Finding Pictures
Finding Pictures is a Singapore-based animation studio founded in 2018 that produces 2D, 3D, stop-motion, and motion graphics content for brands, agencies, Singapore government bodies, and broadcasters, alongside original animated series and short films.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Finding Pictures does
Finding Pictures is a Singapore-based animation studio founded in 2018, operating as an independent collective of approximately 13 directors, animators, illustrators, and technologists. The studio produces custom animation across 2D hand-drawn, 3D, stop-motion (felt puppet, claymation, cutout), and motion graphics techniques, with additional capacity in experiential multimedia, projection mapping, and original IP development.
Its portfolio spans branded content for clients including LEGO, Razer, UOB, Singapore Airlines, and Suntory; large-scale public-sector installations for Singapore government agencies (STB, NHB, IMDA, Mediacorp, MINDEF, NParks, EDB); and original series and short films such as Puberteens, Zombie Safari, The Woke Salaryman, Annie and Woofy, Piece of Meat, and The Visit. Marquee achievements include three Guinness World Records for the 280-metre projection-mapped display on UOB Plaza during Singapore's National Day Parade 2025, multimedia content for the Singapore Pavilion at Expo 2025 Osaka, and selections at Cannes Directors' Fortnight, Annecy, and Busan.
The business operates as a project-based professional services studio, generating revenue through negotiated fees for custom animation commissions, co-production arrangements with broadcasters (primarily Mediacorp) and co-production partners (Zhao Wei Films, Ministry of Funny, Little Red Ants), and agency-channel partnerships with Dentsu, DDB, MullenLowe, AKA Asia, and Kingsmen. Go-to-market is sales-led via portfolio-driven outreach, festival-driven earned media, and direct client relationships, with no disclosed pricing or recurring product subscriptions.
Finding Pictures firmographics
Firmographics- Name
- Finding Pictures
- Legal name
- Finding Pictures
- Website
- https://finding.pictures
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finding Pictures is a Singapore-based animation studio founded in 2018 that produces 2D, 3D, stop-motion, and motion graphics content for brands, agencies, Singapore government bodies, and broadcasters, alongside original animated series and short films.
- Ownership category
- akta.pro rank
Finding Pictures industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)
- akta.pro secondary industries
- Motion Graphics & Title Design (MPADACAD), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)
Keywords
Where Finding Pictures is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Finding Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Animation Services: Project-based custom animation services for brands, agencies, and government organizations. Projects include branded content, music videos, explainer videos, exhibition multimedia, and experiential installations. Revenue is generated through project fees negotiated per engagement.
- Original IP Development: Creation of original intellectual property including animated series (Puberteens, Zombie Safari, Annie and Woofy, The Woke Salaryman, Scoop!) and short films (Piece of Meat, The Visit, Automatonomy). These may be commissioned by broadcasters or co-produced with production partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Finding Pictures product offering
Product offeringCore offering
Finding Pictures is a Singapore-based animation studio that produces custom animation content across 2D hand-drawn, 3D, stop-motion, and motion graphics techniques for brands, agencies, government organizations, and cultural institutions. The studio also develops and owns original animated series and short films distributed to broadcasters and international festivals, and designs large-scale experiential multimedia installations including projection mapping for events such as Singapore's National Day Parade.
Product overview
Finding Pictures is a Singapore-based award-winning animation studio founded in 2018, operating as an independent collective of directors, animators, illustrators, and designers. The studio offers a unified suite of animation services spanning 2D, 3D, stop-motion, and motion graphics techniques, alongside original IP development. Their service offerings include experiential multimedia for installations and events, branded content creation for agencies and brands, and full production of original animated series and short films. The portfolio includes original series (Puberteens, Zombie Safari, The Woke Salaryman, The Adventures of Luggy and Zippy, Annie and Woofy), award-winning short films (Piece of Meat, The Visit, What Has To Be, Automatonomy), and large-scale experiential projects such as the Singapore Pavilion multimedia at Expo 2025 Osaka and National Day Parade graphics. They value ingenuity and craft across different styles and techniques, producing tailor-made work with a human touch.
Differentiator
Problem solved
Functional benefit
Products and services
- 2D Animation Services Hand-drawn 2D animation services offering clean, expressive, and iconic visual storytelling for branded content, series, and short films.
- 3D Animation Services Cinematic and detailed 3D animation services creating realistic worlds to stylized design dreams for brands, broadcasters, and experiential installations.
- Stop Motion Animation Services Handcrafted stop-motion animation with real light and real charm, including felt puppet, claymation, and cutout techniques for branded content and original films.
- Motion Graphics Services Sleek, dynamic, and versatile motion graphics design for campaigns, broadcasts, and digital experiences.
- Experiential Multimedia Immersive installations, live environments, and digital experiences including large-scale projection mapping for events, ceremonies, and exhibitions.
- Original IP Development Creation of original worlds, characters, and stories from scratch, including original animated series and short films for broadcasters, streamers, and festivals.
- Puberteens A 2D animated series (16 x 10 minutes) where three teenage misfits discover their puberty grants them superpowers, produced for Mediacorp. Winner of Asian Academy Creative Awards Best 2D/3D Animated Programme.
- Zombie Safari An adult horror-comedy animated series (6 x 22 minutes) set within a zoo during a zombie apocalypse, combining stop-motion cutout animation with photo-bashed 3D worlds. Selected for Annecy International Animation Film Festival TV Films.
- The Woke Salaryman Animated series based on the viral financial web-comic that explains important financial concepts and explores how viewers can establish a good relationship with money.
- The Adventures of Luggy and Zippy Animated series (10 x 10 minutes) following two suitcases in the futuristic concrete jungle of Newporea, where Luggy searches to find his way home to his owner Zachary.
- Annie and Woofy / 安妮与汪仔 Animated series (13 short stories) following a girl learning Chinese language with her lovable dog-genie Woofy, featuring humorous adventures that strengthen their bond and mastery of the language.
- Scoop! Children's news series breaking down complex facts into fun, bite-sized segments through social experiments and skits, featuring animated sequences. Winner of Cannes World Film Festival Best Web/TV Series.
- Piece of Meat Stop-motion short film where a lamb chop enslaved in a surreal world of living objects does whatever it takes to make ends meet. Screened at Cannes Film Festival Directors' Fortnight and Annecy International Animated Film Festival.
- The Visit / 探望 Stop motion film exploring the complex dynamics between a young girl and her imprisoned father, using hand-felted puppets. Winner of Asian Academy Creative Awards for Short Form Content.
Quantifiable outcome
- Three Guinness World Records set for projection mapping on 280m UOB Plaza facade
- +2 more outcomes
Companies that use Finding Pictures
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Finding Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Finding Pictures partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Little Red Ants Creative Studio Pte. Ltd.coreLive-action production partner for IMDA's TechSkills Accelerator project. Collaborated to create a series blending live-action and 2D animation to tell empowering stories of individuals in digital upskilling programmes.
- Zhao Wei FilmscoreCo-production partner for Annie and Woofy animated series. Also involved in The Woke Salaryman series as presenting partner. Zhao Wei Films provides executive production and co-production capabilities.
- KingsmencoreInstallation and production partner for Expo 2025 Osaka Singapore Pavilion multimedia experience. Kingsmen handled the physical installation and implementation of the multimedia animation at the world expo.
- CraveFXminorAgency partner for National Museum of Singapore's Singapore Odyssea interactive projection project.
- Anomalyst StudiominorAgency partner for RazerCon 2022 opening sequence animation project.
- MullenLowe Singapore Pte LtdminorAdvertising agency for IMDA's TechSkills Accelerator project.
- TrinaxminorAgency partner for CMPB Hub My BMT Journey multimedia experience at Singapore's Central Manpower Base.
- Dentsu SingaporeminorAgency partner for HDB Hunter animated series project for Ministry of National Development.
- DDB WorldwideminorAgency partner for EMA Explains animated series for Energy Market Authority.
- AKA AsiaminorAgency partner for National Heritage Board's 60 Years of Everyday Treasures animated social videos.
- CandlewickminorAgency partner for Singapore Tourism Board's Dream Messenger animated teaser for Osaka World Expo 2025.
- Aux Media GroupminorAgency partner for NParks Jurong Lake Gardens Light Show projection graphics.
- Ministry of FunnycoreCo-production partner for Zombie Safari original animated series - an adult horror-comedy series set in a zoo during a zombie apocalypse.
- Zhao Wei FilmscoreCo-production partner for The Road Ahead NDP music video - the first to blend live-action with hand-drawn animation.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Finding Pictures competitors and assessment
Company assessmentDirect peers
- Golden Wolf: London-based animation studio specializing in bold, stylized work for brands, music, and entertainment. Comparable as an independent boutique with a strong festival and music-video presence and a similar mix of original shorts and commercial work.
- Buck: Los Angeles-based independent animation and design studio producing work for major global brands. Closely comparable as a boutique, multi-technique animation house combining commercial work with award-winning original output, and one of the most-cited benchmarks for studios of Finding Pictures' profile and ambition.
- Nexus Studios: London-based animation and film studio with a strong festival pedigree and global brand roster. Directly comparable in combining original short films, branded animation, and experiential projects, and in the same size bracket of festival-recognized boutique studios.
- Giant Ant: Toronto-based animation and design studio serving leading brands and agencies. Comparable as a multi-disciplinary boutique studio producing 2D, 3D, and motion-graphics work for both commercial clients and original IP.
- Psyop: Multi-award-winning animation and content studio with offices in the US and globally. Comparable in combining high-end commercial animation, original storytelling, and large-scale experiential projects for global brands.
- Robot Playground Media: Singapore-based animation and CG studio that has already collaborated with Finding Pictures on The Visit. Most directly comparable Singapore-headquartered peer operating in the same talent pool and serving similar regional and international clients.
Broad incumbents
- The Mill: Global VFX, design, and experiential studio serving the world's largest brands. Comparable as a broader incumbent in large-scale projection mapping, experiential installations, and brand animation, with the scale and client roster Finding Pictures aspires to access.
- Framestore: Global creative studio spanning VFX, animation, and immersive experiences for major brands and entertainment. Comparable as a broad incumbent whose immersive and brand-animation work overlaps with Finding Pictures' experiential and projection-mapping projects at large venues.
Regional players
- Block & Tackle: Singapore-based creative animation and content studio serving regional brands and government clients. Comparable as a regional boutique working across 2D, 3D, and motion graphics for Singapore and Southeast Asia clients.
- Vividthree Productions: Singapore-listed production and animation studio producing CG content, games, and VFX. Comparable as a Singapore-headquartered animation and CG provider with overlapping capabilities and overlapping government and regional brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Finding Pictures social profiles
Digital presenceFinding Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finding Pictures leadership team
Management profileNumber of profiles
Profiles9 records
Finding Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finding Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finding Pictures
What does Finding Pictures do?
Finding Pictures is a Singapore-based animation studio that produces custom animation content across 2D hand-drawn, 3D, stop-motion, and motion graphics techniques for brands, agencies, government organizations, and cultural institutions. The studio also develops and owns original animated series and short films distributed to broadcasters and international festivals, and designs large-scale experiential multimedia installations including projection mapping for events such as Singapore's National Day Parade.
Is Finding Pictures a public or private company?
Finding Pictures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finding Pictures founded?
Finding Pictures was founded in 2018. It employs 11 to 50 people.
Where is Finding Pictures based?
Finding Pictures is headquartered in Singapore, Singapore, in the Asia region.
How does Finding Pictures make money?
Two revenue lines are on record. Custom Animation Services are the primary driver. The others are original IP Development.
Who are Finding Pictures's main competitors?
Direct peers on record are Golden Wolf, Buck, Nexus Studios, Giant Ant, Psyop and Robot Playground Media. Broad incumbents are The Mill and Framestore. Regional players are Block & Tackle and Vividthree Productions.
Does Finding Pictures have an API?
No public API is recorded for Finding Pictures.
What industry is Finding Pictures in?
Finding Pictures's product category is Animation Production Services. Its primary akta.pro industry code is MPAHACAH, Simulation & FX Animation (Cloth, Hair, Particles), with a secondary code of MPADACAD, Motion Graphics & Title Design. Its NAICS code is 541922 and its SIC code is 7812.