Name

DIRECT ORDER BLINDS (ONLINE) LTD

Legal name

DIRECT ORDER BLINDS (ONLINE) LTD

Website

https://directorderblinds.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Window Blinds

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Made-to-measure blinds
• Window blinds
• Motorised blinds
• No-drill blinds
• Window treatments

Headquarters

HQ city

Boston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Made-to-Measure Blinds Sales: One-time sale of custom-made window blinds and shutters manufactured to customer specifications. Products include roller, venetian, vertical, roman, wooden, fauxwood, pleated, honeycomb, Perfect Fit, Intu, Allusion, and motorised blinds.
2. Blind Replacement Parts: Sale of replacement parts including motors (Somfy), remote controls, chargers, hubs, and mechanical components for existing blind installations.
3. Trade Account Orders: Bespoke pricing and account terms for trade customers through dedicated trade account programme.
4. Repair and Alteration Services: Chargeable repair and alteration services for blinds manufactured in-house, including re-cording and cutting down blinds, starting from £46.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Direct Order Blinds manufactures and sells made-to-measure window blinds and shutters directly to UK consumers through its own e-commerce website. The company produces multiple blind types including roller, venetian, vertical, roman, wooden, fauxwood, pleated, honeycomb, Perfect Fit, Intu, Grip Fit, FITtoFRAME, Elevate, Allusion, and motorised blinds, with options for no-drill installation, smart home integration, and child-safe certified designs. It also offers replacement parts, spares, and a repair/alteration service for existing blinds.

Product overview

Direct Order Blinds (Online) Ltd is a UK-based manufacturer and retailer of made-to-measure window blinds and shutters. The company operates a direct-to-consumer e-commerce model, offering a comprehensive portfolio of blind products including Roller Blinds, Perfect Fit Blinds (no-drill systems), Intu Blinds, Wooden Blinds, Vertical Blinds, Roman Blinds, Allusion Blinds, Mirage/Zebra Blinds, Elevate Light Rise Blinds, FITtoFRAME Blinds, and Perfect Fit Shutters. Products are available in standard manual operation (chain, spring, wand) or motorised variants. The motorised blind range supports multiple control methods including Somfy RTS protocol, Zigbee 3.0, and integrates with smart home ecosystems via TaHoma Smart Hub and Louvolite Smart Hub, enabling app and voice control through Alexa and Google Assistant. The company also offers complementary product lines including replacement blind parts, motorised components, and curtains through a related domain. Manufacturing is conducted in-house at their Lincolnshire facility with typical lead times of 10-15 working days for standard orders and next-day dispatch available for parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds Classic made-to-measure roller blinds available in fabric, blackout, and perfect fit varieties. Operated via chain, spring, or motorised options. Designed for UK residential windows.
• Perfect Fit Blinds No-drill window blinds that click into place within uPVC, aluminium, and door window frames. Available in venetian, pleated, honeycomb, roller, wooden, and shutter variants.
• Intu Blinds No drilling or screwing required window blinds that integrate with windows using a stylish frame system. Available in venetian, honeycomb, and micro pleated variants.
• Wooden Blinds Made-to-measure wooden venetian blinds available in real wood and fauxwood (Sunwood) varieties. Fauxwood suitable for high moisture areas like kitchens and bathrooms.
• Vertical Blinds Vertical slatted blinds ideal for larger windows or patio doors. Operated via wand or cord and chain system, providing privacy and light control.
• Roman Blinds Classic fabric blinds that fold into pleats when raised. Timeless style available in a range of styles and colours.
• Allusion Blinds Wand-controlled blinds with a unique cascading panel design. Child safe by design with no loose cords.
• Mirage Roller Blinds Also known as Day and Night or Zebra Blinds. Feature two layers with alternating sheer and opaque horizontal stripes that glide past each other for adjustable light and privacy control.
• Perfect Fit Shutters No-drill window shutters that click into place. Manufactured by Louvolite with 20-25 working day lead time.
• Grip Fit Blinds Innovative no-drill roller blind system using bracket that pushes against window recess with up to 60kg of force. Easily removable with no damage to windows.
• Elevate Blinds Light rise blinds operated by lifting the pleated or venetian bottom bar to raise, lower, and tilt. No cords, chains or wands required. Child safe by design.
• FITtoFRAME Blinds Fits directly to window frames with no drilling required. Available in Honeycomb variant. Modern living design with optimal operation for window coverings.
• Motorised Blinds Motorised versions of roller, wooden, fauxwood, and perfect fit blinds. Controlled via remote, smartphone app, or voice assistants. Available with Somfy motors and Zigbee technology.
• Curtains Made-to-measure curtains available through a separate domain (directordercurtains.co.uk). Roman blinds and soft furnishings.
• Blind Replacement Parts Replacement parts for blinds including Louvolite, Perfect Fit, and INTU components. Also includes test kits for trying before buying.
• Motorised Blind Parts Replacement and spare parts for motorised blinds including Somfy motors (Sonesse, Roll Up series), remotes (Situo 1/5 RTS), TaHoma Smart Hub, Louvolite Smart Hub, and Li-Ion chargers.
• Trade Customer Accounts Bespoke pricing and account terms for trade customers including installers, property developers, and landlords through dedicated trade account programme with bespoke quotation service.
• Blind Repair and Alteration Service Chargeable repair and alteration services for blinds manufactured in-house, including re-cording and cutting down blinds, starting from £46. Extends product lifecycle for existing customers.

