What F1 Miami Grand Prix does

F1 Miami Grand Prix is an annual Formula 1 race event organized by South Florida Motorsports, LLC at the Miami International Autodrome, a temporary street circuit constructed around Hard Rock Stadium in Miami Gardens, Florida. The event features 19 turns and includes F1's second-fastest straightaway into Turn 18, with races run over 57 laps. South Florida Motorsports was founded in 2022, and the event has run annually since, with the 2026 edition held May 1–3 and the fifth overall; 2027 ticket sales and Grandstand+ deposits are already being accepted. The company generates revenue through five primary streams: ticket sales across tiered seating categories (Grandstands, Clubs from $1,750, Club Pass $5,000, Turn 18 Club $3,800, Paddock Club, Suites, and Luxury at $9,500), corporate sponsorship (title sponsor Crypto.com, payment partner American Express, beverage sponsors Heineken and Jack Daniel's, automotive partners Ford and Aston Martin, cruise partner MSC Cruises), merchandise sales via the MIA Shop e-commerce store, on-campus food and beverage concessions, and the free Miami Beach Fan Fest event introduced in 2026 at Lummus Park. Distribution runs through Ticketmaster as the official ticketing platform, with American Express Card Member presale access, and a dedicated iOS/Android mobile app for event navigation. The audience spans motorsport enthusiasts purchasing trackside grandstands, affluent individuals and corporate clients in luxury suites and Paddock Club, casual fans and families using GA Campus Passes, and brand partners seeking premium activation opportunities at both the Hard Rock Stadium venue and the Miami Beach Fan Fest.

Name

F1 Miami Grand Prix

Legal name

South Florida Motorsports, LLC

Website

https://f1miamigp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

F1 Miami Grand Prix is an annual Formula 1 race event at Hard Rock Stadium in Miami Gardens, operated by South Florida Motorsports, LLC. It sells tiered tickets (Grandstands through $9,500 Luxury), merchandise, and corporate hospitality to motorsport enthusiasts, affluent attendees, and global brand sponsors.

Ownership category

akta.pro rank

Product category

Motorsport Event Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Formula 1 racing events
• Motorsport hospitality services
• Grand prix ticketing
• Luxury race experiences
• Sports entertainment events

Headquarters

HQ city

Miami Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from grandstand seating, club hospitality, luxury suites, Paddock Club access, and general admission campus passes. Tickets sold through Ticketmaster with tiered pricing based on viewing location and amenities.
2. Merchandise Sales: MIA Shop e-commerce store selling official F1 Miami Grand Prix merchandise including apparel, accessories, and collectibles. Operates both online and at on-site retail locations during race weekend.
3. Sponsorship: Corporate partnerships with title sponsor Crypto.com, payment partner American Express, beverage sponsors Heineken and Jack Daniel's, automotive partners Ford and Aston Martin, technology partner Waymo, and cruise partner MSC Cruises.
4. Food and Beverage: On-campus food and beverage concessions during race weekend, including premium hospitality experiences with gourmet catering in luxury suites and club areas.
5. Fan Fest: Free Fan Fest event at Miami Beach featuring sponsor activations, merchandise sales, and food/beverage vendors with complimentary entry through digital registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

F1 Miami Grand Prix operates the annual Formula 1 Crypto.com Miami Grand Prix race at the Miami International Autodrome, a temporary street circuit built around Hard Rock Stadium in Miami Gardens, Florida. Its commercial offering spans tiered ticket products (Grandstands, Club Hospitality, Paddock Club, Luxury Suites, GA Campus Pass), the MIA Shop official merchandise e-commerce store, the complimentary Fan Fest event in Miami Beach, and corporate hospitality packages, generating revenue through ticket sales, merchandise, sponsorship, and on-campus food and beverage concessions.

Product overview

F1 Miami Grand Prix is an annual Formula 1 racing event operated by South Florida Motorsports at the Miami International Autodrome. The company offers a portfolio of ticket products including Grandstands (general reserved seating), Club Hospitality (premium lounge experiences including Heineken Veranda, Hard Rock Beach Club, MSC Yacht Club, Podium Club, Club Pass, and Turn 18 Club), Paddock Club (VIP racing experience), and Luxury Suites. A companion merchandise operation called MIA Shop (built on WooCommerce) sells official branded apparel and accessories. The event also operates Fan Fest, a free outdoor entertainment experience in Miami Beach during race week, and provides an Official Mobile App for event navigation. The company generates revenue primarily through ticket sales across multiple price tiers, merchandise sales, and hospitality partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• MIA Shop: Official merchandise store for the Miami Grand Prix selling apparel, accessories, and collectibles including t-shirts, hats, jackets, and memorabilia.

