Fly Dance Fitness®
Fly Dance Fitness® is a Sarasota, Florida-based dance fitness studio and franchise operator offering seven proprietary class formats led by Throw Down®, with in-studio, virtual, and mobile-app delivery to adult consumers.
- Company typePrivate
- Founded2014
- HeadquartersSarasota, Florida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fly Dance Fitness® does
Fly Dance Fitness® is a Sarasota, Florida-based dance fitness studio and franchise company founded in 2014, operating seven proprietary class formats for adults aged 16+ across all fitness levels. Its core offering is the Throw Down® high-cardio hip-hop dance program, alongside complementary formats including Throw Down® 101 (beginner), Sculpt Weights, Sculpt Circuits, So Fly Step™, Throw & Flow, and Core & Restore. Distribution combines a single flagship studio at 999 Cattlemen Rd., Sarasota, with on-demand and live virtual streaming, plus branded iOS/Android applications for class booking and remote access. The platform's technical backbone is a proprietary choreographed content library and a Circle-based instructor portal, with no disclosed AI, data, or proprietary ML components.
The company is privately held and co-owned since August 2019 by CEO Stacey Iltis and COO Kari Schroeter, supported by a team of approximately 16 employees including 8+ named instructors and a Franchise Resource Specialist. It monetizes through four streams: (1) in-studio and virtual class sales (single classes, 10- and 20-class packages, and $149-$159 monthly unlimited memberships); (2) turnkey franchise fees for opening Fly Dance Fitness® studios in new US cities; (3) Throw Down® instructor certification training at $99 per trainee; and (4) branded merchandise via an e-commerce storefront. Pricing is documented for the Sarasota flagship; packages are non-refundable and non-transferable. Geographic reach is concentrated in Florida with planned or active franchise presence across the Southeast, Southwest, and Mountain West US, and merchandise shipping globally. The company carries no institutional funding or parent company.
Fly Dance Fitness® firmographics
Firmographics- Name
- Fly Dance Fitness®
- Legal name
- Fly Dance Fitness®
- Website
- https://flydancefitness.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fly Dance Fitness® is a Sarasota, Florida-based dance fitness studio and franchise operator offering seven proprietary class formats led by Throw Down®, with in-studio, virtual, and mobile-app delivery to adult consumers.
- Ownership category
- akta.pro rank
Fly Dance Fitness® industry classification
Industry- Product category
- Boutique Dance Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Where Fly Dance Fitness® is headquartered
LocationHeadquarters
- HQ city
- Sarasota, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fly Dance Fitness® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Class and Membership Sales: Revenue from individual class sales, class packages (10-class, 20-class), and monthly unlimited memberships for in-studio and virtual classes.
- Franchise Fees: Turnkey business franchise model where franchisees pay to open Fly Dance Fitness studios in their areas.
- Instructor Training: Throw Down® instructor certification training generating $99 per trainee.
- Merchandise Sales: E-commerce sales of branded apparel including t-shirts, tanks, hoodies, hats, and accessories. Includes studio owner bulk packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First Class Trial |
| Subscription | Pay-as-you-go | 2-Week Unlimited Trial |
| Unit Pricing | Pay-as-you-go | 10-Class Package |
| Unit Pricing | Pay-as-you-go | 20-Class Package |
| Subscription | Monthly | Monthly Unlimited (Contract) |
| Subscription | Monthly | Monthly Unlimited (Month-to-Month) |
| One time/ perpetual license | Pay-as-you-go | Instructor Training (Throw Down™) |
| Other | Annual | Franchise Yearly |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fly Dance Fitness® product offering
Product offeringCore offering
Fly Dance Fitness® is a dance fitness studio and franchise company that sells in-studio and virtual dance fitness classes built around its trademarked Throw Down® hip-hop cardio format. It operates a flagship studio in Sarasota, Florida with seven proprietary class formats, sells class packages and monthly unlimited memberships, certifies instructors, franchises its brand nationally, and sells branded merchandise.
Product overview
Fly Dance Fitness® is a dance fitness studio and franchise company offering a platform of seven distinct class formats led by its signature Throw Down® high-cardio dance fitness program. The core offering includes Throw Down® (and its beginner variant Throw Down® 101), Sculpt Weights, Sculpt Circuits, So Fly Step™, Throw & Flow, and Core & Restore — each designed for adults ages 16+ with varying fitness goals. The company extends its platform through virtual/on-demand class memberships, a branded mobile app (iOS/Android), instructor certification training, and a franchise program. Merchandise (apparel, accessories, drinkware) and class package subscriptions (single classes, class packs, monthly unlimited) round out the portfolio. All services are anchored to the Sarasota, Florida flagship studio, with virtual offerings enabling national reach.
Differentiator
Problem solved
Functional benefit
Brands
- Throw Down®: The signature high-cardio dance fitness format featuring choreographed routines with emphasis on hip-hop throwbacks and top hits.
- So Fly Step™
- Sculpt Weights
- Sculpt Circuits
- Throw Down® 101
- Core & Restore
- Throw & Flow
Products and services
- Throw Down® Signature high-cardio dance fitness class featuring choreographed routines set to hip-hop throwbacks and top hits, designed for adults ages 16 and older.
- Throw Down® 101 Beginner-level version of Throw Down® with broken-down routines to help new participants learn the choreography before joining regular classes.
- Sculpt Weights Weight-based strength training class using benches, bands, and related equipment, choreographed to music beat and tempo to strengthen, lengthen, and tone muscles.
- Sculpt Circuits Dynamic circuit training class using varied equipment and stations combining plyometrics, HIIT, and functional exercises to boost overall fitness and agility.
- So Fly Step™ Hour-long choreographed step aerobic class set to a hard-hitting hip-hop playlist with instructor demonstrations before each routine, designed for all skill levels.
- Throw & Flow Class format combining a Throw Down® warm-up with choreographed stretch routines, intentional breathwork, and mobility exercises for adults ages 16 and older.
- Core & Restore Combined core strength and restorative stretching class that builds stability through core work followed by deep stretching and breathwork for recovery.
- Fly Dance Fitness Virtual Classes On-demand and live streamed dance fitness classes from the Sarasota, Florida flagship studio, included with monthly unlimited memberships for at-home and on-the-go access.
- Fly Dance Fitness Mobile App Branded iOS and Android mobile application enabling class booking, virtual class access, and studio information for Fly Dance Fitness members.
- Fly Packages (Class Packages and Memberships) Pricing bundles of dance fitness classes including a $20 first-class trial, $49 two-week unlimited trial, $180 10-class package, $300 20-class package, and $149-$159 monthly unlimited memberships with virtual class access included.
- Throw Down® Instructor Certification Program Instructor training and certification program for becoming a certified Throw Down® instructor to teach the high-cardio, hip-hop intensive dance fitness format, priced at $99 per trainee.
- Fly Dance Fitness® Franchise Program Turnkey franchise offering enabling entrepreneurs to open a Fly Dance Fitness® studio in their city, with brand recognition, training, and ongoing support provided by the company.
- Fly Dance Fitness® Branded Merchandise E-commerce line of branded apparel and accessories including t-shirts, tanks, hoodies, hats, and drinkware featuring Throw Down®, You So Fly®, and Fly Dance Fitness® branding, plus studio owner bulk merchandise packs.
Quantifiable outcome
- Class formats for ages 16+ covering all fitness levels
- +1 more outcomes
Companies that use Fly Dance Fitness®
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Fly Dance Fitness® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Fly Dance Fitness® partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fly Dance Fitness® competitors and assessment
Company assessmentDirect peers
- The Bar Method: Boutique barre fitness franchise with proprietary class formats and certified instructor training; comparable specialty-format franchisor in the group-exercise category.
- Burn Boot Camp: Women-focused boutique fitness franchise with community-driven group workouts; comparable franchise model, member community emphasis, and national expansion strategy.
- Zumba Fitness: Global dance-fitness brand built around choreographed group classes and a licensed instructor network; the most direct analog to Fly Dance Fitness's Throw Down® format and $99 instructor-certification model.
- Jazzercise: Long-standing dance-fitness franchise with a licensed instructor network and community-class model; the legacy direct peer to Fly Dance Fitness in the choreographed group cardio category.
- 9Round Fitness: Boutique fitness franchise built around proprietary 30-minute kickboxing workouts; same franchisor-of-specialty-format business model as Fly Dance Fitness.
- Barre3: Boutique barre-based group fitness brand with franchised studios and a proprietary class format; comparable community-driven, format-led boutique fitness positioning.
- CycleBar: Premium indoor cycling franchise with strong community positioning and recurring membership revenue; comparable boutique group-fitness franchise unit economics.
- Club Pilates: Boutique single-discipline fitness franchise with rapid national unit growth; mirrors Fly Dance Fitness's franchisor model targeting fitness enthusiasts seeking community-driven group classes.
- F45 Training: Iconic boutique fitness franchise built around proprietary group workout formats; comparable to Fly Dance Fitness as a small-team franchisor scaling proprietary class IP through licensed studios.
Broad incumbents
- Orangetheory Fitness: Largest established boutique fitness franchise in the US; competes for the same fitness-enthusiast consumer and franchisee pool with deeper brand awareness and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fly Dance Fitness® social profiles
Digital presenceFly Dance Fitness® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fly Dance Fitness® leadership team
Management profileNumber of profiles
Profiles12 records
Fly Dance Fitness® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fly Dance Fitness® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fly Dance Fitness®
What does Fly Dance Fitness® do?
Fly Dance Fitness® is a dance fitness studio and franchise company that sells in-studio and virtual dance fitness classes built around its trademarked Throw Down® hip-hop cardio format. It operates a flagship studio in Sarasota, Florida with seven proprietary class formats, sells class packages and monthly unlimited memberships, certifies instructors, franchises its brand nationally, and sells branded merchandise.
Is Fly Dance Fitness® a public or private company?
Fly Dance Fitness® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fly Dance Fitness® founded?
Fly Dance Fitness® was founded in 2014. It employs 11 to 50 people.
Where is Fly Dance Fitness® based?
Fly Dance Fitness® is headquartered in Sarasota, Florida, United States, in the North America region.
How does Fly Dance Fitness® make money?
Four revenue lines are on record. Class and Membership Sales are the primary driver. The others are franchise Fees, instructor Training and merchandise Sales.
Who are Fly Dance Fitness®'s main competitors?
Direct peers on record are The Bar Method, Burn Boot Camp, Zumba Fitness, Jazzercise, 9Round Fitness, Barre3, CycleBar, Club Pilates and F45 Training. Orangetheory Fitness is listed as a broad incumbent.
Does Fly Dance Fitness® have an API?
No public API is recorded for Fly Dance Fitness®.
What industry is Fly Dance Fitness® in?
Fly Dance Fitness®'s product category is Boutique Dance Fitness Studio. Its primary akta.pro industry code is HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 71394 and its SIC code is 7997.