FansXR
FansXR is a Las Vegas-based B2B technology company building an XR streaming platform for sports and entertainment, delivering fan-controlled 360-degree video, AR gamification, and AI-driven metadata orchestration to leagues, teams, broadcasters, and entertainment companies via white-label integrations.
- Company typePrivate
- Founded2018
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FansXR does
FansXR (formerly Arival), founded in 2018 and headquartered in Las Vegas, Nevada, is a B2B technology company that builds an extended reality (XR) streaming platform for sports and entertainment. The platform combines 360-degree video capture, computer vision overlays, AI-driven metadata orchestration, and 5G edge computing to deliver fan-controlled, real-time interactive experiences across second screens, AR/VR/MR devices, and 360 Domes. Core products include FXR Live (live/post-production), FXR 360 (fan-controlled 360-degree content), an AR Gamification Platform with multi-player 'Spatial Swarming,' the FXR Video AI Platform for metadata orchestration and contextual ad delivery, the FXR NFT Innovation Lab for blockchain-based IP rights management, and a 360 Dome Experience for immersive group viewing.
The company serves sports leagues, teams, broadcasters, and entertainment companies through a white-label OEM distribution model, with deployments including TV Azteca's Liga MX coverage, Telemundo's Billboard Latin Music AR experience, Cricket Australia, NSW Rugby League, Optus (FIFA World Cup), and an NFL Super Bowl proof of concept for Monumental Sports. Revenue is generated through a diversified mix of advertising and sponsorship placements, ticketing and merchandise upsell, sports betting integration (e.g., Caliente), premium subscriptions, NFT royalties, and technology licensing. Pricing is custom and not publicly disclosed; the company attends NAB Show, Sportel Monaco, and NBA All-Star Weekend as core GTM channels, and participates in the XR Sports Alliance alongside Accedo, Qualcomm, and Host Broadcast Services. With 10 employees and no disclosed external funding rounds, FansXR operates as a lean, partnership-driven enterprise pursuing multiple verticals (soccer, cricket, golf, rugby, motorsport, entertainment) under a single XR platform thesis.
FansXR firmographics
Firmographics- Name
- FansXR
- Legal name
- FansXR, Inc.
- Website
- https://fansxr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FansXR is a Las Vegas-based B2B technology company building an XR streaming platform for sports and entertainment, delivering fan-controlled 360-degree video, AR gamification, and AI-driven metadata orchestration to leagues, teams, broadcasters, and entertainment companies via white-label integrations.
- Ownership category
- akta.pro rank
FansXR industry classification
Industry- Product category
- Immersive Sports Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industries
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)
Keywords
Where FansXR is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FansXR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising & Sponsorship Placements: FansXR enables sports teams, leagues, and broadcasters to increase advertising and sponsorship placements through immersive XR experiences and branded overlays on the second screen platform
- Ticketing & Merchandise Upsell: Platform drives ticket sales and merchandise purchases through enhanced fan engagement and personalized experiences at stadiums and sporting precincts
- Sports Betting Integration: Real-time in-game betting facilitation through partnership with sports betting operators like Caliente, enabling prop betting and live wagering synchronized with video feeds
- Premium Subscriptions: Premium subscription offerings providing exclusive content, enhanced features, and personalized sports experiences for consumers willing to pay premium fees
- NFT Platform Services: FXR NFT Rights Management Platform charges initial royalty fees and ongoing royalties for NFT developers accessing authenticated sports and entertainment digital collectibles
- Technology Licensing: White-label licensing of media player technology and XR platform capabilities to brands, leagues, and broadcasters for integration into their own digital properties
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
FansXR product offering
Product offeringCore offering
FansXR builds an Extended Reality (XR) streaming network that delivers immersive, real-time, fan-controlled digital experiences for sports and entertainment. Its core software platform combines computer vision overlays, 5G edge computing, 360-degree video, AI-driven metadata orchestration, and AR gamification, distributed through white-label licensing to sports leagues, teams, broadcasters, and entertainment brands for integration into their digital properties and Metaverse portals.
Product overview
FansXR operates as an XR (Extended Reality) streaming network providing immersive digital fan experiences for sports and entertainment. The platform is built as an integrated ecosystem combining multiple products: FXR Live serves as the core live and post-production engine, FXR 360 delivers fan-controlled 360-degree content across sports and entertainment, the AR Gamification Platform engages audiences through second-screen experiences with spatial swarming multiplayer features, the Video AI Platform enables metadata extraction and monetization from video content, the NFT Innovation Lab provides blockchain-based IP rights management and digital collectibles, and the 360 Dome Experience offers immersive projection-based viewing installations. All products are delivered via 5G edge computing to any digital device.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 72% improvement in realistic environment creation through integration of actual footage and manipulated imagery
- +5 more outcomes
Companies that use FansXR
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
FansXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
FansXR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- XR Sports Alliance (XRSA)coreFansXR joined XRSA as a member in the third cohort. XRSA is a strategic initiative designed to accelerate time-to-market and commercialization of XR sports services through collaboration. Founding members include Accedo, Qualcomm Technologies, and Host Broadcast Services. The Alliance now has 22 members and has deployed its experimentation framework with E1 Series.
- TV AztecacoreMulti-year, multi-product agreement. FansXR deployed first real-time product with up to six 2-D and 360 cameras in web URL interface for Liga MX soccer, powered by 5G edge computing with Caliente sponsorship.
- OnCore GolfcoreCollaboration to bring state-of-the-art fan engagement technology to golf. FansXR provides 'second screen' broadcast technology offering total control of viewing experience with data, commentary, community involvement, and wagering capabilities. Target casual golfers looking to increase fun and excitement of golf experiences.
- metaFORE.golfcorePartnership to create photo-realistic assets from golf courses using LiDAR technology, bring token-gated loyalty and reward experiences to users, and develop skills-based games. Plans for tournament series for real-world and metaverse participation.
- VerizonstrategicFansXR uses Verizon 5G networks to operate its real-time XR streaming system. Partnership enables sub-second latency for in-game betting and interactive fan experiences.
- T-MobilestrategicFansXR uses T-Mobile 5G networks to operate its real-time XR streaming system alongside Verizon partnerships.
- CalientestrategicSponsor of the second screen experience for TV Azteca/Liga MX broadcasts, seeking new ways to connect with sports fans and drive sponsorship and advertising revenue.
- AccedostrategicFounding member of XR Sports Alliance. Accedo provides video experience solutions and drives the Alliance's mission to build frameworks for XR sports services.
- Qualcomm Technologies, Inc.strategicFounding member of XR Sports Alliance. Qualcomm provides mobile and edge computing technology expertise for XR sports service development.
- Host Broadcast Services (HBS)strategicFounding member of XR Sports Alliance. HBS provides sports broadcasting expertise and infrastructure for the Alliance's XR initiatives.
- E1 SeriesminorWorld's first electric powerboat racing league. XRSA's experimentation framework deployed as testbed with E1 Series to explore how immersive XR content can enhance fan engagement, testing over 20 different immersive camera angles.
- BlockpartystrategicBlockchain technology partner for FXR NFT Rights Management Platform providing IP rights and marketplace services for sports and entertainment.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
FansXR competitors and assessment
Company assessmentDirect peers
- Cosm: Operates immersive shared-experience venues and dome-style venues for live sports, entertainment, and education. Directly comparable to FansXR's 360 Dome Experience product, with overlapping immersive-venue installations for major sports and entertainment events.
- VNTANA: Provides 3D and XR asset infrastructure, NFT rights management, and immersive brand experiences for sports, entertainment, and retail. Directly comparable to FansXR's NFT Innovation Lab and XR asset-distribution capabilities, with overlapping sports and entertainment customers.
- Second Spectrum: Provides AR/XR broadcast enhancements, computer-vision-driven real-time sports data, and in-venue fan engagement for professional leagues. Directly comparable to FansXR's fan-controlled XR broadcasts and computer-vision overlays across basketball, soccer, and other major sports.
Broad incumbents
- Stats Perform: Global sports data and AI company providing real-time data feeds, predictive analytics, and betting integrations to sportsbooks, broadcasters, and leagues. Comparable to FansXR's predictive analytics and sports-betting integration capabilities, but operates at much larger scale with established betting-operator contracts.
- Sportradar: Sports data and content company providing real-time data, betting services, and broadcast solutions to leagues, sportsbooks, and media. Comparable through real-time data delivery for in-game betting and the AV/media arm offering fan-engagement products, but with a much larger enterprise footprint.
- Genius Sports: Sports data and technology company powering data feeds, live betting, and fan engagement for leagues, sportsbooks, and media partners. Comparable through its in-game betting data infrastructure and second-screen fan engagement offerings, but operates across a much broader league portfolio.
- Hawk-Eye Innovations (Sony): Sports tracking, officiating, and broadcast graphics technology owned by Sony; provides real-time visual data, virtual replay, and officiating feeds to leagues and broadcasters. Overlaps with FansXR's computer-vision and real-time stat-overlay capabilities, but is the entrenched incumbent with broader league contracts.
Emerging players
- Nexus Studios: Award-winning immersive content studio producing XR, AR, and interactive storytelling for entertainment, sports, and brand campaigns. Listed alongside FansXR in the XR Sports Alliance third cohort and overlaps on the creative/immersive production side of sports XR experiences.
- Disguise: Provides real-time visual production platforms (extended reality stages, broadcast graphics, immersive venues) used in concerts, sports broadcasts, and live events. Comparable to FansXR's real-time XR broadcast engine and immersive dome deployment capabilities.
- Focal Point VR: Immersive VR broadcast production company focused on live sports and entertainment XR experiences. Listed alongside FansXR in the XR Sports Alliance third cohort and competes in the same sports-XR fan-engagement space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FansXR social profiles
Digital presenceFansXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FansXR leadership team
Management profileNumber of profiles
Profiles9 records
FansXR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FansXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FansXR
What does FansXR do?
FansXR builds an Extended Reality (XR) streaming network that delivers immersive, real-time, fan-controlled digital experiences for sports and entertainment. Its core software platform combines computer vision overlays, 5G edge computing, 360-degree video, AI-driven metadata orchestration, and AR gamification, distributed through white-label licensing to sports leagues, teams, broadcasters, and entertainment brands for integration into their digital properties and Metaverse portals.
Is FansXR a public or private company?
FansXR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FansXR founded?
FansXR was founded in 2018. It employs 1 to 10 people.
Where is FansXR based?
FansXR is headquartered in Las Vegas, United States, in the North America region.
How does FansXR make money?
Six revenue lines are on record. Advertising & Sponsorship Placements are the primary driver. The others are ticketing & Merchandise Upsell, sports Betting Integration, premium Subscriptions, NFT Platform Services and technology Licensing.
Who are FansXR's main competitors?
Direct peers on record are Cosm, VNTANA and Second Spectrum. Broad incumbents are Stats Perform, Sportradar, Genius Sports and Hawk-Eye Innovations (Sony). Emerging players are Nexus Studios, Disguise and Focal Point VR.
Does FansXR have an API?
No public API is recorded for FansXR.
What industry is FansXR in?
FansXR's product category is Immersive Sports Technology. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 516210 and its SIC code is 7373.