Exentri AS

What Exentri AS does

Exentri AS is a privately held Norwegian designer and brand owner of premium leather smart wallets, founded in 1999 in Oslo and operated today by a small team of approximately five employees. The company's core product is a portfolio of four wallet models — EXENTRI Wallet, City, Miniwallet, and Multiwallet — built around a proprietary sliding-window card access mechanism, nylon-lined card pockets, an adjustable stainless steel locking device, and RFID-blocking nylon integrated beneath the exterior leather. Materials comprise top-grain cowhide leather tanned under environmentally conscious conditions, manufactured since 2009 at a BSCI- and ISO9001-certified factory in China, with RFID-blocking independently validated by Euro Lab for International Transaction Technologies (Elitt). The industrial design is registered worldwide.

Exentri monetizes through three channels. The first is direct-to-consumer e-commerce via the company's own branded storefronts exentri.com and exentri.no, with regional warehouses in Sweden, Australia, and Croatia, free shipping above EUR 40, 60-day returns, and a 2-year warranty. The second is wholesale distribution through a global network of more than 25 country-specific distributors covering Europe, North America, Oceania, Central Asia, Asia, and GCC markets, supplemented by specialty retail and department store channels where trained personnel demonstrate the product in person. The third is a B2B corporate gifts and promotional products program offering logo embossing and packaging customization.

The customer base is primarily individual consumers seeking slim, RFID-protected wallets with quick card retrieval, augmented by corporate clients purchasing branded wallets as long-utilization gifts. Pricing is positioned in the premium segment, with the flagship Wallet listed at EUR 54.95. Exentri AB, a Swedish-registered entity (reg. No. 556946-9793), serves as the primary operating vehicle alongside the Norwegian Exentri AS main office, and the company maintains an active presence on Instagram and at European trade fairs.

Name

Exentri AS

Legal name

Exentri AB

Website

https://exentri.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Exentri AS is a Norwegian designer and brand owner of premium leather smart wallets with proprietary sliding card access and RFID protection, selling through DTC e-commerce, a 25+ country distributor network, and B2B corporate gift programs at premium price points.

Ownership category

akta.pro rank

Product category

Premium Leather Wallets

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)

akta.pro secondary industries

Luxury Leather Goods & Handbags (CRAKAFAB), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

Keywords

• Premium leather wallets
• RFID blocking wallets
• Slim card holders
• Corporate gift wallets
• Leather accessories

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-Commerce: Exentri sells directly to consumers through its own branded e-commerce websites (exentri.com for international/EU and exentri.no for Norway). Consumers purchase individual wallets at listed price points. The company ships from warehouses in Sweden, Australia, and Croatia depending on destination, and offers free shipping above EUR 40.
2. Retail and Distributor Sales (B2B Wholesale): Exentri sells wholesale to retailers, department stores, and gift shops globally through its distributor network. From the beginning, the company marketed to retail organizations because the wallets require tactile demonstration. They provide sales support, picture material, and videos to help retailers sell the product.
3. Corporate Gifts and Promotional Products (B2B Customized): Exentri offers corporate gifting and promotional product programs where companies can purchase customized wallets embossed with logos, monograms, or branding. The wallets are popular corporate gifts for clients, customers, and employees. Available across all four wallet models in various price ranges and colors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Exentri AS designs, markets, and distributes a portfolio of premium leather smart wallets (EXENTRI Wallet, City, Miniwallet, and Multiwallet) featuring a proprietary sliding-window card access mechanism, RFID-blocking technology, and adjustable stainless steel locking devices. The company sells directly to consumers through its own e-commerce storefronts and to retailers, distributors, and corporate clients via a global channel network across more than 25 countries.

Product overview

Exentri AS offers a portfolio of four smart premium leather wallet models (EXENTRI Wallet, City, Multiwallet, and Miniwallet), all designed in Norway with a focus on quick card access, RFID protection, and durable craftsmanship using high-quality cowhide leather and stainless steel components. The Wallet is the flagship model with 6 card pockets and full RFID protection; the City is a minimalist 3-card holder; the Multiwallet adds a coin pocket and AirTag storage for those needing more capacity; and the Miniwallet provides slim everyday carry with RFID blocking. All models feature sliding thumb-access windows for instant card retrieval without opening the wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• EXENTRI Wallet

Quantifiable outcome

• Wallets designed to last over a decade with proper care
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered core, supporting and primary.

