Fabric Trader
Fabric Trader (Purfexion - Pelmets4u) is a UK-based custom pelmet manufacturer serving residential and occasional commercial customers across the UK and Ireland, producing made-to-order pelmets with proprietary curved ends in its Norfolk factory and selling direct via its own e-commerce site.
- Company typePrivate
- Founded2012
- HeadquartersWatton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fabric Trader does
Fabric Trader, operating under the legal name Purfexion - Pelmets4u, is a UK-based custom pelmet manufacturer founded in 2012 by Graham, a soft-furnishing tradesperson with more than 30 years of industry experience. The company designs and builds made-to-order window pelmets in its Norfolk factory (57/59 Griston Road, Watton, IP25 6DN), specializing in a proprietary curved-end return construction that it positions as a more aesthetically refined alternative to traditional square-boxed pelmet designs. Its offering spans six style options, optional rounded ends, and finish choices including paintable surfaces, interlined (bump) faces for customer fabric covering, wood veneer, and mirror finishes in silver and gold, with maximum widths up to 3 metres.
The business runs a direct-to-consumer model through its own e-commerce website (pelmets4u.co.uk), where customers use an online pelmet design tool to specify dimensions and style before the custom unit is manufactured and dispatched via carrier to UK and Republic of Ireland addresses. Revenue is generated through one-time unit-priced purchases, with payment via PayPal (including pay-in-three and pay-later options) or card, a 10% discount on the cheapest second pelmet on multi-unit orders, and a secondary fabric-clearance line liquidating leftover rolls from a prior business. The firm employs seven people, serves primarily UK and Irish residential customers with occasional commercial projects (e.g., Cambridge College), and is privately held by its founder with no disclosed institutional investors, subsidiaries, or M&A activity.
Fabric Trader firmographics
Firmographics- Name
- Fabric Trader
- Legal name
- Purfexion - Pelmets4u
- Website
- https://fabrictrader.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fabric Trader (Purfexion - Pelmets4u) is a UK-based custom pelmet manufacturer serving residential and occasional commercial customers across the UK and Ireland, producing made-to-order pelmets with proprietary curved ends in its Norfolk factory and selling direct via its own e-commerce site.
- Ownership category
- akta.pro rank
Fabric Trader industry classification
Industry- Product category
- Custom Window Pelmets
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industry
- General Fabric & Textile Stores (CRALADAA)
Keywords
Where Fabric Trader is headquartered
LocationHeadquarters
- HQ city
- Watton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fabric Trader business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Pelmet Sales: One-time purchase of custom-made pelmets manufactured to customer-specified dimensions and styles. Products are supplied either unfinished for customer finishing or fully finished with interlining. Additional revenue from mirror finish pelmets (silver and gold) and fabric clearance items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half Price Excess Pelmets - discontinued stock at reduced price |
| Unit Pricing | Pay-as-you-go | Custom Pelmet Orders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fabric Trader product offering
Product offeringCore offering
Fabric Trader manufactures custom-made pelmets to customer-specified dimensions using proprietary curved-end technology. Products are produced to order in the UK and shipped directly to customers via the company's own e-commerce website (pelmets4u.co.uk), serving both individual household consumers and select commercial venues.
Product overview
Purfexion (Pelmets4u) operates as a custom pelmet manufacturer offering made-to-order window treatments. The core product is custom pelmets manufactured in their UK factory using proprietary technology, available in six styles with options for rounded ends, various finishes (paintable, interlined for fabric covering, wood veneer, and mirror), and sizes up to 3 metres wide. The company also maintains a Fabric Clearance section for selling excess inventory from a previous business. Pelmets are dispatched via carrier to customers throughout the UK and Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-made pelmets Made-to-order pelmets manufactured to customer-specified dimensions using proprietary curved-end technology, sold directly to UK and Ireland consumers via pelmets4u.co.uk and also supplied to commercial venues such as arenas, convention centres, and educational establishments.
Companies that use Fabric Trader
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Fabric Trader technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fabric Trader partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fabric Trader competitors and assessment
Company assessmentBroad incumbents
- Blinds2Go: Major UK online retailer of made-to-measure blinds and curtains. Comparable as a UK-based direct-to-consumer window-treatment brand operating at scale, though it does not specialize in pelmets.
- Hillarys: Largest UK made-to-measure window-treatment retailer selling blinds, shutters, curtains, and related soft furnishings. Comparable because it serves the same UK residential customer seeking custom window solutions, but with a vastly broader product portfolio and B2C marketing scale that Fabric Trader lacks.
- Dunelm: Leading UK home furnishings retailer with deep curtains, blinds, and soft-furnishings ranges across physical stores and online. Comparable end customer and category, but operates as a mass-market generalist rather than a custom pelmet specialist.
- Plumbs: UK soft-furnishings company historically focused on made-to-measure covers, curtains, and reupholstery. Comparable as a UK custom soft-furnishings maker with a trade/home-service heritage, although its scale and product breadth far exceed Fabric Trader's.
- Direct Blinds: UK online retailer of made-to-measure blinds, curtains, and accessories. Comparable as a UK e-commerce window-treatment specialist serving similar residential customers with custom products.
Direct peers
- Terrys Fabrics: UK fabric, curtain, and soft-furnishings retailer offering made-to-measure curtains and accessories to residential customers. Closely comparable customer base and product overlap (fabric clearance, custom window treatments) to Fabric Trader, though it operates at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fabric Trader social profiles
Digital presenceFabric Trader financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabric Trader leadership team
Management profileNumber of profiles
Profiles1 record
Fabric Trader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabric Trader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabric Trader
What does Fabric Trader do?
Fabric Trader manufactures custom-made pelmets to customer-specified dimensions using proprietary curved-end technology. Products are produced to order in the UK and shipped directly to customers via the company's own e-commerce website (pelmets4u.co.uk), serving both individual household consumers and select commercial venues.
Is Fabric Trader a public or private company?
Fabric Trader is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fabric Trader founded?
Fabric Trader was founded in 2012. It employs 1 to 10 people.
Where is Fabric Trader based?
Fabric Trader is headquartered in Watton, United Kingdom, in the Europe region.
How does Fabric Trader make money?
One revenue line is on record: custom Pelmet Sales.
Who are Fabric Trader's main competitors?
Broad incumbents on record are Blinds2Go, Hillarys, Dunelm, Plumbs and Direct Blinds. Terrys Fabrics is listed as a direct peer.
Does Fabric Trader have an API?
No public API is recorded for Fabric Trader.
What industry is Fabric Trader in?
Fabric Trader's product category is Custom Window Pelmets. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of CRALADAA, General Fabric & Textile Stores. Its NAICS code is 315 and its SIC code is 2300.