EXPODECO

What EXPODECO does

EXPODECO (El Salón Internacional del Diseño y Arquitectura) is Peru's largest annual trade fair for architecture, interior design, and construction products, organized jointly by Pull Creativo Comunicaciones (a communications and event-marketing agency) and Dossier (the official magazine). Held annually at the Centro de Convenciones Corporación E. WONG in La Molina, Lima, the five-day event aggregates 245+ exhibitors, 34,000+ visitors, 1,200+ business deals, and 10+ distinct activity formats (thematic exhibition rooms, international conferences, business talks, advisory-committee programs). The organization runs on a lean 6-person operating team and has executed at least eight consecutive annual editions from 2019 through the scheduled 2026 edition (September 9-13, 2026).

The core offering is a multi-format exhibition experience: Salones Temáticos (curated themed rooms designed by named architects and interior designers), the Conferencia Internacional (paid international conference track priced at S/120 general / S/80 subscriber), and Charlas Empresariales (business talks by exhibiting companies). The supporting technology stack is event-operations oriented rather than product-software oriented, consisting of the expodeco.pe website (exhibitor inquiry forms, press accreditation, newsletter subscription, blog, video zone, downloads), third-party ticketing integrations with JOINNUS and YAPE, a private exhibitor intranet (intranet.expodeco.pe), an invitation-code validator, an interactive floor plan, and year-round digital surfaces including the ARQUIPRODUCTOS product showcase and the Dossier magazine platform.

Revenue is generated through three primary streams: (1) exhibition stand rental (quote-based, the largest revenue source per typical B2B trade-show economics), (2) visitor ticket sales via JOINNUS/YAPE and on-site box office, and (3) conference admission fees. The customer base spans four segments: architecture and design professionals (primary demand-side), design enthusiasts and general public (primary demand-side), exhibitor brands and manufacturers (primary supply-side), and real estate/construction firms (secondary). Gold and Silver tier sponsors (Sodimac, Makita, UCAL, Opalux, Ceresita, Smart Display, Corporación Limatambo, Perú Conchuela, EDU Holding Group, Toulouse Lautrec, All Center) provide both revenue and multi-channel marketing amplification, while strategic allies (Colegio de Arquitectos del Perú, DID Perú, Asociación de Estudios de Arquitectura, Municipalidad de La Molina) reinforce institutional positioning.

Name

EXPODECO

Legal name

EXPODECO

Website

https://expodeco.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EXPODECO is Peru's largest annual trade fair for architecture and interior design, organized by Pull Creativo Comunicaciones and Dossier. It hosts 245+ exhibitors, 34,000+ visitors, and 1,200+ business deals over five days at the Centro de Convenciones Corporación E. WONG in Lima.

Ownership category

akta.pro rank

Product category

Trade Fairs & Exhibitions (Architecture and Interior Design)

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade fair services
• Exhibition management
• Architecture events
• Interior design fair
• Exhibition stand rental

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Stand Rental: Exhibitors (architectural firms, interior design brands, product manufacturers) pay to rent exhibition stands at the fair. Stand rental is managed via inquiry forms on the official website. This is the primary revenue-generating mechanism for the event.
2. Visitor Ticket Sales: Visitors purchase entry tickets through the JOINNUS platform and YAPE, as well as at the on-site box office. Revenue is generated from admission fees paid by trade professionals and general consumers attending the fair.
3. Conference Fee: The International Conference (Conferencia Internacional) is offered as a paid ticketed event with a general admission fee of S/120.00 and a subscriber rate of S/80.00. Fees include fair entry, a virtual certificate, and two additional fair passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

EXPODECO organizes Peru's largest annual trade fair for architecture and interior design, held at the Centro de Convenciones Corporación E. WONG in Lima. The company sells exhibition stand rentals to product brands and manufacturers, sells admission tickets to trade professionals and design consumers via JOINNUS and YAPE, and operates a ticketed International Conference featuring design thought leaders from Peru, Colombia, and Mexico.

