Floor Covering Brokers Carpet One

Name

Floor Covering Brokers Carpet One

Legal name

CCA Global Partners, Inc.

Website

https://floorcoveringbrokers.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail
• Carpet sales
• Floor installation
• Window treatments
• Hardwood flooring

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sale of flooring materials including hardwood, carpet, luxury vinyl, laminate, tile, and area rugs. Products are sold by the square foot with pricing ranging from budget to premium tiers.
2. Installation Services: Professional flooring installation services provided by expert installers. Covers all flooring types including solid hardwood, engineered wood, laminate, luxury vinyl, tile, and carpet.
3. Window Treatments: Sale and installation of window treatments including shutters, shades, and blinds.
4. Floor Care Products: Sale of floor care and maintenance products including cleaning solutions and care supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Floor Covering Brokers Carpet One is a locally owned flooring retail store established in 1986 in Traverse City, MI, selling hardwood, carpet, luxury vinyl, laminate, tile, area rugs, and window treatments to residential customers. The store complements its product offering with professional installation services, a Shop at Home consultation service, and consumer financing options, backed by the cooperative-wide "Beautiful Guarantee" satisfaction promise.

Product overview

Floor Covering Brokers Carpet One is a single-location flooring retail store established in 1986, serving the Traverse City, Michigan area. The company operates as a Carpet One Floor & Home franchise offering a comprehensive flooring product portfolio that includes Hardwood Flooring, Tile, Carpet, Luxury Vinyl, Laminate, Area Rugs, Window Treatments, and Floor Care Products. The portfolio is organized around core flooring categories (hardwood, tile, carpet, vinyl, laminate) plus complementary product lines (area rugs, window treatments, floor care) and specialty sub-brands such as Waterproof Carpet. Services complement the product offerings through Shop at Home consultations, Professional Installation, Financing Options, The Beautiful Guarantee satisfaction program, Room Visualizer tools, and Flooring Sample Box ordering. The company emphasizes an integrated customer journey from product selection through installation and ongoing care.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring products sold to residential homeowners in the Traverse City, MI area for home installation projects.
• Carpet Wall-to-wall carpet and carpet tiles offered to residential customers for bedrooms, living rooms, and other home areas.
• Luxury Vinyl Flooring Luxury vinyl plank and tile flooring products sold to homeowners seeking waterproof, durable, and stylish flooring for kitchens, bathrooms, and high-traffic areas.
• Laminate Flooring Affordable laminate flooring products offered to homeowners as a budget-friendly alternative to hardwood or luxury vinyl.
• Tile Flooring Ceramic and porcelain tile flooring sold to homeowners for bathrooms, kitchens, entryways, and other areas requiring durable, water-resistant surfaces.
• Area Rugs Decorative area rugs sold to homeowners to complement residential flooring and interiors.
• Window Treatments Window blinds, shades, and other window treatment products sold to residential customers to complement flooring purchases.
• Floor Care Products Cleaning and maintenance products sold to homeowners to preserve and care for their installed flooring.
• Professional Installation Service Professional installation of purchased flooring by the store's trained crews for residential customers purchasing flooring from the store.
• Shop at Home Service In-home consultation service where a store representative brings product samples to the customer's home, takes measurements, and provides quotes for the project.
• Consumer Financing Financing options offered to residential customers to spread the cost of flooring purchases and installation over time.

