FlorYoga

What FlorYoga does

FlorYoga is a privately held, founder-led yoga instruction and teacher training business headquartered in Jersey City, New Jersey, operating across the Jersey City, Hoboken, Union City, and Manhattan metro areas. Founded by Sarah Marsh in 2005 (with the founder's yoga career tracing back to 1997 and the launch of the first Manhattan Hot Yoga studio, Yoga Connection TriBeCa), the company delivers in-home private and semi-private yoga sessions, virtual Zoom sessions, corporate on-site yoga, and group classes hosted at partner studios Powerflow Yoga Jersey City and Sol Spirit Yoga. The business generates revenue from session packages priced at $80–$110 per session with volume discounts, Yoga Alliance-accredited 200-hour Vinyasa and 85-hour Prenatal Yoga Teacher Training programs, a bundled 30-Day Transformation wellness program at $1,600, and a small proprietary product line (Yoga Lotion and Yoga Hands sanitizer) sold via email inquiry.

The underlying technology infrastructure is minimal — a Squarespace-hosted website, Gmail/phone-based intake, and consumer payment apps (PayPal, Venmo, Zelle, checks) — with no proprietary platform, mobile app, or disclosed software stack. FlorYoga serves a mix of individual consumer segments (busy professionals seeking in-home convenience, prenatal/postnatal mothers needing modified practice) and enterprise clients (corporate wellness programs for JP Morgan Chase, Sony Music, SAP, Kenneth Cole, RWJ Barnabas Health, Clover Health, the NY Football Giants, and others). The teacher training division has graduated over 700 instructors since 2005, establishing a long alumni pipeline that functions as a referral channel for new cohorts.

The company operates with approximately five core personnel including the CEO/Director (Sarah Marsh), Co-Directors of Teacher Training (Diana Barrion, Autumn Perez), Senior Teacher Trainer specializing in prenatal anatomy (Dr. Melanie Llanes), Prenatal Teacher Trainer (Sara Agnello), and a Health & Wellness Specialist (Lynn Prowitt). The business is bootstrapped with no disclosed funding rounds, parent company, or institutional investment; revenue and growth are not publicly disclosed. FlorYoga is a lifestyle micro-enterprise with a strong founder brand and Yoga Alliance credentials but limited scale, no technology moat, and no evidence of recent expansion beyond its established four-metro service area.

Name

FlorYoga

Legal name

FlorYoga

Website

https://floryoga.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Other Personal Services (8129)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

Keywords

• Private yoga instruction
• Prenatal postnatal yoga
• Corporate yoga programs
• Yoga teacher training
• Wellness transformation programs

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private & Semi-Private Yoga Sessions: Revenue generated from hourly private and semi-private yoga sessions offered in-home or virtually via Zoom. Sessions are sold in packages (1, 5, 10, or 20 sessions) with per-session pricing decreasing as package size increases.
2. Teacher Training Programs: Yoga Alliance-accredited 200-hour Vinyasa Yoga Teacher Training and 85-hour Prenatal Yoga Teacher Training programs generate revenue through program fees. Programs are held at partner studio locations with pricing quoted upon inquiry.
3. 30-Day Transformation Program: Comprehensive wellness program combining private yoga sessions, breathing & meditation, life coaching, home organization, and nutrition counseling offered as a bundled package at a flat rate.
4. Yoga Products (Lotion & Sanitizer): Sale of proprietary Yoga Lotion (six essential oils with vegan body butter) and Yoga Hands hand sanitizer. Products are aromatherapy and wellness-focused with carabiner clips for portability.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

FlorYoga is a service-based yoga and wellness company that delivers in-home, on-site, and virtual private and semi-private yoga sessions to individuals, with specialization in prenatal and postnatal yoga. It also delivers corporate on-site yoga programs to enterprise clients, group classes at partner studios, Yoga Alliance-accredited 200-hour Vinyasa and 85-hour Prenatal teacher training programs, and a bundled 30-Day Transformation wellness program. The company sells proprietary wellness products (Yoga Lotion and Yoga Hands sanitizer) via direct inquiry.

