Finch Turf Inc.

What Finch Turf Inc. does

Finch Turf Inc. is a privately held, family-owned authorized John Deere Golf Course & Sports Turf distributor serving the Mid-Atlantic and New England regions across 14 states. Founded in 1945 as the first Finch John Deere dealership in Medford, Maryland, and rebranded from Finch Services to Finch Turf Inc. in 2021, the company operates six physical branch locations in Eldersburg, MD; Hatfield, PA; Medford, NY; Dansville, NY; New Milford, CT; and Avon, MA. Finch Turf is one of only four original John Deere Golf Distributors established in 1987 and has twice been named North American John Deere Golf Distributor of the Year (2013 and 2017).

The company's revenue is generated through four primary streams: one-time equipment sales of new John Deere golf and sports turf machinery plus pre-owned inventory from multiple OEMs; recurring parts sales through a 24/7 online Customer Access portal and the Keep Green savings program; professional service and repair delivered by factory-trained technicians via branch facilities and the Tech For A Day on-site program; and managed equipment financing and leasing through Finch Finance. The technology layer consists primarily of John Deere's precision agriculture stack resold and supported by Finch, including GPS-guided AutoTrac precision sprayers, JDLink connectivity, and the John Deere Operations Center Pro Golf course management software platform. Multi-brand distribution agreements with Toro, Jacobsen, Agrimetal, Infinicut, Buffalo Turbine, Steiner, Lastec, Lely, Turfco, and Bernhard supplement the John Deere core line.

Finch Turf serves three vertical customer segments — Golf Courses (primary), Sports Turf Facilities (primary), and Commercial/Institutional customers (secondary) — through a territory-based enterprise field sales motion, relationship-driven direct sales at branch locations, and a growing digital channel for parts ordering. Pricing is quote-based across all equipment, with customized payment plans available through Finch Finance. The company currently employs a leadership team led by CEO/President Ray P. Finch (a Penn State University graduate), VP Sales Paul Schultheis, CFO Ryan Warner, and a broader management team including dedicated regional sales, service, parts, and aftermarket managers across each territory.

Name

Finch Turf Inc.

Legal name

Finch Turf Inc.

Website

https://finchturf.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Finch Turf Inc. is a family-owned authorized John Deere Golf Course & Sports Turf distributor serving the Mid-Atlantic and New England regions across 6 branches and 14 states, selling new and used equipment, parts, service, financing, and precision turf technology to golf courses, sports turf facilities, and commercial customers.

Ownership category

akta.pro rank

Product category

Turf Equipment Distribution

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Golf course equipment
• Sports turf equipment
• Turf maintenance services
• Precision turf technology
• Commercial mowing equipment

Headquarters

HQ city

Eldersburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Sales: New and pre-owned golf and sports turf equipment sales including fairway mowers, greens mowers, sprayers, tractors, utility vehicles, and specialty turf equipment.
2. Parts Sales: Parts department providing OEM and allied partner parts with 24/7 online ordering through Customer Access portal, discount programs like Keep Green parts savings program.
3. Service and Repair: Factory-trained technicians providing service, maintenance and warranty work at facilities or on-site through Tech For A Day program.
4. Financing Services: Equipment financing and leasing options through Finch Finance, customized payment plans for golf courses and sports turf facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Finch Turf Inc. is an authorized John Deere Golf Course & Sports Turf distributor selling new and pre-owned turf maintenance equipment (fairway mowers, greens mowers, sprayers, tractors, utility vehicles), OEM and allied parts, factory-trained service and repair, equipment financing through Finch Finance, and John Deere precision turf technology (GPS sprayers, AutoTrac, Operations Center Pro Golf software). It operates six physical branch locations across the Mid-Atlantic and New England regions with territory-based field sales representatives and on-site service via the Tech For A Day program.

Product overview

Finch Turf Inc. is an authorized John Deere Golf Course & Sports Turf distributor serving the Mid-Atlantic and New England regions. The company offers a comprehensive portfolio of golf and sports turf equipment products including new John Deere equipment (fairway mowers, greens mowers, sprayers, utility vehicles), pre-owned inventory from multiple manufacturers, parts department with online ordering, factory-trained service technicians with on-site capabilities, equipment financing programs, and precision turf technology solutions including GPS sprayers and course management software. The company operates multiple locations across Maryland, Pennsylvania, New York, Connecticut, Massachusetts, and Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Golf Course & Sports Turf Equipment
• Pre-Owned Equipment Inventory
• Parts Department
• Service Department
• Finch Finance Options
• Precision Turf Technology

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere Golf Course & Sports Turf distributor serving Mid-Atlantic and New England regions since 1987. One of only four original John Deere Golf Distributors. Offers full line of John Deere golf and sports turf equipment, parts, and service support.
• AgrimetalminorChannel Partner/ Reseller/ DistributorAgrimetal product distributor - outdoor vegetation management equipment
• InfinicutminorChannel Partner/ Reseller/ DistributorInfinicut product distributor - precision mowing equipment
• Buffalo TurbineminorChannel Partner/ Reseller/ DistributorBuffalo Turbine product distributor - blower equipment for turf maintenance
• TorominorChannel Partner/ Reseller/ DistributorToro product distributor - irrigation, sprayers, and maintenance equipment
• SteinerminorChannel Partner/ Reseller/ DistributorSteiner product distributor - versatile grounds maintenance tractors
• LastecminorChannel Partner/ Reseller/ DistributorLastec product distributor - zero turn mowers and wide area mowers
• LelyminorChannel Partner/ Reseller/ DistributorLely product distributor - turf care equipment
• TurfcominorChannel Partner/ Reseller/ DistributorTurfco product distributor - top dressers, spreaders, and maintenance equipment
• JacobsenminorChannel Partner/ Reseller/ DistributorJacobsen product distributor - golf course equipment and mowers
• BernhardminorChannel Partner/ Reseller/ DistributorBernhard/BearCat product distributor - grinding and maintenance equipment

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stotz Equipment: Multi-state John Deere agricultural and turf equipment dealer across the Western US. Comparable to Finch Turf because it sells and services John Deere equipment, including golf/sports turf lines, through a branch-based direct sales and aftermarket parts/service model.
• Heritage Tractor: John Deere dealer operating across the Midwest with turf and golf equipment lines. Comparable to Finch Turf in the authorized dealer model covering new equipment, parts, service, and customer financing for professional turf customers.
• Smith Turf & Irrigation: Distributor of turf maintenance equipment, irrigation, and golf course supplies. Directly comparable to Finch Turf in serving golf courses and sports turf facilities with a multi-brand equipment portfolio, parts, and technical service.
• TriGreen Equipment: Multi-state John Deere dealer covering Tennessee, Kentucky, Alabama, and surrounding states with agricultural and turf/golf equipment. Comparable to Finch Turf as a regional authorized John Deere dealer with parallel revenue streams in new equipment, pre-owned, parts, service, and customer financing.
• Pacific Golf & Turf: John Deere Golf & Sports Turf distributor serving the Pacific Northwest. Directly comparable to Finch Turf as a fellow authorized John Deere Golf distributor with identical product mix (mowers, sprayers, utility vehicles), parts/service model, and exclusive territorial rights.
• Van Wall Group: Major John Deere dealer network across the Midwest with turf equipment exposure. Comparable to Finch Turf through its authorized John Deere distributorship and full-service model (new/pre-owned equipment, parts, service, financing) for golf, sports turf, and commercial customers.

Broad incumbents

• SiteOne Landscape Supply: Nation's largest distributor of lawn, landscape, and turf management products, including equipment, irrigation, and agronomic supplies. Comparable to Finch Turf as a supplier into the same golf/sports turf customer base with adjacent product categories (irrigation, fertilizer, parts).
• RDO Equipment Co. One of the largest John Deere dealer networks in North America, operating across construction, agriculture, and turf/golf equipment segments. Comparable to Finch Turf because it holds authorized John Deere Golf territory and operates a multi-branch, full-service (sales, parts, service) dealer model across multiple states.

Regional players

• Everglades Farm Equipment: John Deere agricultural and turf equipment dealer serving Florida. Comparable to Finch Turf in operating an authorized John Deere full-line dealer model with parts and service, but in a distinct U.S. geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinchTurf
• YouTubeyoutube.com/user/finchservices
• LinkedInlinkedin.com/company/finchturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finch Turf Inc.