fablab srl - una società CompuGroup Medical

What fablab srl - una società CompuGroup Medical does

CGM FABLAB is an Italian digital health services company operating as a wholly owned subsidiary of CompuGroup Medical SE & Co. KGaA, founded in 2014 and headquartered in Milan (legal) with operations in Trieste at Area Science Park. The company sells digital communication, engagement, and analytics services to pharmaceutical companies targeting General Practitioners (MMG), Pediatricians of Free Choice (PLS), and Pharmacists in Italy. Its principal differentiator is exclusive integration into CompuGroup Medical's practice management software, which is used by Italian primary-care HCPs and creates a captive, workflow-embedded distribution channel. The company has served pharmaceutical clients for over 10 years and lists 30+ named customers including Pfizer, AstraZeneca, Novartis, Boehringer Ingelheim, GSK, Sanofi, Eli Lilly, Bayer, UCB, Recordati, Viatris, Angelini, Dompè, Zambon, Biomarin, Incyte, Reckitt Benckiser, and Nestlé Health Science.

CGM FABLAB's product suite is organized around three pillars — Engagement, Communication, and Insights. The Engagement pillar includes CGM eREP (physician engagement at point of prescription), CGM eTRADE (pharmacy engagement at point of sale), CGM ASSISTANT (contextual clinical alerts during patient visits), CGM CARELIST (algorithmic patient finding using combined clinical criteria), and CGM SALES BOOSTER (algorithm-driven reorder proposals for pharmacy inventory). The Communication pillar delivers brand awareness, disease awareness, product information, and medical guidelines inside the HCP's clinical software. The Insights pillar provides prescriptive trend analytics, sell-out performance, and patient cluster analysis, reinforced by the SORT600 service (territorial market potential across approximately 600 health districts) and CGM Continuity Care (pharmacy-based therapeutic adherence, active in 300 pharmacies). In July 2024 the company integrated MedQuestio's hybrid generative-AI scientific search into its clinical software. The company is GDPR compliant, with data hosted on CGM's German infrastructure and marketing automation (Evalanche) operating under ISO 27001.

The business model is B2B project-based services with custom quote-based pricing; revenue is generated through engagements with pharmaceutical companies (primary care, specialty, rare disease, consumer health) and is delivered exclusively through CGM's software ecosystem with no self-service or marketplace offering. The company employs 23 people across sales, consulting and marketing, finance, international product, and international development, with Luca Perfetto as General Manager and a distinct International Product/Development team structure that signals latent cross-border expansion potential within the CGM parent group. GTM is enterprise field sales, supplemented by trade-show presence (Cosmofarma), a monthly newsletter (FABLABnews), and editorial partnerships with pharma and medical media.

Name

fablab srl - una società CompuGroup Medical

Legal name

fablab srl a socio unico

Website

https://fab-lab.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CGM FABLAB is the Italian digital health services subsidiary of CompuGroup Medical that provides pharmaceutical companies with engagement, communication, and analytics tools embedded inside the practice management software used by GPs, pediatricians, and pharmacists in Italy.

Ownership category

akta.pro rank

Product category

Pharmaceutical digital health engagement software

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Pharmaceutical digital health
• HCP engagement software
• Pharma marketing analytics
• Clinical software integration
• Healthcare data insights

Headquarters

HQ city

Milano, Lombardia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. B2B Digital Health Services for Pharmaceutical Companies: CGM FABLAB provides digital communication, engagement, and analytics services to pharmaceutical companies (primary care, specialty, rare disease, consumer health) through integrated software tools targeting HCPs (MMG, PLS, Pharmacists). Revenue is generated through project-based engagements and service contracts with pharmaceutical companies seeking to optimize patient journey, brand awareness, prescribing behavior, and market penetration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CGM FABLAB designs and operates digital health engagement, communication and analytics projects for pharmaceutical and consumer-health companies. Its offering is delivered through proprietary modules (CGM ASSISTANT, CGM eREP, CGM CARELIST, CGM eTRADE, CGM SALES BOOSTER, CGM Continuity Care, SORT600) embedded inside CompuGroup Medical's clinical and pharmacy management software used by Italian General Practitioners, Pediatricians and Pharmacists, enabling contextual HCP messaging, patient finding, prescribing and sell-out analytics, and direct ordering.

