What Phonelife does

Phonelife AB is a private, direct-to-consumer e-commerce retailer specializing in mobile device accessories, headquartered in Sollentuna, Sweden, and founded in 2011. The company operates country-specific online storefronts in six European markets — Sweden, Norway, Denmark, Finland, Germany, and Netherlands — selling a horizontal assortment of accessories including protective cases, chargers (wall, car, portable), audio accessories (AirPods, Galaxy Buds cases), tracking device accessories (AirTag holders), mounting solutions (car and bicycle phone mounts), card holders, and smartwatch bands. The catalog covers major device ecosystems, primarily Apple (iPhone, Apple Watch, AirPods, AirTag), Samsung (Galaxy smartphones, Galaxy Watch, Galaxy Buds), and Google Pixel, with additional laptop and tablet accessories. The company employs 11-50 people and uses a standard hosted e-commerce platform (Squarespace CDN infrastructure) with no disclosed proprietary technology, API, or AI capabilities.

Phonelife generates revenue through direct online hardware sales to individual consumers, with no publicly disclosed pricing tiers or subscription components. The business model is a pure-play DTC accessories retailer with a horizontal segmentation approach, addressing the protection, charging, and lifestyle-enhancement needs of mobile device owners across Europe. Pricing is not publicly disclosed, and no enterprise or B2B segment is addressed. The company's primary value proposition is breadth of assortment, multi-brand compatibility, and pan-European delivery from a single platform with localized storefronts.

In 2025, Phonelife was acquired by Clas Ohlson AB — a Swedish publicly-traded retail company listed on Nasdaq Stockholm — alongside the e-commerce business Reservdelaronline, as part of Clas Ohlson's e-commerce expansion strategy in fiscal year 2025/2026. Following the acquisition, Phonelife operates as a wholly-owned subsidiary of Clas Ohlson, with its financial results consolidated under the parent. The acquisition was highlighted in Clas Ohlson's Q4 2025/26 earnings call as a contributor to 11% year-on-year net sales growth, alongside its broader acquisition-driven expansion.

Name

Phonelife

Legal name

PhoneLife AB

Website

https://phonelife.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Phonelife is a Sweden-based direct-to-consumer e-commerce retailer of mobile device accessories (cases, chargers, audio, mounts) operating country-specific storefronts across six European markets, recently acquired by Clas Ohlson AB.

Ownership category

akta.pro rank

Product category

Mobile Accessories Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smartphone & Feature Phone OEMs (CRACALAA)

Keywords

• Mobile accessories
• Smartphone cases
• Charging solutions
• Wearable accessories
• E-commerce retailer

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Accessories Sales: Phonelife generates revenue through direct online sales of mobile accessories including phone cases, chargers, screen protectors, smartwatches accessories, tablet accessories, and laptop peripherals to consumers across European markets.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Phonelife is an online retailer of mobile device accessories, selling phone cases, chargers, screen protectors, smartwatch bands, tablet covers, and laptop peripherals through country-specific e-commerce storefronts. The company operates in six European markets (Sweden, Norway, Denmark, Finland, Germany, and the Netherlands) and carries accessories for major device brands including Samsung, Apple, and Google Pixel.

Product overview

Phonelife is an online retailer of mobile accessories operating across multiple European markets (Sweden, Norway, Denmark, Finland, Germany, Netherlands). The company offers a broad assortment of products for mobile devices including smartphones (iPhone, Samsung Galaxy, Google Pixel), smartwatches (Apple Watch, Galaxy Watch), tablets, and laptops. Product categories include protective cases and covers, chargers (wall, car, portable), audio accessories (AirPods, Galaxy Buds), tracking device accessories (AirTag), mounting solutions (car phone mount, bicycle phone mount), card holders, and smartwatches bands. The company was acquired by Clas Ohlson in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone accessories Accessories for Apple iPhone devices, including cases, covers, and protective gear, sold through Phonelife's online storefronts.
• Samsung Galaxy accessories
• Google Pixel accessories
• Apple Watch accessories
• Galaxy Watch accessories
• AirPods accessories
• Galaxy Buds accessories
• AirTag accessories
• Chargers
• Tablet accessories
• Laptop accessories
• Car phone mount
• Bicycle phone mount
• Card holders

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ZAGG: ZAGG (ZAGG Brands) sells screen protectors, cases, and mobile accessories globally under multiple brands. It is a broader incumbent with overlapping product categories and similar smartphone-ecosystem focus as Phonelife.
• OtterBox: OtterBox is a leading US-based protective case brand for smartphones and tablets. It competes with Phonelife in the premium phone case category and serves the same end consumer via direct and retail channels.
• Belkin: Belkin is a global mobile accessories brand (chargers, cables, mounts) that has been part of the larger Foxconn group. It overlaps directly with Phonelife's charging and connectivity categories and serves the same smartphone and tablet end customers at greater scale.
• Anker: Anker (Anker Innovations) is a global leader in charging and power-related mobile accessories. It competes with Phonelife in chargers, power banks, and related categories, with a far larger brand presence and direct-to-consumer operation.
• Spigen: Spigen is a globally recognized mobile accessories brand specializing in protective cases and screen protectors for smartphones. It is a comparable broader incumbent in the same core case-and-protection categories that anchor Phonelife's assortment.

Direct peers

• SBS Mobile: SBS is an Italian mobile accessories manufacturer and retailer with a broad European distribution footprint covering cases, chargers, and audio accessories. It overlaps with Phonelife in assortment, channel mix, and target customer across the European market.
• MobileFun: MobileFun is a UK-headquartered pure-play e-commerce retailer of mobile accessories (cases, chargers, mounts) across multiple device brands. It is one of the most direct comparables to Phonelife in Europe, with a similar online-only, multi-market, multi-vendor accessory model.
• Krusell: Krusell is a Swedish mobile accessories brand and retailer specializing in cases, covers, and leather goods for smartphones and tablets. As a Nordic-headquartered peer with overlapping product categories, Krusell is a direct local competitor to Phonelife.

Emerging players

• Caseable: Caseable is a direct-to-consumer retailer focused on customizable phone cases, tablet cases, and laptop sleeves. It overlaps with Phonelife in device-protection categories but differentiates through personalization, making it an emerging peer with a narrower focus.
• PopSockets: PopSockets is a US-based mobile accessories brand known for phone grips and expanding into cases, wallets, and chargers. It targets the same end consumer as Phonelife but is a single-product-rooted, branded emerging player in adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/phonelife.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phonelife