Fleuristes

What Fleuristes does

Fleuristes et Fleurs operates Fleuristes-et-Fleurs.com, a French online marketplace founded in 2009 that connects consumers directly with a network of approximately 1500 artisan florists across metropolitan France and the overseas territories (DOM-TOM). The platform's core product is a direct-to-florist ordering system that bypasses traditional intermediaries: customers choose a city, select an artisan florist, and either order home delivery or use Click & Collect to pick up bouquets in person. The underlying technology is an e-commerce platform with integrated florist network management, online payment processing, and delivery scheduling, with each member florist maintaining a branded storefront and profile page.

The company serves four primary customer segments: individual consumers ordering flowers for personal occasions (birthdays, romantic gestures, celebrations), wedding clients needing bridal and venue arrangements, families seeking funeral and memorial compositions, and corporate buyers for professional gifting. Products span standardized seasonal bouquet collections priced €22-149 (e.g., Bonheur Pétillant, Délicate Romance, Captivante Beauté), funeral arrangements (coffin tops, wreaths, heart shapes), and florist-specific bespoke compositions. Delivery fees range from €6-14, with free delivery offered above €80 at participating locations.

Fleuristes generates revenue primarily through transaction commissions on bouquet sales facilitated through the marketplace and per-order delivery fees. The network is bound by the proprietary Charte Qualité quality charter and the Artisan du Bonheur label, which serve as differentiators against conventional flower delivery aggregators. The central operating entity employs 11-50 people and operates as a privately held, founder-controlled French corporation with no disclosed institutional investors, M&A activity, or funding rounds. Marketing is content-led through an editorial blog, Instagram, and Facebook, supplemented by extensive SEO-driven location pages targeting local florist searches.

Name

Fleuristes

Legal name

Fleuristes et Fleurs

Website

https://fleuristeviry.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleuristes-et-Fleurs.com is a French online marketplace founded in 2009 connecting consumers directly with a network of 1500 artisan florists across France and its overseas territories, enabling home delivery and Click & Collect flower orders without intermediaries.

Ownership category

akta.pro rank

Product category

Online Flower Marketplace

NAICS

Florists (4593)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Online flower marketplace
• Artisan florist network
• Flower delivery service
• Direct-to-florist ordering
• Wedding floral arrangements

Headquarters

HQ city

Viry

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Transaction Commission: Platform takes commission on flower and arrangement sales facilitated through the marketplace. Florists receive full payment minus platform fees.
2. Delivery Services: Delivery fees charged for home delivery orders, typically ranging from €6-14 depending on distance
3. Product Sales: Sale of floral arrangements, bouquets, plants, and funeral/memorial compositions through the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fleuristes-et-Fleurs.com is an online marketplace platform that connects customers directly with a network of 1,500 artisan florists across France and overseas territories (DOM-TOM), eliminating intermediaries in the flower delivery process. Customers browse and order bouquets, arrangements, plants, wedding flowers, and funeral compositions online, then receive them via home delivery or Click & Collect from local artisan florist boutiques. Florists retain full payment for their products and delivery fees, subject to platform commission.

Product overview

Fleuristes-et-Fleurs is a French flower delivery marketplace network connecting customers with 1500+ artisan florists. The platform operates a direct-to-consumer online ordering system with Click & Collect and home delivery services across France and overseas territories. The core offering consists of the online marketplace platform supplemented by local artisan florist services including wedding floral arrangements, funeral/mourning compositions, and general occasion bouquets. Individual artisan florists (member businesses) offer their own branded products alongside the network's standardized bouquet collections such as Bonheur Pétillant, Délicate Romance, Caprice Exquis, and various funeral arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleuristes-et-Fleurs Online Marketplace A direct-to-consumer online platform connecting customers with 1,500+ artisan florists across France and overseas territories for ordering flowers and arrangements.
• Click & Collect Service Online ordering and in-store pickup service allowing customers to order flowers online and retrieve bouquets at the selected artisan florist boutique at no additional charge.
• Home Delivery Service Artisan florists deliver ordered flowers directly to the recipient's address, with delivery areas and fees varying by florist location (starting from €6).
• Wedding Floral Services Full-service wedding floral arrangements including bridal bouquets, boutonnieres, bridesmaid bouquets, venue and church decorations, flower crowns, and wedding car decorations.
• Funeral/Mourning Floral Arrangements Funeral floral compositions including coffin tops, wreaths, heart arrangements, sympathy bouquets, and cemetery tributes.
• Bonheur Pétillant Bouquet Round bouquet of seasonal flowers in yellow-orange tones, designed as a joyful gift bouquet.
• Délicate Romance Bouquet Round bouquet of seasonal flowers in pink pastel and white tones, designed for romantic occasions.
• Caprice Exquis Bouquet Graceful floral composition in pastel tones composed of delicate seasonal flowers.
• Sublime Lumière Bouquet Radiant bouquet composed of superb seasonal flowers in vivid, multicolored tones.
• Captivante Beauté Bouquet Round bouquet of seasonal flowers in red tones, conveying passion and strong sentiments.

Quantifiable outcome

• Elimination of intermediaries in flower delivery
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Artisan Fleuriste Network MemberscoreChannel Partner/ Reseller/ Distributor · 1 January 20091500 independent artisan florists across France and DOM-TOM operating under the Fleuristes-et-Fleurs.com brand. Each florist manages their own shop while benefiting from the platform's online visibility, payment processing, and customer reach. Florists commit to the Charte Qualité standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interflora France: French arm of the global Interflora relay network, offering flower delivery through thousands of partner florists worldwide. Comparable marketplace model with broader international reach, including cross-border gifting that Fleuristes does not currently offer.
• Euroflorist: European flower delivery network operating across multiple countries with a partner-florist model. Comparable in marketplace structure and florist network approach, but with broader multi-country reach.
• Teleflora: US-based international flower delivery network with thousands of member florists. Comparable marketplace-to-florist model, though primarily US-centric with different geography and consumer base.
• 1-800-Flowers.com: Large US online floral and gifting retailer operating multiple brands. Comparable e-commerce flower delivery category at scale, though with a broader product mix (gifts, plants, gourmet) and different geographic focus.

Direct peers

• Ode à la Rose: French online florist specializing in same-day delivery of hand-tied bouquets in Paris and select French cities, plus cross-border delivery to the US. Comparable French-market DTC florist with focus on premium artisanal arrangements.
• Aquarelle: French online flower delivery platform offering same-day delivery through a network of partner florists across France. Directly comparable in geography, customer base, and marketplace-to-florist model, making it the closest head-to-head competitor for Fleuristes-et-Fleurs.
• Florajet: France's largest online flower delivery platform, operating a network of partner florists for nationwide flower delivery. Highly comparable business model and target audience, competing directly for both consumer orders and florist partnerships.

Emerging players

• Floom: UK-based curated marketplace connecting customers with independent local florists for same-day hand-tied bouquet delivery. Closely comparable marketplace-to-artisan-florist model and brand positioning, though operating primarily in the UK.
• Bloom & Wild: UK-based digital-native florist offering letterbox-friendly bouquets and partner-florist delivery across the UK and parts of Europe. Comparable DTC flower delivery category with stronger digital branding; intersects on premium positioning and use cases like weddings and gifting.
• The Bouqs Co. US-based online florist with a farm-direct supply chain and subscription offerings. Comparable e-commerce floral category with focus on digital-native customer experience, though uses direct farm sourcing rather than an artisan-florist marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fleuristes.fleurs
• Instagraminstagram.com/fleuristes_et_fleurs
• LinkedInlinkedin.com/company/fleuristes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleuristes