What 99Food does

99Food is a Brazilian food delivery platform operated by 99 Tecnologia Ltda, the local subsidiary of Chinese mobility and delivery giant DiDi Global. The service connects three primary user groups: consumers ordering food from local restaurants, restaurants registering via the merchant portal at merchant.99app.com to access delivery demand, and delivery partners (motorcycle and bicycle couriers) fulfilling orders on flexible schedules. The platform is accessible exclusively through the 99 mobile app on iOS and Android, and is integrated into the broader 99 super app ecosystem that also includes ride-hailing (99Pop, 99Plus, 99Táxi, 99Moto), package delivery (99Entrega), and digital financial services (99Pay). Geographic coverage is currently limited to Brazil's two largest metropolitan areas, São Paulo and Rio de Janeiro, with the Rio de Janeiro launch occurring in October 2025.

The underlying technology is a mobile application platform that shares infrastructure with the parent 99 ride-hailing app, leveraging common authentication, payment, and courier network rails. The platform offers three sub-products: the consumer-facing 99Food ordering service, the 99Food Entregador courier program, and the 99Food Restaurantes merchant partnership program. There is no publicly disclosed information about proprietary AI/ML capabilities, patents, or differentiated data assets at the 99Food product layer.

The business model follows a standard three-sided marketplace approach, monetizing via take rates on restaurant transactions and courier commissions, with publicly undisclosed pricing. The company invests in aggressive demand-side incentives such as guaranteed courier earnings (e.g., R$400 for 15 daily deliveries in São Paulo) to scale network density. 99Food competes directly with market leader iFood and global entrant Meituan, which expanded into Brazil in 2025 and triggered an active legal dispute over exclusive deals. The company is privately held and does not disclose revenue or GMV figures.

Name

99Food

Legal name

99 Tecnologia Ltda

Website

https://99app.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

99Food is a Brazilian food delivery platform operated by DiDi Global's local subsidiary 99 Tecnologia Ltda, connecting consumers, restaurants, and motorcycle/bicycle delivery partners in São Paulo and Rio de Janeiro through the 99 super app.

Ownership category

akta.pro rank

Headquarters

HQ city

Bragança Paulista

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Distribution channels1 record

Marketing channels3 records

Core offering

99Food is a Brazilian online food delivery marketplace that connects end consumers with local restaurants through the 99 mobile app, allowing users to browse menus, place orders, and pay for delivery. The platform operates as a three-sided marketplace with a restaurant onboarding program (99Food Restaurantes) and a gig delivery-partner program (99Food Entregador) for motorcycle and bicycle couriers, all integrated into DiDi's broader 99 super-app ecosystem. Revenue is generated from commissions on restaurant orders and delivery/service fees.

Product overview

99Food is a food delivery service operated by DiDi Global in Brazil, integrated within the 99 app ecosystem. The platform consists of three main components: the consumer-facing food ordering service (99Food), the delivery driver program (99Food Entregador) for motorcycle and bicycle couriers, and the restaurant partnership program (99Food Restaurantes). 99Food competes in Brazil's food delivery market alongside other major players and has recently expanded from São Paulo to Rio de Janeiro, covering Brazil's two largest metropolitan areas.

Differentiator

Problem solved

Functional benefit

Brands

• 99Food: Food delivery service allowing users to order food from restaurants, drivers to deliver orders, and restaurants to register and sell their food.
• 99Pay
• 99Pop
• 99Plus
• 99Moto
• 99Entrega
• 99Táxi
• 99electric-Pro

Products and services

• 99Food Consumer Delivery Service Consumer-facing food delivery service operated within the 99 app, enabling end users in Brazilian metros to browse restaurant menus, place orders, and pay for food delivery to their homes or offices.
• 99Food Entregador (Delivery Partner Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Glovo: Glovo is a European-based multi-category delivery app (now owned by Delivery Hero) offering food, grocery, and package delivery. Its multi-vertical marketplace model mirrors 99Food's positioning within the broader 99 super-app ecosystem.
• DoorDash: DoorDash is the largest food delivery platform in the United States. While not directly operating in Brazil, it represents a comparable three-sided food delivery marketplace model with comparable unit economics and competitive dynamics.
• Uber Eats: Uber Eats is the global food delivery arm of Uber, offering three-sided food delivery marketplace across multiple countries including Brazil. It competes with 99Food for restaurants and consumers, leveraging Uber's broader mobility and logistics platform.
• Delivery Hero: Delivery Hero is a German-based global food delivery operator with operations across Latin America, Asia, and Europe. It operates multiple regional food delivery brands and represents a comparable global multi-market food delivery platform.
• Grab: Grab is Southeast Asia's leading super-app, integrating ride-hailing, food delivery (GrabFood), and financial services. It is the closest international analog to 99Food's positioning within the 99 super-app and offers a useful model for cross-vertical synergies.

Direct peers

• iFood: iFood is the dominant Brazilian food delivery platform, directly competing with 99Food for consumers, restaurants, and couriers in São Paulo, Rio de Janeiro, and across Brazil. It is the primary incumbent 99Food must displace to gain market share.
• Meituan: Meituan, the world's largest food delivery operator, has expanded into Brazil and is directly competing with 99Food. As the food delivery arm of DiDi Global's Chinese rival ecosystem, it represents a well-capitalized, operationally proven challenger in the same Brazilian market.
• Rappi: Rappi is a major Latin American multi-vertical delivery super-app operating across Brazil, Mexico, Colombia, and other countries. It offers food delivery alongside other services, directly competing with 99Food in the Brazilian market.

Regional players

• Loggi: Loggi is a Brazilian logistics and last-mile delivery company that has expanded into food and package delivery. It is a Brazilian regional player that competes with 99Food for courier and restaurant relationships, particularly in São Paulo and other major metros.

Emerging players

• Wolt: Wolt is a food and retail delivery platform operating across the Nordics, Central Europe, and beyond (now owned by DoorDash). It offers a comparable three-sided food delivery marketplace with strong courier-side brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/99app
• Facebookfacebook.com/99app
• LinkedInlinkedin.com/company/99app
• Instagraminstagram.com/99app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99Food