Good Point

What Good Point does

Good Point, legally Good Point SRL (Belgian VAT BE0757841895), is a Brussels-headquartered communications consultancy founded in 2017 by David Labi as an 'ethical storytelling agency.' The firm operates from Rue de Hollande 58 in Brussels, with team members also based in Berlin and London and a broader 'collaborative ecosystem' of associates drawn in per project. It delivers three integrated service lines: (1) Workshops on identity, team-building, and innovation, available in half-day to multi-day formats for 10–1,000 participants; (2) Facilitation & Moderation of panels, events, and conferences, primarily delivered by founder David Labi; and (3) Brand & Content services covering brand identity, visual design, editorial, copywriting, and website implementation. Deliverables include bespoke artefacts such as the UNHCR 'The Secret Power' graphic novel (distributed globally in schools), the This Day foundation identity, the IMPACT NGO rebrand, and the 'Reopening Europe' documentary.

The business model is a professional-services consultancy with custom/quote-based pricing; there is no publicly disclosed price list, and customer acquisition begins with a free consultation offered prominently on the website. Go-to-market is founder-led and event-driven: David Labi personally drives relationships and moderates conferences in cities including New York, Buenos Aires, Tokyo, London, Berlin, and Brussels, which positions the firm as a thought leader in ethical storytelling for civil society. Word-of-mouth and a 'Happy Partner' logo wall (UNHCR, Greenpeace, British Council, WWF, Ecosia, Oxfam, and others) reinforce referral-driven demand.

The customer base is concentrated in international NGOs, philanthropic foundations, arts and culture organisations, EU-funded programmes (e.g., DEAR), and progressive political organisations — with named clients including UNHCR, Greenpeace, WWF, Ecosia, This Day Foundation, BMW Foundation, Porticus, IMPACT, Europe Beyond Coal, Urgent Action Fund, AGE Platform Europe, Bruegel, and Erasmus University Rotterdam. The company employs a 6-person core team (founder plus Art Director, Executive Creative Director, UX/Web Developer, Visual Artist/Filmmaker, Animator) and is privately held with no external funding rounds, parent company, or subsidiary structure disclosed.

Name

Good Point

Legal name

Good Point SRL

Website

https://goodpointagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brussels-based communications consultancy founded in 2017 by David Labi as Good Point SRL, providing storytelling workshops, event facilitation, and branding services primarily to NGOs, philanthropic foundations, arts organisations, and EU programmes across Europe and globally.

Ownership category

akta.pro rank

Product category

Communications Consultancy

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Communications consultancy
• Storytelling workshops
• Event facilitation moderation
• Brand identity creation
• Creative content services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Workshop Services: Interactive storytelling, team-building, and innovation workshops delivered to organisations. Workshops range from half-day to multi-day formats, accommodating 10-1000 people. Pricing appears custom/quote-based.
2. Facilitation & Moderation: David Labi facilitates panels, events, and conferences as a moderator. Topics covered include climate change, migration, tech, economy, arts, youth engagement, and sustainability.
3. Brand & Content Services: Full branding, content creation, and editorial services for organisations. Includes brand identity creation, visual design, copy writing, publications, and website implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Good Point is a communications consultancy that sells three integrated service pillars: (1) Workshops on identity, team-building, and innovation delivered as interactive half-day, full-day, or multi-day formats for 10–1,000 people; (2) Facilitation and moderation of panels, events, and conferences led by founder David Labi; and (3) Brand and content services covering brand identity creation, naming, visual design, editorial copy, comics/graphic novels, publications, documentary production, and website implementation.

Product overview

Good Point is an ethical storytelling communications consultancy offering three core service lines: Workshops (interactive programs on storytelling, team-building, and innovation), Facilitation & Moderation (event hosting and conference moderation), and Brand & Content (branding, editorial, and creative content production). The consultancy delivers specific projects including comic books/graphic novels, brand identity creation (including naming), documentary production, and publication design. The offering is structured as a service-based consultancy rather than a software platform, with projects tailored to each client's needs across sectors including civil society, foundations, and cultural organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshops Interactive workshop programmes covering storytelling, team-building, and innovation, designed to help organisations redefine their narrative, align teams, and foster creativity. Formats include half-day, full-day, and multi-day sessions, accommodating 10–1,000 people, and can be delivered on-site or off-site.
• Facilitation & Moderation Event facilitation services for panels, conferences, and events, with David Labi moderating discussions on topics including climate change, migration, arts, and policy. Delivered worldwide including in New York, Buenos Aires, Tokyo, London, Berlin, and Brussels.
• Brand & Content Brand identity creation, visual design, editorial content, and copywriting services to help organisations develop memorable brands and compelling communications, including naming, brand universe development, visual identity, editorial publications, comics/graphic novels, documentaries, and website implementation.
• Comic Book / Graphic Novel Creation Bespoke comic book and graphic novel production for educational and mission-driven storytelling, exemplified by the UNHCR refugee-experience graphic novel 'The Secret Power'.
• Brand Creation (Naming & Identity) End-to-end brand creation from scratch, including naming process, brand universe development, visual identity, and logo design, for new or repositioning organisations.
• Documentary & Event Programme Production Documentary production and curated event programming combining research, storytelling, and creative facilitation, exemplified by the Reopening Europe documentary project supported with Bruegel, the House of European History, and the European Cultural Foundation.
• Publication / Book Creation Editorial and visual design of commemorative books and publications for cultural institutions and other clients, exemplified by the 5-year anniversary book produced for Brussels art space Hectolitre.
• Storytelling & Identity Design for Global NGOs Storytelling and visual identity design for global non-governmental organisations, including logo creation, tagline development, brand universe, and website design.

Quantifiable outcome

• UNHCR comic book 'The Secret Power' is featured among UNHCR's core educational materials and distributed in schools worldwide.
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• UNHCRflagshipStrategic or Co-development PartnerUN's refugee agency commissioned Good Point to create 'The Secret Power' graphic novel for worldwide educational goals. The book is featured among UNHCR's core educational materials and distributed in schools globally. Education Officer Frederik Smets stated: 'David conceived and brought to life a stunning comic book that powerfully conveyed our message and has proved a brilliant educational tool worldwide.'
• GreenpeacecoreStrategic or Co-development PartnerFeatured as a Happy Partner on Good Point's website, indicating ongoing working relationship for communications and storytelling support.
• British CouncilcoreStrategic or Co-development PartnerFeatured as a Happy Partner on Good Point's website, indicating ongoing working relationship for international cultural communications.
• WWFcoreStrategic or Co-development PartnerFeatured as a Happy Partner on Good Point's website. Global Comms Manager Barbara Evaeus stated: 'Through open dialogue and close collaboration David was quickly able to understand our aims and deliver a suitable and really unique product.'
• EcosiacoreStrategic or Co-development PartnerFounder Christian Kroll stated: 'Good Point really helped us think about Ecosia as a story. From this we were able to shape a clear and engaging narrative which will form the backbone of our brand.'
• This Day FoundationflagshipStrategic or Co-development PartnerGood Point created complete brand story, name, and visual universe from scratch for this new giving foundation. Director Dan Berelowitz stated: 'David led our naming process and used our values to craft a brand everyone was delighted with.' Founder Gary Lubner: 'I have been in many workshops but the way David facilitated was so refreshing – world class!'
• OxfamcoreStrategic or Co-development PartnerFeatured as a Happy Partner on Good Point's website, indicating ongoing working relationship for international development communications.
• Animal Politics FoundationcoreStrategic or Co-development PartnerConference Organiser Gaby Markandu stated: 'An enthusiastic, spontaneous, and optimistic moderator, David's expertise and experience, combined with his humour, really elevated our conference.' Good Point facilitates their annual conferences.
• IMPACTflagshipStrategic or Co-development PartnerGood Point developed complete storytelling and brand identity for this global NGO supporting artists to resolve conflict and build just societies. Created logo, visual universe, and original website. Director Armine Avetisyan: 'David is full of creative and quick solutions to pressing circumstances. He rapidly got to grips with our challenges – then ran a beautiful process to define a powerful story and brand universe to do it justice.'
• Europe Beyond CoalcoreStrategic or Co-development PartnerCommunications Director Greg McNevin: 'David's sound judgement, creativity, and can-do attitude were crucial in making this complex project a success.'
• Urgent Action Fund for Women's Human RightscoreStrategic or Co-development PartnerExecutive Director Kate Kroeger: 'Thank you for holding space for us as a team and helping our storytelling come together... For guiding us through this important process.'
• Porticus Foundation / Community Arts LabcoreStrategic or Co-development PartnerDelivered two-day storytelling workshop for Community Arts Lab team. Director Werner Binnenstein-Bachstein: 'David brilliantly understood our core needs and planned a fun, strategic, and extremely useful two-day workshop. Transforming the way we tell our story is already having a huge impact on our work.'
• DEAR Programme (EU-funded)coreStrategic or Co-development PartnerFunded by European Union, DEAR programme supports organisations across Europe on development education and awareness raising. Good Point ran storytelling workshop for 11 organisations at pan-European conference. Bianca Baumler: 'The feedback from our participants was incredibly positive, standing far above other trainers and facilitators we have worked with.'
• BMW FoundationcoreStrategic or Co-development PartnerCommunication team member Maja Heinrich: 'Good Point are powerful storytellers and great to work with. They easily develop a deep understanding of an organization or project and are able to put its mission and work into striking words.'
• International Civil Society CentreminorStrategic or Co-development PartnerDeputy Exec. Director Helene Wolf: 'David and his colleagues are extremely reliable, thoughtful and professional partners… They understand the needs and challenges of communications for the civil society sector and go out of their way to accommodate them in their work.'
• Impact Hub BerlinminorStrategic or Co-development PartnerTeam reported: 'Our attendees always leave inspired and eager for more. Maybe that's why David's workshops have sold out since the first edition!'
• BruegelminorStrategic or Co-development PartnerResearch organisation supported documentary project 'Reopening Europe'. The 40-minute documentary cut was shown at Bruegel's annual event.
• House of European HistoryminorStrategic or Co-development PartnerSupported documentary project 'Reopening Europe' exploring borders and identity in Europe.
• European Cultural FoundationminorStrategic or Co-development PartnerSupported documentary project 'Reopening Europe' exploring borders and identity in Europe.
• O StreetminorImplementation/ SI/ Consulting PartnerDesign agency collaborated with Good Point on This Day brand identity creation. Good Point led storytelling and strategy while O Street provided graphic design execution.
• AGE Platform EuropeminorStrategic or Co-development PartnerSecretary General Maciej Kucharczyk: 'Good Point's listening and analytical skills, and participatory workshops, helped deliver an accurate diagnosis and recommendations.'
• Erasmus University RotterdamminorStrategic or Co-development PartnerDelivered workshops for Honours students. Mijke Slot: 'Thanks to David for his great workshops for our Honours students! They were very inspirational.'

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• On Purpose: Social-impact consulting and leadership development platform — overlaps in serving purpose-driven organizations and NGOs but is broader than communications-only delivery.

Direct peers

• Salterbaxter: Purpose and sustainability communications consultancy delivering brand, content, and narrative strategy for global NGOs, foundations, and corporations — directly comparable in services and client mix.
• Futerra: Sustainability and impact communications agency offering brand strategy, creative campaigns, and storytelling for mission-driven organizations. Highly comparable in client base and offering overlap with Good Point.
• Threesixty Communications: Social impact communications consultancy delivering brand, campaign, and content strategy for nonprofits and foundations — comparable in mission-aligned client base.
• Forster Communications: UK-based social impact communications agency providing brand strategy, campaigns, and storytelling for charities, foundations, and public-sector clients — overlapping niche with Good Point.
• Republic of Everyone: Australia-based impact communications and brand strategy agency for social-purpose organizations — directly comparable in services and target audience.
• Nice and Serious: Creative agency producing impact-led films, branding, and campaigns for NGOs and purpose-driven organizations, similar in ethical storytelling positioning.
• Seven Stories: Strategic storytelling and brand consultancy working with purpose-led organizations on narrative strategy, brand identity, and content — closely aligned offering.
• Mother Tongue: Purpose-driven multilingual communications agency for global NGOs, foundations, and impact brands. Similar emphasis on ethical storytelling and cross-cultural brand narrative.
• Hey Human: Purpose-driven design and brand consultancy for organizations seeking to combine commercial goals with social and environmental impact — comparable boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodPointBerlin
• LinkedInlinkedin.com/company/goodpointagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Point