calculators. Supporting product surface includes an EV Research Hub, a Kia-Amazon home EV-charging partnership (Bosch, ChargePoint, JuiceBox), Express Service (60-minute turnaround), and a complimentary rain-barrel car wash with every service visit.

The dealership differentiates through its large regional Kia inventory, strong Google reputation (4.7 stars across 5,820 reviews), factory-trained technicians handling all makes and models, military rebate programs, and growing EV infrastructure. There are no disclosed financials, no external funding, and no M&A or leadership-change signals; the company is privately held, family-controlled, and operates exclusively in the U.S. Southeast (Georgia and South Carolina).

Name

Evans Kia

Legal name

Evans Kia

Website

https://evanskia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Evans Kia is a family-owned, single-location authorized Kia franchise dealership in Evans, Georgia, selling new and pre-owned Kia vehicles alongside service, parts, F&I, and EV-charging solutions to retail consumers across the Georgia–South Carolina border region.

Ownership category

akta.pro rank

Headquarters

HQ city

Evans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Kia vehicles and pre-owned vehicles including certified pre-owned. New inventory includes sedans (K4, K4 Hatchback, K5), SUVs (Seltos, Sportage, Sorento, Telluride), minivans (Carnival MPV), and electric/hybrid models (EV6, EV9, Niro, Sportage Hybrid, Sorento Hybrid, Telluride Hybrid).
2. Service and Parts: Maintenance and repair services including oil changes, tire rotations, brake service, battery checks, alignment, and A/C service. Parts sales including genuine Kia parts, accessories, and tires.
3. Finance and Insurance: Vehicle financing through partnerships with lenders, offering new vehicle financing, refinancing, and lease vs. buy guidance. Extended warranties, GAP protection, and other vehicle after-market products offered through third-party providers.
4. Trade-In Programs: Vehicle trade-in and value assessment services. Offers up to $1,000 over market trade-in value and $1,000 trade-in bonus promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Evans Kia is an authorized Kia franchise dealership that sells new Kia vehicles (sedans, SUVs, MPVs, and EV/hybrid models), pre-owned and certified pre-owned vehicles, and operates a full-service automotive repair and parts department. It also facilitates vehicle financing through partner lenders, offers EV home charging solutions via a Kia-Amazon partnership, and provides trade-in valuation, vehicle finder, and military rebate programs for retail consumers in the Evans, GA and Augusta/Aiken region.

Product overview

Evans Kia is a family-owned Kia car dealership in Evans, GA offering a comprehensive automotive retail ecosystem. The core offering consists of new Kia vehicle sales (sedans including K4, K5, K4 Hatchback; SUVs including Telluride, Sorento, Seltos, Sportage; MPV including Carnival; and electrified vehicles including EV6, EV9, Niro, and hybrid variants) and pre-owned vehicle sales including certified pre-owned vehicles. These are supported by a full-service center providing maintenance, repairs, and express service; a genuine Kia parts ordering system; EV charging solutions through an Amazon partnership; and financing options via Capital One pre-qualification and Sunbit service financing. Kia Connect connected vehicle technology is available on select vehicles. The dealership also offers vehicle finder services, trade-in tools, payment calculators, and military rebate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kia Vehicle Sales

Quantifiable outcome

• Free car wash with every service visit through rain barrel recycling system
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Kia Motors AmericacoreOEM/ Whitelabel/ Licensing PartnerAuthorized Kia dealership representing the Kia brand. Partnership grants rights to sell new Kia vehicles, access manufacturer incentive programs, utilize Kia service protocols, and represent the Kia brand. Includes access to Kia Connect services and EV programs.
• AmazonsupportingGTM or Marketing PartnerKia and Amazon partnership for EV home charging solutions. Customers can browse EV charging equipment on Amazon with upfront pricing for installation, schedule licensed electricians, with services backed by Amazon Happiness Guarantee. Bosch, ChargePoint, and JuiceBox are featured charging equipment partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Largest US used-vehicle retailer with national footprint and integrated financing. Competes with Evans Kia's pre-owned vehicle sales and trade-in valuation but operates a no-haggle, used-only model with adjacent but distinct customer experience and digital-first execution.

Broad incumbents

• Sonic Automotive: Public franchised dealer group with ~140 dealerships including Kia franchises across the Sunbelt. Competes in the same geographic and brand territory as Evans Kia and operates EchoPark used vehicle stores, adding a same-side used car competitive vector.
• Group 1 Automotive: Public franchised dealer group with ~200 dealerships in the US and UK, including Kia franchises. Comparable business model (new/used vehicle sales, service, parts, F&I) but with significantly greater geographic reach and capital access.
• Penske Automotive Group: International franchised dealer group with US operations including Kia franchises. Comparable business model across new/used vehicle sales, service, and F&I, with broader premium brand exposure that funds digital and operational investment.
• Lithia Motors: One of the largest US franchised auto dealer groups with hundreds of rooftops including Kia franchises. Operates the same franchise-and-OEM business model as Evans Kia but with national scale, regional overlapping coverage in the Southeast, and Driveway online retail.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating ~80 dealerships nationwide including Kia franchises. Same franchise dealer model with effectively unlimited capital backing, creating competitive pressure on inventory acquisition and dealership M&A.
• Holman Automotive: Privately held automotive services group with franchised dealerships including Kia franchises plus fleet and parts operations. Comparable as a multi-line franchise dealer, though Holman's enterprise fleet business differs from Evans Kia's retail-focused model.
• Asbury Automotive Group: Public franchised dealer group with ~150 new vehicle dealerships including Kia franchises. Operates the same core service and parts plus Clicklane online buying model; comparable in service attach strategy but at materially larger scale.
• Hendrick Automotive Group: Largest privately held US automotive dealer group with ~140 dealerships including Kia franchises. Direct competitor for Kia floor plan in the Southeast and broader group purchasing power on F&I and inventory.
• AutoNation: Largest US automotive retailer with ~250+ franchised dealerships across multiple brands including Kia. Directly comparable as a multi-brand franchise dealer, but at vastly greater scale, with public financials and digital infrastructure (Driveway, AutoNation Finance) that a single rooftop cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evans-kia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evans Kia