Finagricola
- Company typePrivate
- Founded1986
- HeadquartersBattipaglia, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Finagricola does
Finagricola Soc. Coop. is an Italian agricultural cooperative founded in 1986 and headquartered in Battipaglia, Salerno (Campania), comprising 10 member partners operating across a production base of 31 member farms. The cooperative cultivates more than 300 hectares of protected greenhouse and 50 hectares of open-field production in the Piana del Sele, growing specialty tomatoes (Datterino rosso, Datterino giallo, Pizzutello), aubergines, peppers, salads, and lettuce. It sells through three brands: Così Com'è (premium glass-packaged processed tomatoes with a 100% Italian blockchain-traced supply chain), GranGusto (foodservice and Ho.Re.Ca.), and Linfadoro (fresh salads), supplying Italian large-scale retail (notably Coop's Freschissimi and Fior fiore lines), foodservice distributors (Lamberti Food), and the Ho.Re.Ca. channel via dedicated B2B e-commerce portals.
The cooperative generates revenue through the production and sale of fresh produce and processed tomato products, with pricing structured through B2B transactions for retail and foodservice customers, and through dedicated B2B e-commerce portals (b2b.grangusto.it and b2b.finagricola.it). Its go-to-market combines enterprise field sales to large-scale retail, channel distribution via Lamberti Food, direct B2B digital sales to Ho.Re.Ca. operators, and earned-media-driven brand-building (podcast, TV advertising, chef partnerships, trade shows such as Fruit Attraction 2025 in Madrid). Differentiated SKUs include a low-nickel tomato passata (below 0.03 mg/kg) targeting consumers with nickel sensitivity. The cooperative holds BRC, IFS, UNI EN ISO 22005, Halal, and Kosher certifications, and operates a Maf Roda optical grader (100 quintals/hour) and UV-ray sanitization system representing €2M+ in recent Agriculture 4.0 capex.
The business is privately held as a cooperative under Italian law with no external institutional investors or disclosed funding rounds. Recent strategic activity includes product premiumization (low-nickel passata), incremental internationalization (Fruit Attraction 2025), an applied-research partnership with the University of Salerno (2026–2028), and continued participation in the CHRYSALIS circular-economy research consortium.
Finagricola firmographics
Firmographics- Name
- Finagricola
- Legal name
- Finagricola Soc. Coop.
- Website
- https://finagricola.it
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Finagricola industry classification
Industry- Product category
- Fresh and Processed Tomato Products
- NAICS
- Vegetable and Melon Farming (11121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Perishable Prepared Food Manufacturing (311991)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
- akta.pro secondary industries
- Canned Vegetables Manufacturing (AFAKACAB), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Finagricola is headquartered
LocationHeadquarters
- HQ city
- Battipaglia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Finagricola business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Fresh Produce Sales: Finagricola grows and sells fresh vegetables including tomatoes (Datterino red, Datterino yellow, Pizzutello), aubergines, peppers, salads, and lettuce through greenhouse and open-field production across 300+ hectares. Products are sold to retailers (Coop Freschissimi and Fior fiore), food service, and through B2B e-commerce channels.
- Preserved / Processed Tomato Products: Finagricola produces and sells processed tomato products (preserved in glass) under its Così Com'è and GranGusto brands, including whole peeled tomatoes, passatas, and specialty preparations. The Così Com'è line emphasizes no added sugar, preservatives, or stabilizers, with blockchain-traced 100% Italian supply chain.
- Ho.Re.Ca. Sector Sales: Products sold to the restaurant, hotel, and catering sector (Ho.Re.Ca.), including fresh vegetables and preserved products. Finagricola's goods were listed among eligible products under Italy's government catering fund subsidy scheme for Covid-19 recovery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B pricing for Ho.Re.Ca. sector |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Finagricola product offering
Product offeringCore offering
Finagricola is an Italian agricultural cooperative that cultivates and processes premium fresh vegetables — specializing in specialty tomato varieties (Datterino rosso, Datterino giallo, Pizzutello), aubergines, peppers, salads and lettuce — across more than 300 hectares of protected greenhouse cultivation. It produces processed tomato products preserved in glass under the Così Com'è, GranGusto and Linfadoro brands, supplying large-scale retail chains (Coop), the Ho.Re.Ca. sector, and the Italian Covid-19 catering fund with traceable, additive-free products backed by blockchain supply chain transparency.
Differentiator
Problem solved
Functional benefit
Brands
- Così Com'è: Premium tomato products line featuring hand-picked tomatoes from the Piana del Sele, preserved in glass with 100% Italian blockchain-traced supply chain. Products include Datterino giallo, Datterino rosso, and Pizzutello varieties. Slogan: 'Buona per natura, attenta al tuo benessere' (Good by nature, attentive to your wellbeing).
- GranGusto
- Linfadoro
Products and services
- Così Com'è preserved tomato products
- GranGusto foodservice tomato products
- Linfadoro fresh salads (insalatine)
Quantifiable outcome
- Over 50,000 quintals of Datterini produced in 2020, all hand-harvested
- +3 more outcomes
Companies that use Finagricola
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Finagricola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Finagricola partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Università degli Studi di Salerno (Dipartimento di Farmacia)coreFinagricola has partnered with the Department of Pharmacy at the University of Salerno on a multi-year applied research project (2026–2028, execution year 2026) to develop innovative strategies for defending horticultural crops against biotic stress. This collaboration addresses climate change impacts and progressive restrictions on synthetic pesticide use, combining the university's scientific expertise with Finagricola's operational field knowledge.
- FruitimpresecoreFinagricola participated in Fruit Attraction 2025 (September 30 – October 2, Madrid) within the Fruitimprese pavilion (Padiglione 4 – Stand 4C06D). Fruitimprese is the Italian fruit and vegetable trade association representing Italian agricultural companies at international trade events. At the event inauguration, Finagricola's Commercial Director Fabio Palo was present alongside Fruitimprese President Marco Salvi and Italian government officials.
- Ortoromi soc. coop. agr.minorOrtoromi is the lead company (soggetto capofila) of the 'Ortofrutta IV, V gamma e oltre' (Fruit and Vegetables IV, V range and beyond) Supply Chain Contract, within which the CHRYSALIS applied research project is positioned. The contract was approved by the Italian Ministry of Agricultural and Forestry Policies in September 2020. Finagricola participates as a partner in this consortium focused on circular economy and sustainable agricultural practices.
- TecnoGroup LabcoreCollaborated in the development and installation of a UV-ray tube sanitization system for product on conveyor belts, reducing bacterial load inside tomato trays. Part of a multi-partner technology project including Saclark, Newtech, and Ulma.
- SaclarkcorePartner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Newtech, and Ulma.
- NewtechcorePartner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Saclark, and Ulma.
- UlmacorePartner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Saclark, and Newtech.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Finagricola competitors and assessment
Company assessmentBroad incumbents
- Bonduelle: Global leader in preserved and fresh vegetables (canned, frozen, fresh-cut). Comparable as a large incumbent in the preserved-vegetable category that overlaps with Finagricola's tomato preserves.
- Princes Industrie Alimentari: Italian subsidiary of Princes Group producing canned tomatoes, legumes, and preserved vegetables. Overlaps with Così Com'è and La Doria/De Cecco competitors in Italian and European retail passata/canned tomato segments.
- De Cecco: Major Italian food manufacturer (pasta, oils, sauces) with a tomato-passata line. Comparable as a premium 'Made in Italy' packaged-food brand sold through Italian GDO and international specialty retail.
Direct peers
- Cirio (Conserve Italia): Historic Italian brand of preserved tomatoes, pulses, and vegetables. Competes directly with Così Com'è in Italian grocery and share the same retail channels and private-label dynamics.
- Mutti: Italian premium tomato products manufacturer (passata, canned tomatoes, ketchup) widely distributed in Italian and European retail. Competes with Finagricola's Così Com'è line for premium shelf space and foodservice accounts.
- Ortoromi: Italian cooperative of vegetable producers (IV and V gamma) — a direct partner of Finagricola in the CHRYSALIS supply-chain contract. Comparable as a cooperative of fresh/prepared vegetable producers selling into Italian GDO.
- Rodolfi Mansueti: Italian tomato processor specializing in passata, concentrates, and organic tomato products. Directly comparable in B2B and retail tomato-processing operations.
- Casalasco Società Agricola (Pomì): Italian agricultural cooperative producing tomato products (Pomì brand passata and canned tomatoes). Closest comparable in cooperative structure, Italian origin, and vertically integrated tomato production targeting retail and foodservice.
- Feger: Italian fresh produce company (Dieta Mediterranea brand) specializing in fresh-cut and ready-to-eat vegetables. Comparable to Finagricola's Linfadoro line and fresh-produce Italian retail/supply chain.
- La Doria: Italian producer of preserved tomatoes, legumes, and vegetable-based products, with strong private-label and branded retail presence. Comparable in scale, channel mix, and processed-tomato category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Finagricola social profiles
Digital presenceFinagricola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finagricola leadership team
Management profileNumber of profiles
Profiles4 records
Finagricola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finagricola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finagricola
What does Finagricola do?
Finagricola is an Italian agricultural cooperative that cultivates and processes premium fresh vegetables — specializing in specialty tomato varieties (Datterino rosso, Datterino giallo, Pizzutello), aubergines, peppers, salads and lettuce — across more than 300 hectares of protected greenhouse cultivation. It produces processed tomato products preserved in glass under the Così Com'è, GranGusto and Linfadoro brands, supplying large-scale retail chains (Coop), the Ho.Re.Ca. sector, and the Italian Covid-19 catering fund with traceable, additive-free products backed by blockchain supply chain transparency.
Is Finagricola a public or private company?
Finagricola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finagricola founded?
Finagricola was founded in 1986. It employs 51 to 100 people.
Where is Finagricola based?
Finagricola is headquartered in Battipaglia, Italy, in the Europe region.
How does Finagricola make money?
Three revenue lines are on record. Fresh Produce Sales are the primary driver. The others are preserved / Processed Tomato Products and ho.Re.Ca. Sector Sales.
Who are Finagricola's main competitors?
Broad incumbents on record are Bonduelle, Princes Industrie Alimentari and De Cecco. Direct peers are Cirio (Conserve Italia), Mutti, Ortoromi, Rodolfi Mansueti, Casalasco Società Agricola (Pomì), Feger and La Doria.
Does Finagricola have an API?
No public API is recorded for Finagricola.
What industry is Finagricola in?
Finagricola's product category is Fresh and Processed Tomato Products. Its primary akta.pro industry code is AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra), with a secondary code of AFAKACAB, Canned Vegetables Manufacturing. Its NAICS code is 11121 and its SIC code is 2030.