Products and services

• Formula 1 Crypto.com Miami Grand Prix (Race Weekend Event) Flagship annual Formula 1 racing event featuring a 57-lap race around the 19-turn Miami International Autodrome at Hard Rock Stadium, with supporting races, live entertainment performances, art installations, and hospitality experiences across a multi-day race weekend.
• Grandstand Tickets Reserved trackside seating with shaded options and dynamic circuit views across multiple grandstand locations; includes Grandstand+ deposit program for 2027. Sold out for 2027.
• Club Hospitality Premium lounge experiences at premier circuit locations with climate-controlled comfort, exclusive amenities, and superior views. Includes Heineken Veranda, Hard Rock Beach Club, MSC Yacht Club, Podium Club, Club Pass, and Turn 18 Club presented by Ticketmaster; starting at $1,750 per person.
• Club Pass Premium multi-day experience providing access to three different clubs (Vista Club, MSC Yacht Club, Turn 18 Club) over race weekend with reserved seating, buffet-style dining, and three premium circuit views; priced at $5,000 per person.
• Paddock Club Ultimate F1 VIP experience with premium sightlines to team garages and the Start/Finish line, defined by exclusivity, VIP amenities, and unmatched access to the racing action.
• Luxury Suites Private trackside spaces in prime circuit locations offering seclusion, exclusive amenities, panoramic views, gourmet catering, and climate-controlled environments; priced at $9,500 per person.
• Fan Fest Complimentary multi-day celebration at Lummus Park in Miami Beach during race week featuring F1 personalities, DJ sets, fan competitions, racing simulators, team and sponsor activations, and beachside dining. Free admission via digital registration.
• MIA Shop (Official Merchandise) Official merchandise store built on WooCommerce selling apparel (t-shirts $50-$60, jackets $215, crewnecks $71), headwear ($10-$50), accessories, and collectibles (up to $400). Operates online globally and at on-site retail during race weekend.
• Official F1 Miami Grand Prix Mobile App Official iOS and Android application enabling event navigation, live action tracking, schedule management, ticket access, and exclusive content delivery throughout race weekend.
• 3-Day Ticket Package Multi-day ticket bundle offering the same reserved seat for all three days of race weekend with non-stop action access and easy entry without last-minute ticket stress; sold through Ticketmaster.
• Corporate Hospitality and Group Bookings Direct enterprise sales for luxury suites, corporate hospitality packages, and group bookings with dedicated appointment booking system via Calendly for fans and organizations seeking premium private race weekend experiences.

Quantifiable outcome

• Multi-day entertainment spanning 5 days with Fan Fest in Miami Beach and race weekend at Hard Rock Stadium

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Crypto.comcoreGTM or Marketing PartnerTitle sponsor of the Formula 1 Crypto.com Miami Grand Prix. Primary naming rights partner providing significant financial support and brand visibility as the event's title sponsor across all marketing materials and official communications.
• American ExpresscoreGTM or Marketing PartnerOfficial Preferred Payment Partner providing Amex Presale Tickets access for Card Members, Race Radios, Amex Racing Club, Trackside Lounge, and Amex Lounge experiences. Card Members receive priority lanes and exclusive recovery rooms.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all F1 Miami Grand Prix tickets. Manages ticket sales, 3-day packages, deposits, and presale access programs across grandstands, clubs, and hospitality experiences.
• HeinekenmajorGTM or Marketing PartnerOfficial beer sponsor with Heineken Silver Veranda club experience offering dual circuit sightlines at Turns 3 and 10 on the East Campus.
• MSC CruisesmajorGTM or Marketing PartnerPresenting partner of MSC Yacht Club offering yacht luxury experience with 360-degree track views at Turns 5-9 in the marina location.
• Red BullmajorGTM or Marketing PartnerBrand partner with Red Bull Fan Zone activation at Fan Fest and athlete appearances including Brian Grubb, Noah Ohlsen, David Kilgore, and Parks Bonifay.
• Ford RacingmajorGTM or Marketing PartnerBrand partner with Ford Racing Simulators at Fan Fest and Ford Racing Merchandise booth. Features racing simulation experiences for attendees.
• Jack Daniel'sminorGTM or Marketing PartnerBeverage partner with Jack Daniel's Bar activation at Fan Fest location.
• TeslaminorGTM or Marketing PartnerElectric vehicle partner with Tesla showcase and charging-related activations at Fan Fest.
• Aston MartinmajorGTM or Marketing PartnerFormula 1 team partner with The Stilt House by Aston Martin Aramco F1 Team activation at Fan Fest. Includes driver appearances from team ambassador Jessica Hawkins.
• DermatologicaminorGTM or Marketing PartnerSkincare partner with Dermologica D1 Pitstop activation at Fan Fest offering skin care experiences.
• Miami DolphinsmajorStrategic or Co-development PartnerNFL team co-located at Hard Rock Stadium. Miami Dolphins Skills & Drills activation at Fan Fest and cross-promotional opportunities leveraging shared venue.
• Formula One World Championship Limited (FOWC)coreStrategic or Co-development PartnerFormula 1 governing body licensing the event, providing F1 branding, driver participation, race calendar integration, and official sanctioning.
• South Florida Motorsports, LLCcoreOthersEvent promoter and operator of the Formula 1 Crypto.com Miami Grand Prix. Owns Miami International Autodrome trademark and manages all event operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Automobile Club de Monaco (Monaco Grand Prix): Organizer of the Formula 1 Monaco Grand Prix, the most prestigious F1 race globally. Comparable as an F1 race promoter with similar multi-tier ticketing/hospitality (including premium yacht experiences), luxury sponsorship stack, and reliance on a single annual flagship event.
• Circuit of the Americas (COTA): Home of the Formula 1 Pirelli United States Grand Prix in Austin, Texas. Directly comparable as the longest-running US F1 race promoter, with a permanent circuit, similar tiered ticketing/hospitality, multi-day event programming, and competing for the same US motorsport sponsorship dollars.
• Indianapolis Motor Speedway: Operator of the Indianapolis 500 (IndyCar) and formerly hosted the US F1 Grand Prix. Comparable as a major US motorsport venue/promoter with a flagship annual race event, tiered ticketing, premium hospitality, and recurring calendar slot on the global motorsport schedule.
• Silverstone Circuit: Home of the Formula 1 Lenovo British Grand Prix and one of F1's most established venues. Comparable as a single-venue motorsport promoter with tiered ticketing, premium hospitality, multi-day fan programming, and global motorsport sponsorship portfolio.
• Daytona International Speedway: Iconic US motorsport venue hosting the Daytona 500 (NASCAR) and Rolex 24. Comparable as a major motorsport event promoter with similar annual race-weekend format, tiered ticketing, premium hospitality products, and sponsorship-driven revenue model anchored by a single flagship race.
• Formula 1 Las Vegas Grand Prix: Operates the Formula 1 Heineken Silver Las Vegas Grand Prix, the other US-based street-circuit F1 race with a similar premium hospitality, sponsorship, and ticketing model. Most directly comparable as both are recently launched, US-anchored, street-format F1 events competing for the same sponsors and luxury fan segments.
• Singapore GP Pte Ltd: Promoter of the Formula 1 Singapore Airlines Singapore Grand Prix, the original F1 night street race. Comparable as a street-circuit F1 race promoter in a major cosmopolitan city, with similar night-race programming, premium hospitality tiers, and tourism-driven sponsorship model.

Broad incumbents

• NASCAR: Largest US motorsport series with multiple flagship races and a network of owned/operated venues. Comparable as a motorsport series promoter with similar sponsorship economics, ticketing tiers, and fan-engagement programs, competing for the same US motorsport sponsorship and attendance spend.
• Formula One Group (Liberty Media): The commercial rights holder and sanctioning body for Formula 1, of which F1 Miami is a licensee. Overlapping through F1 calendar control, branding, driver participation, and overall IP, though operating at much broader scale across all global F1 events.

Others

• Hard Rock Stadium (Stephen Ross / Related Companies): NFL venue (Miami Dolphins) and host stadium for the F1 Miami Grand Prix. Comparable as the physical venue partner providing stadium infrastructure, shared marketing with the Dolphins, and the operational backbone for the temporary street-circuit build. Not a direct competitor but a co-dependent commercial partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/f1-miami-grand-prix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F1 Miami Grand Prix