EyeJack

What EyeJack does

EyeJack is a Sydney-based creative technology studio founded in 2016 that designs and builds WebAR, WebXR, and AI-powered spatial experiences for cultural institutions, government bodies, enterprise brands, and individual artists. Its core offering is a no-code WebAR creation platform, EyeJack Creator, which lets users transform artworks and images into browser-delivered AR experiences with auto-generated QR codes, supported by companion iOS and Android apps, the Harnie creator tool, and the Plane Finder 3D-scanning utility. Underlying technology is anchored in WebAR/WebXR, image target tracking, LiDAR-based spatial mapping, and a Visual Positioning System for centimeter-accurate anchor placement in real-world environments.

The company's revenue model is hybrid. The primary engine is bespoke project work for marquee clients such as Lincoln Center, The Music Center LA, Disney, Sony, Verizon, Hermès, Foot Locker, Westfield, and several Australian cities and universities, delivered through a small 17-person team of artists, engineers, designers, and producers. Overlaid on this is a recurring SaaS layer via EyeJack Creator subscription tiers (Free, $10/month Artist, $100/month Business), plus Education plans with volume discounts and a Shopify-hosted e-commerce store. EyeJack is privately held, founder-owned, and bootstrapped with no disclosed outside investment. Recent strategic emphasis has shifted toward conversational AI integrations (LLMs, ElevenLabs voice cloning, generative AI for animating archival imagery) and a broader Spatial Transformation line spanning wayfinding and gaming.

Name

EyeJack

Legal name

EYEJACK PTY LTD

Website

https://eyejack.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EyeJack is a Sydney-based creative technology studio that builds no-code WebAR, WebXR, and AI-powered spatial experiences for cultural institutions, governments, enterprise brands, and individual artists via bespoke projects and a self-serve subscription platform.

Ownership category

akta.pro rank

Product category

Augmented Reality (WebAR) Creation Software

NAICS

Independent Artists, Writers, and Performers (71151), Graphic Design Services (541430)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• WebAR creation platform
• Augmented reality software
• Spatial computing tools
• No-code AR authoring
• Conversational AI experiences

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (EyeJack Creator): Monthly subscription tiers for the EyeJack Creator platform providing view-based access to AR creation tools, with Free, Artist (USD$10/month), and Business (USD$100/month) plans plus per-view charges
2. Bespoke Creative Projects: Custom AR/XR/AI project development for cultural institutions, government bodies, and enterprise brands including murals, installations, spatial experiences, and heritage interpretation
3. Education Plans: Specialized subscription plans for educational institutions with volume-based discounts on the artist subscription tier

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EyeJack operates a web-based no-code augmented reality creation platform called EyeJack Creator (available on web, desktop, and iOS/Android) that lets individuals and organisations build, publish, and share WebAR experiences without coding. Alongside the self-serve SaaS, EyeJack delivers bespoke Spatial Transformation projects combining AR/WebXR, spatial computing, and conversational AI for cultural institutions, governments, enterprise brands, and educational bodies.

Product overview

EyeJack is an Art and Technology company offering a portfolio of products centered on the EyeJack Creator platform - a web-based no-code AR creation platform (available at creator.eyejack.io) with companion Desktop and Mobile Apps. The portfolio includes tools like Harnie (creative tool) and Plane Finder (3D scanning tool), subscription plans ranging from Free (100 views/month) to Artist ($10/month) and Business ($100/month) tiers, plus Education plans with volume discounts. EyeJack also provides spatial transformation services (Spatial Wayfinding, Spatial Gaming) for enterprise clients and conversational AI experiences combining spatial technologies with large language models. All AR experiences are delivered as no-code WebXR content working directly in mobile browsers without app downloads.

Differentiator

Problem solved

Functional benefit

Brands

• EyeJack Creator: Web-based augmented reality platform for creating and publishing WebAR experiences without code
• Harnie
• EyeJack Education
• EyeJack Immersive

Products and services

• EyeJack Creator Web-based, no-code augmented reality creation platform that lets individual creators, artists, educators, and businesses build, publish, and share WebAR experiences across web and mobile without requiring coding skills or app downloads. Available on web, desktop, and iOS/Android.
• Harnie Creative authoring tool within the EyeJack ecosystem used by creators to build AR content and interactive experiences.
• Plane Finder 3D scanning and plane detection tool used in the EyeJack Creator workflow to capture spatial geometry for AR experiences.
• Spatial Transformation Projects Bespoke creative-technology service that designs and delivers custom AR/WebXR, spatial computing, and conversational AI experiences for cultural institutions, governments, enterprise brands, and educational organisations.

