Lena Care
Lena Care (Fertiscore Limited) is a 2024-founded Paris-based digital health company offering FertiScore, a self-serve D2C platform that uses a proprietary clinical-data algorithm to generate personalized fertility scores and recommendations for individual women across 40+ health parameters.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lena Care does
Lena Care (legal entity: Fertiscore Limited) is a 2024-founded digital health company headquartered in Paris, France, and incorporated in England and Wales (company number 11814367), operating the FertiScore platform. The company's flagship product, FertiScore, is a self-serve web-based fertility assessment tool aimed at individual women consumers who want to understand their current fertility status, plan for future pregnancy, or proactively manage their reproductive health. The platform requires no healthcare provider referral and is positioned as a preventive rather than diagnostic tool, addressing the typical 2-7 year delay in fertility issue diagnosis by surfacing risk factors earlier.
The underlying technology is a proprietary mathematical model built on clinical data that processes structured user inputs (age, lifestyle, medical history, treatments, and 40+ parameters in total) to generate a personalized fertility score categorized as Optimal, Fair, or Pay Attention. The score is calibrated against population-level pregnancy probability and includes actionable recommendations for protecting, maintaining, or increasing fertility, with support for tracking evolution over time. The platform is GDPR-compliant, stores data on encrypted AWS servers in the UK and EU, and has received approval from top fertility clinics in the EU as a credibility signal. Marketing is content- and SEO-driven, with the questionnaire framed to be completed in 5 minutes and a global web distribution model.
The business model is direct-to-consumer with a self-serve, product-led growth motion. Users complete the assessment independently, with optional scheduling via cal.com for follow-up consultations. Revenue is generated through a recurring subscription model for the assessment and reporting services, though specific pricing tiers are not publicly disclosed; the Terms of Use state that costs vary by service type and a transparent breakdown is provided before charges. To date, no funding rounds, acquisitions, or external investor relationships are disclosed in the available data, and the company operates with a lean 5-person team while serving more than 2,500 women on the platform.
Lena Care firmographics
Firmographics- Name
- Lena Care
- Legal name
- Fertiscore Limited
- Website
- https://fertiscore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lena Care (Fertiscore Limited) is a 2024-founded Paris-based digital health company offering FertiScore, a self-serve D2C platform that uses a proprietary clinical-data algorithm to generate personalized fertility scores and recommendations for individual women across 40+ health parameters.
- Ownership category
- akta.pro rank
Lena Care industry classification
Industry- Product category
- Fertility Assessment
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
Keywords
Where Lena Care is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lena Care business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- FertiScore Assessment Service: Users pay for personalized fertility scoring and reporting services. Costs vary depending on the type of Service selected, with transparent pricing provided before charges. Pricing model not publicly disclosed on website.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lena Care product offering
Product offeringCore offering
Lena Care operates FertiScore, a digital fertility assessment platform delivered as a web application. Users complete a 5-minute health questionnaire covering 40+ parameters (age, lifestyle, medical history, treatments) and receive a personalized fertility score classified as Optimal, Fair, or Pay Attention, along with tailored recommendations to protect, maintain, or improve reproductive health. The platform is approved by top fertility clinics in the EU and is targeted at individual women for preventive fertility awareness.
Product overview
Lena Care offers FertiScore as its primary product—a single unified digital health platform for fertility assessment. The product uses a mathematical model utilizing clinical data to analyze user-provided health information and generate personalized fertility scores. FertiScore provides customized recommendations designed to help users protect, maintain, or improve their fertility. The platform is accessible via web application.
Differentiator
Problem solved
Functional benefit
Products and services
- FertiScore
Quantifiable outcome
- 5 minutes to receive fertility assessment
- +2 more outcomes
Companies that use Lena Care
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Lena Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Lena Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- Healthcare Partners and LaboratoriessupportingData shared with healthcare partners and laboratories for necessary consultations and tests when users consent. Ensures users receive appropriate care tailored to their needs.
- AWScoreMedical information including health assessments and lab results are securely stored on encrypted AWS servers in the UK and EU.
Scale indicators3 records
Expansion highlights4 records
Lena Care competitors and assessment
Company assessmentBroad incumbents
- Kindbody: Multi-site fertility clinic and employee benefits provider offering diagnostics, IVF, gynecology, and fertility preservation. Comparable target customer (women planning pregnancy, employers) but distinct delivery model (clinical services vs. digital self-assessment).
- Carrot Fertility: Global fertility benefits platform sold to employers and health plans, providing navigation and coverage for fertility services. Comparable end-user (women evaluating fertility options) but B2B2C rather than D2C, and broader in scope.
Direct peers
- Clue: Period and cycle tracking app with growing fertility and reproductive health features. Comparable D2C women's health platform, though broader (cycle, PMS, pregnancy) and less focused on predictive fertility scoring than FertiScore.
- Ava: Wearable fertility tracking bracelet plus app delivering personalized cycle and pregnancy probability insights. Comparable as a consumer device/analyzing-data fertility assessment product targeting women planning pregnancy.
- Modern Fertility: Direct-to-consumer fertility hormone testing and personalized reproductive health insights for women. Closely comparable offering — personalized fertility assessment on a self-serve digital platform — now operating under Ro with significantly more capital.
- Mira: At-home hormone-based fertility tracking system with a connected app providing personalized cycle and fertility insights. Comparable as a connected fertility assessment product combining data, algorithm, and consumer subscription.
- Proov: At-home ovulation and fertility testing brand providing hormone-based insights paired with a digital app. Comparable product layer (consumer fertility assessment + personalized recommendations) and D2C GTM.
- Natural Cycles: FDA-cleared and CE-marked fertility awareness app that uses an algorithm to identify fertile windows. Directly comparable to FertiScore as a consumer-facing, algorithm-driven fertility assessment tool, but with deeper clinical validation and broader regulatory clearance.
Emerging players
- Elvie: Women's health brand combining connected hardware (pelvic floor trainer, breast pump) with app-based coaching. Comparable as a connected women's health product with a subscription/ecosystem business model, but focused on postpartum and pelvic health rather than fertility assessment.
- Oura: Smart ring with cycle and fertility insights derived from temperature and biometric signals. Comparable as a consumer fertility/menstrual insight product, but with a broader general-health positioning and hardware-first model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lena Care social profiles
Digital presenceLena Care compliance and trust
Trust signalCompliance1 record
Lena Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lena Care leadership team
Management profileNumber of profiles
Lena Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lena Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lena Care
What does Lena Care do?
Lena Care operates FertiScore, a digital fertility assessment platform delivered as a web application. Users complete a 5-minute health questionnaire covering 40+ parameters (age, lifestyle, medical history, treatments) and receive a personalized fertility score classified as Optimal, Fair, or Pay Attention, along with tailored recommendations to protect, maintain, or improve reproductive health. The platform is approved by top fertility clinics in the EU and is targeted at individual women for preventive fertility awareness.
Is Lena Care a public or private company?
Lena Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lena Care founded?
Lena Care was founded in -1. It employs 1 to 10 people.
Where is Lena Care based?
Lena Care is headquartered in Not specified, United Kingdom, in the Europe region.
How does Lena Care make money?
One revenue line is on record: fertiScore Assessment Service.
Who are Lena Care's main competitors?
Broad incumbents on record are Kindbody and Carrot Fertility. Direct peers are Clue, Ava, Modern Fertility, Mira, Proov and Natural Cycles. Emerging players are Elvie and Oura.
Does Lena Care have an API?
No public API is recorded for Lena Care.
What industry is Lena Care in?
Lena Care's product category is Fertility Assessment. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621410 and its SIC code is 7374.