AM Usualsuspects
AM Usualsuspects operates Findthetune.com, an online production music licensing platform with 350,000+ tracks across 23 countries, serving film/TV producers, advertising agencies, YouTube creators, and game developers via subscription, pay-per-use licensing, and professional music supervision through its Apollo Music brand.
- Company typePrivate
- Founded2004
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AM Usualsuspects does
AM Usualsuspects ApS, operating as Findthetune.com, is a Copenhagen-headquartered production music licensing platform founded in 2004 that pioneered internet-based access to library music. The company offers an online catalog of over 350,000 tracks from more than 200 international labels (including Warner, De Wolfe, No Angel Records, Highlightscene, and Lemoncake/BlueNoiz), with advanced keyword-based search and filtering by genre, mood, instruments, tempo, duration, era, and label. The platform supports preview, download (up to 500 tracks per day), project organization, and music supervision services delivered through the Apollo Music brand across 23 countries.
The company generates revenue through multiple streams: monthly subscription plans via the YouTube Sales System for content creators, pay-per-use licensing for film/TV/commercial use (with a €500 fine for non-reporting), professional music supervision and rights-clearing services through Apollo Music, custom production music albums via the Audiohooks service, and sync rights to well-known songs through the Guesstimate partnership. Two wholly-owned private labels (AMsuspects and Norwegian Music Design) support in-house content production. Customers span enterprise film and TV producers, advertising agencies, TV/radio stations, YouTube content creators, game/app developers (including VR), and corporate multimedia producers. Distribution is direct-to-consumer via the web platform, the YouTube Sales System, a mobile application, and field-direct enterprise sales through Apollo Music supervisors.
AM Usualsuspects is a privately held Danish ApS with no disclosed institutional investors, no parent company, and no M&A history. The company maintains GDPR and PCI DSS compliance through third-party payment processors and Sentia data center co-location. Recognition includes a 2014 Academy Award nomination for Temp Love label music, 2019 Sundance and DOC NYC nominations, and 2021 designation as a Top Music Startup in Denmark. Strategic emphasis in 2025 is on expanding private label catalog depth.
AM Usualsuspects firmographics
Firmographics- Name
- AM Usualsuspects
- Legal name
- AM Usualsuspects ApS
- Website
- https://findthetune.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AM Usualsuspects operates Findthetune.com, an online production music licensing platform with 350,000+ tracks across 23 countries, serving film/TV producers, advertising agencies, YouTube creators, and game developers via subscription, pay-per-use licensing, and professional music supervision through its Apollo Music brand.
- Ownership category
- akta.pro rank
AM Usualsuspects industry classification
Industry- Product category
- Production Music Licensing
- NAICS
- Music Publishers (51223), Record Production and Distribution (51225), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Miscellaneous Publishing (2741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching) (MPAIAKAF), Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where AM Usualsuspects is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
AM Usualsuspects business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Music Licensing: Users can purchase music licenses that cover usage for months or pay-per-use. Licensing covers various usage types including YouTube videos, TV, commercials, films, and trailers. Users must report music usage monthly to AM Usualsuspects.
- YouTube Sales System: Monthly subscription payment plans specifically for YouTubers to access and use music in their YouTube content
- Music Supervision Services: Professional music supervision for movies and TV productions, including clearing, rights management, publishing, and full-scale supervision services
- Sync Rights: Sync rights to well-known songs and music for use in productions, provided through Guesstimate partnership
- Audiohooks (Custom Production Music): Tailor-made production music albums created by composers for specific client needs and productions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for YouTube creators |
| Usage-based | Pay-as-you-go | Pay-per-use licensing |
| Transaction based/ take rate | Monthly | Usage reporting requirement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AM Usualsuspects product offering
Product offeringCore offering
AM Usualsuspects operates Findthetune.com, an online production music library platform offering access to over 350,000 tracks from 200+ international music labels for licensing in films, TV, commercials, trailers, YouTube content, and games. The platform provides advanced keyword-based search with filters by genre, mood, instruments, tempo, duration, era, and label, and offers flexible subscription or pay-per-use licensing. The company also delivers professional music supervision services through its Apollo Music brand and creates tailor-made production music albums through its Audiohooks service.
Product overview
AM Usualsuspects operates Findthetune.com as its primary online production music platform—a unified search and licensing marketplace combined with professional music supervision services. The core offering is Findthetune.com (music library with 350,000+ tracks), supplemented by the YouTube Sales System for content creators, the Findthetune Mobile Application, and the Audiohooks tailor-made music service. The company provides end-to-end music solutions through Apollo Music supervision brand, along with private labels (AMsuspects, Norwegian Music Design) and additional licensing for well-known songs through No Angel Records. Content and industry insights are delivered via the Findthetune Blog and Apollo Music Magazine. The company has been a pioneer in internet-accessible library music since 2004, now operating across 23 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Findthetune.com Online Music Library Online production music library platform offering over 350,000 tracks from 200+ international labels with advanced keyword search, filters by genre/mood/instruments/tempo/duration/era/label, project organization, and direct music licensing for film, TV, commercials, trailers, and multimedia projects.
- Findthetune Mobile Application Mobile application version of Findthetune allowing users to access the music catalog, search for tracks, and manage licensing from mobile devices.
- YouTube Sales System Specialized music licensing service for YouTube content creators offering monthly subscription payment plans, Facebook/Google login integration, daily download limits of up to 500 tracks, and music usage reporting functionality.
- Audiohooks (Custom Production Music) Tailor-made production music albums created by skilled composers for specific TV programs and productions, allowing clients to request music based on specific moods and themes for future productions.
- Apollo Music Supervision & Consultancy Professional 360-degree music supervision services including dialog about music wishes, clearing of well-known songs, sync rights acquisition, rights management, publishing, and production music sourcing for film, TV, and advertising projects across 23 countries.
- AMsuspects (Private Label) AM Usualsuspects' own production music label offering custom, tailor-made music albums for specific production needs.
- Norwegian Music Design (NMD) AM Usualsuspects' private label focused on Norwegian and Scandinavian production music, offering tailored music albums for productions.
Quantifiable outcome
- Access to 350,000+ production music tracks
- +2 more outcomes
Companies that use AM Usualsuspects
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
AM Usualsuspects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
AM Usualsuspects partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record.
- Apollo Music
- Sentia (Data Center)
- YouTube Sales System
- De Wolfe Music
- Warner Music
- No Angel Records
- Lemoncake / BlueNoiz
- Highlightscene
- 200+ Music Labels
- Guesstimate
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
AM Usualsuspects competitors and assessment
Company assessmentDirect peers
- Soundstripe: Subscription music and SFX library targeting YouTubers, agencies, and small production teams. Directly comparable on subscription pricing, SFX bundling, and creator-oriented licensing workflows.
- PremiumBeat (Shutterstock Music): Curated royalty-free music library owned by Shutterstock, licensing tracks for film, TV, advertising, and online video. Overlaps with Findthetune's pay-per-use and subscription licensing for production studios and content creators.
- Musicbed: Premium production music licensing platform focused on film, TV, advertising, and wedding videography. Comparable to Findthetune's enterprise and supervised licensing motion, especially around high-quality curated tracks for narrative content.
- Songtradr: Music licensing marketplace and catalog platform offering sync licensing, music supervision, and rights management. Comparable to Findthetune's catalog licensing and Apollo Music music supervision services for brand and film clients.
- Epidemic Sound: Subscription production music and sound effects platform with strong YouTube and creator creator positioning. Competes head-to-head with Findthetune across subscription licensing, soundtrack discovery, and content creator monetization.
- Artlist: Subscription-based production music platform with a large catalog and explicit focus on YouTube and digital content creators. Directly competes with Findthetune's YouTube Sales System and broad licensing motion, serving the same SMB creator and indie filmmaker segments.
Broad incumbents
- APM Music: Long-established production music library owned by Warner Music Group, serving film, TV, advertising, and broadcast. Comparable to Findthetune's enterprise licensing and music supervision motion, with broader catalog and deeper label backing.
- Universal Production Music: Major-label production music division (Universal Music) with global catalog and licensing operations. Competes with Findthetune and Apollo Music for enterprise film, TV, and advertising clients with broad catalog reach and label-owned content.
Emerging players
- Music Vine: Curated production music licensing platform targeting film, TV, advertising, and brand content with a focus on quality and discovery. Comparable to Findthetune's enterprise licensing and curated catalog approach for video professionals.
- Pond5: Marketplace for royalty-free music, SFX, and stock media with a strong creator and indie production base. Partially comparable to Findthetune's SFX library and YouTube creator licensing motion, with broader video asset adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AM Usualsuspects social profiles
Digital presenceAM Usualsuspects compliance and trust
Trust signalCompliance2 records
AM Usualsuspects financial estimates
Financial estimateRevenue estimate
Valuation estimate
AM Usualsuspects leadership team
Management profileNumber of profiles
Profiles2 records
AM Usualsuspects subsidiaries and ownership
Company hierarchySubsidiaries2 records
AM Usualsuspects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AM Usualsuspects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AM Usualsuspects
What does AM Usualsuspects do?
AM Usualsuspects operates Findthetune.com, an online production music library platform offering access to over 350,000 tracks from 200+ international music labels for licensing in films, TV, commercials, trailers, YouTube content, and games. The platform provides advanced keyword-based search with filters by genre, mood, instruments, tempo, duration, era, and label, and offers flexible subscription or pay-per-use licensing. The company also delivers professional music supervision services through its Apollo Music brand and creates tailor-made production music albums through its Audiohooks service.
Is AM Usualsuspects a public or private company?
AM Usualsuspects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AM Usualsuspects founded?
AM Usualsuspects was founded in 2004. It employs 11 to 50 people.
Where is AM Usualsuspects based?
AM Usualsuspects is headquartered in Copenhagen, Denmark, in the Europe region.
How does AM Usualsuspects make money?
Five revenue lines are on record. Music Licensing is the primary driver. The others are youTube Sales System, music Supervision Services, sync Rights and audiohooks (Custom Production Music).
Who are AM Usualsuspects's main competitors?
Direct peers on record are Soundstripe, PremiumBeat (Shutterstock Music), Musicbed, Songtradr, Epidemic Sound and Artlist. Broad incumbents are APM Music and Universal Production Music. Emerging players are Music Vine and Pond5.
Does AM Usualsuspects have an API?
No public API is recorded for AM Usualsuspects.
What industry is AM Usualsuspects in?
AM Usualsuspects's product category is Production Music Licensing. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms. Its NAICS code is 51223 and its SIC code is 2741.