• Factory in China (BSCI/ISO9001 certified)coreImplementation/ SI/ Consulting PartnerExentri has maintained a close relationship with their manufacturer in China since 2009. The factory is specialized in the production of high-end bags and leather goods. The factory holds BSCI (Business Social Compliance Initiative) and ISO9001 certifications, ensuring ethical sourcing and consistent quality.
• Euro Lab for International Transaction Technologies (Elitt)supportingOthersThird-party testing laboratory that validated the RFID-blocking technology in EXENTRI wallets, confirming protection against electronic pickpocketing and private data theft.
• Burton Blake LtdprimaryChannel Partner/ Reseller/ DistributorOfficial Distributor for EXENTRI Wallets in the United Kingdom. Also operates official retail channels including exentri.co.uk and burtonblake.co.uk. Handles B2B corporate gift distribution for the UK market.
• TrendhimprimaryChannel Partner/ Reseller/ DistributorDanish distributor for EXENTRI Wallets. Markets the products through trendhim.dk with search-based product discovery.
• Skors Product & Marketing Solutions e. KprimaryChannel Partner/ Reseller/ DistributorOfficial distributor for EXENTRI Wallets in Austria. Contact via exentri.net.
• sCHNOw Sàrl / EXENTRI & ComfyballsprimaryChannel Partner/ Reseller/ DistributorSwiss distributor for EXENTRI Wallets. Contact via exentri.ch.
• Borggreven agenturen & distributieprimaryChannel Partner/ Reseller/ DistributorDutch distributor for EXENTRI Wallets. Contact via exentriwallet.nl.
• Alpha Bags & Travel bvbaprimaryChannel Partner/ Reseller/ DistributorBelgian distributor for EXENTRI Wallets. Contact via exentrishop.be.
• Mastermark Brands / MastermarkprimaryChannel Partner/ Reseller/ DistributorFinnish distributor handling both retail market (Mastermark Brands) and promotional market (Mastermark) channels for EXENTRI Wallets in Finland.
• KPME International Group OÜprimaryChannel Partner/ Reseller/ DistributorRegional distributor covering Estonia, Poland, Latvia, and Lithuania. Contact via exentri.ee.
• JB Comércio Global LdaprimaryChannel Partner/ Reseller/ DistributorDistributor for Portugal, Spain, and Andorra. Located at Rua 3, lote 13 e 14, Zona Industrial Varziela, 4485-631 Vila do Conde, Portugal. Contact via jbcomercioglobal.com or exentri.pt.
• Trag duo d.o.oprimaryChannel Partner/ Reseller/ DistributorDistributor covering Croatia, Slovenia, Serbia, Montenegro, Macedonia, and Bosnia and Herzegovina. Contact via exentri.hr.
• RF Distribution SRLprimaryChannel Partner/ Reseller/ DistributorItalian distributor for EXENTRI Wallets. Contact via [email protected] or zedprice.com.
• Happy Distribution LTDprimaryChannel Partner/ Reseller/ DistributorDistributor for Slovakia and Czech Republic. Contact via exentri.sk or exentri.cz.
• WEBSPRING INTERACTIVE SERVICES SRLprimaryChannel Partner/ Reseller/ DistributorRomanian distributor for EXENTRI Wallets. Contact via exentri.ro or portofeleslim.ro.
• Doc Soma LimitedprimaryChannel Partner/ Reseller/ DistributorDistributor for Hong Kong and Macau. Contact via exentri.hk or exentri.com.hk.
• Doc-Soma Ltd (H.K.)primaryChannel Partner/ Reseller/ DistributorDistributor for China. Contact via WeChat ID: Exentri or exentri.com.cn.
• Hour Loop, IncprimaryChannel Partner/ Reseller/ DistributorUS distributor for EXENTRI Wallets, distributing through Amazon marketplace. Located in the United States of America.
• ALIFEDESIGNprimaryChannel Partner/ Reseller/ DistributorAustralian distributor for EXENTRI Wallets. Contact via alifedesign.com.au.
• RekLog i Sverige ABsupportingChannel Partner/ Reseller/ DistributorProvides warehouse and logistics services at Lagervägen 36, 136 50 Jordbro, Sweden. Handles customer support and returns processing for the Swedish and EU market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Secrid: Dutch designer and manufacturer of premium smart wallets and cardholders with a patented sliding mechanism (the 'Cardprotector') that is highly analogous to EXENTRI's sliding-window card access. Secrid competes head-to-head in European specialty retail, department stores, and DTC e-commerce at similar premium price points.
• TRAVANDO: German minimalist wallet and small leather goods brand sold primarily through Amazon Europe. TRAVANDO competes with EXENTRI on slim, RFID-protected wallets targeting everyday-carry consumers in German-speaking and broader European markets.
• Ekster: Smart wallet brand offering quick-access cardholder mechanisms with RFID protection, similar in function to EXENTRI's sliding windows. Ekster competes in the same premium DTC and Amazon channels and overlaps on RFID-protection messaging.
• Saddleback Leather: US premium leather goods brand specializing in rugged, long-lasting wallets, bags, and accessories. Saddleback competes with EXENTRI on the durability and full-grain leather value proposition, targeting consumers seeking decades-long product lifespans.
• Bellroy: Australian premium slim-wallet and EDC accessories brand with global distribution. Bellroy targets the same design-conscious consumer seeking slim, functional leather wallets, overlapping EXENTRI on retail distribution in Europe, Australia, and North America and competing for similar premium price points.
• Ridge Wallet: US-based minimalist wallet brand known for RFID-blocking metal and carbon-fiber cardholders. Ridge competes with EXENTRI in the smart-wallet category on Amazon and DTC channels, though its material positioning (metal) differs from EXENTRI's leather focus.
• Dango Products: US tactical and minimalist wallet brand with RFID-blocking, multi-tool cardholder designs. Dango targets a similar male EDC consumer, overlapping with EXENTRI in online marketplaces and the smart-wallet category.

Broad incumbents

• Coach: American accessible-luxury leather goods brand with a broad small leather goods and wallet assortment. Coach operates at much larger scale than EXENTRI, selling through department stores, own retail, and DTC, often at higher but accessible price points.
• Herschel Supply Co. Canadian lifestyle bag and accessories brand with a broad small leather goods line including wallets. Herschel serves the same design-conscious consumer as EXENTRI but offers a much wider product assortment at overlapping mid-premium price points across department stores and DTC.
• Montblanc: German luxury maison offering leather small leather goods and wallets as part of a much broader luxury portfolio (pens, watches, leather). Montblanc competes with EXENTRI in department stores and gift shops but at meaningfully higher price points and broader brand offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/exentriwallets
• LinkedInlinkedin.com/company/exentri-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exentri AS