EventMagix

What EventMagix does

EventMagix is an Istanbul, Türkiye-based event management software vendor that has operated for over 25 years, offering an integrated platform spanning the full event lifecycle. The platform comprises eight core modules — Event Registration, B2B Matchmaking, Abstract Submission, E-Posters, Mobile Event App, Badge Print & Scan, Virtual Event Platform, and Accommodation Management (BookingMaster) — supporting in-person, virtual, and hybrid event formats. The company also delivers four professional service lines: On-Site Operations & Support, Event Management Consultancy, Event Website Building, and Software Development.

The technical architecture integrates online registration and payment processing, one-on-one B2B matchmaking with profile-based discovery by country, position, or company, abstract collection with role-based workflows (Administrator, Master Reviewer, Reviewer, Author, Invited Speaker), digital poster submission and peer review, barcode-based badge printing with automated kiosk entry, iOS and Android mobile event apps, GDPR-compliant virtual event hosting with lobbies, sessions, P2P video meetings, and virtual fair kiosks, and an embedded hotel booking widget with revenue and profit-share tracking. The Virtual Event Platform is positioned as GDPR-compliant.

EventMagix generates revenue through SaaS-style platform subscriptions complemented by project-based professional services, employing an enterprise field sales motion gated behind 'Request a Demo' inquiries. Pricing is not publicly disclosed. Named enterprise customers span aviation (Turkish Airlines), telecommunications (Huawei), cybersecurity (Check Point), medical devices (Medtronic), professional conference organizing (Kenes Group), art/culture (Contemporary Istanbul), and other industries. The company is privately held with no disclosed investors, financial figures, leadership team, or funding history in the source materials.

Name

EventMagix

Legal name

EventMagix

Website

https://eventmagix.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

EventMagix is an Istanbul, Türkiye-headquartered event management software vendor providing an integrated platform for registration, virtual/hybrid event hosting, B2B matchmaking, abstract submission, mobile apps, badge printing, and accommodation management, serving event organizers, academic conferences, and corporate enterprises globally via SaaS subscriptions and professional services.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event management software
• Virtual event platform
• Event registration system
• B2B matchmaking platform
• Conference management technology

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscriptions: EventMagix generates revenue primarily through its comprehensive event management software platform, offering modular solutions for event registration, virtual events, mobile apps, badge scanning, and other event technology needs. The platform appears to be offered as an integrated SaaS solution.
2. Custom Software Development Services: Tailored software development services for the event and tourism industries, from conceptualization to deployment, working closely with clients to design and implement software aligned with their goals and industry standards.
3. On-Site Operations and Support Services: Professional on-site services including event planning, strategic coordination, technical support, vendor management, budgeting, live broadcasting management, and onsite supervision.
4. Event Management Consultancy: Strategic consultancy services focused on event technologies including evaluation of existing technologies, identification of innovative solutions, customization roadmap creation, and implementation support.
5. Event Website Building Services: Custom event website development including visual design branding, SEO optimization, password-protected and multilingual options, CMS management, and drag-and-drop content uploading.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EventMagix provides an all-in-one event technology platform that combines eight integrated software products covering event registration, B2B matchmaking, abstract submission, e-posters, mobile event apps, badge printing/scanning, virtual event hosting, and accommodation management. The platform is offered alongside professional services including on-site operations, event consultancy, event website building, and custom software development to support in-person, virtual, and hybrid event formats for enterprise organizers worldwide.