Quantifiable outcome

• Free shipping on orders over £189
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• SomfycoreTechnology or IntegrationSomfy is a key technology partner providing motors, remote controls, and smart home integration (RTS protocol, io-homecontrol, TaHoma hub) for Direct Order Blinds' motorised blind range. Products include Sonesse motors, Situo remotes, Tahoma Smart Switch, and Somfy Li-Ion chargers.
• LouvolitecoreTechnology or IntegrationLouvolite supplies the Perfect Fit frame system, Smart Hub (R2195), and fabric materials including Roller, Venetian, Pleated, and Honeycomb collections. Louvolite's 2025 R-Series smart hub enables voice and app control of Louvolite One Touch blinds.
• Super PaymentscoreTechnology or IntegrationPayment processing provider handling all payment data including payment instrument numbers and security codes. Handles PCI-compliant payment processing for the e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swift Direct Blinds: UK online made-to-measure blinds specialist with a comparable DTC model, free samples, child-safe options and broad product portfolio including Perfect Fit and motorised ranges.
• 247 Blinds: UK online made-to-measure blind retailer offering roller, vertical, wooden, roman, venetian and motorised blinds with next-day delivery options — directly comparable SKU and price-point competition.
• Blinds2go: UK-based online made-to-measure blind retailer with a similar DTC e-commerce model, broad product range and national delivery — a direct head-to-head competitor.
• Blinds Superstore: UK online made-to-measure blind retailer covering roller, roman, vertical, venetian, wooden, blackout and motorised options — similar pricing tier and DTC operating model.
• Tuiss Blinds Online: UK online made-to-measure blinds retailer offering roller, roman, wooden, vertical and motorised blinds with home-measure and installation services — overlapping customer base and product mix.

Others

• Louvolite: UK-based manufacturer and supplier of blind fabrics, Perfect Fit frames and the 2025 R-Series Smart Hub — both a key technology supplier and a possible future white-label competitor in motorised and no-drill systems.
• Somfy: Global leader in motorised blinds and smart home control (RTS, TaHoma, Zigbee). Supplies Direct Order Blinds' motors but also sells direct and through other retailers — a key technology partner and indirect competitor in motorised SKUs.

Broad incumbents

• Hillarys: UK market-leading blinds, curtains and shutters retailer with in-home consultation plus online channels — a much larger incumbent that competes across the same category but with a wider service model.
• Thomas Sanderson: Established UK made-to-measure blinds, shutters and conservatory furnishings retailer with a national sales force — competes in the same end market at a premium positioning.
• IKEA (UK) — Blinds and Curtains: Mass-market home furnishings retailer offering ready-made and made-to-measure blinds at lower price points — competes at the entry-level end of the same category, particularly for budget-conscious UK homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/direct-order-blinds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIRECT ORDER BLINDS (ONLINE) LTD