What F45 Training Korea does

F45 Training Korea is the South Korean regional presence of F45 Training, a global franchise-based group fitness brand founded in Australia in 2013 and now headquartered operationally in Austin, Texas (parent entity F45 Training Pty Ltd, ACN 162 731 900). The company operates through independently owned and operated franchised studios that deliver 45-minute high-intensity functional training sessions combining HIIT, circuit, and functional movement styles under the guidance of certified coaches. Its content library spans more than 5,000 exercise movements across 80+ programs organized into cardio, resistance, hybrid, and recovery categories. Member testimonials on the Korean site confirm active studio operations across Seoul neighborhoods.

The technology stack supporting the studio experience is centered on proprietary in-studio systems, including the patent-pending F45TV monitor that displays visual workout guidance and the patent-pending LionHeart wireless heart rate monitoring system with gamified performance tracking. These connect to a mobile ecosystem comprising the F45 Korea app for class booking, studio location, and member engagement (iOS app id1630478505, Android com.hapana.F45) and the F45 Challenge app for workout logging, InBody body composition integration, and challenge participation. The F45 Nutrition Portal and F45 Meals extend the offering into personalized meal planning and delivery, and the F45 Store provides branded merchandise and partner products (Reebok Smart Ring, Performance Inspired, TRX, WHOOP, Hyperice).

The business model combines franchise fees and royalties from studio operators (the licensing/royalty stream), consumer-facing membership revenue retained by individual Korean studios under a monthly subscription framework, e-commerce merchandise sales, F45 Challenge meal delivery transactions, and affiliate/referral commissions from brand partnerships (WHOOP, Spartan, ClassPass, TRX, Performance Inspired, TIDL, Hyperice, DRIPBaR, American Specialty Health, ISSA, NASM, FitRadio, Active Escapes, ProNatal). The Korean market is served through f45training.kr (Korean-language site), dedicated Korean social media, and the F45 Korea app, and the brand is integrated within the FIT House of Brands ecosystem (~1,500 franchises globally). End customers are individual fitness consumers across all levels — from beginners to experienced athletes — with positioning around time-efficient, community-driven, coach-led training. Revenue and headcount for the Korean entity specifically are not publicly disclosed.

Name

F45 Training Korea

Legal name

F45 Training Pty Ltd

Website

https://f45training.kr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

F45 Training Korea operates the South Korean franchise presence of the global F45 Training brand, offering 45-minute HIIT and functional group fitness classes through independently owned studios, supported by proprietary F45TV and LionHeart technology and a mobile app ecosystem.

Ownership category

akta.pro rank

Product category

Group Fitness Studios

NAICS

Sports and Recreation Instruction (611620), Diet and Weight Reducing Centers (812191)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), Weight Gain & Muscle-Building Nutrition (HSADAFAC)

Keywords

• Group fitness training
• Functional fitness classes
• HIIT workout programs
• Fitness franchise studios
• Fitness membership services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalities: F45 generates revenue through franchise fees from studio operators. Each studio is independently owned and operated under the F45 franchise model, paying franchise fees and ongoing royalties to the parent company.
2. Studio Memberships: Individual F45 studios generate revenue through membership fees charged to members. Membership pricing varies by location as each studio is independently owned. Members pay for access to group training classes.
3. F45 Store and Merchandise: F45 operates an online store selling branded merchandise, apparel, and fitness products. Discount codes are offered to members (e.g., TEAMTRAINING code for 20% off).
4. F45 Challenge Meal Delivery: The F45 Challenge program offers meal delivery services with nutritionally balanced meals designed to support training goals. Meals are available for order through the F45 Challenge platform.
5. Partner Product Commissions: F45 partners with various fitness and wellness brands (Performance Inspired, TRX, WHOOP, Hyperice, etc.) offering members exclusive discounts, generating referral and affiliate revenue through these partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

F45 Training Korea delivers 45-minute high-intensity functional group fitness classes combining HIIT, circuit, and functional movement training led by certified coaches across independently owned and operated franchise studios. The offering is supported by proprietary technology (F45TV in-studio displays, LionHeart heart rate monitoring, F45 Challenge App) and an extended ecosystem including nutrition planning through the F45 Nutrition Portal, meal delivery via F45 Meals, the F45 Challenge 45-day lifestyle program, and branded merchandise through the F45 Store.

Product overview

F45 Training Korea operates a group fitness ecosystem combining proprietary technology platforms with diverse workout programs. The core offering consists of 45-minute functional group training sessions organized into four program categories: Cardio (15 programs), Resistance (9 programs), Hybrid (8 programs), and Recovery (2 programs), totaling over 5,000 exercise movements across 80+ programs. The ecosystem is supported by proprietary technology including F45TV (patented in-studio monitoring displays) and Lionheart (wireless heart rate tracking with gamification), which integrate with the F45 Training App for class booking and studio location services, and the F45 Challenge App for comprehensive fitness tracking, nutrition planning via the F45 Nutrition Portal, and meal delivery through F45 Meals. Members can also access the F45 Store for branded merchandise and fitness equipment.

Differentiator

Problem solved

Functional benefit

Brands

• F45 Challenge: A 45-day integrated wellness and training lifestyle program combining functional training, nutrition planning, and community support for fitness and health goals.
• F45 LionHeart
• F45 TV
• F45 Challenge App

Products and services

• F45 Group Fitness Classes 45-minute high-intensity functional group training classes combining HIIT, circuit, and functional movements led by certified coaches; available to individual consumers through franchise studio memberships.
• F45 Challenge 45-day integrated wellness and lifestyle program combining functional training, personalized meal planning, fitness tracking, and community support for fitness and lifestyle transformation.
• F45 Meals Meal delivery service providing nutritionally balanced meals strategically designed to maintain training goals and overall health, delivered to members' doors.
• F45 Store Online storefront selling F45 branded merchandise, apparel, and fitness products including items such as the Reebok Smart Ring.
• F45 Franchising Franchise opportunity for entrepreneurs to open and operate F45 studios globally, with support for studio development, methodology, and brand licensing.
• F45 Mont Blanc Workout Program Hybrid training program that mimics movements practiced by ski athletes before competition, improving endurance, balance, and lower-body strength.
• F45 Trials Seven-day fitness event comprising seven performance-based workout stages with results assessments, LionHeart leaderboards, and attendance tracking.
• F45 Benchmark Workout Program 45-minute resistance workout program designed to identify lifting capabilities and establish a strength baseline through six tested movements in a partner format.

Quantifiable outcome

• Members can burn 400-600 calories per 45-minute session, with some cardio sessions burning up to 850+ calories
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Performance InspiredcoreGTM or Marketing Partner · 1 January 2023Performance Inspired is a sports nutrition brand founded by actor Mark Wahlberg and fitness industry veteran Tom Dowd. F45 members receive 20% off with code F45-Pi. This partnership leverages Mark Wahlberg's dual role as both F45 endorser and Performance Inspired founder, creating integrated wellness offerings for members.
• TRX/Y BellcoreTechnology or Integration · 1 January 2023Founded in 2004, TRX is the leader in functional training equipment using bodyweight-based exercises. TRX equipment is found in F45 studios globally. The partnership includes the Y Bell system, and F45 members receive 20% off with code F45TRX20.
• TIDLminorGTM or Marketing Partner · 1 January 2023TIDL offers next-generation pain relief products targeting inflammation and muscle soreness. Products combine clinical actives with plant-powered ingredients for quick recovery. F45 members receive 20% off with code Recover.
• DRIPBaRminorGTM or Marketing Partner · 1 January 2023DRIPBaR provides IV Vitamin Therapy services for cellular-level wellness optimization. Services can improve recovery, boost immunity, increase energy, and combat aging. F45 members receive 10% off their first service.
• WHOOPcoreTechnology or Integration · 1 January 2023WHOOP is a wearable fitness and health tracking device measuring sleep, strain, recovery, and daily behaviors. Integrates seamlessly with F45 LionHeart and the F45 Challenge App for comprehensive performance tracking. WHOOP shows how behaviors interconnect to impact how users feel.
• SpartancoreStrategic or Co-development Partner · 1 January 2023Spartan is the world's leading extreme wellness and endurance brand with 250+ events across 40+ countries. In 2023, F45 became the Official 45-Minute Workout to help members train for Spartan races. Partnership includes F45 'teams' formation, Spartan-themed fitness classes, and race competitions.
• Battle CancerminorStrategic or Co-development Partner · 1 January 2023Battle Cancer helps those affected by cancer through fitness-based awareness and fundraising. F45 partnered with Battle Cancer for Battle Prep and the F45 Global Battle Cancer Challenge. Studios raise money during the Cancer Challenge to make a difference for those living with cancer.
• HypericeminorGTM or Marketing Partner · 1 January 2023Hyperice offers products for tension relief, muscle recovery, and body/mind optimization. Founded in 2011, their innovative products are used by athletes and consumers in 60+ countries. Hyperice products are available in select F45 Studios globally.
• Active EscapesminorChannel Partner/ Reseller/ Distributor · 1 January 2023Active Escapes operates fitness retreats worldwide combining fitness, relaxation, and fun. F45 partnered to offer retreats to members featuring F45 workouts and nutrition. Retreats include tailored workouts, surfing, beautiful food, and wonderful company.
• ClassPasscoreChannel Partner/ Reseller/ Distributor · 1 January 2023ClassPass offers one membership for fitness, wellness, and beauty services through a singular app. F45 partnered with ClassPass to offer 45-minute high-intensity group workouts to ClassPass members, expanding access to the world's best workout.
• American Specialty Health (ASH)minorChannel Partner/ Reseller/ Distributor · 1 January 2023American Specialty Health is a premier specialty health organization offering technology-enabled services for benefits management, including musculoskeletal health and fitness programs. ASH offers their members the ability to train at F45 studios across the US.
• ISSA (International Sports Sciences Association)coreImplementation/ SI/ Consulting Partner · 1 January 2023ISSA is an education and certification company for fitness trainers, personal trainers, strength coaches, and nutritionists. F45 partnered with ISSA to provide F45 coaches access to best-in-class education through the partnership.
• NASM (National Academy of Sports Medicine)coreImplementation/ SI/ Consulting Partner · 1 January 2023NASM provides world-class fitness education for fitness professionals. F45 partnered with NASM to ensure coaches have the best education at discounted rates. F45 Training employees, prospects, and members qualify for 50% off on NASM certifications and specializations.
• ProNatalminorImplementation/ SI/ Consulting Partner · 1 January 2023ProNatal specializes in pre- and post-natal wellness education focusing on mindfulness, fitness coaching, and mind-body practices. Through collaboration, F45 trainers gain access to courses designed for GroupX coaches to support members during and after pregnancy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Peloton: Connected fitness platform offering on-demand and live group classes (cycling, strength, HIIT, yoga) with growing international presence. Competes with F45 for the time-constrained member's workout minute, particularly as Korean consumers adopt connected fitness hardware.

Direct peers

• CrossFit (affiliate gyms): Globally licensed functional fitness affiliate network offering group HIIT and strength conditioning. Overlaps with F45's functional training methodology and community-driven coaching model.
• 9Round Fitness: Franchised 30-minute kickboxing-themed circuit training concept. Comparable franchise-driven HIIT/circuit model with similar time-efficient positioning, though shorter session length.
• SoulCycle: Premium boutique indoor cycling brand with a strong community and instructor-driven experience. Competes for the same lifestyle-driven, community-seeking urban professional customer as F45.
• Orangetheory Fitness: Globally franchised boutique fitness brand offering 45-60 minute heart-rate-monitored group HIIT workouts. F45 is a direct competitor in the same functional/HIIT group-training category with similar franchise economics and target customer (time-constrained adults seeking measurable results).
• Barry's Bootcamp: Premium boutique fitness brand combining HIIT and strength training in coach-led group classes with global studio locations. Directly competes with F45 for the time-efficient, results-oriented professional segment.

Broad incumbents

• Life Time Fitness: Large premium fitness operator offering group classes, personal training, and wellness amenities. Overlaps with F45's premium positioning and group training format as part of a broader fitness lifestyle offering.
• Planet Fitness: Largest franchised low-cost gym chain in the US with global expansion. Not a direct boutique competitor but a broad incumbent in the same fitness-services category, competing for entry-level and budget-conscious members.

Regional players

• Jetts Fitness: Asia-Pacific franchised 24/7 gym chain founded in Australia with significant presence in Korea and other Asian markets. Regional peer competing for similar time-efficient, urban professional members in the Korean market.
• Fitness First Asia: International premium health club operator with significant Asia-Pacific footprint including Korea. Regional peer offering group classes and personal training within a broader premium gym model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@f45training
• Facebookfacebook.com/F45Training
• LinkedInlinkedin.com/company/f45-training-korea
• Instagraminstagram.com/f45training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F45 Training Korea