American Association of Executives

Name

American Association of Executives

Legal name

American Association of Executives, Inc.

Website

https://execaa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYFSAIAMAN

Worksite Financial Wellness & Employee Assistance Programs (EAP)

Financial & Insurance/Insurance — Life & Health/Supplemental & Voluntary Benefits (Worksite)

SECONDARYBPACAHAL

Onboarding, Offboarding & Employee Lifecycle Administration

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

SECONDARYHLAEAAAC

Self-Funded (ERISA) Employer Plans

Healthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health Insurance

Keywords

• Professional association services
• Executive training programs
• Membership networking platform
• Business succession planning
• Career development resources

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: ExecAA generates revenue primarily through tiered membership subscriptions. The Essential tier is free, Professional tier is $29/month, and Professional+ tier is $995/year. These recurring dues fund the association's operations, networking programs, training partnerships, and member benefits. The organization also receives shared revenues, commissions, or marketing fees from select partner products and services featured on the website.
2. Partner Revenue Sharing: ExecAA receives shared revenues, commissions, or marketing fees from select products and services featured on the website, including insurance providers, business software partners, and discount programs. This affiliate/referral revenue supports operations alongside membership dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ExecAA is a membership-based nonprofit professional association that sells three tiers of individual membership (Essential free, Professional $29/month, Professional+ $995/year) granting access to executive training programs, peer networking communities, advisory sessions, and a curated perks program featuring discounts on business services, insurance, and entertainment. The organization bundles self-paced and live training/certifications (succession planning, ESOPs, AI/automation, strategic planning, retention) with member benefits and partner-affiliated services for executives, business owners, and professionals across career stages.

Product overview

ExecAA operates as a membership-based nonprofit organization offering a three-tiered membership structure (Essential, Professional, Professional+) alongside a curated ecosystem of training programs and professional services. The core product portfolio includes executive training certifications covering business growth, succession planning, AI/automation, and leadership development, combined with member perks providing discounts on business tools and services. Supporting services include career and income opportunity matching, networking facilitation through peer groups and masterminds, insurance brokerage partnerships, and AI/RPA implementation consulting. The training offerings are delivered both through proprietary programs (The Succession Solution, Integrity Led Client Growth, Strategic Planning & Execution) and a supplementary library of 200,000+ online courses. The membership tiers gate access to varying levels of advisor consultations, priority introductions, and training discounts, with Professional+ offering maximum access at $995/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Membership Free membership tier for executives and professionals exploring career opportunities, networking communities, training browsing, coaching resources, and tools for sales and operations. Includes ability to submit questions to association experts.
• Professional Membership Paid membership at $29/month including 1-2 hours with experienced executive advisors, priority introductions, up to 20% savings on training and certifications, expanded member-only benefits, tailored recommendations, and faster responses.
• Professional+ Membership Premium annual membership at $995/year providing VIP priority introductions to top-tier experts and members, extended access to executive advisors, maximum training discounts, full member benefits access, early access to new programs, and highly personalized guidance.
• 200,000+ Online Courses Library Access to extensive online course library used by over 80 million learners worldwide, available at discounted member rates. Covers AI, business, entrepreneurship, and operations topics.
• AI & Automation Training Curated training programs covering Generative AI and tools (ChatGPT, Claude), AI for Business and Analytics, AI Agents and Automation, and AI for Operations and Project Management. Includes advanced certifications.
• Integrity-Based Networking Training Training program teaching a relationship-first networking approach that helps members build trust, ask better questions, strengthen professional relationships, and create natural opportunities.
• Strategic Planning and Execution Process Planning and execution framework taught by a decorated Marine Colonel covering military and business strategy. Designed to turn strategy into action and measurable results.
• Business Succession Solutions Training & Certification Premier certification program providing tools and insights for planning and executing business transitions and protecting business value. Developed by an attorney, CPA, strategist, and entrepreneur.
• The Succession Solution Certification Program Practical step-by-step certification at $2,499 with 10 structured sessions, workbooks, and The Succession Solution book. Self-paced program for business owners and executives navigating succession planning and ownership transition.
• Growth & Execution Operating System Executive-level program combining a proven growth framework with an AI-powered operating system. Helps align teams, improve performance, and turn strategy into measurable results. Optional certification available.
• Making Sense of ESOPs Executive-level program on Employee Stock Ownership Plans as an ownership transition alternative. Covers tax-efficient transitions, liquidity provisions, and employee engagement benefits.
• The Retention Advantage Program addressing burnout, leadership, and culture solutions to reduce turnover and strengthen organizational performance. Designed for executives experiencing disengagement or organizations preparing for growth.
• Integrity Led Client Growth: Acquisition to Retention Practical workshop helping participants identify customer needs, present value-driven solutions, and implement retention strategies to increase lifetime value and drive long-term growth.
• Member Perks and Discounts Program Free perks platform providing discounts on business services, financial tools, travel, entertainment, and everyday expenses. Includes access to 350+ theme parks, attractions, and movie theaters. Available free with Essential membership.
• Health, Insurance & Protection Services Access to health, Medicare, life, disability insurance options, legal and identity protection services, and business insurance solutions through trusted partner providers. Includes preferred pricing for members.
• Apollo Insurance Brokerage Partnership Partnership with Apollo as trusted insurance brokerage partner providing health, life, and financial protection solutions. Full-service brokerage shopping the market for best fit across carriers with 20+ years of combined experience.
• Career & Income Opportunities Platform connecting members to full-time job opportunities, consulting and fractional work, career transition support, referral income opportunities, sales and business development roles, and coaching services.
• Networking & Peer Groups Connections to executive peer advisory groups (C12, Convene, The Alternative Board, Vistage), mastermind communities, industry associations, regional networking, and structured networking organizations (BNI, LeTip, ProVisors).
• Strategy Advisory Sessions Access to experienced strategy advisors for business growth and performance improvement. Includes complimentary consultations (1-2 hours for Professional Members, 30 minutes for Essential Members) and ESOP feasibility analysis for qualified companies.
• ESOP Feasibility Analysis Complimentary feasibility analysis for qualified companies exploring Employee Stock Ownership Plan as ownership transition strategy. Covers ESOP structure, valuation, debt structure, cash flow, tax implications, and alternative comparisons.
• AI & Automation Implementation Solutions Solutions delivered with AI and automation implementation partners. Helps identify high-impact opportunities, reduce manual processes, enhance reporting and forecasting, and implement practical AI and RPA solutions.
• Accounts Payable Automation Solutions AP automation platforms and management solutions that integrate with accounting systems (QuickBooks, Xero, NetSuite) to automate invoice processing, approval workflows, vendor payments, and financial reporting.

Quantifiable outcome

• 20,000+ professionals served across industries
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ApollocoreGTM or Marketing PartnerApollo is ExecAA's trusted insurance brokerage partner providing health, life, and financial protection solutions for members. As a full-service brokerage, Apollo shops the entire market to find the best fit for individual and business coverage needs. Apollo provides dedicated advocacy and ongoing support for ExecAA members with 20+ years of combined experience and long-standing carrier relationships.
• ODP Business Solutions (Office Depot/OfficeMax)coreGTM or Marketing PartnerODP Business Solutions is the B2B division of Office Depot and OfficeMax, providing workplace products, technology solutions, furniture, and operational support. As a Preferred Vendor of ExecAA, ODP provides Pro and Pro Plus members with specialized business purchasing advantages, preferred pricing opportunities, and dedicated support resources.
• LegalShieldminorGTM or Marketing PartnerLegalShield provides affordable, subscription-based access to attorneys for everyday legal needs, advice, and document support. Available as a member benefit through the perks program.
• IDShieldminorGTM or Marketing PartnerIDShield provides identity theft protection with credit monitoring, real-time alerts, and expert support. Offered as a member benefit through the perks program.
• QuickBooks (Intuit)minorGTM or Marketing PartnerQuickBooks offers accounting and financial management solutions through the ExecAA member perks program, providing discounts on bookkeeping and accounting software for business members.
• Monday.comminorGTM or Marketing PartnerMonday.com provides work management and project collaboration platform access through the member perks program, offering deals on project management tools for business operations.
• Bill.comminorGTM or Marketing PartnerBill.com offers accounts payable and receivable automation solutions through the member perks program, helping businesses streamline payment processes.
• MeliominorGTM or Marketing PartnerMelio provides business payment solutions available through the member perks program, offering simplified payment management for small and medium businesses.
• FlexjobsminorGTM or Marketing PartnerFlexjobs provides career solutions and flexible job listings available through the member perks program for professionals seeking remote or flexible work opportunities.
• Capital OneminorGTM or Marketing PartnerCapital One financial products and services are featured in the member perks program, offering banking and credit solutions for professionals.
• 1PasswordminorGTM or Marketing Partner1Password provides password management and security solutions available through member perks, offering discounts on business and personal security tools.
• ShopifyminorGTM or Marketing PartnerShopify e-commerce platform is featured in the member perks program, providing deals on online store setup and management for entrepreneur members.
• C12 Business ForumsminorChannel Partner/ Reseller/ DistributorFaith-based peer groups for business leaders integrating business and values. ExecAA provides introductions to C12 as part of its networking and peer advisory group offerings.
• VistageminorChannel Partner/ Reseller/ DistributorPeer advisory groups for CEOs and business leaders led by trained Chairs. ExecAA provides introductions to Vistage as part of its peer networking offerings.
• Entrepreneurs' Organization (EO)minorChannel Partner/ Reseller/ DistributorGlobal peer network for entrepreneurs with local chapters and forums. ExecAA provides introductions to EO as part of its entrepreneur community offerings.
• The Alternative BoardminorChannel Partner/ Reseller/ DistributorStructured peer advisory groups for business owners with coaching support. Available through ExecAA's peer advisory group introductions.
• Young Presidents' Organization (YPO)minorChannel Partner/ Reseller/ DistributorCommunity for CEOs and senior executives with a focus on leadership and connection. ExecAA provides introductions to YPO as part of its executive community offerings.

Scale indicators5 records

Direct peers

• Young Presidents' Organization (YPO): YPO is a global community of CEOs and senior executives focused on leadership development and peer connection. ExecAA members can be referred into YPO, and both compete for executive membership dollars.
• Vistage: Vistage is the largest CEO and executive peer advisory organization, providing group coaching, speaker events, and business advisory to business leaders. ExecAA explicitly refers members to Vistage and competes for the same executive peer-advisory dollars.
• BNI (Business Network International): BNI operates a global structured referral and networking organization for business professionals through weekly chapter meetings. ExecAA explicitly lists BNI among its networking introductions, competing for the same professionals seeking business referrals.
• Tiger 21: Tiger 21 is a peer membership organization for high-net-worth individuals focused on wealth preservation, investing, and learning. Both ExecAA and Tiger 21 monetize executive-level memberships through recurring dues and curated peer experiences.
• C12 Group: C12 runs faith-based peer forums for Christian business leaders integrating values and business. ExecAA refers members into C12 and competes for the same business-owner audience seeking peer group engagement.
• ProVisors: ProVisors runs trusted referral groups for professional advisors and service providers. ExecAA lists ProVisors in its network of structured professional communities, serving overlapping audiences in business-networking.
• Entrepreneurs' Organization (EO): EO is a global peer network for entrepreneurs offering forums, events, and accelerator programs. ExecAA lists EO as a referral partner and serves the same business-owner persona seeking peer learning and growth.
• The Alternative Board (TAB): TAB provides structured peer advisory boards and coaching for business owners. ExecAA introduces members to TAB as part of its networking services, positioning them as adjacent options in the same peer-advisory market.

Emerging players

• Chief: Chief is a private membership network for senior women executives offering peer groups and leadership content. It overlaps with ExecAA's executive persona but is narrower in audience and newer in scale.

Broad incumbents

• Society for Human Resource Management (SHRM): SHRM is the largest HR professional association, providing training, certifications, advocacy, and member benefits to HR leaders. While much larger and HR-specific, it competes broadly for executive training and certification share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-association-of-executives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Association of Executives