Feel Crowd - Specialisti in sviluppo del Terzo Settore

What Feel Crowd - Specialisti in sviluppo del Terzo Settore does

Feel Crowd is a Florence-based Italian cooperative (società cooperativa) founded in 2018 that specializes in digital transformation, fundraising, and capacity-building services for the Italian Third Sector (Terzo Settore). It was spun out of a multi-year initiative by Fondazione CR Firenze focused on fundraising and social innovation, and in April 2026 it formally acquired the status of impresa sociale (social enterprise). The organization serves over 350 non-profit organizations, foundations, and civil society entities across Tuscany, with operational clustering in Florence and Siena.

The core offering set comprises Non Profit Therapy (a tiered strategic consulting program with 1-month, 3-month, and 6–12 month engagements), Raccolta Fondi (end-to-end crowdfunding campaign management), Digital Kit (a modular suite of digital services including website creation, SEO/SEM, social media, email marketing, photography, and online donation tools), and CSR e Filantropia (corporate social responsibility and philanthropic intermediation). Underlying technology is overwhelmingly third-party: Feel Crowd aggregates and configures platforms such as Eppela, Raisely, GoFundMe, Stripe, PayPal, Google Sites/Canva, Google Ad Grants, Meta Business Suite, and email marketing providers rather than developing proprietary infrastructure. Signature programs include Social GYM (with Fondazione MPS), Social Innovation Jam, Let's Digital, Let's Crowd, Firenze Crowd, and a six-edition Social Crowdfunders training series.

The business model is professional services and project-based, with revenue streams from consulting engagements, digital kit packages, training programs, and crowdfunding campaign support. No external funding is disclosed and the company operates as a cooperative likely owned by its working members. GTM is sales-led via direct outreach and free initial consultations, supplemented by community-led ecosystem engagement through foundation partnerships (Fondazione CR Firenze, Fondazione MPS, CESVOT) and event-driven demand generation (bootcamps, workshops, and Social GYM). The customer base is distributed across ETS organizations, philanthropic foundations, and a secondary persona of young innovators under 35, delivered through a team of approximately five professionals.

Name

Feel Crowd - Specialisti in sviluppo del Terzo Settore

Legal name

Feel Crowd Società Cooperativa

Website

https://feelcrowd.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Feel Crowd is a Florence-based Italian cooperative founded in 2018 that provides digital transformation, crowdfunding campaign management, and capacity-building consulting to non-profits and Third Sector organizations in Tuscany, delivered by a team of approximately five professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Non Profit Therapy consulting engagements ranging from 1-month diagnostic programs to 12-month strategic support engagements. Includes organizational analysis, governance consulting, communication strategy, and fundraising roadmap development.
2. Digital Kit Products: Modular digital services including website creation (base and pro), Google SEO/SEM, social identity and advertising, online donation tools, landing pages, content creation, editorial plans, newsletter management, and photo services. Mix of one-time setup and ongoing service fees.
3. Training Programs: Mini-master and workshop programs on crowdfunding and digital communication for non-profits. Bootcamp format training as part of Social GYM initiative.
4. Crowdfunding Campaign Management: Full-service campaign development and management for Third Sector organizations including platform selection, project design, launch support, and follow-up.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Feel Crowd is a social cooperative that delivers strategic consulting, fundraising campaign development, and digital transformation services to Italian Third Sector (Terzo Settore) organizations. Its core offerings include the 'Non Profit Therapy' consulting program (1–12 month engagements covering organizational diagnosis, governance, communication, and fundraising roadmaps), end-to-end crowdfunding campaign management on platforms such as Eppela, Raisely, and GoFundMe, CSR and philanthropy advisory connecting non-profits with public and philanthropic funders, and the 'Digital Kit' suite of modular digital services spanning website creation, SEO/SEM, social media advertising, payment gateway setup, and content production.

Product overview

Feel Crowd is a social cooperative offering a portfolio of services for the Third Sector (Terzo Settore). The core offerings include: Non Profit Therapy (strategic consulting with three program tiers: Start, Base, and Pro ranging from 1-12 months), Raccolta Fondi (crowdfunding campaign development), CSR e Filantropia (corporate social responsibility initiatives), and Digital Kit (a comprehensive suite of digital tools and services). Supporting programs include Social Innovation Jam, Let's Digital, Let's Crowd, Social Crowdfunders (multiple editions), Firenze Crowd, and Social GYM (youth training with Fondazione MPS). The Digital Kit integrates tools like Google Sites, Canva, Raisely, PayPal, Stripe, Google Ad Grants, Meta Advertising, and email marketing platforms. The company operates an e-commerce shop powered by Odoo.

