FIREROCK GOLF AND COUNTRY CLUB, LLC

What FIREROCK GOLF AND COUNTRY CLUB, LLC does

FireRock Golf and Country Club, LLC is a private, member-owned country club founded in 1999 and located in Fountain Hills, Arizona, serving the Scottsdale metropolitan area. The club was transitioned from developer control to member ownership in 2013 by a strategic investor group of members seeking to preserve its community-driven culture. Its core offering is an 18-hole championship golf course designed by Gary Panks that flows through the Sonoran desert foothills and features the first complete deployment of Stadium Zoysia turfgrass in Arizona — a USGA-partnered variety that eliminates overseeding downtime and reduces water and maintenance requirements. Complementary amenities include the LittleRock short-game practice facility, a Sports Club with six pickleball courts, two tennis courts, a fitness center, and a resort-style pool, plus three distinct on-site dining venues (Trovo, Z Restaurant, and BNKR bar). The club completed a $29 million clubwide renovation in 2023 that added a $13 million new Clubhouse and materially upgraded member-facing facilities.

FireRock monetizes through three recurring annual membership tiers — Equity Golf (full course and amenity access with family inclusion up to age 23, currently waitlisted), Sport (racquet sports, fitness, and limited seasonal golf), and Social (calendar of events plus limited summer golf) — augmented by transaction-based food and beverage revenue across its dining venues and golf instruction through the Next Level Golf program plus a tournament calendar. Pricing is not publicly disclosed; prospective members submit inquiry forms and are guided through a relationship-driven sales motion. The go-to-market relies on word-of-mouth and selective member referrals, with the club deliberately limiting intake. Customer segments include affluent golf enthusiasts, active-lifestyle members, social/community members, and families in the Scottsdale/Fountain Hills area. The company is privately held with 11–50 employees, an Arizona LLC structure, no external parent, and no disclosed funding rounds.

Name

FIREROCK GOLF AND COUNTRY CLUB, LLC

Legal name

FIREROCK COUNTRY CLUB

Website

https://firerockcc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FireRock Golf and Country Club, LLC is a private, member-owned country club in Fountain Hills, Arizona, serving affluent Scottsdale-area households with an 18-hole championship golf course, Sports Club, and three dining venues via tiered annual memberships.

Ownership category

akta.pro rank

Product category

Private Country Club Membership

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Private country club
• Championship golf course
• Club membership services
• Racquet and fitness club
• Clubhouse dining

Headquarters

HQ city

FOUNTAIN HILLS, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equity Golf Membership: Full-access membership offering unlimited golf for members, spouses/significant others, and children up to age 23. Includes 18-hole championship course, practice facilities, sports club, pool, and clubhouse dining.
2. Sport Membership: Limited-access membership for members who prefer racquet sports and fitness over full golf access. Includes pickleball, tennis, fitness center, pool, and seasonal limited golf access (2 rounds/month October-May, unlimited June-September with cart fees).
3. Social Membership: Entry-level membership for members seeking social events, racquet sports, fitness, and seasonal golf access (limited rounds with cart fees during summer months).
4. Clubhouse Dining (Trovo, Z Restaurant, BNKR): On-site food and beverage revenue from three distinct dining venues including casual Trovo, refined Z Restaurant, and after-hours BNKR bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FireRock is a private member-owned country club operating an 18-hole championship golf course, a Sports Club (fitness, pickleball, tennis, pool), three distinct on-site dining venues (Trovo, Z Restaurant, BNKR), and a curated social calendar. The club sells three tiers of annual membership — Equity Golf, Sport, and Social — and serves members and their guests exclusively from its Fountain Hills, Arizona campus.

Product overview

FireRock Country Club is a private member-owned country club offering a comprehensive suite of recreational and social services. The club operates three membership tiers: Equity Golf Membership (full golf access plus all amenities), Sport Membership (limited golf with full sports club access), and Social Membership (social calendar and sports without golf). Core services include an 18-hole championship golf course designed by Gary Panks featuring Stadium Zoysia turf, the LittleRock short-game practice facility, a Sports Club with fitness center, 6 pickleball courts, and 2 tennis courts, plus a resort-style swimming pool. Dining options include three distinct venues: Trovo (casual Italian-inspired), Z Restaurant (refined dining), and BNKR (casper bar/lounge). Additional offerings include golf instruction through the Next Level Golf program, tournament events, and a robust social calendar. The club completed a comprehensive $29 million renovation in 2023, including a $13 million Clubhouse transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Trovo Restaurant: Italian-inspired casual social hub serving drinks, pizza, and casual fare; name derived from Italian word meaning 'gathering place'.
• Z Restaurant
• BNKR
• LittleRock

Products and services

• Equity Golf Membership Annual subscription membership tier providing unlimited access to the 18-hole championship golf course, practice facilities, the Sports Club (6 pickleball courts, 2 tennis courts, fitness center, personal training), a resort-style pool, and clubhouse dining for the member and immediate family. Currently maintained on a waitlist due to demand.
• Sport Membership Annual subscription membership tier emphasizing the Sports Club — pickleball, tennis, fitness, and pool — with limited golf access: two rounds per month October–May at family guest rate and unlimited play June–September with applicable cart fees.
• Social Membership Annual subscription membership tier providing access to the social calendar, 6 pickleball courts, 2 tennis courts, the fitness center, and pool, plus seasonal golf access (unlimited rounds June–September with applicable golf car fee).
• 18-Hole Championship Golf Course Championship 18-hole golf course designed by Gary Panks, routed through the Sonoran foothills with strategic balance of beauty and challenge. Surfaced with Stadium Zoysia for firm, consistent year-round playing conditions.
• LittleRock Short-Game Practice Facility Dedicated short-game practice facility featuring bunker play areas, flop shot practice zones, and putting greens to sharpen members' short game.
• Next Level Golf Instruction Program Signature three-phase golf instruction program combining technique and confidence-building, delivered through one-on-one lessons and specialized clinics for members.
• Sports Club Multi-purpose fitness and recreation facility including cardio and strength equipment, 6 pickleball courts, 2 tennis courts, group fitness classes, personal training, and a resort-style swimming pool.
• Trovo Restaurant Italian-inspired casual social hub offering wood-fired dishes, pizzas, and drinks in a stylish setting; name derived from the Italian word for "gathering place."
• Z Restaurant Refined on-site dining venue featuring farm-raised beef, seasonal elements, slow-aged wines, and panoramic sunset views through expansive windows.
• BNKR Bar & Lounge Casual after-hours social lounge serving craft cocktails, casual bites, and late-night conversations in an energetic atmosphere.
• Golf Tournaments & Events Competitive member tournament series such as Rumble at the Rock, Black Tee Club Championship, Ladies' Invitational, Member-Members, Member-Guests, and couples' tournaments.
• Social Events & Festivities Curated calendar of social gatherings for members, including harvest dinners, New Year's Eve celebrations, game-day watch parties, and recurring club celebrations.

Quantifiable outcome

• First complete use of Stadium Zoysia in Arizona — eliminates overseeding downtime and provides year-round consistent conditions
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Whisper Rock Golf Club: Private golf-only club in Scottsdale featuring two courses (Phil Mickelson and Greg Nash designs). Comparable as a premium Scottsdale private club competing for the same serious-golfer demographic with similar member-driven governance.
• The Boulders Club: Private club in Carefree/Scottsdale area featuring two Jay Morrish-designed courses, casita lodging, spa, dining, and racquet sports. Comparable as a full-amenity Scottsdale-area private club with similar member-centric positioning and golf-forward identity.
• Arizona Country Club: Private member-owned club in Phoenix with a Karsten/Parry-designed course, clubhouse, and athletic amenities. Comparable as an Arizona-based private member-owned club offering the same golf-plus-lifestyle experience with similar tiered membership.
• Estancia Club: Private equity-style golf and social club in Scottsdale with a Tom Fazio-designed course, clubhouse dining, fitness, and tennis. Direct peer operating the same premium Scottsdale golf + lifestyle business model targeting high-net-worth members.
• Quintero Golf Club: Private golf club in Peoria/Scottsdale metro with a Rees Jones-designed course. Comparable as an Arizona private club competing for the same premium-golf enthusiast member base with similar championship-level course positioning.
• Silverleaf Club: Ultra-premium private club within the Silverleaf community in Scottsdale, featuring a Tom Weiskopf-designed course and extensive lifestyle amenities. Comparable as a high-end Scottsdale private club with similar membership-driven economics.
• Troon Country Club: Private member-owned country club in Scottsdale offering an 18-hole championship golf course, clubhouse dining, and full athletic amenities. Directly comparable as a premium Scottsdale private club competing for the same affluent demographic with similar service-led positioning.
• DC Ranch Country Club: Private member-owned club in North Scottsdale with two 18-hole courses, fitness, racquet sports, and dining. Direct peer operating the same community-anchored private club model in the Scottsdale market.
• Paradise Valley Country Club: Private club in Paradise Valley/Scottsdale offering an 18-hole course, clubhouse dining, fitness, and racquet sports. Direct peer operating in the same affluent Phoenix metro market with comparable membership model.
• Desert Highlands Golf Club: Private member-owned club in Scottsdale featuring a Jack Nicklaus-designed course, racquet sports, fitness, and dining. Comparable as a long-established Scottsdale private club with similar full-amenity model and member-owned governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firerock-golf-and-country-club-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIREROCK GOLF AND COUNTRY CLUB, LLC