Quantifiable outcome

• Sneaker Con Doha: 30,000+ visitors, 5,750 AR activations, 20,000 AR interactions over 3-day event
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Mandala CPcoreStrategic or Co-development PartnerCreative production partner for events and installations. Collaborated on multiple projects including Sneaker Con Doha AR activation.
• Simon te BrinkeminorStrategic or Co-development PartnerListed as partner on website footer, indicating ongoing collaboration.
• The Social CrewcoreStrategic or Co-development PartnerCommissioned EyeJack for AR experience on the Great Ocean Road #IAM100 campaign celebrating the centennial anniversary.
• Econnect CommunicationcoreImplementation/ SI/ Consulting PartnerScience communication agency leading strategy and content for UniSC Milbi Centre project while EyeJack delivered digital layers.
• Branded ArtscoreStrategic or Co-development PartnerCollaborated with EyeJack on Bloom AR/mural activation for AHF World AIDS Day commemoration in Los Angeles.
• Alsayegh WorldwidecoreStrategic or Co-development PartnerCreative partner for Sneaker Con Doha inaugural event, engaging EyeJack for WebAR activation.
• Mandala Creative ProductionscoreStrategic or Co-development PartnerCreative partner for Sneaker Con Doha event, collaborating on AR visual world and WebAR implementation.
• Chau Chak Wing Museum / Sydney UniversityminorStrategic or Co-development PartnerHost of The Sea sculpture at Sydney Knowledge Hub, providing site for EyeJack's spatial technology testing and refinement.
• Tweed Regional MuseumcoreStrategic or Co-development PartnerPartner on Supertonic exhibition at Splendour in the Grass festival, featuring AR music installations.
• Lincoln CenterflagshipStrategic or Co-development PartnerMajor ongoing partner for Lincoln Center Immersive series including Archive of Dance and Our Echoes Be Bloom AR installations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blippar: Blippar is a WebAR platform offering both creator tooling (Blippbuilder) and end-to-end AR campaign services for brands. Comparable to EyeJack's dual model of self-serve platform plus bespoke brand activations across retail, FMCG, and entertainment verticals.
• Cuseum: Cuseum provides AR and digital engagement tools specifically for museums, galleries, and cultural institutions. Directly comparable to EyeJack's cultural-institution vertical (Lincoln Center, Music Center LA, Tweed Regional Museum) and competes for the same heritage interpretation use cases.
• Jadu: Jadu is a Web3 and AR platform enabling creators and brands to build interactive AR experiences tied to physical collectibles and NFTs. Comparable to EyeJack Creator as a no-code AR tool, though Jadu leans more heavily into Web3 tokenization than cultural heritage.
• UNIT9: UNIT9 is an award-winning immersive production studio creating AR, VR, and interactive experiences for major global brands. Comparable to EyeJack as a creative technology studio competing for the same brand activation and experiential marketing budgets at similar tier-one clients.
• 8th Wall (Niantic): 8th Wall is the leading WebAR development platform, offering toolkits (now under Niantic) for building browser-based AR experiences including image targets, world tracking, and VPS. Directly comparable to EyeJack Creator's WebAR and VPS capabilities and competes for the same brand activation use cases.
• Artivive: Artivive is an AR platform specifically built for visual artists to layer digital content over physical artworks. Highly comparable to EyeJack Creator's artist-focused positioning and similar bespoke work bringing gallery and museum art to life via mobile AR.
• Zappar: Zappar is a WebAR platform and creative studio offering both no-code tools and bespoke AR campaign services for brands and agencies. Closely comparable to EyeJack because it competes head-on in browser-based AR for marketing activations and provides creator tooling similar to EyeJack Creator.

Emerging players

• Marxent Labs: Marxent provides AR visualization and 3D commerce tools for retail and home furnishings brands. Emerging player comparable to EyeJack's enterprise brand activation work, though focused more narrowly on product visualization than cultural installations.

Broad incumbents

• Snap (Lens Studio / AR Studio): Snap operates Lens Studio, the dominant consumer AR authoring platform with billions of Snapchats users, and has shipped Snap Spectacles. A broad incumbent compared to EyeJack because its AR tools reach a far larger audience, but it is not a custom creative studio competing for bespoke installations.
• Meta (Spark AR): Meta's Spark AR platform powers AR effects across Instagram and Facebook and underpins Meta's longer-term AR/VR roadmap. Comparable as a broad incumbent AR ecosystem, though Meta does not operate a custom creative studio competing for cultural institution and government contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eyejack

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeJack