FirstName, a Hyatt hotel
FirstName is a French lifestyle hotel brand affiliated with Hyatt, operating 263 rooms plus 102 serviced apartments across Bordeaux and Toulouse. It serves leisure and business travelers through design-forward rooms, Le Bada restaurants, meeting spaces, and curated music and F&B programming.
- Company typePrivate
- Founded-
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FirstName, a Hyatt hotel does
FirstName is a French lifestyle hotel brand operating two properties under a Hyatt affiliation: FirstName Bordeaux (137 rooms in the Mériadeck business district) and FirstName Toulouse (126 rooms and suites plus 102 serviced apartments near Gare Matabiau). Created by three hospitality experts and managed by Alboran Hotels & Hospitality, the brand positions itself around a 'Feel Good' philosophy emphasizing curated music, local culinary experiences, and design-forward rooms. The underlying operational stack is built on standard hospitality technology — digital check-in/checkout, mobile key, in-room Chromecast, ZenChef restaurant reservations, Google Analytics — supplemented by GBAC STAR cleanliness accreditation and Green Key (Clef Verte) sustainability certification. Both legal entities (HM BORDEAUX and SHTC – Société Hôtelière Toulouse Centre) are registered in France.
The business generates revenue from five streams: core room bookings across six categories (Cocon, Cockpit, Tribe, Collector, FirstRoom, Premium), food and beverage through Le Bada restaurants and cocktail bars, meeting and event spaces (12 total meeting rooms across both properties), direct e-commerce sales of gift cards and bundled experience packages, and ancillary services including parking, pet accommodation, and laundry. Pricing is unit-based — for example, Sunday brunch gift cards at 42 EUR, cocktail gift cards at 28 EUR, and weekend packages between 229 and 249 EUR. Go-to-market is primarily direct-to-consumer via the brand website (firstname.com) and walk-in reception, supplemented by Instagram, LinkedIn, email newsletter, and earned media.
The customer base is intentionally diversified across four segments: business and corporate clients (meetings, seminars, team-building), leisure travelers, families, and serviced-apartment seekers for extended stays. Geographic exposure is concentrated in two French regions — Nouvelle-Aquitaine and Occitanie — with no international footprint. Headcount sits at 35, suggesting a lean management structure, with operational staffing shared across properties or housed under Alboran. The brand has demonstrated recent expansion momentum, with Toulouse opening in 2025 following Bordeaux in 2024, and has invested in recurring programming (DJ nights, musical brunches, themed events) as a content and F&B-traffic engine.
FirstName, a Hyatt hotel firmographics
Firmographics- Name
- FirstName, a Hyatt hotel
- Legal name
- FirstName
- Website
- https://firstname.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FirstName is a French lifestyle hotel brand affiliated with Hyatt, operating 263 rooms plus 102 serviced apartments across Bordeaux and Toulouse. It serves leisure and business travelers through design-forward rooms, Le Bada restaurants, meeting spaces, and curated music and F&B programming.
- Ownership category
- akta.pro rank
FirstName, a Hyatt hotel industry classification
Industry- Product category
- Boutique Lifestyle Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Private House Hotels & Small Luxury Inns (THAGADAL)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where FirstName, a Hyatt hotel is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
FirstName, a Hyatt hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Bookings: Core revenue from 137 rooms in Bordeaux and 126 rooms/suites plus 102 serviced apartments in Toulouse. Room categories include Cocon, Cockpit, Tribe, Collector, FirstRoom, and Premium options with saunas/jacuzzis.
- Food & Beverage: Le Bada restaurant and bar generating revenue from breakfast, à la carte dining, cocktail bar, and Sunday brunch. Includes rooftop bar and speakeasy. Restaurant open 7:00 AM to 10:30 PM daily.
- Meeting & Event Spaces: Rental of meeting rooms (White Room, Mind Room, Cortex Room, Left Brain Room, Right Brain Room) for conferences, seminars, corporate events, and private hire including restaurant, rooftop, and speakeasy privatization.
- Gift Cards & Packages: E-commerce sales of gift cards (Sunday Brunch, Cocktails), packages (Weekend & Brunch Offer, Package Cocktail), and merchandise through the online shop.
- Ancillary Services: Parking (25 EUR/day in Bordeaux, 22 EUR/day in Toulouse), pet accommodation (25 EUR/night), room service, external laundry service, and meeting room catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift card for Sunday Brunch - valid for 1 person |
| Unit Pricing | Pay-as-you-go | Cocktails Gift Card - valid for drinks at bar or speakeasy |
| Unit Pricing | Pay-as-you-go | Feel Good Gift Voucher |
| Unit Pricing | Pay-as-you-go | Package Cocktail - 2 people including night and breakfast |
| Unit Pricing | Pay-as-you-go | Weekend Brunch Offer - 2 people including night and Sunday brunch |
| Unit Pricing | Daily | Parking - daily rate |
| Unit Pricing | Per night | Pet accommodation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FirstName, a Hyatt hotel product offering
Product offeringCore offering
FirstName operates lifestyle hotels in Bordeaux (137 rooms) and Toulouse (126 rooms/suites plus 102 serviced apartments), offering accommodation across distinct room categories, the Le Bada restaurant and bar concept, rooftop terraces, speakeasy lounges, and 12 meeting and event spaces. The brand also sells gift cards, packaged experiences (brunch, cocktail packages), and ancillary services such as parking, pet accommodation, and room service.
Product overview
FirstName is a Hyatt-affiliated lifestyle hotel brand operating two properties in France: FirstName Bordeaux (137 rooms in Mériadeck district) and FirstName Toulouse (126 rooms and 102 serviced apartments near Gare Matabiau). Both hotels feature the Le Bada restaurant concept, rooftop bars, and speakeasy spaces. The brand offers diverse room categories (Cocon, Cockpit, Tribe, Collector, FirstRoom) designed for relaxation, along with multiple meeting rooms for corporate events. Additional revenue streams include an E-Shop selling gift cards, cocktail packages, and brunch experiences. The hotels emphasize local cuisine, musical programming, and sustainable practices, holding Green Key certification.
Differentiator
Problem solved
Functional benefit
Brands
- Le Bada: Restaurant and bar brand operating within FirstName hotels, featuring local southwestern French cuisine and cocktail offerings.
Products and services
- FirstName Bordeaux A 137-room lifestyle hotel located in the Mériadeck district of Bordeaux, offering rooms across five categories (Cocon, Cockpit, Tribe, Collector, FirstRoom), the Le Bada restaurant and bar, a rooftop terrace, a speakeasy, and four meeting rooms. Green Key certified.
- FirstName Toulouse A 126-room hotel in Toulouse city center on the Ramblas near Gare Matabiau, with 102 serviced apartments, Le Bada restaurant with terrace, a cocktail bar, a Japanese izakaya-inspired speakeasy, and eight meeting spaces. Green Key certified.
- Le Bada Restaurant and Bar Restaurant and bar concept at both FirstName hotels celebrating local Southwest France cuisine with seasonal menus curated by local chef, barman, and pastry chef. Open daily from 7:00 AM to 10:30 PM and offering live DJs and a terrace.
- Rooftop Bar Panoramic rooftop bar offering views over city rooftops, open to hotel guests and local residents for cocktails and coffee.
- Speakeasy Secret bar space available for private hire and regular events, with a Japanese izakaya-inspired atmosphere at the Toulouse location.
- Serviced Apartments 102 serviced apartments at FirstName Toulouse, designed for families, professionals, and groups of friends seeking apartment-style extended-stay accommodation with hotel services.
- Meeting and Event Spaces Meeting rooms including the White Room, Mind Room, Cortex Room, Left Brain Room, and Right Brain Room at Bordeaux, plus eight spaces at Toulouse. Designed for conferences, brainstorming, creative work, and private hire of restaurant, rooftop, and speakeasy.
- Room Categories (Cocon, Cockpit, Tribe, Collector, FirstRoom) Five distinct room types at FirstName Bordeaux ranging from 19m² to 35m²+, offering city or garden views, with options including private terraces and saunas.
- Online Shop (E-Shop) Online shop selling gift cards, packages, and experiences for the hotel, including Sunday brunch and cocktail gift cards, and combined accommodation packages.
- Forever Brunch Sunday brunch at Le Bada featuring local Southwest products, vegetarian options, and live music performances from 11:30 AM to 3:00 PM.
Quantifiable outcome
- Green Key (Clef Verte) environmental certification for sustainability commitment
- +1 more outcomes
Companies that use FirstName, a Hyatt hotel
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
FirstName, a Hyatt hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FirstName, a Hyatt hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hyatt Hotels & ResortsflagshipFirstName operates as a Hyatt lifestyle hotel brand, benefiting from Hyatt's Global Care & Cleanliness Commitment with 60+ years of hospitality expertise. The brand implements Hyatt's GBAC STAR accreditation, hygiene protocols, and operational standards while maintaining independent brand identity and management.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
FirstName, a Hyatt hotel competitors and assessment
Company assessmentDirect peers
- 25hours Hotels: Lifestyle boutique hotel brand (Accor-affiliated) with strong storytelling, themed properties, and curated F&B concepts. Comparable to FirstName's narrative-driven brand, signature mascot, music programming, and design-led differentiation.
- Eklo Hotels: French eco-designed hotel brand focused on sustainability, modular design, and accessible pricing. Comparable on regional French expansion strategy, Green Key-style environmental positioning, and lifestyle orientation.
- MOB Hotel: French lifestyle hotel brand with locations in Paris and Lyon emphasizing community, F&B, music, and design. Closely comparable to FirstName's Feel Good positioning, multi-revenue mix (rooms + restaurant + events), and cultural programming model.
- Mama Shelter: Lifestyle hotel brand owned by Ennismore (Accor) with multiple French and European properties. Directly comparable to FirstName in its lifestyle positioning, F&B-centric offering, design-forward rooms, and event programming targeting younger, experience-seeking travelers.
- Okko Hotels: French design-led hotel brand with properties in Paris, Lyon, Grenoble, Nantes, and other regional cities. Comparable to FirstName on regional French footprint, premium-but-accessible positioning, and tech-forward guest experience (mobile key, app-based services).
- Jo&Joe: Accor's hybrid lifestyle hotel brand combining private rooms and shared spaces for younger travelers. Comparable on the lifestyle/hybrid accommodation model, F&B integration, and youth-oriented experiential positioning in France and Europe.
- greet hotels: Accor's eco-certified budget-lifestyle hybrid brand with a strong sustainability focus. Comparable to FirstName's Green Key certification, regional French footprint, and eco-friendly operational positioning.
Emerging players
- Zoku: Hybrid lifestyle brand combining serviced apartments with community spaces, F&B, and coworking. Comparable to FirstName Toulouse's serviced apartment + hotel + F&B mix and its appeal to extended-stay professionals and groups.
Broad incumbents
- Accor (lifestyle & boutique brands): European hospitality incumbent with a broad lifestyle portfolio including Mama Shelter, 25hours, Jo&Joe, and Sofitel. Comparable as a parent ecosystem that licenses and scales lifestyle concepts across France and Europe — the strategic template FirstName could pursue within Hyatt.
- Hyatt (lifestyle portfolio incl. Andaz, Centric, JdV): FirstName's affiliated parent brand. Hyatt's broader lifestyle portfolio (Andaz, Hyatt Centric, JdV by Hyatt) shares the lifestyle positioning, design differentiation, and F&B-led experience model that FirstName operates within at a smaller, more curated scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FirstName, a Hyatt hotel social profiles
Digital presenceFirstName, a Hyatt hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstName, a Hyatt hotel leadership team
Management profileNumber of profiles
Profiles2 records
FirstName, a Hyatt hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstName, a Hyatt hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstName, a Hyatt hotel
What does FirstName, a Hyatt hotel do?
FirstName operates lifestyle hotels in Bordeaux (137 rooms) and Toulouse (126 rooms/suites plus 102 serviced apartments), offering accommodation across distinct room categories, the Le Bada restaurant and bar concept, rooftop terraces, speakeasy lounges, and 12 meeting and event spaces. The brand also sells gift cards, packaged experiences (brunch, cocktail packages), and ancillary services such as parking, pet accommodation, and room service.
Is FirstName, a Hyatt hotel a public or private company?
FirstName, a Hyatt hotel is a private company. It is classified as corporate owned and is currently operating.
When was FirstName, a Hyatt hotel founded?
FirstName, a Hyatt hotel was founded in -1. It employs 11 to 50 people.
Where is FirstName, a Hyatt hotel based?
FirstName, a Hyatt hotel is headquartered in Bordeaux, France, in the Europe region.
How does FirstName, a Hyatt hotel make money?
Five revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage, meeting & Event Spaces, gift Cards & Packages and ancillary Services.
Who are FirstName, a Hyatt hotel's main competitors?
Direct peers on record are 25hours Hotels, Eklo Hotels, MOB Hotel, Mama Shelter, Okko Hotels, Jo&Joe and greet hotels. Zoku is listed as an emerging player. Broad incumbents are Accor (lifestyle & boutique brands) and Hyatt (lifestyle portfolio incl. Andaz, Centric, JdV).
Does FirstName, a Hyatt hotel have an API?
No public API is recorded for FirstName, a Hyatt hotel.
What industry is FirstName, a Hyatt hotel in?
FirstName, a Hyatt hotel's product category is Boutique Lifestyle Hotels. Its primary akta.pro industry code is THAGADAL, Private House Hotels & Small Luxury Inns, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72111 and its SIC code is 7000.