Excelsior Marketing
Excelsior Marketing is a manufacturer's representative firm that represents 16 foodservice equipment manufacturers to dealers, service providers, and consultants across New York, New Jersey, and Connecticut. The firm earns commissions on regional sales facilitation through field coverage and industry networking.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Excelsior Marketing does
Excelsior Marketing is a privately held manufacturer's representative firm founded in 2022 and headquartered at 20 Grand Ave, Studio 502, Brooklyn, NY. The company operates as a B2B sales intermediary between foodservice equipment manufacturers and regional channel partners — dealers, service providers, and consultants — across New York, New Jersey, and Connecticut, with New York coverage organized into NY Metro and Upstate sub-territories. It does not build proprietary technology, software, or products; its offering is the representation rights and field sales coverage it provides to its manufacturing principals.
Excelsior Marketing firmographics
Firmographics- Name
- Excelsior Marketing
- Legal name
- Excelsior Marketing
- Website
- https://excelsiormktg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excelsior Marketing is a manufacturer's representative firm that represents 16 foodservice equipment manufacturers to dealers, service providers, and consultants across New York, New Jersey, and Connecticut. The firm earns commissions on regional sales facilitation through field coverage and industry networking.
- Ownership category
- akta.pro rank
Excelsior Marketing industry classification
Industry- Product category
- Foodservice Equipment Sales Representation
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Excelsior Marketing is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Excelsior Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer's Representative Commissions: Excelsior Marketing operates as a manufacturer's representative earning commissions on sales facilitated between foodservice equipment manufacturers and regional dealers, service providers, and consultants. Revenue is derived from successful sales transactions in the NY, NJ, and CT territory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Excelsior Marketing product offering
Product offeringCore offering
Excelsior Marketing operates as a manufacturer's representative firm that sells and markets foodservice equipment on behalf of multiple manufacturers to dealers, service providers, and consultants across New York, New Jersey, and Connecticut. The firm represents brands spanning beverage systems, smallwares, and commercial kitchen equipment (including CAC, Chicago Metallic, Eurodib, Frieling, Heko Smart Kitchen, Insinger, Kopa Ovens, Micro Matic, Moretti Forni, Piper Products, Sapphire, Norbec, The Seating Shoppe, SMRSET, Spaceman USA, and Sterling Steamers) and earns commissions on regional sales transactions.
Product overview
Excelsior Marketing is a foodservice equipment sales and marketing agency representing multiple foodservice equipment manufacturers to dealers, service providers, and consultants throughout the NY, NJ, and CT region. Rather than offering a unified software product, they function as a manufacturer representative firm providing access to a portfolio of foodservice equipment brands including CAC, Chicago Metallic, Eurodib, Frieling, Heko (Smart Kitchen), Insinger, Kopa, Micro-Matic, Moretti, Piper Products, Sapphire Manufacturing, Norbec, The Seating Shop, SMRSET, Spaceman, and Sterling Steamers. Their offering centers on beverage systems, smallwares, and foodservice equipment solutions for commercial kitchens.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodservice Equipment Manufacturer's Representation Regional sales representation service acting as the field-sales intermediary between foodservice equipment manufacturers and dealers, service providers, and consultants throughout NY, NJ, and CT. Customers (dealers/consultants/operators) gain access to a portfolio of represented manufacturer brands for commercial kitchen, beverage, and smallwares categories.
- NY Metro and Upstate NY Regional Coverage Service Territory-specific manufacturer's representation covering NY Metro and Upstate New York, with separate line-cards published for each territory. Designed for dealers and consultants operating in those regions who need regional representation of multiple foodservice equipment brands.
Companies that use Excelsior Marketing
Customer profileSegments3 records
Ideal customer profiles1 record
Excelsior Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Excelsior Marketing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- CAC/ChinacoreCAC/China is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Chicago MetalliccoreChicago Metallic is a bakeware manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- EurodibcoreEurodib is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- FrielingcoreFrieling is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Heko Smart KitchencoreHeko Smart Kitchen is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- InsingercoreInsinger is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Kopa OvenscoreKopa Ovens is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Micro MaticcoreMicro Matic is a foodservice equipment manufacturer (beer dispensing systems) represented by Excelsior Marketing in the NY, NJ, CT territory.
- Moretti FornicoreMoretti Forni is an oven manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Piper ProductscorePiper Products is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Sapphire ManufacturingcoreSapphire Manufacturing is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- NorbeccoreNorbec is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- The Seating ShoppecoreThe Seating Shoppe is a foodservice seating manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- SMRSETcoreSMRSET is a foodservice equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- Spaceman USAcoreSpaceman USA is a foodservice equipment manufacturer (ice cream/frozen dessert equipment) represented by Excelsior Marketing in the NY, NJ, CT territory.
- Sterling SteamerscoreSterling Steamers is a food steaming equipment manufacturer represented by Excelsior Marketing in the NY, NJ, CT territory.
- MAFSI (Manufacturers' Agents Association for the Foodservice Industry)coreExcelsior Marketing is a proud member of MAFSI, a trade association for manufacturer's agents in the foodservice industry. Membership provides industry networking, professional development, and market intelligence resources.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Excelsior Marketing competitors and assessment
Company assessmentEmerging players
- Katom Restaurant Supply: Direct-to-operator foodservice equipment and smallwares supplier focused on the restaurant and foodservice segment. Comparable to Excelsior Marketing's foodservice equipment and smallwares category mix, though Katom operates primarily through e-commerce rather than regional rep coverage.
- Central Restaurant Products: Mid-sized foodservice equipment and supplies distributor serving restaurants and institutional customers. Comparable to Excelsior Marketing's equipment and restaurant customer focus, though Central Restaurant is a direct distributor rather than a manufacturer's rep firm.
- Tundra Restaurant Supply: Foodservice equipment and supplies supplier focused on independent restaurants and small operators. Comparable to Excelsior Marketing's foodservice equipment category and restaurant customer base, though Tundra operates via online direct sales rather than rep-based regional coverage.
Broad incumbents
- Singer Equipment: Established foodservice equipment and supplies distributor serving the Mid-Atlantic and Northeast. Comparable to Excelsior Marketing in target market (Northeast restaurants and institutions) and equipment categories, though Singer operates a full distribution model rather than manufacturer representation.
- Edward Don & Company: Largest US foodservice equipment and supplies distributor, serving operators and dealers across multiple regions. Comparable to Excelsior Marketing as a similarly-positioned channel partner moving foodservice equipment from manufacturers to end users, though at a vastly larger scale and integrated distribution model.
- WebstaurantStore: Largest online foodservice equipment and supplies retailer in the US. Comparable to Excelsior Marketing in the foodservice equipment category it serves, though WebstaurantStore sells direct to operators through e-commerce rather than via manufacturer rep relationships.
- The Wasserstrom Company: Long-standing foodservice equipment and supply distributor serving restaurant and hospitality customers nationally. Comparable to Excelsior Marketing in the foodservice equipment channel and target operator customer base, with broader geographic reach and an integrated distribution model.
- Boelter Companies: Foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional customers across multiple regions. Comparable to Excelsior Marketing's end-customer profile and equipment focus, though Boelter operates at a much larger integrated scale.
- Restaurant Depot: Cash-and-carry broadline foodservice distributor serving independent restaurant operators and small businesses. Comparable to Excelsior Marketing's restaurant and institutional customer profile, though Restaurant Depot operates fixed warehouse retail locations rather than a manufacturer rep model.
- TriMark: Major US foodservice equipment and supplies distributor with a multi-region presence. Comparable to Excelsior Marketing in the foodservice equipment channel it serves, though TriMark operates a much broader distribution and design-build platform rather than a rep-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Excelsior Marketing social profiles
Digital presenceExcelsior Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excelsior Marketing leadership team
Management profileNumber of profiles
Excelsior Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excelsior Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excelsior Marketing
What does Excelsior Marketing do?
Excelsior Marketing operates as a manufacturer's representative firm that sells and markets foodservice equipment on behalf of multiple manufacturers to dealers, service providers, and consultants across New York, New Jersey, and Connecticut. The firm represents brands spanning beverage systems, smallwares, and commercial kitchen equipment (including CAC, Chicago Metallic, Eurodib, Frieling, Heko Smart Kitchen, Insinger, Kopa Ovens, Micro Matic, Moretti Forni, Piper Products, Sapphire, Norbec, The Seating Shoppe, SMRSET, Spaceman USA, and Sterling Steamers) and earns commissions on regional sales transactions.
Is Excelsior Marketing a public or private company?
Excelsior Marketing is a private company. It is classified as unknown and is currently operating.
When was Excelsior Marketing founded?
Excelsior Marketing was founded in -1. It employs 1 to 10 people.
Where is Excelsior Marketing based?
Excelsior Marketing is headquartered in Brooklyn, United States, in the North America region.
How does Excelsior Marketing make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Excelsior Marketing's main competitors?
Emerging players on record are Katom Restaurant Supply, Central Restaurant Products and Tundra Restaurant Supply. Broad incumbents are Singer Equipment, Edward Don & Company, WebstaurantStore, The Wasserstrom Company, Boelter Companies, Restaurant Depot and TriMark.
Does Excelsior Marketing have an API?
No public API is recorded for Excelsior Marketing.
What industry is Excelsior Marketing in?
Excelsior Marketing's product category is Foodservice Equipment Sales Representation. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its SIC code is 5040.