Feliza Indumentaria

What Feliza Indumentaria does

Feliza Indumentaria is an Argentine women's fashion retailer founded in 2015 and headquartered in Cipolletti, Río Negro, that sells apparel and accessories through a direct-to-consumer omnichannel model. The company operates a national e-commerce storefront at feliza.com.ar alongside a flagship store at Roca 501, Cipolletti, and references additional physical branches ("sucursales") across Argentina. Its assortment spans jeans (wide leg, mom, flare, oxford, skinny cuts), sweaters (university-style, cable knit, wool, polo), coats and jackets (denim, eco-leather, puffer, hooded, polar), tops, blouses, pants, joggers, dress trousers, bodys, dresses, jumpsuits, skirts, shorts, accessories, and gift cards, with individual items priced approximately between ARS $17,000 and ARS $171,990. Customers transact under a "HASTA 6 CUOTAS SIN INTERES" financing banner with 6 interest-free installments and free nationwide shipping for orders above ARS $120,000.

The online storefront is built on Mitienda Nube, a third-party Latin American SaaS e-commerce platform, which provides the catalog, cart, checkout, and integration with multiple payment rails — credit/debit cards, bank transfer, Mercado Pago, Modo, and Nave. Feliza layers a 10% bank-transfer/deposit discount on top, and supports gift-card purchases. Marketing is constrained to organic channels: a Pinterest integration (product imagery, share buttons, dedicated Pinterest URL) and SEO-optimized category pages; no paid acquisition, influencer, email, or broader social media presence is documented.

Feliza is privately held with no disclosed investors, funding history, or parent company. It employs 13 people and generates revenue entirely through one-time retail purchases, both online and in-store. Distribution is single-country domestic (Argentina), with pricing, imagery, and payment options tuned to Argentine consumer-credit conventions and a discretionary fashion market that is highly sensitive to FX volatility and inflation.

Name

Feliza Indumentaria

Legal name

Feliza Indumentaria

Website

https://feliza.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Feliza Indumentaria is an Argentine women's fashion retailer founded in 2015, operating a direct-to-consumer e-commerce site (feliza.com.ar) on Mitienda Nube alongside multiple physical branches, serving Argentine women with jeans, sweaters, jackets, tops, and accessories priced in pesos with installment financing.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAABAM

Streetwear & Contemporary Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAFAEAA

Apparel, Footwear & Accessories Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

Keywords

• Women's clothing retail
• Fashion e-commerce
• Denim apparel
• Outerwear jackets
• Gift cards

Headquarters

HQ city

Cipolletti

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Feliza Indumentaria generates revenue through direct retail sales of women's clothing and accessories via their e-commerce website and physical store locations. Products are sold as one-time purchases with flexible payment options including 6 interest-free installments. The company also offers a Gift Card product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Feliza Indumentaria is an Argentine women's fashion retailer that sells jeans, sweaters, coats, jackets, tops, and gift cards through its own e-commerce site (hosted on Mitienda Nube) and physical stores. The company targets individual female consumers in Argentina with contemporary apparel and supports purchases via credit/debit cards, bank transfer, and interest-free installments processed by Mercado Pago, with home delivery by OCA or in-store pickup.

Product overview

Feliza Indumentaria is an Argentine fashion e-commerce retailer offering a diverse women's clothing portfolio through its online store at feliza.com.ar. The product lineup spans multiple categories including jeans (wide leg, mom-style, flare, oxford, and skinny cuts), sweaters (university-style, cable knit, wool, and polo), coats and jackets (denim jackets, eco-leather, puffer, hooded, and polar), tops (t-shirts, tank tops, and blouses), accessories, gift cards, and sale items. The company operates a brick-and-mortar location at Roca 501, Cipolletti, Río Negro, and offers nationwide shipping with free delivery for orders over $120,000, plus interest-free installment plans up to 6 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Jeans A line of women's denim jeans offered in multiple styles (e.g., wide-leg Mom, Tono, balloon, skinny, straight, short Bermuda) for everyday casual wear, sold online and in-store.
• Women's Sweaters Knit sweaters for women including boat-neck, turtleneck, and pullover styles in various colors and fabrics for cold-weather wear.
• Women's Coats and Outerwear Women's winter outerwear including parkas, puffer jackets, and trench coats designed for cold-weather protection.
• Women's Jackets Women's jackets including denim jackets, puffers, and fleece styles sold as transitional-season and casual wear.
• Women's Tops Women's tops including blouses, shirts, and t-shirts for everyday and casual wear.
• Gift Cards Feliza gift cards redeemable across the store's catalog of women's clothing and accessories, available in multiple denominations for gifting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitienda NubecoreTechnology or IntegrationE-commerce platform provider powering the online store at feliza.com.ar. Mitienda Nube provides the website infrastructure, shopping cart, payment processing integration, and store management system.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Kosiuko: Argentine women's fashion brand with own DTC e-commerce and retail stores, offering comparable denim, knitwear, and casual wear aimed at the same Argentine consumer base.
• Montagne: Originally an outdoor/active brand, Montagne has expanded into broader Argentine women's apparel including outerwear and casual wear, competing in adjacent sub-categories of Feliza's assortment.
• Ayres: Argentine women's fashion brand offering jeans, tops, and knitwear through own e-commerce and stores — a comparable mid-market DTC fashion retailer operating in the same geography.
• Etiqueta Negra: Argentine contemporary women's fashion brand selling apparel and accessories through its own omnichannel network, directly overlapping Feliza's assortment and price positioning.
• Las Pepas: Argentine women's contemporary fashion brand with DTC e-commerce and retail locations, competing for the same mid-market female shopper with similar multi-category apparel lines.
• Jazmín Chebar: Established Argentine women's fashion brand selling contemporary apparel and accessories via own e-commerce and boutiques, overlapping directly with Feliza's product categories and target customer.
• Complot: Argentine contemporary women's fashion brand with omnichannel presence (e-commerce + stores), targeting a similar trendy, mid-market female demographic with comparable apparel categories.
• Wanama: Argentine women's contemporary fashion label with e-commerce and physical presence, competing in the same trendy mid-market segment with similar jeans, sweaters, and outerwear offerings.
• Rapsodia: Argentine contemporary women's fashion brand with own e-commerce and physical stores, targeting the same trendy, mid-to-upper price-point demographic as Feliza with comparable denim, knitwear, and outerwear assortments.
• María Cher: Argentine contemporary fashion brand with DTC channels, selling apparel and accessories to women at similar price points to Feliza.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Pinterestpinterest.com/pin/create/button
• LinkedInlinkedin.com/company/feliza-indumentaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feliza Indumentaria