Expand
Expand is a MENA-focused event management and awareness-campaign company founded in 2017, serving healthcare organizations, corporates, and government bodies with awareness events, digital campaigns, and digital health platforms (The Clinic and My Health Digest) across Egypt and the UAE.
- Company typePrivate
- Founded2017
- HeadquartersAlexandria, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Expand does
Expand is a Cairo-headquartered event management and awareness-campaign company founded in 2017 and operating across the MENA region, with additional offices in Alexandria and Dubai. It is a subsidiary of ICOM Group, with Dr. Ahmed El Chal serving as Chairman of both entities. The company serves three primary client bases: healthcare organizations (medical societies, hospitals, pharmaceutical companies), corporate clients, and government/public-sector bodies, designing and executing awareness campaigns, educational initiatives, and corporate events across health, business, and lifestyle domains. Its flagship recurring properties include the International Women Summit (held annually since 2019) and recurring World Heart Day, World Diabetes Day, and World Kidney Day campaigns, often co-hosted with major pharmaceutical sponsors (Sanofi, AstraZeneca, Novartis, Medtronic, Boehringer Ingelheim, Servier, Abbott) and institutional partners (Egyptian Society of Diabetes & Lipidology, CVREP Foundation, League of Arab States, Ministry of Tourism and Antiquities).
The company's product portfolio spans physical event orchestration plus two digital health platforms: The Clinic, an online portal unifying physicians across the Middle East, and My Health Digest, a consumer-facing health and wellness mobile application (iOS and Android) offering content, a symptom checker, BMI and calorie calculators, medication scheduling, and appointment reminders. There is no proprietary technology platform disclosed for event management itself; the company's core competence is event and campaign design, partner coordination, and educational content production. Revenue is generated through project-based professional services — customized event planning, digital awareness campaigns across social media, and corporate event execution — with no public pricing or rate card. Distribution is primarily direct B2B sales to enterprise and government buyers, supplemented by referral-driven demand via its partner network across North Africa and the Gulf. The company maintains active social media and content marketing presence (LinkedIn, Facebook, Instagram, YouTube, blog) to support top-of-funnel demand.
Expand firmographics
Firmographics- Name
- Expand
- Legal name
- Expand Company
- Website
- https://expand-co.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expand is a MENA-focused event management and awareness-campaign company founded in 2017, serving healthcare organizations, corporates, and government bodies with awareness events, digital campaigns, and digital health platforms (The Clinic and My Health Digest) across Egypt and the UAE.
- Ownership category
- akta.pro rank
Expand industry classification
Industry- Product category
- Event Management and Awareness Services
- NAICS
- Information (51)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Health & Support Communities (BPAMABAL)
Keywords
Where Expand is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Expand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Event Planning and Management Services: Expand generates revenue by planning and executing awareness events, corporate events, and educational initiatives for organizations, corporations, and government bodies across the MENA region. The company tailors each campaign and event to clients' unique needs and goals.
- Digital Awareness Campaigns: Revenue generated from creating and managing digital awareness campaigns across social media platforms for healthcare and corporate clients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Expand product offering
Product offeringCore offering
Expand plans and executes awareness events, digital awareness campaigns, and corporate events for healthcare organizations, medical societies, corporations, government bodies, and NGOs across the MENA region. It also operates two digital health products: The Clinic, an online portal unifying physicians across the Middle East, and My Health Digest, an interactive health and wellness platform with mobile applications.
Product overview
Expand is an event management and awareness company operating in the MENA region since 2017. The company operates as a services and products organization. Its product portfolio includes two core digital health platforms: The Clinic (an online portal unifying physicians across the Middle East) and My Health Digest (an interactive health and wellness platform with mobile apps). Its service offerings consist of Awareness Events (health awareness campaigns and educational initiatives), Digital Awareness Campaigns (social media-driven engagement), and Corporate Events (corporate event planning and execution). These offerings work together to deliver comprehensive awareness and educational solutions to clients.
Differentiator
Problem solved
Functional benefit
Brands
- The Clinic: The first Middle Eastern online platform that unifies physicians in one convenient online portal, providing healthcare expertise across various specialties accessible from anywhere in the world.
- My Health Digest
Products and services
- The Clinic An online portal that unifies physicians across the Middle East, providing healthcare expertise across multiple specialties accessible from anywhere in the world.
- My Health Digest An interactive platform available on iOS and Android that delivers health and wellness information and tools, including a symptom checker, weight and BMI tracking, medication scheduling, calorie calculators, and appointment reminders.
- Awareness Events
Quantifiable outcome
- Over 2,500 cumulative attendees across International Women Summit editions (2019-2025)
- +4 more outcomes
Companies that use Expand
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Expand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expand partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- CVREP FoundationcoreExpand joined forces with the CVREP Foundation to fulfill social responsibility and raise awareness about heart failure in Alexandria. This partnership has led to multiple World Heart Day celebrations and cardiovascular awareness events across Egypt.
- ICC (International Chamber of Commerce)corePartnership with ICC for heart failure awareness and social responsibility initiatives, including educational sessions and CPR training workshops.
- Egyptian Society of Diabetes & Lipidology (ESDL)corePartnership for World Diabetes Day awareness marathon with 250 participants, promoting physical activity as key element of diabetes management.
- Egyptian Association of Endocrinology, Diabetes and Atherosclerosis (EAEDA)coreCollaboration for educational awareness sessions covering diabetes understanding, self-management tools, and community building for diabetic patients.
- Egyptian Society of Nephrology and Transplantation (ESNT)corePartnership for World Kidney Day awareness campaigns to educate public about kidney diseases and promote healthy habits.
- Wadi El Neel HospitalmajorCo-hosting World Heart Day 2024 celebration under the theme 'One Beat' with over 200 attendees including medical and sports experts.
- Africa Health ExConmajorPartnership for World Heart Day 2024 celebration bringing together health professionals, decision-makers, and former athletes.
- SanofimajorPharmaceutical partner for healthcare awareness campaigns and public health events.
- AstraZenecamajorPharmaceutical partner for cardiovascular and healthcare awareness initiatives.
- MedtronicmajorHealthcare technology partner supporting medical device-related awareness and training events.
- Boehringer IngelheimmajorPharmaceutical partner for World Heart Day 2025 and sustainability-focused healthcare events.
- ServiermajorPharmaceutical partner for cardiovascular health awareness campaigns.
- Eva PharmaminorPharmaceutical partner for healthcare awareness initiatives.
- MetLifeminorInsurance company partner for corporate wellness and health awareness programs.
- AbbottmajorHealthcare company partner for diagnostics and medical awareness campaigns.
- NovartismajorPharmaceutical partner for healthcare awareness and public health campaigns.
- OrganonminorPharmaceutical partner for women's health and general healthcare awareness.
- ViatrisminorPharmaceutical partner for healthcare awareness campaigns.
- JumiaminorE-commerce partner for consumer-focused health and lifestyle awareness campaigns.
- LiptonminorBeverage brand partner for lifestyle and wellness-focused events.
- BeytiminorDairy brand partner for health and nutrition awareness initiatives.
- AAST (Arab Academy for Science, Technology & Maritime Transport)majorEducational institution partner for Ready Set Go Alamein event and youth engagement programs.
- League of Arab StatescoreRegional governing body partnership for World Heart Day 2025 celebration, bringing together policy, healthcare, and sustainability discussions.
- African Health ExConmajorStrategic partnership for healthcare events and cardiovascular awareness initiatives.
Scale indicators11 records
Recent moves12 records
Expansion highlights8 records
Expand competitors and assessment
Company assessmentEmerging players
- Altibbi: Leading MENA digital health platform offering telemedicine and health information to Arabic-speaking consumers. Comparable to Expand's My Health Digest as a regional digital health-content and consumer-engagement platform targeting the same Arabic-speaking user base.
- WebTeb: MENA Arabic-language health information portal with consumer content and physician directories. Comparable to The Clinic and My Health Digest as a regional health-content and clinician-engagement platform competing for the same audience.
Broad incumbents
- BCW (Burson Cohn & Wolfe): Global communications agency with healthcare and Middle East operations. Comparable as a healthcare-campaign and stakeholder-awareness competitor for the same pharma and public-sector briefs.
- FleishmanHillard: Global PR and integrated communications agency with healthcare and Middle East operations. Comparable as a healthcare-marketing and stakeholder-awareness partner targeting the same pharma and government clients in MENA.
- McCann Health: Global health-marketing network with MENA offices. Comparable because it delivers health-awareness, disease-education, and corporate event programs for pharma clients in overlapping regional markets.
- Ogilvy Health: Global health-marketing network within Ogilvy with MENA reach. Comparable because it designs and executes branded health-awareness and disease-education campaigns for pharma clients in the same regional footprint.
- Edelman: Global communications firm with a dedicated health practice and strong Middle East presence. Comparable as a healthcare-focused communications and awareness-campaign partner serving multinational pharma and public-sector clients, though at materially larger scale than Expand.
- APCO Worldwide: Global advisory and communications firm with a substantial Middle East practice. Comparable because it manages government-backed public-health and policy-awareness campaigns alongside corporate clients in the same regional context.
- Hill+Knowlton Strategies: Global communications consultancy with a healthcare and public affairs practice and established MENA offices. Comparable because it competes for the same multinational pharma awareness and government public-health campaign briefs that Expand pursues.
- Weber Shandwick: Global communications firm with healthcare and Middle East operations. Comparable as a full-service health-awareness and public-education campaign partner competing for multinational pharma briefs in MENA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Expand social profiles
Digital presenceExpand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expand leadership team
Management profileNumber of profiles
Profiles4 records
Expand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expand
What does Expand do?
Expand plans and executes awareness events, digital awareness campaigns, and corporate events for healthcare organizations, medical societies, corporations, government bodies, and NGOs across the MENA region. It also operates two digital health products: The Clinic, an online portal unifying physicians across the Middle East, and My Health Digest, an interactive health and wellness platform with mobile applications.
Is Expand a public or private company?
Expand is a private company. It is classified as corporate owned and is currently operating.
When was Expand founded?
Expand was founded in 2017. It employs 11 to 50 people.
Where is Expand based?
Expand is headquartered in Alexandria, Egypt, in the Africa region.
How does Expand make money?
Two revenue lines are on record. Event Planning and Management Services are the primary driver. The others are digital Awareness Campaigns.
Who are Expand's main competitors?
Emerging players on record are Altibbi and WebTeb. Broad incumbents are BCW (Burson Cohn & Wolfe), FleishmanHillard, McCann Health, Ogilvy Health, Edelman, APCO Worldwide, Hill+Knowlton Strategies and Weber Shandwick.
Does Expand have an API?
No public API is recorded for Expand.
What industry is Expand in?
Expand's product category is Event Management and Awareness Services. Its primary akta.pro industry code is BPAMABAL, Health & Support Communities. Its NAICS code is 51 and its SIC code is 8090.