First National Real Estate New Zealand

What First National Real Estate New Zealand does

First National Real Estate New Zealand operates as a nationwide franchise-style real estate brokerage network under the legal entity First National Real Estate Group NZ Ltd, headquartered in Auckland City. The network delivers residential, rural, and commercial property sales; residential and commercial rentals; business sales brokerage; property management; auctions; and holiday rental listings through a distributed base of independently owned local offices (such as the First National Collective offices in Stratford, Hawera, and New Plymouth) that combine local agent expertise with national brand, marketing, and training systems.

Revenue is generated principally through transaction-based commissions on property sales and rentals, supplemented by recurring property management fees typically structured as a percentage of monthly rent collected. Pricing is not publicly disclosed and is negotiated between individual offices or agents and clients. The customer base is broad and consumer-facing, spanning first home buyers, home sellers, landlords, tenants, rural and lifestyle property participants, commercial property clients, and property investors.

The underlying technology is a standard real estate website platform combining a centralized property listing database, virtual tour capabilities, and an agent contact management system, supplemented by a content-led marketing infrastructure (blog, email newsletter, real estate guides, First National Connect portal). The business has been operating since 1985, currently employs 14 staff at the corporate level, is privately held with no disclosed external investment, and markets itself on independently validated customer satisfaction leadership in New Zealand. Strategic channel partnerships with Fowler Homes (turnkey house-and-land packages) and Trinity Village (retirement village sales) extend the platform into adjacent verticals.

Name

First National Real Estate New Zealand

Legal name

First National Real Estate Group NZ Ltd

Website

https://firstnational.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

First National Real Estate New Zealand is a privately held, nationwide real estate brokerage network offering residential, rural, and commercial sales, rentals, property management, and auctions through independently owned local offices under a central brand and support platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential property sales
• Commercial real estate brokerage
• Rural property sales
• Property management services
• Real estate rentals

Headquarters

HQ city

Auckland City

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Commission-based revenue from residential property sales across the First National network of offices throughout New Zealand
2. Rural Property Sales: Commission-based revenue from rural and lifestyle property sales
3. Commercial Property Sales: Commission-based revenue from commercial property and business sales
4. Property Management: Ongoing property management services for landlords including tenant placement, rent collection, and property maintenance
5. Rental Services: Residential and commercial rental listings and tenant placement services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

First National Real Estate New Zealand operates a franchise network of independently owned local offices that facilitate residential, rural, and commercial property sales and rentals across New Zealand. The network also provides ongoing property management services for landlords, property appraisals, and real estate auctions, supported by a centralized website with property listings and agent directories.

Product overview

First National Real Estate New Zealand operates as a unified real estate brokerage platform offering residential, rural, commercial, and business sales; residential and commercial rentals; property management; auctions; and holiday accommodations. The core offering is the agency network providing local agent expertise backed by national systems and support. Supporting services include property appraisals, First National Connect resource portal, and comprehensive real estate guides. The platform connects buyers, sellers, renters, and investors through a network of offices across New Zealand without a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Facilitates the buying and selling of residential properties across New Zealand through a network of local real estate agents serving individual home buyers and sellers.
• Rural Property Sales Specialized service for selling rural and lifestyle properties, including farms and agricultural land, serving buyers and sellers of rural real estate across New Zealand.
• Commercial Property Sales Commercial real estate services including the sale of retail, office, and industrial properties, serving commercial property buyers and sellers across New Zealand.
• Business Sales Brokerage services for selling businesses including cafes, takeaways, motels, and other commercial enterprises, serving business owners and buyers across New Zealand.
• Residential Rentals Rental property listings and management services for residential tenants and landlords across New Zealand.
• Commercial Lease Services for leasing commercial properties including retail and office spaces, serving commercial tenants and landlords across New Zealand.
• Property Management Professional property management services for landlords including tenant placement, rent collection, and property maintenance.
• Real Estate Auction Auction-based property sales service for residential, commercial, and lifestyle properties across New Zealand.
• Holiday Rentals Short-term holiday accommodation rental listings across New Zealand, serving holidaymakers and short-term rental property owners.

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Fowler HomesminorStrategic or Co-development PartnerPartnership with Fowler Homes for turnkey house-and-land packages. First National agents offer Fowler Homes packages to buyers looking to build new homes, providing an additional service offering and referral opportunity.
• Trinity VillageminorStrategic or Co-development PartnerPartnership with Trinity Village retirement community in Hawera. First National agents market retirement living villas and facilitate sales for the village, with agents working behind the scenes to bring buyers to the development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ray White New Zealand: Major Australasian real estate franchise network operating a similar independently-owned-office model across NZ. Directly competes in residential, rural, and commercial brokerage, and in property management services.
• LJ Hooker New Zealand: Australian-headquartered franchise network operating across NZ with a similar independently-owned-office model. Directly competes for residential listings, sales commissions, and property management mandates.
• Harcourts New Zealand: One of New Zealand's largest real estate franchise networks with a similar model: independently owned offices operating under a national brand. Directly competes with First National for franchisees, agents, listings, and buyers/sellers across NZ.
• RE/MAX New Zealand: International franchise network with NZ offices operating the same franchise-based brokerage model. Directly comparable in agent recruitment, residential sales commissions, and property management offerings.
• Century 21 New Zealand: Global franchise brand with NZ operations following a similar independently-owned-office model. Competes with First National in residential sales and rentals across shared NZ geographies.

Regional players

• Property Brokers: NZ-based real estate network with strong regional presence, particularly in the central North Island. Overlaps with First National's Taranaki and Manawatu regional offices in residential and rural sales.
• EVES Real Estate: NZ-based real estate brand with strong presence in the Bay of Plenty and Waikato regions. Competes with First National's North Island regional offices in residential sales and property management.

Broad incumbents

• Bayleys Real Estate: Established NZ real estate brand with strong residential, commercial, and rural coverage. Competes with First National across multiple property types and is part of the broader NZ Sotheby's International Realty affiliate group.
• Barfoot & Thompson: New Zealand's largest independently owned real estate company, dominant in Auckland. Competes directly with First National offices in the Auckland metro and across Northland, but as a corporate-owned chain rather than franchise network.

Others

• Trade Me Property: New Zealand's largest online property listing portal. Not a direct brokerage competitor, but a critical distribution channel and a structural threat to traditional commission-based models that First National depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-national-real-estate-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Real Estate New Zealand