Quantifiable outcome

• Flooring typically lasts 5-15 years depending on fiber type, traffic, and maintenance
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Floor Covering Industry Foundation (FCIF)minorOthers · 21 September 2022The 20th annual Alan Greenberg Charity Golf Tournament, hosted by CCA Global Partners (parent company of Carpet One), raised $130,000 to benefit the Floor Covering Industry Foundation. FCIF provides grants to industry colleagues in need of medical care and living expense assistance. The tournament draws industry executives, business owners, vendors, and manufacturers from across North America.
• New Beginnings Non-ProfitminorOthers · 1 June 2022Carpet One Floor & Home in Farmington, New Mexico partnered with New Beginnings, a non-profit providing transitional living for survivors of domestic violence. The partnership involved donating flooring materials and installation services to home projects for families in need. The store also provided discounted materials for the organization's administration building renovation.
• Big Brothers Big SistersminorOthersCarpet One Floor & Home Farmington sponsors local Big Brothers, Big Sisters chapter as part of community involvement initiatives.
• Farmington Boys and Girls ClubminorOthersCarpet One Floor & Home Farmington supports local Farmington Boys and Girls Club through sponsorships and community partnerships.
• IGW Children's Hope FoundationminorOthersThe store supported IGW Children's Hope Foundation by selling raffle tickets for a chance to win a Keystone Hideout RV during June activities.
• Connie Mack World LeagueminorOthersCarpet One Floor & Home Farmington sponsored the Connie Mack World League baseball game for the second time in July. The organization provides youth and young adult baseball activities across the U.S., Canada, and Puerto Rico.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lowe's Flooring: National home improvement chain with flooring products and professional installation across carpet, hardwood, vinyl, tile, and laminate. Comparable on full flooring assortment and installation services, though it operates as a broad DIY-focused retailer rather than a specialty flooring destination.
• Home Depot Flooring Installation: Big-box home improvement retailer with a dedicated flooring department and in-store installation services. Comparable on product mix and installation services for residential customers, but as a broad home-improvement incumbent rather than a flooring specialist, and competing on price and assortment scale.

Direct peers

• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer carrying hardwood, vinyl, laminate, tile, and accessories with both showroom and online channels. Comparable to Floor Covering Brokers on core flooring categories and DIY/professional customer overlap, though it operates a national store footprint rather than a single location.
• Floor & Decor: Specialty hard-surface flooring retailer with tile, wood, vinyl, laminate, and installation services. Comparable to Floor Covering Brokers on product portfolio breadth (especially hard surface) and trade/DIY customer base, but with a national warehouse-store footprint that represents a structural scale advantage.
• Flooring America: Member-owned flooring cooperative analogous to Carpet One Floor & Home, with independent locally owned stores under a shared brand, buying power, and warranty programs. Closest structural analog — comparable on co-op model, product breadth, and installation-led service — making it the most directly competitive peer at the franchise system level.
• Empire Today: National direct-to-consumer flooring retailer offering shop-at-home measurement, samples, and professional installation across carpet, hardwood, vinyl, and tile. Directly comparable to Floor Covering Brokers on product mix, in-home service model, and installation-led revenue model, though at far larger national scale.

Emerging players

• Ruggable: Direct-to-consumer area rug brand with washable, two-piece rug systems sold online. Comparable on the area rug category that Floor Covering Brokers sells, representing an emerging digitally native competitor for share-of-wallet within rugs.

Others

• Mohawk Industries: One of the world's largest flooring manufacturers covering carpet, rug, ceramic tile, LVT, and laminate under brands like Mohawk, Karastan, and Pergo. Indirectly comparable as a key upstream supplier to retailers like Floor Covering Brokers and a category benchmark for pricing and product trends.
• Shaw Industries: Major flooring manufacturer producing carpet, hardwood, LVT, and tile sold through independent retailers and home centers. Upstream supplier to specialty flooring retailers; comparable on product categories and as a competitive reference point for material quality and pricing.
• Wayfair: Large online home goods and furniture marketplace carrying rugs, flooring accessories, and area rugs. Comparable on category overlap (rugs, soft furnishings) and digital purchase funnel, though it does not offer installation services and competes primarily as an online-only alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FcbCarpetOne
• YouTubeyoutube.com/channel/UC_4netxbs7BkswZWtrtrgrg
• Facebookfacebook.com/FloorCoveringBrokers
• Instagraminstagram.com/floorcoveringbrokers
• Pinterestin.pinterest.com/carpetonefh
• LinkedInlinkedin.com/company/floor-covering-brokers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Covering Brokers Carpet One