Exeter Irrigation

What Exeter Irrigation does

Exeter Irrigation operates as a branch location within the Landmark Irrigation network, a family-owned and farmer-founded turn-key agricultural irrigation dealer headquartered in Madera, California, and established in 1990. The company delivers comprehensive irrigation solutions to agricultural customers across California's Central Valley, coastal regions, Northern and Southern California, and Arizona through five branch locations (Madera, Exeter, Signature, Woodland, and Kingman), with Exeter serving the Exeter-area farming community. Its service portfolio spans irrigation equipment sales, custom system design, professional installation, ongoing maintenance and service, agricultural technology integration, and a retail parts counter, supplemented by an educational content platform called LMI University.

The business generates revenue through three primary streams: hardware sales of irrigation equipment and systems, professional services for design, installation, and maintenance, and one-time parts counter transactions. Engagement is quote-based, typical for premium agricultural irrigation dealers, with no publicly disclosed pricing or subscription model. The go-to-market motion is enterprise field sales conducted through physical branch locations, complemented by organic social media presence on Facebook and Instagram and an email newsletter aimed at top-of-funnel customer engagement.

The technology stack is primarily conventional irrigation hardware and systems rather than software or AI-driven platforms; no APIs, integrations, or proprietary software products are disclosed. The company is privately held under family ownership with no institutional investors, funding rounds, or parent company structure indicated, and operates without any disclosed patents, regulatory actions, or formal certifications.

Name

Exeter Irrigation

Legal name

Landmark Irrigation

Website

https://exeterirrigation.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Exeter Irrigation is a branch of Landmark Irrigation, a family-owned, farmer-founded turn-key agricultural irrigation dealer founded in 1990, serving California's Central Valley and Arizona farms with irrigation equipment sales, design, installation, service, and parts through multiple branch locations.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Services

NAICS

Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)

akta.pro secondary industries

Irrigation System Design & Engineering (AFACAFAA), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

Keywords

• Agricultural irrigation systems
• Irrigation equipment sales
• Irrigation system installation
• Agricultural technology solutions
• Irrigation parts supply

Headquarters

HQ city

Exeter, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation Equipment Sales: Sales of irrigation equipment and systems to agricultural customers
2. Irrigation Services: Design, installation, and ongoing service/maintenance for irrigation systems
3. Parts Counter Sales: Retail sales of irrigation parts and components

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Exeter Irrigation is a branch of Landmark Irrigation, a turn-key agricultural irrigation dealer serving California's Central Valley since 1990. The company sells irrigation equipment and systems, designs custom irrigation solutions, installs complete systems, provides ongoing maintenance and service, integrates agricultural technology, and operates a parts counter for replacement components. Customers are agricultural operations, primarily farmers and growers, seeking end-to-end irrigation support.

Product overview

Landmark Irrigation is a turn-key agricultural irrigation dealer offering comprehensive services through its branch locations including Exeter Irrigation. The company provides a unified suite of irrigation services encompassing sales, design, installation, service/maintenance, agricultural technology integration, and parts supply. The core offering is a full-service irrigation installation capability supported by an educational platform (LMI University) for customer training and industry resources. The Exeter location operates as part of the broader Landmark network serving California's Central Valley agricultural industry since 1990.

Differentiator

Problem solved

Functional benefit

Brands

• LMI University: Educational and informational agricultural-related material platform, positioned as an industry leader in customer service and support.

Products and services

• Irrigation Equipment Sales Sale of irrigation equipment, systems, and supplies to agricultural customers for use in farming operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rain Bird Corporation: Major irrigation manufacturer with both agricultural and landscape portfolios. Competes for parts and equipment sales at the dealer/installer level that Exeter Irrigation operates in.
• T-L Irrigation: Manufacturer of hydrostatic-drive pivot irrigation systems. Competes for the same equipment purchases Landmark/Exeter facilitates and supports in ag irrigation.
• Reinke Manufacturing: Manufacturer of center-pivot and lateral-move irrigation systems competing in the same ag irrigation equipment market that Landmark/Exeter serves across the Central Valley.
• Lindsay Corporation: Public irrigation equipment and infrastructure company (Zimmatic) serving the same agricultural growers that Landmark/Exeter services. Compares directly as a pivot and lateral move irrigation provider and as a manufacturer that competes with Landmark's equipment sales line.
• Netafim: Global leader in drip and precision irrigation. Competes with the drip/micro portion of Landmark's offering and increasingly sells direct to large growers in California, bypassing dealers like Exeter.
• Jain Irrigation Systems: Global ag irrigation and water-management company with strong drip and micro-irrigation presence. Competes directly with Landmark/Exeter in ag irrigation equipment sales and project execution.
• Valmont Industries (Valley Irrigation): Largest center-pivot irrigation manufacturer globally under the Valley brand. Directly competes in the equipment Landmark/Exeter sells and services to Central Valley growers.

Broad incumbents

• The Toro Company: Diversified turf, ag, and landscape equipment manufacturer with irrigation lines (Toro Ag). Adjacent competitor and supplier to ag irrigation dealers like Landmark/Exeter.
• Hunter Industries: Predominantly landscape irrigation manufacturer with growing ag presence. Broadly comparable as an irrigation equipment brand that competes for the install/service wallet share Landmark pursues.

Emerging players

• CropX: Precision-irrigation and soil-sensor analytics company. Represents the digital/AgTech layer that could layer onto — or disintermediate — traditional dealers like Landmark/Exeter over time.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Landmark-Irrigation-186028758084263
• Instagraminstagram.com/landmark_irr
• LinkedInlinkedin.com/company/exeter-irrigation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exeter Irrigation