FCE Mérignac Arlac ⚽️

What FCE Mérignac Arlac ⚽️ does

FCE Mérignac Arlac (legally FOOTBALL CLUB ECUREUILS ARLAC MERIGNAC, association number 405392135) is a French non-profit football club registered under the loi 1901, headquartered at 104 Avenue Bon Air, 33700 Mérignac, France, with its sporting operations based at Stade J.A. Cruchon. Founded in January 1954 as Football Club Arlacais (with roots in a 1948 youth patronage called Les Ecureuils d'Arlac), the club was rebranded to its current name in 2024 and is self-described as the largest football club in Nouvelle-Aquitaine by licence count, with approximately 900 licensees organized across 46 teams spanning men's senior, women's senior, youth (école de foot, préformation, formation), and adapted football (foot adapté) sections.

The club offers a comprehensive suite of football-related services: annual club memberships (licences) for players of all ages, a merchandise boutique via HelloAsso supplied by equipment partner Full Ace Sport, the annual Arlac Cup youth tournament for U9 and U11 categories, training camps during school holidays, and a partnership program structured around a Business Club network of ~18 local businesses. Its revenue is generated through four primary streams: recurring annual licence fees (set by the FFF and processed via HelloAsso), subscription-style sponsorship and partnership packages, one-time merchandise sales, and transactional event revenue (tournament entry fees, supporter bus trips at e.g. €12/seat). The underlying technology stack is operational rather than proprietary: HelloAsso for payments and licensing, the Universal Football (UFT) application for tournament digitalization, and video analysis for the R1 men's team.

The go-to-market model is community-led and event-driven — recruitment flows through word-of-mouth and parent networks for youth players, direct outreach to local businesses for partnerships (via dedicated prospectus and Business Club), and visible event activations (Arlac Cup, club days, perfectionnement camps, supporter trips) that double as engagement and talent identification touchpoints. The club operates 22 staff-equivalents managing 46 teams, supported by an active Service Civique volunteer programme. In 2026, the club achieved multiple competitive promotions: men's first team to National 2, U18F women to U19 National, and R1F women to D3F playoffs, with DNCG approval for the N2 accession.

Name

FCE Mérignac Arlac ⚽️

Legal name

FOOTBALL CLUB ECUREUILS ARLAC MERIGNAC

Website

https://fce-merignac-arlac.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FCE Mérignac Arlac is a French non-profit football club (Association loi 1901) in Mérignac, Nouvelle-Aquitaine, serving ~900 licensees across 46 teams spanning youth, senior, women's, and adapted football. It generates revenue through membership fees, local SME sponsorships, merchandise, and youth tournaments.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Youth football training
• Competitive football leagues
• Adapted football programs
• Football club membership
• Community sports association

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Licence/Membership Fees: Annual licence fees collected from all licensees (players, educators, executives). Licence renewals are processed via the FFF's digital system and finalized through HelloAsso online payments. The club also organizes physical payment sessions at the clubhouse during events.
2. Club Boutique (Merchandise): The club operates an online boutique via HelloAsso selling club merchandise including personalized equipment. Products are supplied by equipment partner Full Ace Sport. Pickup is at the club; personalization services are offered on-site.
3. Sponsorship & Partnership Revenue: The club generates revenue through a structured partnership program offering jersey sponsorship, pitch/equipment visibility, digital and event-based activations, and Business Club membership. Partners include local businesses across diverse sectors (automotive, food & beverage, sports retail, construction, services).
4. Event Revenue (Tournaments & Camps): Revenue from tournament entry fees (Arlac Cup), perfectionnement training camps during school holidays, and supporter bus trips to away finals. A bus trip to the Coupe de Nouvelle-Aquitaine final was offered at €12 per seat.
5. Supporters Bus & Event Transportation: Organized bus transportation to away finals (e.g., Hagetmau final) sold at a flat rate per seat, generating incremental revenue while mobilizing supporter attendance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

FCE Mérignac Arlac is a non-profit amateur football association that delivers competitive and recreational football participation across 46 teams and roughly 900 licensees. Its core offerings span annual player licences, structured youth training (École de foot, Préformation, Formation), senior men's and women's competitive teams, an adapted/para football section, the annual Arlac Cup youth tournament, training camps, and a club boutique for personalized merchandise. The club also monetizes its community reach through a Business Club partnership program for local businesses.

Product overview

FCE Mérignac Arlac is a football club offering a comprehensive range of services centered around football practice and development. The club operates as a single unified offering with multiple interconnected services: club membership (licences) for players across all age categories from youth (école de foot) through seniors; a boutique selling personalized club merchandise; the annual Arlac Cup youth tournament; specialized adapted football (para football adapté) for players with disabilities; senior competitive teams in regional leagues for both men and women; and a partnership program for local businesses. The club also offers a Service Civique volunteer program and organizes training/perfectionnement stages. All services are coordinated through the club's technical organization and infrastructure at Stade J.A. Cruchon.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership (Licences) Annual club membership licences for players of all ages and categories, processed through the FFF system and the HelloAsso platform for the 2026-2027 season. Membership grants access to training, league competition, and club events across 46 teams.
• Club Boutique (Boutique du Club) Online and in-person merchandise store selling club equipment, personalized jerseys, and apparel through HelloAsso. Equipment supplied by Full Ace Sport, with personalization services available at the club.
• Arlac Cup Tournament Annual youth football tournament organized for U9 and U11 categories, featuring 16 teams, synthetic pitches, 15-minute matches, and full digitalization via the Universal Football (UFT) application.
• Youth Training Programs (École de foot, Préformation, Formation) Structured football training programs for youth players from initiation (Baby foot/Baby), through préformation (U10-U13), to formation (U14-U18), coached by qualified éducateurs and young educators under 20.
• Para Football Adapté (Adapted Football) Adapted football section with 2 teams and 25 players aged 17-46, competing in regional championship levels 1 and 2, qualified for the French championship at Limoges. Regional para futsal champions.
• Senior Teams (Séniors masculins et féminins) Senior football teams for both men and women competing in regional leagues (R1, R2, R3, D3 for men; R1F, R2F for women), including team reserves and youth squads.
• Partnership Program (Devenir Partenaire / Business Club) Business partnership program including jersey sponsorship, visibility on club supports, presence at sporting events, communication activations, and membership in the Business Club Mérignac Arlac network.

Quantifiable outcome

• Men's R1 team promoted to National 2 (N2) after winning Régional 1 championship in 2025-2026 season
• +6 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Full Ace SportcoreChannel Partner/ Reseller/ DistributorFull Ace Sport is the club's equipment supplier and sponsor. They design and supply personalized sports equipment, jerseys, tracksuits, accessories, and merchandise for the club. As part of the larger Groupe Full Ace, they also provide e-commerce solutions for the club's boutique.
• Ville de Mérignac (Mérignac Municipality)coreOthersThe city of Mérignac actively supports the club by providing access to municipal sports facilities, accompanying sporting projects, and recognizing the club's role in local social and sports life. Mérignac is a city of over 68,000 inhabitants in the Bordeaux metropolitan area.
• Le Bihan T.M.E.G.minorOthersFamily-founded company (since 1894) distributing beverages to hospitality professionals (CHR) across Nouvelle-Aquitaine. Supplies beverages for club events and the clubhouse/bar operations.
• Win Sport School BordeauxminorOthersSports management school offering Bac to Bac+5 programmes (Bachelor and MBA). Forms partnerships with clubs for student internships and work experience placements. May provide placement opportunities for club members seeking sports business careers.
• DLM LocationminorOthersVehicle rental company in Bordeaux-Mérignac offering tourism and utility vehicles. Located near Mérignac city centre and airport, serving club transportation needs for travel and events.
• La CervoiserieminorOthersBeer specialist and tasting bar in Mérignac offering 300-500 craft and specialty beers. May serve as a venue for club events or partner gatherings.
• BLOCSTOPminorOthersSecurity company specializing in anti-intrusion devices (concrete blocks, anti-ram barriers, gates) for parking, city centres, and events. May provide security equipment for club events and tournaments.
• Pain des CopainsminorOthersArtisan bakery in Mérignac offering daily-baked bread, pastries, and savoury products. May supply baked goods for club events and hospitality.
• Napoli PizzaminorOthersArtisan pizzeria in Pessac offering takeaway and delivery. May provide catering for club events.
• PerllianceminorOthersInclusive wellness institute open since late 2023, offering massage, facial care, stone therapy, hair removal, and brow services. Open from 7am and during lunch breaks, with accessibility features for people with reduced mobility.
• BMI MonierminorOthersPart of the BMI Group, a leader in roofing and waterproofing with factories in France. Offers durable tile products for traditional and contemporary roofs. May provide facility infrastructure support.
• Royal Kids PessacminorOthersCovered children's play park in Pessac for ages 0-12, with slides, trampolines, zip line, and multi-sport areas. Family-oriented business that may co-promote with the club for family audiences.
• EcocycleminorOthersBordeaux-based used bicycle shop with ~500 bikes (city, VTT, VTC, electric, children's, cargo). Offers repair, rental, and customization services. Promotes sustainable mobility in line with club eco-gestures (PEF programme).
• Garage de Pichey (Renault-Dacia)minorOthersRenault and Dacia authorized dealer in Mérignac since 1984, offering new and used vehicle sales, maintenance, repairs, parts, and financing solutions. Provides vehicle-related services to the club.
• FA Conseils Patrimoines & EntrepreneursminorOthersIndependent Bordeaux wealth management firm founded by Erwan Renaux, advising private and professional clients on wealth creation, development, optimization, and transfer. May provide financial advisory services to club leadership.
• Debard AutomobilesminorOthersIndependent car broker in Mérignac specializing in new, 0 km, and used vehicle sales across all brands, with financing solutions and personalized service.
• PPF Bordeaux SudminorOthersPart of the national PPF network, France's leader in energy renovation and home improvement (insulation, heat pumps, solar panels, facade treatment). With 50+ agencies and 1,000 agents, PPF offers tailored project support from definition to execution.
• Business Club Mérignac ArlaccoreOthersAn internal club network bringing together private and institutional partners. The Business Club aims to foster synergies, encourage exchanges, develop opportunities, and create a local economic network federated around the club's values. It serves as a B2B platform for partners to connect and collaborate.
• HelloAssocoreTechnology or IntegrationPlatform used by the club for membership licence renewals, online merchandise sales (boutique), and event-based fundraising. All online financial transactions (membership fees, club shop purchases) are processed through HelloAsso.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Regional players

