Flis & Våtrom AS

What Flis & Våtrom AS does

Flis & Våtrom AS is a Norwegian private limited company (aksjeselskap) founded in 2006, headquartered at Eikåsveien 2 in Sandefjord, Vestfold, Norway. The company specializes in tile installation, wet room membrane waterproofing, floor leveling, masonry and rendering, and microcement application, operating as a main contractor (hovedentreprenør) for complete bathroom and wet room renovations. Its core offering consolidates the role of coordinating all trades (plumbing, electrical, tiling, masonry) under a single point of contact, with the company backing each delivered bathroom with a 12-year watertightness guarantee (5 years legally mandated plus 7 years extended). It is also an approved Miljøfyrtårn (Eco-Lighthouse) business as of February 2024, and stores all project documentation in the Boligmappa platform to support property transfer compliance under Norway's avhendingslov.

The company's product portfolio centers on total bathroom renovation, supplemented by specialized services including flislegging (tile laying), membran (waterproofing), gulvavretting (floor leveling using Mapei and other systems), mur og puss (brickwork and plastering), microcement finishes, natural stone installation (including Larvikitt from Lundhs), bathroom design, demolition, moisture measurement, and concrete floor casting. Technical partnerships with construction chemical suppliers (Mapei, Weber/Saint-Gobain, Schönox/Sika, Ardex), membrane system providers (Litex), and bathroom fixture brands (Purus, Dansani, INR) underpin service delivery.

The business operates a project-based, quote-driven revenue model with no public pricing tiers. Revenue is generated through fixed-price project quotes for residential homeowners (primary segment) and private contractors, builders, and property developers (secondary segments) across the Vestfold county region (Sandefjord, Tønsberg, Larvik, Stavern), with selective work in Telemark and Viken upon request. Distribution is direct via website contact forms, phone, and email, supported by a digital-first marketing footprint across Facebook, Instagram, Pinterest, TikTok, and trust platforms including Kvalitetskontroll, Bekjemp Svart Arbeid, Mester Alliansen, and Norsk Flisleggerforum.

Name

Flis & Våtrom AS

Legal name

Flis & Våtrom AS

Website

https://flisogvaatrom.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flis & Våtrom AS is a Sandefjord-based Norwegian tile installation and wet room renovation contractor acting as main contractor for complete bathroom renovations. It serves residential homeowners and private contractors across Vestfold, Telemark, and Viken with a 12-year watertightness guarantee.

Ownership category

akta.pro rank

Product category

Bathroom and Wet Room Renovation Services

NAICS

Flooring Contractors (238330)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Bathroom Flooring Replacement (LVP, Tile, Heated Floors) (HSAPABAK)

akta.pro secondary industry

Caulking (Windows, Doors, Trim, Bathrooms, Kitchens) (HSAGADAF)

Keywords

• Bathroom renovation services
• Tile installation services
• Wet room waterproofing
• Masonry and plastering
• Floor leveling services

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Construction and renovation services: Project-based professional services revenue from tile installation, masonry/rendering, floor leveling, membrane waterproofing, demolition, and total bathroom renovation. Customers are residential homeowners, private contractors, and property developers in the Vestfold region. Revenue is generated through fixed-price project quotes based on scope, materials, and labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Flis & Våtrom AS acts as the main contractor (hovedentreprenør) for total bathroom and wet room renovation, coordinating all trades (tiling, masonry, plumbing coordination, waterproofing, demolition, finishing) so the homeowner deals with a single firm. The company specializes in membrane waterproofing, tile installation, floor leveling, brickwork/plastering, and microcement finishes for residential wet rooms, with complementary services in bathroom design, natural stone installation, moisture measurement, and concrete floor casting.

Product overview

Flis & Våtrom AS is a construction services company offering specialized tile laying (flislegging) and bathroom renovation (våtrom) services primarily in Vestfold, Norway. Their core service is total bathroom renovation where they act as main contractor, coordinating all trades. The product portfolio centers on totalrenovering av bad as the flagship offering, supported by specialized services including flislegging (tile laying), membran (waterproofing), gulvavretting (floor leveling), and mur og puss (brickwork/plastering). Additional offerings include microcement solutions for seamless surfaces, bathroom design services, demolition, natural stone installation, moisture measurement, and concrete floor casting. The company positions itself as a single point of contact for customers, coordinating all subcontractors and providing documentation through Boligmappa.

Differentiator

Problem solved

Functional benefit

Products and services

• Totalrenovering av bad (Total bathroom renovation)

Quantifiable outcome

• 12-year watertightness guarantee on delivered bathrooms (5 legally mandated + 7 extended), exceeding what competitors typically offer
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Norsk FlisleggerforumcoreChannel Partner/ Reseller/ DistributorActive member of the Norwegian Tilers Forum, an industry association for tile installers. Membership provides credibility, networking, and referral opportunities within the professional tiling community.
• KvalitetskontrollminorGTM or Marketing PartnerListed on the Kvalitetskontroll quality assurance platform, which allows customers to verify and review the company's quality and reliability as a contractor.
• Bekjemp Svart Arbeid (BSA)minorGTM or Marketing PartnerListed on the Bekjemp Svart Arbeid (Combat Undeclared Work) platform, signaling compliance with labor regulations and providing trust for customers who value legitimate contractor relationships.
• BoligmappacoreTechnology or IntegrationBoligmappa is a digital documentation platform where Flis & Våtrom AS stores all project documentation (photos, written reports, FDV documentation, guarantee documents) so that current and future property owners have permanent access to documentation. This is especially important with the new property transfer law (avhendingsloven) effective 01.01.2022.
• Mester AlliansenminorChannel Partner/ Reseller/ DistributorMember of the Mester Alliansen (Master Alliance), a network of certified master craftsmen/tradespeople providing mutual referral and credibility within the crafts sector.
• MapeiminorOthersUses Mapei product range for tile installation, grouting, priming, and floor leveling solutions. Mapei is a global construction chemical manufacturer.
• Weber (Saint-Gobain)minorOthersUses Weber construction products (a brand of Saint-Gobain) for floor pouring and leveling solutions, particularly Weber bathroom floor pour products.
• FlisekompanietminorOthersFlisekompaniet is a tile supplier with whom Flis & Våtrom AS collaborated to deliver a bathroom project featuring 12-year watertightness guarantee. The partnership involves coordinated supply of tiles and installation services.
• LitexminorOthersLitex provides pre-fabricated bathroom wall and floor plate systems with integrated membrane waterproofing that can be tiled immediately, enabling faster bathroom construction. Flis & Våtrom AS uses Litex systems for efficient wet room rehabilitation and new builds.
• LundhsminorOthersLundhs supplies natural stone tiles including Larvikitt and other natural stone products. Flis & Våtrom AS has used Lundhs materials for various projects including hexagon tiles and Larvikitt stair installation.
• FagFlisminorOthersFagFlis is a specialized tile retailer with a Sandefjord location. Flis & Våtrom AS has sourced travertine and other tiles from FagFlis for customer projects, and has referred customers to them.
• Schönox (Sika)minorOthersSchönox (a brand of Sika) provides leveling compounds and tile adhesives. Flis & Våtrom AS uses Schönox products including HS50 leveling compound and Q6 leveling solutions for floor preparation.
• ArdexminorOthersArdex provides construction materials including floor leveling compounds (A38 Mix), primers, and tiling products. Used for floor pouring and leveling projects in wet rooms.
• PurusminorOthersPurus is a manufacturer of design floor drains (designsluk). Flis & Våtrom AS installs Purus Line Twist design drains as part of their bathroom installations.
• DansaniminorOthersDansani supplies bathroom furniture and mirrored cabinets. Flis & Våtrom AS has installed Dansani mirrored cabinets built into walls as part of bathroom renovation projects.
• INRminorOthersINR supplies bathroom fixtures including the Pile shower shelf system. Flis & Våtrom AS has installed INR products in bathroom projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mesterhus: National Norwegian franchise chain for house builders and renovation contractors, with member firms performing total renovation including bathroom work. Comparable as a residential renovation provider but broader in scope (whole-house) than Flis & Våtrom AS's bathroom-focused specialty.
• XL-BYGG: National Norwegian building materials and contractor network serving professional builders and homeowners. Connected to Flis & Våtrom AS through the supply chain and as a competitor for renovation leads, but operates as a materials-led platform rather than a specialist tile and wet room contractor.
• Rørkjøp: National Norwegian plumbing retailer with associated installation services across wet room, bathroom, and heating categories. Overlaps with Flis & Våtrom AS in wet room and bathroom renovation but operates as a broad retailer-driven platform rather than a tile-craft specialist.
• Byggmakker: Norway's largest building materials retailer with associated contractor referral and installation services across multiple trades. Adjacent to Flis & Våtrom AS through its role in the contractor ecosystem, though it operates as a retailer rather than a specialist renovation contractor.

Direct peers

• Comfort-kjeden: Norway's largest bathroom and plumbing franchise chain, offering total bathroom renovation and plumbing services nationwide through local franchisees. Directly comparable as a multi-trade bathroom renovation specialist with main-contractor coordination; Flis & Våtrom AS operates as a single-location independent in the same product/market segment.
• Bademiljø: National Norwegian bathroom retailer and installer chain offering complete bathroom renovation services combining showroom sales with installation. Comparable to Flis & Våtrom AS in core offering (full bathroom renovation with tile, plumbing, and waterproofing) but at larger scale with retail storefronts.

Others

• Murmester- og flisleggerbransjens forening (MFF): Trade association for Norwegian masonry and tile contractors; serves as an industry body whose member firms are direct competitive peers of Flis & Våtrom AS. Relevant as a competitive ecosystem context (peer firms are its membership base) rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flisogvaatrom
• Instagraminstagram.com/flis_og_vaatrom_as_
• Pinterestno.pinterest.com/flisvaatromas/_created
• TikToktiktok.com/@flisogvaatrom?
• LinkedInlinkedin.com/company/flis-v%C3%A5trom-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flis & Våtrom AS