Product overview

CGM FABLAB offers a modular digital health platform structured around three core pillars: Engagement, Communication, and Insights. The Engagement pillar (CGM eREP, CGM ASSISTANT, CGM CARELIST) targets physicians and pharmacists with patient finding, referral coordination, and therapeutic continuity tools. The Communication pillar (Brand Awareness, Disease Awareness, Info Prodotto, Medical Guidelines) delivers branded and clinical content contextually within clinical management software. The Insights pillar provides data analytics on prescription trends, sell-out performance, patient clustering, and behavioral analysis. Supporting solutions include CGM SALES BOOSTER for direct ordering and inventory optimization, CGM Continuity Care for pharmacy-based therapeutic adherence programs, and SORT600 for territorial market potential analysis. All solutions integrate into CompuGroup Medical management software used by Italian physicians, pediatricians, and pharmacists.

Differentiator

Problem solved

Functional benefit

Products and services

• CGM eREP Physician engagement platform embedded in clinical management software, delivering branded content, disease awareness and product information at the point of prescription, with a premium tier providing prescribing trend analytics and competitor benchmarking for pharmaceutical companies.
• CGM eTRADE Pharmacy engagement platform embedded in pharmacy management software, enabling brand communication at point-of-sale and ordering, smart direct-ordering, cross-selling prompts and real-time sell-out trend analysis for consumer-health and pharma clients.
• CGM ASSISTANT Intelligent patient-management tool embedded in clinical management software that activates during patient visits and surfaces contextual messages recommending actions such as referral, diagnostics, screening, therapies and lab tests based on patient characteristics and clinical history.
• CGM CARELIST Patient-finding tool embedded in clinical management software that builds targeted patient lists using OR/AND/NOT logic across therapy, diagnosis, lab tests, specialist visits and exemptions, and exports them to activate Patient Support Programs and referrals.
• CGM SALES BOOSTER Intelligence tool connecting pharmaceutical-company sales networks with pharmacy clients, monitoring inventory and product turnover in real time and generating algorithm-driven reorder proposals and alerts, with direct-order integration via Wingesfar.
• CGM Continuity Care Therapeutic-continuity solution that activates the pharmacy in patient care pathways, supporting patient enrollment, medication adherence monitoring, personalized messaging, refill coordination and lifestyle/service suggestions.
• SORT600 Territorial market-potential analytics service for primary-care pharmaceutical companies, calculating sales potential using approximately 600 health districts (average population 100,000) as the geographic unit, with DDD/Ab die indicators per district.