• US Dax: Amateur rugby-and-football association from Landes in Nouvelle-Aquitaine. Comparable as a community sports association in the same region with multi-sport heritage and similar reliance on municipal support and local sponsors.
• US Lège-Cap-Ferret: Amateur club based on the Gironde Atlantic coast. Comparable as a community amateur football association in the same Nouvelle-Aquitaine region with a similar mix of youth and senior teams.
• Aviron Bayonnais FC: Basque-country amateur football club with deep community roots. Comparable as a multi-team amateur association in southwestern France operating at similar regional division levels with comparable volunteer structure.

Direct peers

• Bergerac Périgord FC: Amateur football club from the Nouvelle-Aquitaine region that has played at National 2 / National 3 level. Directly comparable as a same-tier French amateur association with similar regional scale, sponsorship model and reliance on volunteer governance.
• Trélissac FC: Amateur club based near Périgueux that has played in National 2. Comparable as a same-tier association with similar scale, regional sponsorship model and recent history of operating in the French amateur national pyramid.
• Les Herbiers VF: Vendée-based amateur club famous for its 2018 Coupe de France final run. Comparable as a community amateur association with a strong youth academy and regional sponsorship ecosystem competing at the same national amateur level.
• JA Drancy: Paris-region amateur club with prior National 2 experience and a strong youth pipeline reputation. Comparable as a French amateur association that has operated in the N2/National amateur pyramid with a community + partnership-driven model.
• FC Libourne: Regional amateur football club in the Gironde department operating teams across regional divisions. Comparable as a Nouvelle-Aquitaine amateur club competing in similar leagues, sharing the same federation structure and local partnership model.

Others

• Win Sport School Bordeaux: Bordeaux-based sports management school partnered with FCEMA for internships. Included as a thematic ecosystem partner linking amateur football clubs to professional training pipelines; not a competitor but an adjacent institution.

Broad incumbents

• FC Girondins de Bordeaux: Historic professional football club based in the same Bordeaux metropolitan area. Comparable as a football organisation serving the same local catchment, but operates at a much higher (historically Ligue 1/Ligue 2) level with full professional infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fcemarlac
• Facebookfacebook.com/fcemarlac
• LinkedInlinkedin.com/company/fcemarlac
• Instagraminstagram.com/fcemarlac

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCE Mérignac Arlac ⚽️