Product overview

FlorYoga is a yoga service provider offering a comprehensive portfolio of wellness services including private and semi-private in-home yoga sessions, prenatal and postnatal yoga, corporate yoga programs, and group classes at partner studios. The company operates a Yoga Alliance-accredited teacher training division offering 200-hour Vinyasa and 85-hour Prenatal certifications. Additional offerings include a 30-Day Transformation wellness program combining yoga, meditation, life coaching, and nutrition counseling, as well as proprietary products (Yoga Lotion and Yoga Hands Sanitizer). The core service model centers on personalized private instruction with session-based pricing, supplemented by teacher training programs and wellness products.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Yoga Sessions One-on-one personalized yoga instruction delivered in-home or at the client's location, tailored to individual skill levels and specific goals. Package pricing available: $110 single session, $90/session (5-pack), $85/session (10-pack), $80/session (20-pack).
• Semi-Private Yoga Sessions Small group yoga sessions for friends or partners, providing personalized attention while sharing the experience with others. Delivered in-home, on-site, or via Zoom.
• Prenatal & Postnatal Yoga Specialized yoga sessions designed for expecting mothers and new moms, focusing on safe practice during pregnancy and postpartum recovery. Addresses fatigue, shoulder/back pain, abdominal/pelvic floor weakness, sleep deprivation, hormonal shifts, and postnatal healing. Partners are welcome to participate. Delivered in-home or via Zoom.
• Corporate Yoga On-site yoga programs for businesses and corporate clients, bringing personalized yoga instruction to workplace settings. Pricing is quote-based and tailored to each corporate engagement.
• 200-Hour Vinyasa Yoga Teacher Training Yoga Alliance Registered Yoga School (RYS 200) certified 200-hour Vinyasa Yoga Teacher Training program for individuals seeking to become certified yoga instructors. Held at partner studio locations including Sol Spirit Yoga in Jersey City.
• 85-Hour Prenatal Yoga Teacher Training Yoga Alliance-accredited advanced 85-hour Prenatal Yoga Teacher Training intensive for instructors seeking to teach pregnant and postpartum students. Held in downtown Jersey City.
• 30-Day Transformation Comprehensive wellness program combining 4 private yoga sessions, 4 breathing and meditation sessions, 1 life coach session, 1 home de-clutter session, 2 hours of nutrition counseling, a final assessment, and 30-day coach access. Priced at $1,600.
• Group Classes Scheduled group yoga classes at partner studios including Powerflow Yoga in Jersey City and Clifton, offering HOT Powerflow Vinyasa, HOT Bikram style Express 26/2, and HOT Power Hour sessions.
• Yoga Lotion Proprietary aromatherapy body lotion made with six essential oils and vegan body butter, designed to soothe muscles and enhance yoga practice. Features a carabiner clip for portability.
• Yoga Hands Sanitizer Sulfate- and paraben-free hand sanitizer with a citrus scent, designed for use before and after yoga classes. Features a carabiner clip for portability.

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Powerflow Yoga Jersey CitycoreChannel Partner/ Reseller/ DistributorFlorYoga teaches group classes (HOT Powerflow Vinyasa, HOT Bikram style Express, HOT Power Hour) at Powerflow Yoga Jersey City locations. Founder Sarah Marsh also teaches at this studio, and partner Diana Barrion co-directs Powerflow Jersey City's 200-hour teacher training.
• Sol Spirit YogacoreChannel Partner/ Reseller/ DistributorFlorYoga holds 200-hour Vinyasa Yoga Teacher Training programs at Sol Spirit Yoga in Jersey City. Founder Sarah Marsh teaches at this studio.
• Corporate Condominium Residences (Hamilton House, A Condominiums, 70 Greene, Waldo Lofts, Portofino, 700 Grove, Liberty Towers, Gull's Cove, Port Liberte, Monaco Towers, Trump Tower, Crystal Point, 11 Regency Place, Windsor at Liberty, Marbella)minorOthersFlorYoga provides in-home private yoga sessions to residents of various luxury condominium and apartment complexes in the Jersey City and surrounding areas.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• CorePower Yoga: National yoga studio chain with hundreds of locations and corporate wellness partnerships, representing the scaled, broad-market alternative to FlorYoga's boutique model.
• YogaWorks: Established national yoga brand with multi-location studios, teacher training programs, and corporate wellness — comparable training credentials but at far broader scale than FlorYoga.

Direct peers

• Sky Ting Yoga: NYC yoga studio offering group classes, private sessions, and teacher training with a similar boutique, community-driven positioning to FlorYoga.
• Sonic Yoga: NYC-based yoga teacher training school with multiple program levels, comparable to FlorYoga's Vinyasa and Prenatal teacher training credentials.
• Laughing Lotus Yoga: NYC yoga studio with established 200-hour and 300-hour teacher training programs, directly comparable to FlorYoga's accredited training offerings.
• Prenatal Yoga Center: NYC-based prenatal yoga center with teacher training and private sessions. FlorYoga team member Sara Agnello trained here, and both compete for the same prenatal/postnatal segment in NYC.
• Pure Yoga: Premium NYC yoga studio offering classes, workshops, and teacher training with a similar urban, professional clientele to FlorYoga.
• Alo Moves: Premium online yoga and fitness platform competing with FlorYoga's virtual private sessions for the same professional, wellness-oriented consumer base.
• Glo: Subscription-based online yoga and meditation platform offering unlimited classes that competes directly with FlorYoga's virtual Zoom sessions on convenience and price.
• Y7 Studio: NYC boutique hot yoga studio targeting urban professionals with on-site and virtual offerings, overlapping FlorYoga's hot yoga and corporate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/floryoga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlorYoga