FK Napredak Kruševac
FK Napredak Kruševac is a Serbian professional football club founded in 1946, based in Kruševac. It plays home matches at Stadion Mladost (10,331 seats) and earns revenue from tickets, merchandise, advertising, hospitality, and sponsorships including TRAYAL Corporation.
- Company typePrivate
- Founded1946
- HeadquartersKruševac, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FK Napredak Kruševac does
FK Napredak Kruševac is a professional Serbian football club founded in 1946, based in the city of Kruševac in central Serbia. The club competes in the Serbian football league system — historically in the SuperLiga — and plays its home matches at Stadion Mladost, a 10,331-seat venue. Operationally the club runs with approximately 13 employees, indicating a lean administrative and sporting staff structure typical of mid- or lower-tier Serbian professional football clubs.
The club's revenue model is built on a mix of matchday and ancillary streams: ticket sales for home fixtures, merchandise sales, LED scoreboard and matchday advertising, website/digital advertising, on-site restaurant and hospitality services at Stadion Mladost, and corporate sponsorships. Notably, the club is a named beneficiary of TRAYAL Corporation's 'Try All Sport' project, which has allocated 1 million euros to local sports development, making TRAYAL a visible counterparty in the sponsorship stack.
In December 2025 the club underwent a comprehensive governance and sporting reset: Bratislav Ristić was appointed Sports Director, Nikola Drinčić became Head Coach, and the Board of Directors was reconstituted with Goran Karić and Sava Mitrović replacing Đorđe Avramić and Miloš Nikčević, with Miloš Nenezić serving as President of the Board. New governance documents were formalized. Coverage from mid-2026 references activity in the Prva liga (First League), signaling a sporting step-down from prior SuperLiga participation that frames the current strategic posture as a recovery-oriented turnaround rather than steady-state operations.
FK Napredak Kruševac firmographics
Firmographics- Name
- FK Napredak Kruševac
- Legal name
- FK Napredak Kruševac
- Website
- https://fknapredak.rs
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FK Napredak Kruševac is a Serbian professional football club founded in 1946, based in Kruševac. It plays home matches at Stadion Mladost (10,331 seats) and earns revenue from tickets, merchandise, advertising, hospitality, and sponsorships including TRAYAL Corporation.
- Ownership category
- akta.pro rank
FK Napredak Kruševac industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Sports Ticketing (HSACALAB), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
Keywords
Where FK Napredak Kruševac is headquartered
LocationHeadquarters
- HQ city
- Kruševac
- HQ country
- Serbia
- HQ region
- Europe
Offices2 records
Markets served
FK Napredak Kruševac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Matchday ticket sales: Revenue generated from single-match tickets and season tickets for home games at Stadium Mladost (capacity 10,331). The club competes in the Mozzart Bet SuperLiga of Serbia.
- Merchandise sales: The club operates a merchandise store (online and at the stadium) selling official FK Napredak merchandise including jerseys (dres), fan apparel, and accessories.
- LED scoreboard and matchday advertising: The club offers promotional video broadcasting on the LED scoreboard during official home matches (before kickoff and at halftime), with speaker announcements. These advertising slots are sold to sponsor companies.
- Website/online advertising: The club sells banner advertising on its official website fknapredak.rs, including top-of-page banners (468x60), Partners section banners (250x100), and Links page banners (250x80).
- Restaurant and hospitality services: Restaurant Napredak, located at Bosanska bb within Stadium Mladost, operates as a hospitality venue with capacity up to 200 guests, offering full event organization for celebrations and private functions. Revenue is generated from food, beverage, and event bookings.
- Sponsorship: The club receives financial and in-kind support from sponsors including local businesses (MTS, TRAYAL, Delta Holding, EDEPRO, Liderpro, Matador, Vila Jelena, Guma Centar, Givova, Nikom Auto, Vodovod Kruševac, JKP, Toplana, AS Arena Sport, Ticketline, Eurocompass, Rekord, Ribarska Banja) and national football bodies (FSS, SuperLiga). Sponsors receive visibility via stadium advertising, LED scoreboard, jerseys, and website placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | LED scoreboard advertising package – promotional video broadcast before kickoff and at halftime, with speaker announcements, negotiated per client |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FK Napredak Kruševac product offering
Product offeringCore offering
FK Napredak Kruševac is a professional Serbian football club that fields a first team competing in the Mozzart Bet SuperLiga and Serbian Cup, alongside a full youth academy (cadet, pioneer, fledgling levels). The club generates revenue through matchday ticket sales at Stadium Mladost (10,331 seats), official merchandise sales (jerseys, fan gear) via online and on-site store, advertising inventory on the LED scoreboard and website, and ancillary hospitality at Restaurant Napredak.
Product overview
FK Napredak Kruševac is a professional football club offering a comprehensive portfolio centered around its competitive football team (first team, youth academy, and cadet/pioneer programs), complemented by hospitality services (Restaurant Napredak at Stadium Mladost) and retail operations (merchandise store). The club competes in the Serbian SuperLiga and operates from Stadium Mladost, a 10,331-seat venue.
Differentiator
Problem solved
Functional benefit
Products and services
- FK Napredak Professional Football Team Professional men's football first team competing in the Serbian SuperLiga (Mozzart Bet SuperLiga) and Serbian Cup competitions; delivers matchday entertainment to fans at Stadium Mladost.
- FK Napredak Youth Academy (Omladinska škola)
Companies that use FK Napredak Kruševac
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
FK Napredak Kruševac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FK Napredak Kruševac partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- MTS (Telekom Srbija)minorMTS is a major Serbian mobile and telecommunications operator and one of the club's sponsors, appearing in the sponsors section of the official website with logo placement.
- TRAYAL Corporation (Korporacija Trayal)coreTRAYAL is a major industrial company based in Kruševac specializing in chemical industry products. It is the employer of club president Miloš Nenezić (General Director of TRAYAL). TRAYAL sponsors the club and the Try All Sport Trayal project has allocated 1 million euros to support local sports clubs including FK Napredak. In 2020, Miloš Nenezić was appointed President of the Board of Directors of FK Napredak.
- Delta HoldingminorDelta Holding is one of the largest regional diversified holding companies. Its logo appears in the sponsors section of FK Napredak's official website.
- EDEPROminorEDEPRO appears in the sponsors section of the club's official website.
- LiderprominorLiderpro appears in the sponsors section of the club's official website.
- Matador (Spod D.O.O.)minorMatador appears in the sponsors section of the club's official website.
- Vila JelenaminorVila Jelena appears in the sponsors section of the club's official website.
- Guma CentarminorGuma Centar appears in the sponsors section of the club's official website.
- GivovaminorGivova (itsport.rs) appears in the sponsors section of the club's official website. Givova is an Italian sportswear brand.
- Nikom AutominorNikom Auto appears in the sponsors section of the club's official website.
- Vodovod Kruševac (JKP Vodovod)minorVodovod Kruševac, the city water utility company, appears in the sponsors section of the club's official website.
- JKP KruševacminorJKP Kruševac (city public utility company) appears in the sponsors section of the club's official website.
- Toplana KruševacminorToplana Kruševac (city heating utility) appears in the sponsors section of the club's official website.
- AS Arena SportminorAS Arena Sport (tvarenasport.com) appears in the sponsors section of the club's official website. AS Arena Sport is a Serbian sports media outlet.
- TicketlineminorTicketline appears in the sponsors section of the club's official website. Ticketline is a Serbian ticket sales platform.
- EurocompassminorEurocompass appears in the sponsors section of the club's official website.
- Rekord (TRAYAL)minorRekord brand from TRAYAL Corporation appears in the sponsors section of the club's official website.
- Ribarska BanjaminorRibarska Banja (a spa resort near Kruševac) appears in the sponsors section of the club's official website.
- Football Association of Serbia (FSS)coreFSS is the national football governing body. FK Napredak is a member club competing in FSS-organized leagues (SuperLiga, First League, cup competitions). FSS oversees all official football in Serbia, including referee assignments, league structures, and regulations. The club received recognition from FSS President Tomislav Karadžić in 2011.
- Serbian SuperLiga (Mozzart Bet SuperLiga)coreThe Serbian SuperLiga is the top tier of Serbian football, organized by the SuperLiga Serbia body. FK Napredak competes in this league. The league uses the Sofascore platform for official standings and results. The club's official website displays the SuperLiga logo as part of its league affiliation.
- FIFAminorFIFA (Fédération Internationale de Football Association) is the world governing body of football. FK Napredak's official website displays the FIFA logo, indicating the club's awareness of international football governance.
- UEFAminorUEFA (Union of European Football Associations) is the European governing body for football. The club's website displays the UEFA logo. FK Napredak qualified for the UEFA Cup in the 1980/81 season.
- European LeaguesminorEuropean Leagues is an association of professional football leagues across Europe. FK Napredak's website displays the European Leagues logo.
- EFC FootballminorEFC Football (efcfootball.com) appears on the club's website with its logo, indicating some form of association or partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FK Napredak Kruševac competitors and assessment
Company assessmentDirect peers
- FK Mladost Lučani: Serbian football club from a smaller city (Lučani) that has held SuperLiga status. Directly comparable as a small-town Serbian professional football club with a modest stadium, local sponsorship base and reliance on youth development.
- FK IMT Novi Beograd: Serbian football club based in Belgrade where FK Napredak's new Head Coach Nikola Drinčić previously served as assistant. Comparable as a Serbian lower-tier/superliga-edge football club with similar league positioning.
- FK Zemun: Serbian football club from Zemun where Nikola Drinčić served as Head Coach before joining FK Napredak. Comparable as a Belgrade-area Serbian football club operating in similar competitive and commercial conditions.
- FK Radnički Niš: Serbian football club from Niš that has competed in the Serbian SuperLiga and First League. It is a directly comparable regional Serbian club; FK Napredak's new Sports Director Bratislav Ristić and new Head Coach Nikola Drinčić both came from Radnički Niš, underscoring the close operational peer relationship.
- FK Javor Ivanjica: Serbian football club from Ivanjica that has competed in the SuperLiga. Comparable as a small-market Serbian professional club with a similar community-anchored operating model and limited catchment area.
- FK Radnički 1923 Kragujevac: Historic Serbian football club from Kragujevac that competes in the Serbian SuperLiga. Comparable as a non-Belgrade regional Serbian club of similar size, fan profile, and reliance on local corporate sponsorship.
- FK Spartak Subotica: Serbian football club from Subotica competing in the SuperLiga. Comparable as a Serbian provincial city club with a similar small-stadium, local-sponsor, multi-revenue-stream operating model.
- FK Železnik Pančevo: Serbian lower-tier football club where FK Napredak's new Sports Director Bratislav Ristić previously served. Comparable as a Serbian football club of similar scale and operating geography outside Belgrade.
Broad incumbents
- FK Čukarički: Established Belgrade-based Serbian SuperLiga club with a strong youth development focus. Comparable as a Serbian top-flight club that demonstrates the youth-academy-driven model FK Napredak aspires to, but operating at substantially larger scale from the Belgrade market.
Regional players
- FK Radnik Bijeljina: Bosnian Premier League football club from Bijeljina that played a preseason friendly against FK Napredak in 2026. Comparable as a regional Western Balkans football club of similar size and resource level, though competing in a different national league (Bosnia and Herzegovina).
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FK Napredak Kruševac social profiles
Digital presenceFK Napredak Kruševac financial estimates
Financial estimateRevenue estimate
Valuation estimate
FK Napredak Kruševac leadership team
Management profileNumber of profiles
Profiles11 records
FK Napredak Kruševac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FK Napredak Kruševac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FK Napredak Kruševac
What does FK Napredak Kruševac do?
FK Napredak Kruševac is a professional Serbian football club that fields a first team competing in the Mozzart Bet SuperLiga and Serbian Cup, alongside a full youth academy (cadet, pioneer, fledgling levels). The club generates revenue through matchday ticket sales at Stadium Mladost (10,331 seats), official merchandise sales (jerseys, fan gear) via online and on-site store, advertising inventory on the LED scoreboard and website, and ancillary hospitality at Restaurant Napredak.
Is FK Napredak Kruševac a public or private company?
FK Napredak Kruševac is a private company. It is classified as management employee owned and is currently operating.
When was FK Napredak Kruševac founded?
FK Napredak Kruševac was founded in 1946. It employs 11 to 50 people.
Where is FK Napredak Kruševac based?
FK Napredak Kruševac is headquartered in Kruševac, Serbia, in the Europe region.
How does FK Napredak Kruševac make money?
Six revenue lines are on record. Matchday ticket sales are the primary driver. The others are merchandise sales, LED scoreboard and matchday advertising, website/online advertising, restaurant and hospitality services and sponsorship.
Who are FK Napredak Kruševac's main competitors?
Direct peers on record are FK Mladost Lučani, FK IMT Novi Beograd, FK Zemun, FK Radnički Niš, FK Javor Ivanjica, FK Radnički 1923 Kragujevac, FK Spartak Subotica and FK Železnik Pančevo. FK Čukarički is listed as a broad incumbent. FK Radnik Bijeljina is listed as a regional player.
Does FK Napredak Kruševac have an API?
No public API is recorded for FK Napredak Kruševac.
What industry is FK Napredak Kruševac in?
FK Napredak Kruševac's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of HSACALAB, Sports Ticketing. Its NAICS code is 711211 and its SIC code is 7997.