Differentiator

Problem solved

Functional benefit

Brands

• Non Profit Therapy: Strategic consulting service for Third Sector organizations seeking to grow in a conscious, sustainable, and innovative way.
• Social Gym

Products and services

• Non Profit Therapy Strategic consulting service for Italian non-profit organizations providing organizational diagnosis, SWOT analysis, strategic roadmap development, governance, fundraising, and communication planning via modular 1-month (Start), 3-month (Base), and 6-12 month (Pro) engagements.
• Raccolta Fondi (Fundraising Campaign Service) End-to-end crowdfunding campaign development and management for Third Sector organizations, covering project design, platform selection, launch support, communication, and follow-up reporting.
• CSR e Filantropia Corporate social responsibility and philanthropy advisory service connecting non-profit organizations with public and philanthropic funders to develop social impact projects and access funding.
• Digital Kit Modular suite of digital services for non-profits including website creation (Google Sites, Canva, or Raisely), Google SEO/SEM and Ad Grants setup, Meta social media advertising, PayPal and Stripe payment integration, editorial planning, newsletter management, and professional photography services.
• Social GYM Structured training and incubation program that connects young people under 35 with Third Sector organizations through bootcamps, workshops, and project co-design sessions to develop fundraising campaigns, with selected projects receiving co-financing up to EUR 5,000 from Fondazione MPS.
• Social Innovation Jam Innovation program that pairs non-profit organizations with young professionals and social sector experts to co-design, communicate, and fund social projects.
• Let's Crowd Crowdfunding initiative providing training and support for Italian non-profit organizations to launch and manage fundraising campaigns.
• Social Crowdfunders Multi-edition training program series (1st through 6th editions) that teaches Italian non-profit organizations crowdfunding campaign techniques and tools.
• Firenze Crowd Regional crowdfunding program specifically for Florence-area non-profit organizations, delivered across multiple editions.
• Let's Digital Digital transformation program that helps Italian non-profit organizations adopt digital tools, online presence strategies, and digital fundraising workflows.

Quantifiable outcome

• 100% success rate on all fundraising campaigns launched with their support
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• CESVOTmajorStrategic or Co-development PartnerCollaborates on the Digital Kit initiative to support and strengthen processes in Third Sector entities in Tuscany by providing access to digital tools and training.
• EppelacoreTechnology or IntegrationPrimary crowdfunding platform used for multiple campaigns across Social Crowdfunders, Let's Crowd, and Firenze Crowd programs. Platform for hosting and managing fundraising campaigns.
• RaiselymajorTechnology or IntegrationProfessional-grade fundraising platform recommended for website PRO and landing page services. Enables donation collection, donor management, recurring donations, and payment processing without platform commissions.
• Google (Nonprofit Program)majorTechnology or IntegrationGoogle provides free tools for non-profits including Google Ad Grants (10,000 USD/month advertising credit), Google Sites, Google Workspace, and SEO/SEM services. Feel Crowd helps organizations access and implement these tools.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Funraise: US-based comprehensive non-profit fundraising software platform offering donation forms, CRM, and campaign management. Comparable as an emerging end-to-end platform player serving non-profits with fundraising capabilities.
• Bloomerang: US-based donor management and fundraising CRM platform for non-profits. Comparable as an emerging SaaS player in the non-profit fundraising stack that could move toward bundled consulting.
• Raisely: International fundraising platform recommended by Feel Crowd for its 'Website PRO' offering. Comparable as an emerging SaaS player serving non-profits with donor management and recurring donations.

Broad incumbents

• TechSoup Global: Global non-profit technology support organization providing capacity building and tools to non-profits. Comparable as a broad incumbent in non-profit digital capacity building, with much larger scale.
• GoFundMe Charity: Global crowdfunding platform used by Feel Crowd for select campaigns. Comparable as a broad incumbent in online fundraising with established scale and brand; could expand into adjacent services.

Direct peers

• SocialFare: Italian impact advisory and venture builder supporting social enterprises and non-profits with strategy, fundraising, and capacity building. Directly comparable in offering strategic consulting and development services to Third Sector organizations in Italy.
• Rete del Dono: Italian donation platform connecting donors with non-profits. Comparable as infrastructure in the Italian non-profit fundraising space and a potential competitor if it expands into campaign consulting.
• Eppela: Italian crowdfunding platform used by Feel Crowd for many of its campaigns. Directly comparable as an enabler in the Italian non-profit fundraising ecosystem, with potential to evolve into a direct competitor by offering consulting services.
• Avanzi: Italian sustainability and social impact consulting firm advising organizations on strategy and innovation. Comparable as a domestic Italian consultancy serving mission-driven organizations with similar strategic and capacity-building services.

Others

• CSVnet: Italian national coordination body for Centri di Servizio per il Volontariato (CSV), which support volunteer organizations. Comparable as ecosystem infrastructure in the Italian Third Sector; partner-adjacent rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feelcrowd
• LinkedInlinkedin.com/company/feel-crowd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Crowd - Specialisti in sviluppo del Terzo Settore