Feriehusudlejernes Brancheforening

What Feriehusudlejernes Brancheforening does

Feriehusudlejernes Brancheforening (FB) is a Danish non-profit trade association founded in 1977 that represents approximately 95% of the Danish vacation home rental market. Its ordinary members consist of local, regional, and national rental agencies (including Novasol, Sol og Strand, Esmark, and Feriepartner) that mediate vacation homes to guests; associated members include service companies, producers, and booking portals connected to the industry. In 2025, members facilitated 24 million overnight stays across 47,000 vacation homes, generating approximately 30 billion DKK in guest spending and accounting for 36% of all overnight stays in Denmark — the country's largest accommodation form.

FB's core product is Koglemærket – Fokus på energi, a three-tier voluntary certification scheme (Bronze, Silver, Gold) for energy-improved vacation homes. The scheme is operationalized through the Mobaro mobile app, where homeowners self-assess their properties against energy criteria covering insulation, heating source, LED lighting, and appliance ratings. Certification requirements were developed by Viegand Maagøe and independently verified by DEM (Danish Energy Management), with the scheme pre-approved by the Danish Consumer Ombudsman. The certification is free for homeowners renting through ordinary members and is valid for three years with spot-check controls.

The association operates on a membership-dues revenue model, supplemented by project funding from bodies such as Danmarks Erhvervsfremmebestyrelse. FB's primary value proposition centers on political advocacy, industry standards (including the code of conduct God forretningsskik), the Ankenævnet for Feriehusudlejning dispute resolution board, and member services such as the annual Årsdag conference, seminars, and the Koglemærket scheme. Its strategic agenda includes expanding the rental property base to 50,000 units by 2030 and driving the green transition of the Danish vacation home stock.

Name

Feriehusudlejernes Brancheforening

Legal name

Feriehusudlejernes Brancheforening

Website

https://feriehusudlejerne.dk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Feriehusudlejernes Brancheforening is a Danish non-profit trade association representing approximately 95% of the country's vacation home rental agencies. It provides political advocacy, industry standards, and the Koglemærket energy certification scheme for members.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Accommodation (721), Traveler Accommodation (7211)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Resort/Second-Home Community Association Management (BPAJAHAI), Eco-Friendly & Sustainable Vacation Rentals (THAGANAL), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Vacation home rentals
• Trade association services
• Energy certification scheme
• Industry advocacy
• Dispute resolution board

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

Feriehusudlejernes Brancheforening is the Danish trade association for vacation home rental agencies, representing approximately 95% of the Danish market. It provides industry advocacy, regulatory representation, networking, and operates the Koglemærket – Fokus på energi, a three-tier voluntary certification scheme (Bronze, Silver, Gold) for energy-improved vacation homes, supported by a mobile app (Mobaro) for self-assessment.

Product overview

Feriehusudlejernes Brancheforening is a trade association for holiday house rental bureaus in Denmark, representing approximately 95% of the Danish holiday house rental market. Its primary product offering is the Koglemærket – Fokus på energi, a three-tier voluntary certification system (bronze, silver, gold) for energy-improved holiday houses. The certification system uses a mobile app platform (Mobaro) where homeowners self-assess their properties against energy efficiency criteria including insulation, heating, appliances, and lighting. Additionally, the association provides pool and spa supervision guidelines as supplementary requirements for certified properties. The certification is free for homeowners renting through association members, and the certification is valid for 3 years.

Differentiator

Problem solved

Functional benefit

Brands

• Koglemærket – Fokus på energi: A voluntary labeling scheme for energy-improved holiday homes in Denmark, developed by the association and supported by Danmarks Erhvervsfremmebestyrelse. The scheme has three levels: bronze, silver, and gold.

Products and services

• Koglemærket – Fokus på energi Certification System A voluntary three-tier (Bronze, Silver, Gold) labeling scheme for energy-improved vacation homes in Denmark. Homeowners self-assess via the Mobaro mobile app against criteria covering insulation, heating sources, appliances, and lighting. Certification is valid for 3 years with spot-check controls. Free for homeowners renting through ordinary association members.
• Pool and Spa Guidelines for Holiday Houses Industry guidelines for supervision and control of pools, spa baths, outdoor spas, wild baths, circulation pumps, residual current breakers, and cold water tanks in member-rented vacation homes. Includes supplementary requirements for Koglemærket-certified homes.
• Ankenævnet for Feriehusudlejning (Appeals Board) Consumer complaints and dispute resolution board for Danish vacation home rentals, co-established with Forbrugerrådet TÆNK. Provides formal appeals process for guests and homeowners.

Quantifiable outcome

• Members facilitated 24 million overnight stays in 47,000 vacation homes in 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Dansk HåndværkcoreStrategic or Co-development Partner · 10 November 2025Dansk Håndværk and Feriehusudlejernes Brancheforening entered a collaboration to help craftsmen understand the Koglemærket certification requirements, enabling them to advise homeowners on renovations that meet the labeling standards. The partnership targets the growing market of 220,000 Danish vacation homes needing energy improvements.
• Visit Lolland-FalsterminorStrategic or Co-development PartnerVisit Lolland-Falster is a project partner in the Koglemærket development and dissemination project, alongside other destination management organizations.
• Destination HimmerlandminorStrategic or Co-development PartnerDestination Himmerland participates as a project partner in the Koglemærket scheme development and rollout project.
• Visit Sydsjælland-MønminorStrategic or Co-development PartnerVisit Sydsjælland-Møn is a project partner in the Koglemærket scheme development and rollout project.
• VisitDenmarkminorStrategic or Co-development PartnerVisitDenmark is a project partner in the Koglemærket development project, supporting the scheme's integration into Denmark's tourism marketing.
• Dansk Kyst- og NaturturismecoreStrategic or Co-development PartnerDansk Kyst- og Naturturisme (Danish Coastal and Nature Tourism) is a key development partner for the Koglemærket labeling scheme, which is described as central to the green transition of coastal and nature tourism in Denmark. The organization expects 18–41% of coastal tourists to arrive by electric vehicle, making charging infrastructure a relevant area of collaboration.
• Destination SjællandcoreStrategic or Co-development PartnerDestination Sjælland and Feriehusudlejernes Brancheforening jointly conducted a campaign to understand and address barriers preventing vacation homeowners from renting out their properties, focusing on concerns and myths rather than financial incentives. The campaign in West Zealand achieved 30,000 unique visits to a campaign website and demonstrated that addressing homeowner concerns is more effective than financial arguments.
• Landdistrikternes FællesrådminorStrategic or Co-development PartnerLanddistrikternes Fællesråd (Rural Districts Council) co-hosted a debate with Feriehusudlejernes Brancheforening at Folkemødet 2024 on tourism as a driver for rural development, covering planning law and the balance between protection and use of land.
• Rådet for Bæredygtigt Byggeri (DGNB)minorStrategic or Co-development PartnerRådet for Bæredygtigt Byggeri developed a DGNB Villa certification adapted for vacation homes, complementary to Koglemærket which focuses on energy efficiency in existing buildings. Both schemes are supported by Danmarks Erhvervsfremmebestyrelse and together cover new construction/renovation (DGNB) and operational energy use (Koglemærket).
• Viegand MaagøecoreTechnology or IntegrationViegand Maagøe developed the requirements for the Koglemærket – Fokus på energi labeling scheme based on energy analysis and calculations, drawing on EU ecodesign regulations and energy labeling principles. They are independent specialists in energy efficiency.
• DEM (Danish Energy Management)coreTechnology or IntegrationDEM (Danish Energy Management) performs third-party verification of the Koglemærket requirements and conducts physical spot-checks of approved vacation homes. They are independent specialists in energy management and technical installations.
• Forbrugerombudsmanden (Consumer Ombudsman)coreOthersThe Koglemærket – Fokus på energi labeling scheme was pre-approved by the Danish Consumer Ombudsman, ensuring it complies with marketing and consumer protection regulations.
• MobarocoreTechnology or IntegrationMobaro provides the technology platform for the Koglemærket app. Feriehusudlejernes Brancheforening has a data processing agreement with Mobaro. Homeowners use the Mobaro app to answer questions and apply for the certification.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sol og Strand: Major Danish vacation home rental agency and member of Feriehusudlejernes Brancheforening. It is a direct peer because it competes in the same Danish vacation home rental market, displays Koglemærket-certified properties, and is subject to the same regulatory frameworks.
• European Holiday Home Association (EHHA): European-level trade association for the holiday home rental industry. It is a direct peer because it aggregates and advocates for national vacation home rental associations—including Feriehusudlejernes Brancheforening's peer set—on EU-level regulatory and sustainability issues.
• Camping Outdoor Danmark: Danish trade association for campsites and outdoor tourism operators. It is a direct peer because it represents another segment of Danish short-term accommodation and has jointly issued policy proposals with Feriehusudlejernes Brancheforening on whole-year tourism and green transition.
• Vacation Rental Management Association (VRMA): The leading US-based trade association for vacation rental managers. It is a direct peer because it represents professional vacation rental agencies on standards, advocacy, and education—functions structurally identical to Feriehusudlejernes Brancheforening's role in Denmark.
• Danhostel: Danish association representing hostels and budget accommodation. It is a direct peer because it operates in the same Danish accommodation market, joined the joint 2026 policy proposal with Feriehusudlejernes Brancheforening, and serves overlapping domestic and international guest segments.
• HORESTA: The Danish trade association for hotels, restaurants and the broader hospitality industry. HORESTA is the most direct peer because it represents Danish accommodation providers (hotels/restaurants) in the same regulatory and policy arena as Feriehusudlejernes Brancheforening does for vacation home rentals.
• Novasol: One of Europe's largest vacation home rental agencies and a Danish member of Feriehusudlejernes Brancheforening. It is a direct peer because it operates in the same Danish vacation home rental market, lists Koglemærket-certified homes, and shares the same end-customers and regulatory environment.

Others

• VisitDenmark: Denmark's national tourism marketing organization. It is comparable as an ecosystem participant that co-develops Koglemærket and shapes inbound tourism demand, but it is not a trade association—making it an adjacent/partner rather than a direct peer.

Broad incumbents

• American Hotel & Lodging Association (AHLA): The largest US hospitality trade association representing hotels and lodging. It is a broad incumbent comparable in function because it offers policy advocacy, standards, and member services across the broader lodging industry, overlapping with Feriehusudlejernes Brancheforening's mandate over vacation rentals.

Regional players

• Deutscher Ferienhausverband: The German trade association for vacation home rental agencies. It is comparable because it plays the same role for the German market (the source of 67% of Danish vacation home guests) and operates a similar advocacy, standards, and labelling agenda in a neighbouring country.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feriehusudlejernes-brancheforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Feriehusudlejernes Brancheforening