Product overview

EXPODECO is a comprehensive trade fair platform for the design and architecture sector, combining physical exhibition spaces with digital tools. The core offering consists of thematic exhibition rooms (Salones Temáticos) designed by architects, international conferences featuring design thought leaders, and business talks. The platform is enhanced by supplementary digital services including the official catalog, Dossier magazine (official publication), ARQUIPRODUCTOS year-round product showcase, video zone, photo gallery, press accreditation system, invitation validation, and interactive floor plans. Additional supporting services include downloadable promotional assets and newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Conferencia Internacional EXPODECO: International conference track within EXPODECO featuring design and architecture thought leaders
• Salones Temáticos
• Charlas Empresariales

Products and services

• Exhibition Stand Rental

Quantifiable outcome

• 34,000+ visitors per edition attend the fair across five days
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Perú ConchuelaflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Perú Conchuela is a leading mining concession in Peru with 25+ years of experience in natural shell rock extraction and distribution. They showcase premium products such as FÓSILA, a fossilized natural rock finish line for architecture and interior design projects.
• Corporación LimatamboflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Leading Peruvian company in the glass and aluminum industry for the construction sector, specializing in commercialization and distribution nationwide with a focus on quality and service efficiency.
• Toulouse LautrecflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Toulouse Lautrec is an educational institution providing information aligned with regulatory guidelines from competent bodies.
• EDU Holding GroupflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. EDU Holding Group provides integrated solutions for glass enclosures, aluminum, polycarbonates, and related systems for windows, doors, and facades, as well as modern alternatives for construction and decoration.
• Smart DisplayflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Nationally recognized company in technological solutions and comfort, providing high-quality standards and the best service in the market with automated product acquisition processes.
• Pinturas CeresitaflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Ceresita provides paint products with online decoration advisory services to help customers find the perfect color combinations.
• UCALflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. UCAL is the academic partner for professionals, entrepreneurs, and the general public, promoting architecture with a focus on sustainable design, environmental certifications, and energy efficiency.
• OpaluxflagshipGTM or Marketing Partner · 1 January 2026Gold-level sponsor of EXPODECO 2026. Opalux provides lighting solutions and security products, representing constant innovation with quality and warranty at excellent prices.
• SodimaccoreGTM or Marketing Partner · 1 January 2026Silver-level sponsor of EXPODECO 2026. A major Peruvian home improvement retailer that has accompanied millions of families, specialists, and entrepreneurs with their projects from inception to completion.
• All CentercoreGTM or Marketing Partner · 1 January 2026Silver-level sponsor of EXPODECO 2026. For over 10 years, All Center has implemented projects for leading construction companies and end users, providing fabrication and installation of melamine furniture for bedrooms, kitchens, closets, and other spaces.
• MakitacoreGTM or Marketing Partner · 1 January 2026Silver-level sponsor of EXPODECO 2026. A global Japanese manufacturer of power tools with over a century of heritage, founded in 1915, known for wireless technology innovation serving millions of professionals worldwide.
• Colegio de Arquitectos del PerúcoreStrategic or Co-development Partner · 1 January 2026Promueve (Promotional partner) of EXPODECO 2026. The official professional body of architects in Peru, founded in 1937, representing 60 years of institutional growth and the maximum official institution representing architecture professionals.
• Municipalidad de La MolinacoreStrategic or Co-development Partner · 1 January 2026Promueve (Promotional partner) of EXPODECO 2026. The district municipality where the Centro de Convenciones E. Wong is located, supporting the fair as a civic initiative for the La Molina community.
• DID Perú (Asociación de Diseñadores de Interiores del Perú)coreStrategic or Co-development Partner · 1 January 2026Strategic Ally (Aliado Estratégico) of EXPODECO 2026. The Association of Interior Designers of Peru, representing and promoting interior design professionals in the country.
• Asociación de Estudios de ArquitecturacoreStrategic or Co-development Partner · 1 January 2026Strategic Ally (Aliado Estratégico) of EXPODECO 2026. An association focused on architectural studies, providing professional endorsement and sector representation.
• Pull Creativo ComunicacionesflagshipStrategic or Co-development Partner · 1 January 2026Organizer of EXPODECO 2026. A communications agency specializing in event organization and creative marketing, managing the fair's communications, newsletter distribution, and digital presence.
• DossierflagshipStrategic or Co-development Partner · 1 January 2026Organizer of EXPODECO 2026. The official magazine of the fair, providing editorial coverage and serving as a publication partner. The magazine is hosted at dossierdearquitectura.com.
• RADICALminorStrategic or Co-development Partner · 1 January 2025International Ally of EXPODECO 2026. An international partner organization contributing to the fair's global profile.
• FL AIminorStrategic or Co-development Partner · 1 January 2025International Ally of EXPODECO 2026. An international partner organization contributing to the fair's global profile.
• REMIminorStrategic or Co-development Partner · 1 January 2025International Ally of EXPODECO 2026. An international partner organization contributing to the fair's global profile.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Design Miami: Design Miami is a curated design fair that runs alongside Art Basel, featuring collectible design, exhibitions, and talks. It is comparable to EXPODECO as a design-category trade fair combining booths, thematic exhibitions, and paid conference programming targeted at design professionals and high-end consumers.
• ICFF (International Contemporary Furniture Fair): ICFF is a North American trade fair for contemporary furniture, design, and architecture, with strong exhibitor sponsorship programs and conference content. It is a direct functional peer in terms of serving architects, interior designers, and premium design brands through a curated annual exhibition format.
• Espacio Diseño (Lima): Espacio Diseño is a Peru-based design and architecture event. It is the most direct domestic competitor to EXPODECO, serving overlapping audiences of architects, designers, and consumers in Lima, and competes for the same exhibitor sponsorship pool.
• High Point Market: High Point Market is the largest home furnishings industry trade show in the US, held twice yearly. It is a direct functional peer in the design/furniture trade show category, with a comparable business model of paid exhibitor stands, professional attendee ticketing, and concentrated business deal generation.

Broad incumbents

• Salone del Mobile.Milano: Salone del Mobile is the global benchmark for design and furniture trade fairs, held annually in Milan. It is comparable to EXPODECO as a flagship design industry exhibition with exhibitor booths, conferences, and themed installations, but at a vastly larger international scale and global brand recognition.
• Fira de Barcelona (alimentaria, Hostelco, etc.): Fira de Barcelona is one of Europe's largest trade fair organizers, running a portfolio of industry exhibitions including design and lifestyle events. It is comparable as a large-scale professional trade show organizer operating convention venues, providing a benchmark for venue operations and sponsor packaging at EXPODECO's potential next stage.
• Maison & Objet: Maison & Objet is a semiannual trade fair for interior design, decoration, and lifestyle held in Paris. It is comparable in business model (B2B/B2C trade show for design professionals with paid ticketing, themed spaces, and conferences) and serves as a benchmark for how EXPODECO could scale and professionalize.
• CasaCor: CasaCor is the largest architecture, interior design, and landscaping exhibition in Latin America, with national editions across Brazil, Peru, and other countries. It is the most directly comparable peer to EXPODECO, sharing the same fundamental model of a curated annual design showcase with thematic rooms, although at significantly larger geographic scale.

Others

• Dossier de Arquitectura: Dossier is the official editorial magazine of EXPODECO and a co-organizer, providing year-round design and architecture editorial content. It is comparable as a sister media asset that extends EXPODECO's brand into a year-round content platform, analogous to how design fairs leverage associated publications.

Emerging players

• WantedDesign: WantedDesign is a design platform founded by the French designer Odile Hainaut and Claire Pijoulat, producing exhibitions and programs at ICFF and in Miami. It is comparable as a curated design event operator that layers conference content, emerging designer showcases, and brand partnerships onto a trade fair format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@expodecooficial
• Facebookfacebook.com/EXPODECO
• LinkedInlinkedin.com/company/feriaexpodeco
• Instagraminstagram.com/expodeco
• TikToktiktok.com/@feriaexpodeco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPODECO