Flagstaff Marine

What Flagstaff Marine does

Flagstaff Marine is a privately held Australian luxury marine dealership founded in 2014 and headquartered at d'Albora Marina in Rushcutters Bay, Sydney. The company is the authorised Australian dealer for five internationally recognised European yacht builders: Beneteau (powerboats and sailing yachts, including Oceanis, Gran Turismo, Swift Trawler, Monte Carlo, Antares, and Flyer ranges), AMEL (luxury blue-water sailing yachts), EXCESS (Groupe Beneteau's performance catamarans), Silent Yachts (Austrian-built solar-electric catamarans), and Lomac (Italian rigid inflatable boats across six model series). Across its portfolio, the company represents more than 60 individual models ranging from entry-level RIBs to superyacht-class solar-electric catamarans, including award-winning platforms such as the Silent 62 3-Deck (World Yachts Trophies 'Most Efficient Yacht' 2024) and the Hybrid EXCESS 15 with Torqeedo Deep Blue propulsion.

The company operates four offices on Australia's eastern seaboard (Rushcutters Bay, Newport/Pittwater, Port Stephens, and Gold Coast) selling primarily to high-net-worth individuals and families through a consultative, field-based sales model. Beyond new yacht sales, Flagstaff Marine generates revenue through a brokerage division for pre-owned vessels, structured charter investment and joint-ownership programmes (e.g., 1/6 syndicates) targeted at time-poor buyers, three-tiered maintenance packages (Silver, Gold, Platinum) for ongoing service, parts ordering, and affiliate commissions from marine finance and insurance. The business is owner-led by Micah Lane, who has been active in the Australian marine industry since 2003 and restructured the operation into Flagstaff Marine Group in July 2024 to support continued expansion.

Name

Flagstaff Marine

Legal name

Flagstaff Marine

Website

https://flagstaffmarine.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flagstaff Marine is a privately held Australian luxury yacht dealership representing Beneteau, AMEL, EXCESS, Silent Yachts, and Lomac across four eastern seaboard offices, serving high-net-worth buyers with new and brokerage sales, charter investment, and after-sales services.

Ownership category

akta.pro rank

Product category

Luxury Yacht Dealership

NAICS

Boat Dealers (441222), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

Keywords

• Luxury yacht sales
• Marine brokerage
• Sailing yacht dealership
• Powerboat dealer
• Boat maintenance services

Headquarters

HQ city

Rushcutters Bay

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. New Powerboat and Sailing Yacht Sales: Flagstaff Marine generates primary revenue through the sale of new luxury powerboats, sailing yachts, multihulls, and RIBs from brands including Beneteau, AMEL, EXCESS, SILENT Yachts, and Lomac. Sales involve high-value, consultative transactions with extensive configuration and customisation options.
2. Boat Brokerage (Used Boat Sales): The company operates a brokerage division selling second-hand vessels, with offices across the eastern seaboard. Brokerage services include market appraisals, listing, negotiation, and after-sale support.
3. Charter Investment Programme: Flagstaff Marine offers charter boat investment programmes targeting time-poor buyers who want to own a boat but use it in commercial charter fleets for income, with boats managed by Flagstaff in cruising grounds such as the Whitsundays.
4. Parts, Maintenance and Repair Services: The company sells original replacement parts for Beneteau, Excess, Amel, and Lomac vessels and provides comprehensive maintenance packages (Silver, Gold, Platinum tiers) including slipping, anti-fouling, mechanical servicing, interior/exterior cleaning, and boat administration.
5. Boat Finance and Insurance: As agents for major marine insurance companies, Flagstaff Marine arranges competitive and comprehensive insurance cover tailored to customer requirements, generating commission revenue.
6. Joint Ownership / Boat Syndication: Flagstaff Marine offers joint ownership programmes (e.g., 1/6 shares on Beneteau Gran Turismo 36 at Rushcutters Bay) allowing multiple buyers to co-own vessels, with the company managing the syndicate.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Flagstaff Marine is the authorised Australian dealer for premium international yacht brands including Beneteau, AMEL, EXCESS, SILENT Yachts and Lomac. The company sells new sailing yachts, powerboats, catamarans and RIBs to individual buyers, and operates a used-boat brokerage division, scheduled maintenance packages, charter investment programmes, finance and insurance services and European delivery support.

Product overview

Flagstaff Marine is a luxury yacht dealership offering a portfolio of sailing yachts, powerboats, catamarans, and solar-powered vessels across multiple sub-brands. The core product lines include AMEL sailing yachts (AMEL 50, AMEL 60), EXCESS performance catamarans (EXCESS 11, 12, 13, 14, 15, and Hybrid EXCESS 15), Silent Yachts solar-powered catamarans (Silent 60, Silent 62 3-Deck, Silent 80, Silent 80 Tri-Deck, Silent 120), Beneteau powerboats, and Lomac RIBs (GranTurismo, Adrenalina, Turismo, Big Game). The company also provides complementary services including boat brokerage, maintenance packages (Silver/Gold/Platinum tiers), charter investment programs, parts ordering, and European delivery. The diverse portfolio spans from entry-level RIBs to superyacht-level solar electric catamarans, serving both sailing and powerboat enthusiasts across the Australian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Beneteau Sailing Yachts and Powerboats
• AMEL Sailing Yachts
• EXCESS Catamarans
• SILENT-Yachts Solar-Electric Catamarans
• Lomac RIBs
• Used Boat Brokerage
• Scheduled Maintenance Packages
• Charter Investment Programme
• Yacht Finance and Insurance

Quantifiable outcome

• Beneteau has over 100,000 boats on the water globally and over 400 dealers worldwide
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Torqeedo (Deep Blue)coreTechnology or Integration · 1 January 2021Torqeedo, a German manufacturer of electric boat propulsion systems, supplies its Deep Blue 50 kW electric saildrives and high-capacity lithium-ion BMW i3 batteries for the Hybrid Excess 15 catamaran, developed in cooperation with ZF. This is a collaborative technology integration enabling hybrid-electric sailing on the EXCESS 15 platform, awarded the 2021 Boat Builder Award for Business Achievement in the Collaborative Solution category.
• ZF (ZF Friedrichshafen AG)coreTechnology or Integration · 1 January 2021ZF, the German automotive and industrial technology company, partnered with Excess Catamarans and Torqeedo to co-develop the Deep Blue Hybrid propulsion system for the Hybrid Excess 15, providing engineering expertise for the electric saildrive integration.
• Beneteau GroupcoreChannel Partner/ Reseller/ DistributorFlagstaff Marine is the authorised dealer for Beneteau powerboats and sailing yachts in Australia. Beneteau is a 140-year-old French shipyard producing over 100,000 boats globally with 400+ dealers worldwide. Flagstaff Marine represents Beneteau's Oceanis, Gran Turismo, Swift Trawler, Monte Carlo, Antares, and Flyer ranges.
• AMEL YachtscoreChannel Partner/ Reseller/ DistributorFlagstaff Marine is the authorised Australian dealer for AMEL luxury sailing yachts. AMEL is a bespoke French shipyard based in La Rochelle known for its handcrafted, easy-handling sailing yachts with electric sail furling systems. Models include AMEL 50 and AMEL 60.
• EXCESS CatamaranscoreChannel Partner/ Reseller/ DistributorFlagstaff Marine is the authorised Australian dealer for EXCESS catamarans, a brand of Groupe Beneteau launched to fill the gap between standard cruising catamarans and high-end performance models. Models include EXCESS 11, EXCESS 12, EXCESS 13, EXCESS 14, and EXCESS 15, including a Hybrid variant.
• SILENT YachtscoreChannel Partner/ Reseller/ DistributorFlagstaff Marine is the exclusive Australian dealer for Silent Yachts, the pioneering Austrian manufacturer of fully solar-powered electric catamaran yachts. Silent Yachts has restructured under new ownership (majority owner Michael Said, CEO Fabrizio Iarrera, Vice Chairman Steve Bell) with a five-year growth strategy. Models include Silent 60, Silent 62 3-Deck, Silent 80, Silent 80 Tri-Deck, and Silent 120 Explorer.
• LomaccoreChannel Partner/ Reseller/ DistributorFlagstaff Marine is the authorised Australian dealer for Lomac, an Italian manufacturer of premium rigid inflatable boats (RIBs) founded in Milan in the 1960s by the Lo Manto family. Lomac produces 58 unique models across six series (GranTurismo, Adrenalina, Turismo, Big Game, Cruising, Luxury Tender) ranging from 2.5 to 14.5 metres. Top-of-range models are styled by designer Federico Fiorentino.
• Federico FiorentinominorStrategic or Co-development PartnerItalian designer Federico Fiorentino has been styling Lomac's top-of-the-range models for the past decade. Fiorentino brings extensive experience from both luxury yachting and boat racing to the Lomac design portfolio.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Camper & Nicholsons: Established global luxury yacht broker and new build dealer with 240+ year heritage. Comparable in selling premium new yachts and handling brokerage, charter management, and ownership services at the upper end of the market.
• Burgess: Global luxury yacht brokerage and management firm with superyacht focus. Comparable business model in representing buyers and sellers in the upper end of the yacht market, though Burgess operates at a much larger scale and serves the global superyacht segment.
• Denison Yachting: Large US-headquartered yacht brokerage and dealer group with multiple offices. Shares Flagstaff's multi-brand representation and brokerage-plus-new-sales model, though at significantly larger scale and broader geographic spread.

Direct peers

• Multihull Solutions: Australian multihull specialist dealer (formerly Multihull Central) focused on performance and cruising catamarans. Directly overlaps with Flagstaff's EXCESS and Silent Yachts catamaran offerings, targeting the same sailing enthusiast and HNW live-aboard segments.
• Ensign Yachts: Long-established Australian luxury yacht dealer representing multiple European brands including Beneteau. Operates a multi-office network on Australia's east coast with comparable new and brokerage services.
• Vicsail: Sydney-based luxury yacht dealer and Flagstaff Marine's direct historical predecessor. Vicsail is a long-standing Australian Beneteau and Lagoon dealer representing premium sailing and power yachts in the same HNW customer segment, making it the most directly comparable competitor in the same geography.
• Sundance Marine: Australian boat dealer with multiple east-coast locations selling imported luxury powerboats and sailing yachts. Competes directly with Flagstaff in the mid-to-large powerboat and yacht segment across NSW and Queensland.
• Eyachts: Australian yacht dealer representing premium European sailing yacht and powerboat brands (including Beneteau in some capacity). Operates in the same HNW discretionary market on Australia's east coast with similar brand-representation and brokerage-focused model.

Regional players

• The Boat Works: Major Gold Coast marine precinct featuring multiple yacht dealers, brokerage, and refit facilities. While not a direct competitor for new boat sales, it serves as a major competing destination for brokerage listings and after-sales services in the Queensland market Flagstaff also targets.
• Sanctuary Cove Marine: Queensland-based marine hub and brokerage at Sanctuary Cove on the Gold Coast. Provides competing brokerage and dealer infrastructure in the same QLD market Flagstaff's Gold Coast office targets, with extensive new and used listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flagstaff-marine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagstaff Marine