Fackelmann Therme Hersbruck

What Fackelmann Therme Hersbruck does

Fackelmann Therme Hersbruck is a privately held, single-site thermal spa and wellness complex operating as Frankenalb Therme Hersbruck GmbH & Co. KG in Hersbruck, Bavaria, in the Nürnberger Land region. Founded in 2004 and led by managing directors Sebastian Poppek and Kai Hoffmann, the facility is built around state-recognized thermal healing water (staatlich anerkanntes Heilwasser) sourced from a natural spring at 650 meters depth beneath the building, emerging at 29.4°C and delivered to the Thermenwelt pools at 34°C indoors and 36°C outdoors. The core technical asset is the certified mineral spring; all other experiences are layered around it.

The facility offers four integrated zones: Thermenwelt (thermal healing pools with steam bath and infrared cabin), Saunapark (three indoor and four outdoor saunas plus relaxation rooms), Sport- & Erlebnisbad (5-lane 25m pool, action pools, water slides), and the seasonal Freibad/Strudelbad outdoor pool. Supporting offerings include on-site Gastronomie, partner-delivered massages and cosmetic treatments via Physiopraxis Kurtev, swimming lessons (in coordination with Wasserwacht Hersbruck and local schools), introductory diving courses via Devil Divers, and event products such as barrel sauna rental (Fass-Sauna), children's birthday packages, and the seasonal "100 Bahnen Hersbruck" charity swim.

The business model is direct-to-consumer with hybrid revenue streams: per-visit day tickets across four zones, a lifetime-valid ThermenCard season pass (subscription/recurring), gift vouchers (Eintritts- & Wertgutscheine valid 3 years), special events, gastronomy, motorhome pitches at €10/night, and partner-driven wellness services. Distribution combines on-site ticket sales, the online shop (shop.fackelmanntherme.de), and indirect channels through Hansefit, Urban Sports Club, EGYM Wellpass, and WellCard. Pricing uses age- and weekday-tiered unit pricing, reduced rates for off-peak periods, free birthday entry, and a weather-triggered 50% HitzeTicket discount at ≥25°C (on-site only). Target segments include wellness seekers, families with children, swimmers and sports enthusiasts, sauna enthusiasts, fitness-club network members, and regional tourists including RV travelers. Marketing is digital-first across Facebook, Instagram, TikTok, and YouTube, supported by email newsletters, SEO, event-driven promotions, and partnerships with regional tourism bodies and professional sports clubs.

Name

Fackelmann Therme Hersbruck

Legal name

Frankenalb Therme Hersbruck GmbH & Co. KG

Website

https://fackelmanntherme.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Fackelmann Therme Hersbruck is a privately held German thermal spa in Hersbruck, Bavaria, operating four zones (thermal healing pools, saunas, sports pool, outdoor pool) on state-recognized Heilwasser, serving wellness seekers, families, swimmers, and regional tourists via direct sales, online shop, and fitness-network partnerships.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Center

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Wellness bathing
• Sauna facilities
• Swimming recreation
• Spa hospitality

Headquarters

HQ city

Hersbruck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Tickets and Entry Fees: Revenue from day tickets for Thermenwelt, Saunapark, Sport & Erlebnisbad, and Freibad/Strudelbad. Tiered pricing based on age categories (children, adults, reduced rates for seniors, disabled).
2. ThermenCard (Season Pass): Annual/season passes offering unlimited or discounted entry. Long-term customer loyalty program.
3. Gift Vouchers and Value Cards: Sale of entry and value gift vouchers (Eintritts- & Wertgutscheine).
4. Special Events and Rentals: Revenue from barrel sauna rental (Fass-Sauna mieten), birthday party packages (Kindergeburtstag), and special events.
5. Wellness and Spa Services: Massages and cosmetic treatments offered through partner Physiopraxis Kurtev.
6. Camping and Caravan Site: Revenue from motorhome/caravan pitches (Wohnmobilstellplatz) at €10/night plus additional services.
7. Swimming and Diving Courses: Revenue from swimming lessons (Schwimmkurse) and diving courses (Schnuppertauchkurs) through partner Devil Divers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fackelmann Therme Hersbruck operates a multi-facility thermal spa complex offering thermal bathing in state-recognized Heilwasser (healing spring water sourced from 650m depth), a sauna park with seven saunas, a sports/adventure pool with a 25m/5-lane swimming pool, and a seasonal outdoor pool. Supporting offerings include a restaurant, swimming lessons, wellness treatments via partner Physiopraxis Kurtev, birthday party packages, and barrel sauna rentals. Entry tickets, gift vouchers, and ThermenCard season passes are sold on-site and through the online shop.

Product overview

Fackelmann Therme Hersbruck operates as a multi-facility thermal spa complex offering a coordinated portfolio of bathing, wellness, and leisure services. The core experience centers on the Thermenwelt (thermal healing pools), Saunapark (sauna facilities), Sport- & Erlebnisbad (sports and adventure pools), and Freibad/Strudelbad (outdoor swimming). Supporting services include Gastronomie (restaurant), Schwimmkurse (swimming lessons), and Wellnessanwendungen (wellness treatments via partner). Additional offerings include Kindergeburtstage (birthday parties), Fass-Sauna (barrel sauna rental), and Hitzeticket (temperature-based discount). The facility also provides an Online-Tickets e-commerce platform for direct booking of entry tickets, gift vouchers (Eintritts- & Wertgutscheine), Thermencard discount cards, and Wohnmobil Stellplatz (RV parking). The diversified product mix targets both individual wellness seekers and families, with facilities open year-round for thermal/spa use and seasonally for outdoor swimming.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermenwelt Thermal bath facility featuring two indoor pools at 34°C and one outdoor pool at 36°C filled with state-recognized therapeutic spring water (Heilwasser) sourced from 650m depth at 29.4°C; includes steam bath and infrared cabin. Targeted at adults seeking healing-water therapy and relaxation.
• Saunapark Sauna park featuring three indoor saunas and four outdoor saunas, plus relaxation rooms for post-sauna rest. Includes special infusions during extended sauna evenings (Langer Thermen- & Saunaabend). Targeted at sauna enthusiasts and wellness visitors.
• Sport- & Erlebnisbad Sports and adventure pool with a 5-lane 25m swimming pool for training/competition, teaching pool, action pools with current channel, water slides, and a children's water area. Available Mon-Fri from 4 PM and all day on weekends/holidays. Targeted at sporting swimmers, families, and school groups.
• Freibad/Strudelbad Seasonal outdoor swimming facility featuring beach volleyball fields, children's playground, and table tennis, located in the Pegnitzauen green area. Open during summer months. Targeted at families and outdoor recreation visitors.
• Gastronomie Restaurant and dining service at the thermal bath facility offering meals and refreshments. Includes children's menu options for birthday party packages. Targeted at visitors of all facility areas.
• Kindergeburtstage (Children's Birthday Parties) Birthday party packages for children including pool access, a decorated party table, child menu (drink, meal, ice cream), and complimentary entry plus a gift for the birthday child. Targeted at families celebrating children's birthdays.
• Fass-Sauna (Barrel Sauna Rental) Private barrel sauna rental experience for up to 10 persons (6 simultaneously in the sauna), including a special infusion, complimentary drink and towel per person. Available Saturdays from 12:00-18:00. Targeted at groups celebrating occasions such as JGA parties, birthdays, or romantic getaways.
• Wohnmobil Stellplatz (RV/Camper Parking) Motorhome and caravan parking site adjacent to the spa at €10/night per vehicle (including passengers), with free electricity, paid freshwater (max 50L), check-in from 12 PM, check-out until 11 AM, and discounted thermal bath admission upon presentation of booking confirmation. Targeted at tourists and RV travelers.
• Wellnessanwendungen (Wellness Treatments) Wellness and massage services including massages and cosmetic treatments provided by on-site partner Physiopraxis Kurtev. Targeted at wellness visitors seeking additional relaxation and therapeutic services.
• Schwimmkurse (Swimming Lessons) Swimming lessons for children and adults, including preschool courses, advanced training, and Bronze swimming badge preparation. Organized in coordination with local schools and Wasserwacht Hersbruck (Red Cross water rescue). Targeted at parents enrolling children and adult learners.
• Schnuppertauchkurs (Introductory Diving Course) Introductory diving courses for families and adults in the Strudelbad pool, offered by partner Devil Divers. Family courses available for children 8+ and adults from age 12. Includes equipment introduction, safety briefing, and 30 minutes of water time.

Quantifiable outcome

• Free entry on birthday (day ticket value)
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Fackelmann GmbH + Co. KGcoreStrategic or Co-development Partner · 1 January 2004Premium partner and parent company. Fackelmann Brands is the world market leader for kitchen utensils and baking tins with brands including Fackelmann, Dr. Oetker Küchenhelfer, Zenker, and FMprofessional. The family-owned company (3rd generation) has produced bathroom furniture at its Hersbruck headquarters for nearly 100 years. The spa is named after and closely connected to the Fackelmann brand.
• Stadt HersbruckcoreStrategic or Co-development Partner · 1 January 2004Premium partner. The city of Hersbruck, Germany's first Cittaslow (slow city), works with the spa to promote tourism and quality of life. The city has approximately 13,000 residents and prioritizes sustainability and tradition.
• Nürnberger Land TourismcoreGTM or Marketing PartnerRegional tourism promotion partnership. Nürnberger Land region is known for forests, historic castles, Franconian Jura rock formations, and extensive hiking/cycling trails. Partnership supports regional tourism.
• Stadtwerke HersbruckcoreTechnology or IntegrationOperates 90km of sewage network and treatment plants for Hersbruck and neighboring municipalities. Also operates IT infrastructure for the city administration, Stadtwerke, HEWA, and Fackelmann Therme Hersbruck.
• HEWAcoreTechnology or IntegrationLocal utility company ('Ihr Stadtwerk vor Ort') providing electricity, natural gas, drinking water, heat, and solar energy for over 100 years. Approximately 45 employees.
• Naturenergie HersbruckcoreTechnology or IntegrationSince 2004, supplies the Fackelmann Therme with thermal energy from wood chips (Hackschnitzel). The sustainable heating concept using wood residue combustion has proven forward-looking, supplying multiple municipal institutions. Approximately 80 employees.
• WellCardcoreChannel Partner/ Reseller/ DistributorTop WellCard Partner. Germany's most popular wellness gift voucher accepted at 600+ therme, day spa, and wellness hotel locations. WellCard credit is flexibly redeemable for entries, overnight stays, treatments, and more.
• HansefitminorChannel Partner/ Reseller/ DistributorCorporate fitness provider enabling employee access to 10,000+ sports, wellness, and health partners nationwide. Fackelmann Therme is available to Hansefit members as a wellness partner.
• Urban Sports ClubminorChannel Partner/ Reseller/ DistributorEuropean sports and wellness membership program. Members can access Fackelmann Therme via QR code check-in at the venue or online link.
• EGYM WellpassminorChannel Partner/ Reseller/ DistributorNetwork of 10,000+ sports and wellness facilities in Germany and Austria. Corporate memberships enable employees to train flexibly at partner studios including Fackelmann Therme.
• Golfclub GerhelmminorGTM or Marketing PartnerNordbayern's most scenic golf course, the first and only 18-hole facility in Nürnberger Land. Partnership supports regional leisure tourism. Bi-weekly taster courses available.
• Wasserwacht Hersbruck (Water Guard)coreImplementation/ SI/ Consulting PartnerRed Cross water rescue service provides swimming training, rescue swimming instruction, and lifeguard services at the spa. Also organizes two annual swimming courses for children from age 6, runs youth group under 'Aus Spaß am Sport und Freude am Helfen' motto, and provides summer safety at local lake.
• Physiopraxis KurtevcoreImplementation/ SI/ Consulting PartnerWellness and physiotherapy partner offering massages and cosmetic treatments on-site. Phone: 09151/814 49 77. Physiopraxis Kurtev is solely responsible for booking and delivery of wellness treatments.
• Devil DiversminorImplementation/ SI/ Consulting PartnerDiving school partner offering introductory diving courses (Schnuppertauchkurs) for families and adults in the Strudelbad. Family courses for children 8+ and adults from age 12. Bookings via [email protected].
• Cittaslow HersbruckcoreStrategic or Co-development PartnerCittaslow (slow city) movement recognizes cities for quality of life, sustainability, and community. Hersbruck was the first Cittaslow in Germany (2001). The Fackelmann Therme is cited as one of the key Cittaslow projects since 2004.
• 1. FC Nürnberg (FCN)minorGTM or Marketing PartnerRegional sports partnership with Germany's oldest football club (125 years, 9 championships). Club promotes sustainability and community responsibility beyond football.
• HC ErlangenminorGTM or Marketing PartnerRegional handball sports team partnership.
• Nürnberg FalconsminorGTM or Marketing PartnerProfessional basketball team partnership. Located in KIA Metropol Arena (4,000 capacity) since 2021. Also operates wheelchair basketball team since 2024.
• Wirtschaftsforum HersbruckminorGTM or Marketing PartnerEconomic forum supporting local retail, services, and regional businesses. Promotes Hersbruck's quality of life and tourism aligned with Cittaslow principles.
• Lions Club HersbruckminorGTM or Marketing PartnerService organization ('We Serve' for 35+ years) supports the spa with a book exchange cabinet in the cashier area. Active in many Hersbruck projects.
• Werk-B EventsminorStrategic or Co-development PartnerEvent partner for the spa's events and activities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kristall Therme Seelze: Mid-sized thermal spa in Lower Saxony offering thermal baths, saunas, and wellness services. Comparable mid-market thermal spa with similar product breadth and German regional positioning.
• Toskana Therme Bad Sulza: Thuringian thermal spa complex with thermal pools, saunas, and wellness offerings, part of the Toskana World group. Comparable multi-experience German thermal spa with healing water and adjacent hospitality.
• Claudius Therme (Bonn): Thermal spa in Bonn offering thermal pools, saunas, and wellness treatments in a regional German setting. Comparable mid-sized thermal spa with similar product mix (thermal bathing, sauna park, beauty/wellness services).
• Badeparadies Schwarzwald: Large tropical-themed thermal spa in Titisee-Neustadt with multiple themed sauna worlds, palm pools, and wellness offerings. Comparable multi-experience thermal/sauna destination with strong regional tourism draw.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining thermal pools, saunas, wave pools, slides, and a hotel. Directly comparable as a multi-experience German thermal spa with thematic saunas, wellness offerings, and family positioning.
• Therme Bad Wörishofen: Bavarian thermal spa in the Allgäu region with thermal healing water, sauna, and spa treatments. Directly comparable in being a Bavarian thermal spa with state-recognized healing water and a multi-area facility.
• Therme Bad Steben: Franconian state spa (Staatsbad) with thermal healing water, saunas, and wellness services in Upper Franconia. Directly comparable mid-sized Bavarian/Franconian thermal spa with state-recognized healing water and similar regional positioning.

Broad incumbents

• Baden-Baden Friedrichsbad & Caracalla Therme: Iconic thermal spa complex in Baden-Baden combining Roman-Irish bathing traditions, saunas, and modern wellness. Comparable in being a historic German thermal spa destination with state-recognized healing water heritage.
• Europa-Park (Rulantica water world): Large Nordic-themed indoor water world attached to Europa-Park resort in Rust, with multiple saunas, slides, and pools. Comparable in combining water-based experiences with thematic saunas and family positioning, though at much larger scale.

Regional players

• Alpamare (Switzerland): Swiss thermal water park near Zurich with slides, wave pools, saunas, and wellness. Comparable product mix (thermal pools, slides, saunas) but operates in Switzerland rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fackelmannthermehersbruck5607
• Facebookfacebook.com/fackelmann.therme.hersbruck
• Instagraminstagram.com/fackelmann_therme
• TikToktiktok.com/@fackelmann_therme
• LinkedInlinkedin.com/company/fackelmanntherme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fackelmann Therme Hersbruck