Flex Media
Flex Media is a Cleveland, Ohio-based video production and marketing services firm founded in 2016 that helps B2B companies and nonprofits explain complex offerings, attract clients, and support sales teams through strategy-led video content, with vertical specialization in manufacturing and public safety.
- Company typePrivate
- Founded2016
- HeadquartersCleveland, Ohio, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flex Media does
Flex Media LLC is a Cleveland, Ohio-based video production and commercial photography services firm founded in 2016 by Bill and Jackie Baraona. The company serves B2B companies and nonprofits that need help explaining complex products or services, attracting talent, building brand awareness, and supporting sales teams through video content. Core offerings are organized into three tiers — Video Strategy (consulting-only), Video Production (scripting, filming, editing), and Full Video Marketing (strategy through launch support) — delivered through a small core team of approximately 5 people supplemented by a freelance production registry, with total headcount reported at around 12.
The company's technical foundation is professional video production and photography rather than a software platform: there is no proprietary product, API, or SaaS offering, and revenue derives entirely from project-based professional services engagements. The firm has developed vertical specialization in B2B manufacturing (product demonstrations, process overviews, trade show and sales enablement videos for Ohio and Midwest manufacturers) and operates Courage Creative Media, a wholly-owned subsidiary launched in 2024 focused on content for public safety brands serving Police, Fire, and EMS professionals. Supporting thought-leadership assets include the Watch Time weekly podcast (running since March 2020), the Flexology email newsletter, a blog, and a library of free downloadable guides and templates.
Flex Media is a privately held, founder-owned LLC that is bootstrapped with no external funding raised. Go-to-market is a consultative, sales-led motion: a website-based 30-minute strategy call serves as the primary conversion mechanism, with services sold as customized, quote-based projects. Customer logos span multiple industries and include a Fortune 500 manufacturer (PPG), a regional business organization (COSE), cybersecurity and energy firms, and several Midwest manufacturers, indicating a distributed-but-moderately-concentrated enterprise mix within a regional Ohio/Midwest service area.
Flex Media firmographics
Firmographics- Name
- Flex Media
- Legal name
- Flex Media LLC
- Website
- https://flexmediacle.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flex Media is a Cleveland, Ohio-based video production and marketing services firm founded in 2016 that helps B2B companies and nonprofits explain complex offerings, attract clients, and support sales teams through strategy-led video content, with vertical specialization in manufacturing and public safety.
- Ownership category
- akta.pro rank
Flex Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
- akta.pro secondary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Flex Media is headquartered
LocationHeadquarters
- HQ city
- Cleveland, Ohio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flex Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Video Production Services: Project-based video production services ranging from strategy consultation to full-scale production and marketing launch support
- Commercial Photography: Studio and on-site photography services including headshots, product photos, and event photography
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Video Strategy Consultation |
| Other | Pay-as-you-go | Video Production |
| Other | Pay-as-you-go | Full Video Marketing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Flex Media product offering
Product offeringCore offering
Flex Media is a Cleveland-based video production and marketing services company that creates strategic video content for B2B companies and nonprofits, covering the full engagement spectrum from standalone video strategy consulting through script-to-screen production and on to launch and distribution support. Its service menu is anchored by video production and commercial photography, with vertical specializations in manufacturing video content and public safety marketing delivered through subsidiary brand Courage Creative Media.
Product overview
Flex Media is a Cleveland-based video production and marketing services company that operates as a unified offering rather than a modular software platform. The core services include Video Production, Commercial Photography, and specialized Manufacturing Video Content. A subsidiary brand, Courage Creative Media, serves the public safety sector. Video production services are structured across three tiers: Video Strategy (consulting-only), Video Production (execution), and Full Video Marketing (strategy-to-launch). Educational content offerings include the Watch Time Podcast, free downloadable guides/templates, and the Flexology email newsletter. The company does not offer a software platform, API, or SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- Courage Creative Media: A specialized content creation and marketing brand under Flex Media LLC, focused on reaching Police, Fire, and EMS professionals in the public safety sector.
- Flexology
- Watch Time
Products and services
- Video Production Full-service video production including scripting, filming, and editing for B2B companies and nonprofits, structured across three engagement tiers (strategy, production execution, and full marketing launch).
- Commercial Photography Professional photography services including studio photography, on-site/action photography, and event photography for brands seeking stand-out visual assets for digital landscapes.
- Manufacturing Video Content Specialized video production for B2B manufacturers including product demonstrations, process overviews, customer testimonials, trade show videos, sales enablement videos, and internal training content.
- Courage Creative Media (Public Safety Marketing) A wholly-owned subsidiary brand of Flex Media LLC delivering content creation and marketing services to companies and agencies serving Police, Fire, and EMS professionals, including recruitment videos, branding, and social media marketing for the public safety sector.
Quantifiable outcome
- Mini-documentary 'Olympic Oaks, Continuing Jesse Owens' Legacy' won Best Local Documentary at the 2022 Chagrin Documentary Film Festival
Companies that use Flex Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Flex Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Flex Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Courage Creative MediacoreCourage Creative Media is a subsidiary company owned by Flex Media LLC, focused specifically on content creation for public safety brands (Police, Fire, EMS). It operates as a distinct brand while being part of the Flex Media family, with Bill Baraona leading both entities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flex Media competitors and assessment
Company assessmentDirect peers
- Wyzowl: B2B video production agency specializing in explainer videos, animated content, and social videos for SaaS and B2B brands. Comparable project-based services model and SMB/mid-market enterprise target.
- Demo Duck: Cleveland, Ohio-based B2B video production agency specializing in explainer videos, product demos, and animated content for technology and manufacturing clients. Most directly comparable to Flex Media given the shared Cleveland base, B2B focus, and manufacturing-adjacent client mix.
- Sandwich Video: Creative video production agency producing brand films, product launches, and campaign content for B2B and B2C brands. Comparable in offering end-to-end creative video with a strategy-first orientation.
- Lemonlight: B2B video production and animation agency serving brands with explainer videos, product demos, and social content. Comparable to Flex Media in B2B focus, project-based delivery model, and tiered service offerings.
- Thinkmojo: B2B video production and animation agency focused on tech, SaaS, and enterprise clients. Comparable in target customer (B2B/enterprise), storytelling-led approach, and emphasis on strategy alignment with business goals.
- Simple Story: Video production agency producing brand videos, product stories, and animated content for businesses. Comparable in B2B focus, end-to-end strategy-to-production model, and tiered offerings.
- Casual Films: Global B2B video production agency producing brand films, customer stories, and internal communications for enterprise clients. Comparable in B2B/enterprise focus and emphasis on strategy-driven video content.
- Offbeat Media: B2B video production agency serving enterprise and technology clients with strategy, production, and animation. Comparable in B2B focus, full-service delivery model, and emphasis on results-driven content.
Broad incumbents
- Wistia: Video hosting, marketing, and analytics platform for businesses, with a growing production services offering. Comparable as a B2B video ecosystem player, though it is primarily a software platform rather than a production agency.
Regional players
- Blue Racer Productions: Midwest-based video production company serving regional B2B clients with corporate and commercial video. Comparable as a regional competitor in the Midwest manufacturing and business market, though not based in Ohio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Flex Media social profiles
Digital presenceFlex Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex Media leadership team
Management profileNumber of profiles
Profiles5 records
Flex Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flex Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex Media
What does Flex Media do?
Flex Media is a Cleveland-based video production and marketing services company that creates strategic video content for B2B companies and nonprofits, covering the full engagement spectrum from standalone video strategy consulting through script-to-screen production and on to launch and distribution support. Its service menu is anchored by video production and commercial photography, with vertical specializations in manufacturing video content and public safety marketing delivered through subsidiary brand Courage Creative Media.
Is Flex Media a public or private company?
Flex Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flex Media founded?
Flex Media was founded in 2016. It employs 11 to 50 people.
Where is Flex Media based?
Flex Media is headquartered in Cleveland, Ohio, United States, in the North America region.
How does Flex Media make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are commercial Photography.
Who are Flex Media's main competitors?
Direct peers on record are Wyzowl, Demo Duck, Sandwich Video, Lemonlight, Thinkmojo, Simple Story, Casual Films and Offbeat Media. Wistia is listed as a broad incumbent. Blue Racer Productions is listed as a regional player.
Does Flex Media have an API?
No public API is recorded for Flex Media.
What industry is Flex Media in?
Flex Media's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 51211 and its SIC code is 7812.