Farmshop

What Farmshop does

Farmshop is a privately held California culinary brand operating a farm-to-table restaurant and market concept founded in 2010 under Farmshop, LLC (a California LLC). It runs two full-service restaurants — Farmshop Restaurant & Market in Santa Monica's historic Brentwood Country Mart and Farmshop Marin in Larkspur's Marin Country Mart — plus a wholesale bakery sub-brand (Farmshop Bakery) at The Row DTLA in Los Angeles. The core offering is locally sourced, California-inspired cuisine across breakfast, brunch, lunch, and dinner, complemented by a curated artisanal market selling prepared foods, charcuterie, cheeses, wines, craft beers, and organic produce. Catering (24-48 hour notice) and private event services operate at both restaurant locations, with a winemaker dinner series in partnership with Schramsberg and Davies Vineyards. The wholesale bakery supplies baked goods to other restaurants and businesses, representing a separate B2B revenue line.

Name

Farmshop

Legal name

Farmshop, LLC

Website

https://farmshopca.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmshop is a California farm-to-table restaurant, artisanal market, catering, and wholesale bakery operator serving consumers, corporate clients, and wholesale buyers from two restaurant locations and a DTLA bakery.

Ownership category

akta.pro rank

Product category

Farm-to-Table Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Other Food Manufacturing (3119)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Farm-to-table dining
• Artisanal food market
• Restaurant catering services
• Wholesale bakery products
• California-inspired cuisine

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Revenue from on-premise dining services at Santa Monica and Marin locations, offering breakfast, brunch, lunch, and dinner menus.
2. Market & Grocery Sales: Sales of artisanal prepared foods, charcuterie, cheeses, chocolates, organic produce, wines, and craft beers from the farm market.
3. Catering Services: Catering for parties, family dinners, corporate events, and holiday meals with locally sourced ingredients. Requires minimum 24-48 hour notice.
4. Private Events & Dining: Revenue from hosting private dining events, corporate meetings, and celebrations at both locations with customizable menus.
5. Wholesale Bakery: Wholesale bakery products sold to businesses from The Row DTLA location in Los Angeles, CA.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Farmshop operates farm-to-table restaurants and an artisanal market serving locally sourced, California-inspired cuisine for breakfast, lunch, and dinner at its Santa Monica and Marin locations. It also provides off-premise catering, private dining and event hosting, walk-in retail of curated grocery and gift items, and a wholesale bakery operation supplying baked goods to other businesses from its The Row DTLA facility.

Product overview

Farmshop is a California-inspired farm-to-table dining and retail concept comprising two restaurant locations (Santa Monica and Marin), an artisanal market, and a wholesale bakery operation. The core offering consists of locally sourced cuisine served for breakfast, brunch, lunch, and dinner, complemented by a curated market selling gourmet groceries and a growing wholesale bakery supplying baked goods to other businesses. Catering and private event services are available as add-on offerings at both restaurant locations.

Differentiator

Problem solved

Functional benefit

Brands

• Farmshop Bakery: Wholesale bakery operation located at The Row DTLA in Los Angeles, offering baked goods for retail and wholesale distribution to businesses.

Products and services

• Farmshop Restaurant & Market (Santa Monica) Farm-to-table restaurant and curated artisanal market located at the historic Brentwood Country Mart in Santa Monica, offering locally sourced California-inspired cuisine for breakfast, lunch, and dinner along with prepared foods, charcuterie, cheeses, chocolates, organic produce, wines, and craft beers.
• Farmshop Marin Restaurant Farm-to-table restaurant located at Marin Country Mart in Larkspur, CA, featuring a 50-foot hand-sculpted wooden bar, open kitchen, pizza oven, and expansive patio seating, serving California-inspired fare for the Marin County market.
• Farmshop Bakery (Wholesale) Wholesale bakery operation producing house-made croissants, muffins, cookies, and other baked goods at The Row DTLA in Los Angeles for sale to restaurants, cafes, and other businesses.
• Catering Services Catering menu for parties, family dinners, special office breakfasts and lunches, and holiday meals, available at both Santa Monica and Marin locations with 24-48 hour advance notice and locally sourced ingredients.
• Private Events and Dining Private dining and event hosting services for intimate dinners, large gatherings, business meetings, and celebrations with customizable artisanal menus, available at both Santa Monica and Marin locations.
• Farmshop Market Curated artisanal market at the Santa Monica Brentwood Country Mart location offering prepared foods, charcuterie, cheeses, chocolates, organic produce, wines, and craft beers sourced from local farmers and artisan producers, with walk-in purchases and an online market launching soon via ToastTab.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marin Sun FarmscoreStrategic or Co-development PartnerSustainable pasture-based farming partnership. Marin Sun Farms provides pasture-raised meats from ranches in Marin County, focusing on regenerative farming and animal husbandry. Their products are featured prominently on Farmshop's menu.
• Marin French Cheese Co.coreStrategic or Co-development PartnerCalifornia's oldest continuously operating cheese factory, established in 1865. Provides artisanal cheeses including the traditional Breakfast Cheese, supplying Farmshop with locally produced cheese products.
• Favia Erickson Wine Co.minorStrategic or Co-development PartnerNapa Valley wine partnership between Annie Favia and Andy Erickson. Their philosophy focuses on creating soulful wines expressing the true nature of vineyards, carefully selecting unique vineyard sites with ideal growing conditions.
• Brentwood Country MartcoreOthersHistoric marketplace venue (opened 1948, designed by architect Rowland Crawford) in Santa Monica where Farmshop's flagship Restaurant & Market is located.
• Marin Country MartcoreOthersPremier shopping destination in Larkspur, CA where Farmshop Marin restaurant is located, providing retail foot traffic and community positioning.
• Schramsberg and Davies VineyardsminorGTM or Marketing PartnerPartnership for exclusive winemaker dinner events. Vintner Hugh Davies hosts wine dinners at Farmshop Santa Monica featuring Schramsberg sparkling wines and Davies Vineyards red wines paired with four-course menus.
• Hugh Davies (Vintner)minorGTM or Marketing PartnerVintner hosting exclusive winemaker dinner events at Farmshop Santa Monica, sharing stories behind wine selections and providing premium wine pairing experiences.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sweetgreen: National farm-to-table fast-casual salad chain, founded in California. Operates a much larger, publicly-trusted version of the model Farmshop executes at a small scale, posing both a competitive threat and a benchmark for what scaled farm-to-table looks like.

Direct peers

• Tender Greens: California-based farm-to-table casual restaurant chain with multiple locations, sourcing from local farms and offering a similar chef-driven, locally-sourced menu model. Directly comparable on concept, sourcing philosophy, and geographic footprint.
• Pizzeria Mozza: Nancy Silverton's high-profile LA restaurant group featuring market-driven Italian cuisine with house-made charcuterie and an artisanal market component. Comparable on the diner-facing upscale casual farm-to-table experience in LA.
• Farmstead Restaurant and Bar: California farm-to-table restaurant with an on-site artisanal market and catering program, emphasizing partnerships with local farms and producers. Direct conceptual twin: restaurant + market + farm partnerships.
• Café Gratitude: California plant-based farm-to-table restaurant chain with multiple locations and a values-driven, locally sourced sourcing model. Comparable on California footprint and farm-to-table positioning.
• Sqirl: Los Angeles farm-to-table restaurant and market known for locally sourced, seasonal California cuisine and house-made preserves. Highly comparable in concept, geography (LA), and integration of restaurant with retail market.
• Talula's Garden: Philadelphia farm-to-table restaurant from Aimee Olexy and Stephen Starr featuring locally sourced, seasonally driven menus and event programming. Comparable on farm-to-table sourcing, private event hosting, and curated retail.
• Rustic Canyon: Santa Monica farm-to-table restaurant focused on seasonal, locally sourced California cuisine with a curated wine and market program. Same cuisine philosophy and overlapping Santa Monica customer base.

Regional players

• NOPA / Nopalito (San Francisco): San Francisco farm-to-table restaurant group known for locally sourced, seasonal California cuisine. Closely comparable concept in Northern California, relevant peer for the Marin location.

Emerging players

• Tatte Bakery & Café: East Coast bakery-café concept that has scaled a curated retail bakery and full-service café experience. Comparable on the curated bakery + dine-in format, with overlap in the wholesale bakery positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmshop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmshop