Swift App

What Swift App does

Swift App Inc. is a Canadian software company that provides an all-in-one SaaS platform for sports facility management, headquartered in Toronto and founded in 2021. The platform unifies online booking and payments, drag-and-drop scheduling, staff and permissions management, membership programs, retail point-of-sale, email marketing, branded mobile apps, access control via smart door lock integration, liability waivers, invoicing, payroll, and reporting into a single integrated system. The product is built mobile-first with cloud-based architecture and serves SMB and mid-market sports facilities across North America, with verticals spanning baseball, softball, basketball, soccer, hockey, volleyball, golf, pickleball, cricket, and multi-sport facilities.

The company monetizes through a fixed monthly subscription model (differentiated from competitors like Baseline that charge per-transaction fees of 3.9% plus $2.79), supplemented by platform fees deducted from transactions processed via Stripe Connect. Go-to-market is product-led with a sales-assisted overlay: free demos are booked directly through the website, followed by personalized onboarding calls, free migration from competitors such as MindBody, EZFacility, Upperhand, and Baseline, and a 30-day money-back guarantee. Marketing is executed through SEO-optimized comparison pages, case studies, blog content, webinars (including a co-branded session with ABCA), and active organic social channels. Swift does not operate a channel partner or reseller model and is privately held with no disclosed venture capital funding.

Name

Swift App

Legal name

Swift App Inc.

Website

https://runswiftapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Swift App Inc. provides an all-in-one SaaS platform for sports facility management, offering online booking, scheduling, payments, memberships, and access control to SMB and mid-market facilities across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Monthly subscription fees for access to the Swift Platform and all features. Fixed monthly fee that does not scale with transaction volume or revenue, unlike competitors who charge per-transaction fees.
2. Platform Fees on Transactions: Deducted platform fees on each transaction processed through Payment Processing Services, including Card Present, Card Not Present, and Booking Fees. Collected at time of transaction processing from funds deposited to facility's Linked Account.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Swift App provides an all-in-one cloud-based sports facility management SaaS platform that enables sports facility operators to manage online bookings and payments, drag-and-drop scheduling, memberships, retail and product sales, email marketing, liability waivers, access control, staff and permissions, payroll, and reporting from a single mobile-first system. The platform is sold on a fixed monthly subscription basis with per-transaction payment-processing fees deducted via Stripe Connect, and is targeted at SMB and mid-market sports facilities in North America.

Product overview

Swift App is an all-in-one sports facility management software platform built exclusively for sports businesses (not salons or wellness). The core platform unifies online booking & payments, drag-and-drop scheduling, staff management, retail sales, memberships, email marketing, access control, and business analytics into a single integrated system. The product portfolio includes 19 core functional modules: Online Booking & Payments, Drag & Drop Scheduling, Staff & Permissions, Retail & Product Sales, Memberships, Notifications, Invoicing, Email Marketing, Access Control, Packages & Credits, Gift Cards, Coupons, Liability Waivers, Branded App, Payroll, Reports & Analytics, Instant Onboarding, Integrations, and Migration Services. The platform is offered as a unified SaaS with free support and migration on all plans, differentiated by fixed monthly pricing (not per-transaction fees). An additional offering is the Swift Growth Playbook webinar for customer education. Swift serves multiple sports verticals including baseball, basketball, soccer, hockey, volleyball, golf, pickleball, cricket, tennis, swimming, and multi-sport facilities across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Swift Platform (All-in-one sports facility management software) Unified cloud-based SaaS platform that lets sports facility operators run online bookings and payments, drag-and-drop scheduling, staff and permissions, retail and product sales, memberships, email marketing, access control, liability waivers, invoicing, packages and credits, gift cards, coupons, payroll, and reports/analytics from a single mobile-first system. Sold to SMB and mid-market sports facilities on a fixed monthly subscription with per-transaction payment-processing fees.
• Swift Access Control Smart door lock integration module that generates a unique one-time door code for each booking, allowing facilities to automate after-hours access without manual key handoff. Marketed as a 'New!' feature on the Swift website.
• Swift Branded App White-label mobile app offering for sports facilities that lets customers book lessons, receive branded push notifications, and access business updates from a facility-branded interface rather than a generic provider app.
• Swift Migration Services Free professional service offering bundled with the Swift Platform that migrates customer records (names, emails, phone numbers) and membership structures from competitors including eSoft, EZFacility, MindBody, Baseline/StatStak, and Upperhand, reducing switching cost for new customers.

Quantifiable outcome

• Revenue increase of 200%+ reported in first month by The 5 Baseball & Softball
• +4 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature16 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe provides payment processing services through Stripe Connect, enabling Swift facilities to accept and process credit/debit card payments. Swift acts as the 'Connect Platform' creating Stripe accounts on behalf of enterprise customers and facilitating fund transfers to their Linked Accounts. Platform fees are deducted at transaction time.
• Social Media Platforms (Facebook, Instagram, Google Business)minorGTM or Marketing PartnerIntegration with social media platforms allowing facilities to reach clients through Facebook, Instagram, and Google Business. Swift provides permission to share certain information to complete integrations for marketing and client communication purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baseline Sports Software (StatStak): Baseline provides facility and program management specifically for baseball and softball training centers. Swift highlights Baseline's transaction-fee pricing as a key competitive contrast and reports migrating multiple former Baseline customers, making it a closely comparable niche peer.
• EZFacility: EZFacility is a sports and recreation facility management software platform offering scheduling, memberships, POS, and registration - the same core feature set Swift targets. It is one of the named competitors Swift actively migrates customers away from, making it the most direct peer in the sports-facility SaaS space.
• Upper Hand: Upper Hand (formerly Upperhand) is a sports business management platform for facilities, coaches, and academies covering scheduling, payments, and memberships. It is explicitly named among Swift's competitors, making it a directly comparable vertical SaaS peer.
• eSoft Planner: eSoft Planner is sports facility scheduling and management software for training centers, courts, and field rental businesses. It is one of the four competitors Swift lists on its migration/comparison pages, indicating directly overlapping functionality and customer base.

Broad incumbents

• Club Automation: Club Automation is a club management platform for health and racquet clubs, offering member management, billing, and scheduling. It serves a similar SMB-to-mid-market member-based facility customer with member billing features comparable to Swift's Membership Management module.
• Mindbody: Mindbody is a large, Vista Equity-backed booking and business management platform primarily serving salons, spas, and fitness studios with some sports facility usage. Swift positions against Mindbody as the sports-specialized alternative, making it a broad incumbent peer with overlapping capabilities.
• Jonas Club Software: Jonas Club Software provides club management software for private country clubs, including tee sheets, POS, and member billing. Its golf and country club focus overlaps with Swift's golf facility segment, positioning it as a niche incumbent peer in the country-club portion of the market.
• Active Network: Active Network provides registration, facility management, and activity-management software for recreation, parks, and sports organizations at enterprise scale. It serves many of the same SMB/mid-market sports facility buyers as Swift but as part of a much broader portfolio of recreation software.

Emerging players

• TeamSnap: TeamSnap is team and league management software focused on registration, scheduling, and communication for sports clubs and rec leagues. It overlaps with Swift on the scheduling and registration use cases but is typically used by team administrators rather than facility operators.
• Zen Planner: Zen Planner provides fitness and member-based business management software including scheduling, billing, and member apps. While focused on fitness/martial arts studios, its member-management and automated-payment capabilities overlap with the recurring-revenue features Swift markets to sports facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/runswiftapp
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/runswiftapp
• Instagraminstagram.com/runswiftapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swift App