Product overview

EventMagix offers an all-in-one event technology platform comprising eight integrated core products: Event Registration (online registration and payment system), B2B Matchmaking (one-on-one meeting management), Abstract Submission (academic abstract collection and review), E-Posters (digital poster management), Mobile Event App (iOS/Android mobile application), Badge Print & Scan (badge printing and barcode scanning), Virtual Event Platform (GDPR-compliant virtual event hosting), and Accommodation Management/BookingMaster (hotel booking widget). These products are complemented by four professional services: On-Site Operations & Support, Event Management Consultancy, Event Website Building, and Software Development. The platform serves three event formats—in-person, virtual, and hybrid events—enabling organizers to use all products together for a unified event management experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Registration A secure online registration and payment system for virtual, hybrid, and in-person events, featuring customizable branding, automated confirmation, real-time data monitoring, and report generation, designed for enterprise event organizers managing attendee registration at scale.
• B2B Matchmaking A platform that enables event participants to organize personalized one-on-one meetings, allowing attendees to find others by country, position, or company and conduct virtual video meetings or physical gatherings, designed for trade shows, exhibitions, and B2B conference networking.
• Abstract Submission A platform for collecting, managing, and reviewing abstracts for conferences, research symposiums, and academic journals, featuring role-based access for Administrator, Master Reviewer, Reviewer, Author, and Invited Speaker, designed for academic and scientific conference organizers.
• E-Posters A digital platform for managing the submission, peer review, evaluation, and scoring of scientific posters, enabling participants to view content via interactive touchscreen displays at scientific events.
• Mobile Event App A custom mobile application for iOS and Android supporting virtual, hybrid, and in-person events, providing registration integration, event schedules, speaker information, participant details, venue details, and networking capabilities.
• Badge Print & Scan An eco-friendly barcode-based badge printing and scanning solution integrated with the event registration system, featuring personalized barcode generation, automated email delivery, kiosk-based entry processing, and comprehensive entry/exit tracking for lead generation.
• Virtual Event Platform A GDPR-compliant, customizable, and interactive virtual event platform featuring lobby experiences, session areas, agenda management, speaker profiles, poster sections, peer-to-peer meeting scheduling, messaging, announcements, virtual fair kiosks with live video conferencing, and audience analytics with data reporting.
• Accommodation Management A hotel booking management solution branded BookingMaster that enables event organizers to embed a widget on event websites for delegate hotel bookings, with organizer dashboard visibility into bookings, revenue, profit shares by hotel category, and real-time data-driven insights.
• On-Site Operations & Support Expert on-site operations and support services including event planning, strategic coordination, vendor management, budgeting, live broadcasting management, and onsite supervision for enterprise events.
• Event Management Consultancy Strategic consultancy services focused on event technologies, including evaluation of existing technologies, identification of innovative solutions, customized roadmaps, technology selection, integration, implementation, and continuous support.
• Event Website Building Custom event website development services featuring visual design branding, SEO optimization, password-protected and multilingual options, content management systems, drag-and-drop functionality, and responsive user experience.
• Software Development Custom software development services tailored for the event and tourism industries, delivering scalable applications from conceptualization to deployment and working closely with clients to design and implement software aligned with industry standards.

Quantifiable outcome

• Eco-friendly badge solution eliminating additional energy, paper, and financial resources traditionally associated with badge printing
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RainFocus: Enterprise event marketing platform with deep CRM integrations serving large conferences and trade shows — comparable to EventMagix's enterprise event stack.
• Eventbrite: Public event registration and ticketing platform with broad consumer and prosumer reach; overlaps with EventMagix's registration and ticketing modules although skewed toward smaller events.
• Bizzabo: Event Experience OS covering registration, virtual/hybrid event production, mobile apps, and analytics — directly comparable to EventMagix's integrated platform.
• Hopin: Virtual and hybrid event platform with sessions, networking, and expo features — most directly comparable to EventMagix's Virtual Event Platform and matchmaking offerings.
• Splash: Event marketing platform for branded corporate events with registration, microsites, and guest management — overlaps with EventMagix's event website building and registration modules.
• Aventri: Event management software for enterprise meetings, conferences, and trade shows — comparable to EventMagix's enterprise registration and attendee management capabilities.
• Cvent: Largest dedicated event management platform offering registration, attendee management, mobile apps, virtual/hybrid event hosting, and on-site solutions — directly competes with EventMagix across the full event lifecycle.
• Whova: Event management platform with strong adoption among academic and association conferences, including agenda, registration, mobile app, and networking — directly comparable to EventMagix's academic/scientific event focus.

Emerging players

• Hubilo: Newer virtual/hybrid event platform with emphasis on engagement and analytics, targeting similar mid-market and enterprise event organizers as EventMagix.

Broad incumbents

• Webex Events (formerly Socio): Event app and platform from Cisco/Webex, with broad hybrid event capabilities including registration, live streaming, and audience engagement — broader incumbent with enterprise distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eventmagixglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventMagix