Farmacia San Esteban

What Farmacia San Esteban does

Farmacia San Esteban is a community pharmacy and sole proprietorship operating from a single storefront at C/ Teresina 25 in San Esteban de Pravia, Asturias, Spain, owned by Paula Fernández García (NIF/CIF 71881589 B). It serves local residents of the Muros de Nalón municipality and broader Asturias, with an online store at farmaciasanesteban.es that ships across the Spanish peninsula under standard WooCommerce mechanics, including a €35 free-shipping threshold and a €3.99 shipping fee for orders below that level. The business model combines in-store dispensing with retail of parapharmacy and dermocosmetics products from third-party brands, alongside fee-based professional services such as personalized nutritional counseling, blood pressure monitoring, and glucose testing.

The product and service catalog spans ten formal service lines: dermocosmética, veterinaria, ortopedia, fitoterapia, homeopatía, dietética, infantil, glucose monitoring, blood pressure monitoring, and nutritional counseling. The retail assortment is dominated by third-party brands resold under partnership arrangements, with Cantabria Labs (ENDOCARE, HELIOCARE, ELANCYL, IRALTONE, NEORETIN) featured as a major channel partner and additional brands including Caudalie, Ozoaqua, Mía Cosmetics, Máyla Pharma, Erborian, Hidrotelial, and Bella Aurora. The team of roughly five personnel is led by a licensed pharmacist (Alberto Lopez Moreno, Universidad de Salamanca) who took over leadership in 2025, supported by two pharmacy technicians.

Commercial reach is constrained to the Spanish peninsula (the company explicitly does not ship outside it), and customer acquisition is driven by a mix of physical foot traffic, organic social media (Facebook, Instagram), content marketing via the website blog, email promotional campaigns, and word-of-mouth within the local community. There is no disclosed revenue, no outside funding, no technology or AI differentiation beyond standard e-commerce tooling, and no multi-location expansion; the business is therefore best understood as a traditional neighborhood pharmacy that has added a digital sales channel to extend its catchment rather than a scaling retail operation.

Name

Farmacia San Esteban

Legal name

Paula Fernández García

Website

https://farmaciasanesteban.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmacia San Esteban is a sole-proprietor community pharmacy in San Esteban de Pravia, Asturias, operated by Paula Fernández García and led since 2025 by pharmacist Alberto Lopez Moreno. It dispenses medicines in-store and sells parapharmacy and dermocosmetics online across the Spanish peninsula, with added services in nutrition, orthopedics, and health monitoring.

Ownership category

akta.pro rank

Headquarters

HQ city

San Esteban de Pravia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pharmacy and parapharmacy product sales: The pharmacy generates revenue through the sale of pharmaceutical and parapharmaceutical products including dermocosmetics, veterinary products, orthopedics, phytotherapy, homeopathy, dietetics, child care, and health monitoring services. Products are sold both in-store and through their online shop.
2. Nutritional advisory services: They provide personalized nutritional counseling and diet plans through qualified nutritionists for obesity, overweight, normal weight, and wellness management.
3. Health monitoring services: Blood pressure monitoring and glucose level testing services offered to customers as part of their pharmaceutical care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farmacia San Esteban is a community pharmacy dispensing prescription and over-the-counter medications, parapharmaceutical products, and dermocosmetics, alongside specialized product categories including orthopedics, herbal medicine, homeopathy, dietary products, baby products, and veterinary items. It also provides in-store health monitoring services (blood pressure, glucose) and nutritional counseling, and ships orders nationwide through its online store.

Product overview

Farmacia San Esteban is a traditional pharmacy with an online store offering both pharmaceutical services and dermocosmetic products. The core offering consists of in-pharmacy health services (dermocosmetics, veterinary, orthopedics, phytotherapy, homeopathy, dietetics, infant care, glucose monitoring, blood pressure monitoring, and nutrition) combined with an e-commerce platform for dermocosmetic products. The product portfolio includes branded sub-lines from Cantabria Labs (ENDOCARE, HELIOCARE, ELANCYL, IRALTONE, NEORETIN), CAUDALIE (including Premier Cru anti-aging and Vinoperfect spot-correcting lines), OZOAQUA, Mía Cosmetics, Máyla Pharma, Erborian, and PHB. The pharmacy operates a WooCommerce-based online store with standard e-commerce functionality including cart management, coupon discounts, bank transfer and payment gateway options, and home delivery within the Spanish peninsula.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaceutical dispensing (prescription and OTC medications) Dispensing of prescription and over-the-counter medications to walk-in patients and online customers, supported by the titular pharmacist.
• Dermocosmética (dermocosmetic product line) Curated dermatological and cosmetic skincare product line including brands such as CAUDALIE, Cantabria Labs (Heliocare, Endocare), AQUAGYM, CINFA, Cosmia, and Biotherm, sold in-store and online.
• Ortopedia (orthopedic products) Orthopedic products and small mobility aids available for retail purchase.
• Fitoterapia (herbal / phytotherapy products) Herbal and phytotherapy products for retail sale.
• Homeopatía (homeopathic products) Homeopathic remedies available for retail purchase in-store and online.
• Dietética (dietary / nutritional products) Dietary and nutritional products sold to consumers managing specific dietary or health needs.
• Infantil (baby and infant products) Baby and infant care products sold to parents and caregivers.
• Veterinaria (veterinary products) Veterinary and pet care products available for retail purchase.
• Blood pressure monitoring service In-pharmacy blood pressure measurement service offered by the pharmacist to walk-in customers.
• Glucose monitoring service In-pharmacy blood glucose measurement service offered by the pharmacist to walk-in customers.
• Nutritional counseling service Personalized nutritional counseling provided by the pharmacist, including body composition analysis, to support diet and weight management plans.
• Online pharmacy store (home delivery across peninsular Spain) WooCommerce-based online store where customers across peninsular Spain can order pharmacy, dermocosmetic, and personal care products for home delivery, with free shipping on orders over €40.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cantabria LabsmajorChannel Partner/ Reseller/ DistributorCantabria Labs is a major dermocosmetics brand whose products (ENDOCARE, HELIOCARE, ELANCYL, IRALTONE, NEORETIN) are prominently featured and promoted on Farmacia San Esteban's website with regular promotional campaigns, discount codes, and special offers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DocMorris: Large European online pharmacy retailer offering prescription and OTC pharmaceuticals plus parapharmacy categories — comparable in product scope and online delivery model, though operating at much greater scale and across multiple European markets.
• Atida: Pan-European online pharmacy group operating multiple local brands across several markets — overlaps with Farmacia San Esteban in product categories and online pharmacy model but operates at significantly larger scale and broader geography.

Direct peers

• PromoFarma: Online pharmacy marketplace in Spain aggregating pharmacy and parapharmacy SKUs with promotional pricing — a direct competitor for the same online shopper purchasing dermocosmetics and wellness products from Farmacia San Esteban.
• Mifarma: Spanish online pharmacy offering pharmaceutical and parapharmaceutical products (dermocosmetics, dietetics, natural health) with home delivery — directly comparable to Farmacia San Esteban's online catalog, customer base, and product mix.
• Dosfarma: Spanish online pharmacy retailing pharmaceutical, parapharmaceutical, dermocosmetic, and natural health products across the peninsula — comparable in assortment, channel (online direct-to-consumer), and target customer to Farmacia San Esteban.
• Farmacias Trébol: Spanish pharmacy chain with multiple physical locations and online ordering — a directly comparable community-pharmacy-plus-e-commerce model, though operating as a chain rather than an independent single-site business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/farmaciasanestebandepravia
• LinkedInlinkedin.com/company/farmacia-san-esteban

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia San Esteban