Quantifiable outcome

• CGM Continuity Care platform was active in 300 pharmacies before Cosmofarma 2025 launch, with plans for extended market availability post-event.
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MedQuestiocoreTechnology or Integration · 1 July 2024Partnership for integrating MedQuestio's hybrid AI platform (combining generative AI with a continuously updated scientific database) into CGM clinical management software for MMG and PLS. MedQuestio provides scientifically validated responses to clinical queries directly within the physician's workflow, supporting medical education and AI-assisted decision support. The integration enables pharmaceutical companies to sponsor content aligned with physician search behavior and therapeutic areas.
• OMaR (Osservatorio Malattie Rare)coreStrategic or Co-development Partner · 1 January 20195-year partnership with Osservatorio Malattie Rare focused on disseminating reliable and updated information on rare diseases among physicians and pediatricians, facilitating early recognition of these complex conditions. OMaR provides scientifically validated rare disease content while CGM FABLAB distributes it through integrated management software, contributing to earlier diagnoses and directing patients to specialist centers.
• New Line RDM (Ricerche di Mercato)coreStrategic or Co-development PartnerCommercial partnership to launch SORT600, a service calculating territorial market potential based on approximately 600 health districts (average 100,000 population each), replacing outdated micro-territorial geography. SORT600 provides pharmaceutical companies with DDD/Ab die indicators per health district, enabling more accurate sales potential analysis and territory planning. Development of monitoring capabilities for all prescription drug sell-out data was planned for end-of-year following launch.
• CGM TelemedicinecoreStrategic or Co-development PartnerIntegrated digital health projects combining CGM Telemedicine's telemedicine platform (televisita, telemonitoring, CGM PharMap drug delivery) with CGM FABLAB's HCP engagement tools and patient finding algorithms. Together they offer pharmaceutical companies comprehensive omnichannel digital health solutions spanning Patient Support Programs, adherence monitoring, and care continuity from diagnosis through treatment. The partnership leverages the unique positioning of CGM's business units to reach Physicians, Pharmacists, Patients, and Healthcare Companies.
• MedicitaliaminorGTM or Marketing PartnerEditorial partner providing health content and information channel for CGM FABLAB's digital communication ecosystem targeting healthcare professionals.
• AboutPharmaminorGTM or Marketing PartnerEditorial partner — pharmaceutical industry media outlet — listed among CGM FABLAB's editorial partners for content distribution and visibility.
• OMaR (Osservatorio Malattie Rare)minorGTM or Marketing PartnerEditorial partner focused on rare disease information, contributing content for disease awareness campaigns targeting physicians and pharmacists.
• Medici OggiminorGTM or Marketing PartnerEditorial partner — medical professional publication — listed among CGM FABLAB's editorial partners.
• FNOMCeO (Federazione Nazionale degli Ordini dei Medici Chirurghi e degli Odontoiatri)minorGTM or Marketing PartnerNational federation of physicians' orders, listed as editorial partner, providing authoritative medical professional channel for CGM FABLAB communications.
• MD DigitalminorGTM or Marketing PartnerDigital medical media partner listed among CGM FABLAB's editorial partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• PatientPoint: PatientPoint delivers point-of-care HCP and patient engagement content at physician offices and pharmacies, conceptually adjacent to CGM FABLAB's in-workflow and pharmacy engagement modules (CGM eREP, CGM eTRADE).
• Sermo: Sermo operates a global HCP community and physician engagement platform used by pharma for market research and educational content, overlapping with CGM FABLAB's physician-targeted communication and insights offerings.

Broad incumbents

• IQVIA: IQVIA combines clinical data, real-world evidence, and HCP engagement tools (Orchestrated Customer Engagement) for pharmaceutical companies globally, addressing the same pharma marketing and patient finding budgets that CGM FABLAB serves but at a much broader global scale.
• Doximity: Doximity runs the largest US physician network with pharma-sponsored educational content and messaging, comparable to CGM FABLAB's in-workflow HCP communication model though via a different distribution channel (network app rather than EMR embed).

Others

• Cegedim: Cegedim provides healthcare data, CRM (Mobile Intelligence), and physician software across Europe, operating in the same pharma-HCP data and engagement space as CGM FABLAB and is also listed as a technology partner.
• Definitive Healthcare: Definitive Healthcare provides commercial intelligence and HCP/professional data to life sciences companies, complementary to CGM FABLAB's Insights pillar and SORT600 health-district analytics.

Direct peers

• OptimizeRx: OptimizeRx delivers brand messaging and patient support content inside US ePrescribing workflows at point-of-prescription, mirroring CGM FABLAB's CGM eREP and CGM ASSISTANT contextual messaging model inside CGM clinical software.
• Across Health: Across Health is a pharma-focused multichannel marketing and HCP engagement consultancy running digital campaigns and analytics for pharmaceutical clients, directly comparable to CGM FABLAB's consulting-led, pharma-targeted engagement services.
• Veeva Systems: Veeva is the dominant SaaS provider of CRM, data, and HCP engagement solutions for life sciences, with Veeva CRM and Vault PromoMats used by global pharma to coordinate field, medical, and marketing activity — directly comparable to CGM FABLAB's pharma HCP engagement and content delivery proposition.

Regional players

• Healthware Group: Italy-headquartered Healthware Group is a pharma digital health consultancy offering HCP engagement, patient programs, and marketing services to life sciences clients in Europe, directly comparable to CGM FABLAB's Italy-based pharma digital services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fablab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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