FairMoove Solutions (ex-We Go GreenR)

Name

FairMoove Solutions (ex-We Go GreenR)

Legal name

FairMoove Solutions

Website

https://fairmoove-solutions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

FairMoove Solutions provides environmental scoring (FairScore), carbon assessment, ESG reporting, and Qualiopi-certified training for French hospitality businesses. The Nantes-based SAS serves hotels, restaurants, tourism destinations, and travel agencies using ADEME-aligned methodologies.

Ownership category

akta.pro rank

Product category

Hospitality ESG & Environmental Scoring Software

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB)

akta.pro secondary industries

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA), Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

Keywords

• Hospitality ESG software
• Environmental scoring hotels
• Carbon footprint assessment
• ESG reporting hospitality
• Sustainability training tourism

Headquarters

HQ city

Bordeaux, Aquitaine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. FairScore Certification & Environmental Display: Environmental certification and labeling service for hospitality establishments. Includes measurement, third-party verification by SGS, and official signage/badge for OTAs and customer-facing communication.
2. Carbon Assessment (Bilan Carbone): Carbon footprint assessment service covering restaurant and hotel value chains with methodology from ABC/ADEME, including action plans.
3. ESG Reporting Platform: SaaS platform for ESG data collection, consolidation, and reporting with group and establishment-level interfaces.
4. Training Services: RSE training for hospitality professionals including hotels, restaurants, travel agencies, and destinations. Format includes in-person, remote, and e-learning. Qualiopi certified with OPCO financing support.
5. Advisory & Consulting: Expert consulting services for FairScore improvement, ecodesign diagnosis (Diag Ecoconception), and decarbonation action plans (Diag Decarbon'Action).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FairMoove Solutions provides environmental measurement, certification, and ESG reporting solutions specifically for hospitality and tourism businesses (hotels, restaurants, campings, travel agencies, and destinations). Its core offering is the FairScore environmental scoring system, which rates the environmental impact of a night's stay with breakfast from A+ to E- using ADEME Base Empreinte and Life Cycle Assessment methodology, complemented by Bilan Carbone assessments, multi-site ESG reporting modules, SGS-verified certification, RSE consulting, and Qualiopi-certified training programs.

Product overview

FairMoove Solutions offers a comprehensive 360° RSE (Corporate Social Responsibility) solution portfolio for hospitality and tourism performance. The platform operates as a modular architecture centered on the FairScore environmental scoring system, which measures and certifies environmental impacts of tourist accommodations from A+ to E-. This core product is complemented by specialized carbon footprint assessments (Bilan Carbone Restaurant), ESG reporting modules for multi-site groups, white-label e-learning capabilities, and Qualiopi-certified training academies. The offering spans measurement tools (FairScore, Bilan Carbone), certification services (third-party verified by SGS), ESG reporting, consulting services (Ecoconception, Decarbon'Action), and extensive training programs for hotels, restaurants, destinations, and travel agencies. The company serves over 1,000 establishments and 7,000+ trained professionals, with methodology based on ADEME standards and French environmental regulations.

Differentiator

Problem solved

Functional benefit

Brands

• FairScore: Environmental certification solution that measures and certifies the environmental impact of a night's stay with breakfast in tourist accommodation. Grades range from A+ to E-.
• FairScore Événementiel
• Académie FairMoove Solutions
• Académie Digitale

Quantifiable outcome

• Up to -20% CO2 emissions per establishment
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• SGScoreTechnology or IntegrationSGS is the third-party independent verification partner for FairScore certification. As an ISO 17029 accredited organism, SGS validates environmental data submitted by establishments, examines supporting documentation, and confirms the environmental label attribution. This partnership ensures the credibility and transparency of the FairScore certification process.
• AtypiocoreChannel Partner/ Reseller/ DistributorAtypio is a hotel network partner where 100% of network establishments are committed to environmental display through FairScore. They represent a significant channel partner distributing FairScore certification across their portfolio of independently operated hotels.
• Best Western FrancemajorChannel Partner/ Reseller/ DistributorBest Western France is a hotel chain partner promoting FairScore environmental certification across its member establishments in France.
• Groupe BertrandmajorChannel Partner/ Reseller/ DistributorGroupe Bertrand is a hospitality group partner utilizing FairScore and related ESG services across their restaurant and hotel establishments.
• Eklo HotelsmajorChannel Partner/ Reseller/ DistributorEklo Hotels is an economy hotel brand partner committed to FairScore environmental certification across their properties.
• ExtendammajorChannel Partner/ Reseller/ DistributorExtendam is a hotel investment and development group partner promoting FairScore certification to their hotel portfolio.
• Ginto HotelsmajorChannel Partner/ Reseller/ DistributorGinto Hotels is a lifestyle hotel brand partner committed to environmental responsibility through FairScore certification.
• MaevamajorChannel Partner/ Reseller/ DistributorMaeva is a vacation rental and camping accommodation partner utilizing FairScore to demonstrate environmental commitment.
• Groupe My HotelsmajorChannel Partner/ Reseller/ DistributorGroupe My Hotels is a hotel group partner committed to FairScore environmental certification across their properties.
• Brit HotelmajorChannel Partner/ Reseller/ DistributorBrit Hotel is a mid-scale hotel chain partner with a goal to obtain environmental labels for 100% of their establishments by 2026 through FairScore.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EcoVadis: EcoVadis is an established sustainability ratings and assessment platform used across global supply chains. Its ESG data collection, scoring, and reporting overlap with FairMoove's platform, but its scope and customer base are broader.
• Measurabl: Measurabl is an ESG data management and reporting platform with strong real-estate and built-environment exposure. Its multi-site sustainability data workflows are relevant to FairMoove's hotel and restaurant group deployments.
• Carbone 4: Carbone 4 is a carbon accounting and low-carbon strategy consultancy. Its carbon measurement, decarbonization planning, and advisory services are comparable to FairMoove's carbon assessments and consulting, though it serves multiple sectors.

Direct peers

• Greenview: Greenview is a sustainability consultancy and data/benchmarking provider focused on hotels and travel. Its hotel environmental-footprinting and performance benchmarking work closely matches FairMoove's hospitality-specific scoring, measurement, and advisory proposition.
• Travelife: Travelife is a sustainability certification and management framework for tour operators, travel agents, and accommodation providers. Its standards, audit, and training-oriented offering overlaps with FairMoove's certification, measurement, and Academy capabilities.
• EarthCheck: EarthCheck provides sustainability certification, benchmarking, and advisory services to travel and tourism businesses. Its environmental performance measurement and certification of accommodations are directly comparable to FairScore.
• Sweep: Sweep provides carbon accounting and ESG data management software for companies. It is a direct technology and business-model peer in carbon measurement and reporting, although it serves a broader set of industries than FairMoove's hospitality focus.

Others

• SGS: SGS is a global inspection, verification, testing, and certification company. It is already FairMoove's independent verification partner, making its assurance capabilities an adjacent ecosystem benchmark for FairScore certification.

Emerging players

• Ecochain: Ecochain provides life-cycle assessment and product-footprint software. Its methodology and data-modeling tools overlap with FairMoove's ADEME/LCA-based environmental scoring, though it is not hospitality-specialized.
• Greenly: Greenly is a carbon-accounting and decarbonization platform for businesses. It competes at the carbon-measurement and reduction layer of FairMoove's offering, with a broader and less hospitality-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fairmoove-solutions-wegogreenr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairMoove Solutions (ex-We Go GreenR)